Findings for PPC in Cedar Rapids

Cedar Rapids Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cedar Rapids was the 220th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Cedar Rapids also ranks amongst the least expensive cities in Iowa, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 73% Higher in Cedar Rapids than Davenport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cedar Rapids are 73% higher than in Davenport. The average price of a click in Cedar Rapids is $7.30.

This price difference is understandable though, given the population of Davenport is less than Cedar Rapids, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Thousand Oaks, and found the average price of a click in Cedar Rapids was 44% lower than in Thousand Oaks. This suggests that perhaps prices in Cedar Rapids are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cedar Rapids

Summary PPC Stats for Cedar Rapids for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.30 220th 57th 2nd NA
Automotive/Vehicle Auto Insurance 47.31 144th 41st 1st NA
Auto Parts 0.80 158th 55th 2nd -44
Dealerships 5.32 31st 14th 1st NA
Tires 2.73 173rd 48th 3rd -39
Towing 8.20 27th 9th 1st -9
Average 9.04 167th 47th 2nd NA
B2B Office Furniture 5.98 42nd 19th 1st -11
Average 5.98 80th 30th 2nd NA
Entertainment/Recreation Restaurants 1.24 120th 40th 3rd -4
Average 1.24 120th 40th 3rd -4
Finance Payday Loans 4.65 136th 43rd 2nd -18
Average 4.65 170th 50th 2nd NA
Health, Beauty & Fitness Chiropractors 3.78 225th 66th 2nd -24
Dentists 10.88 150th 50th 2nd 23
Massage Therapy 3.76 98th 32nd 1st 90
Optometrists 1.00 152nd 49th 2nd NA
Average 7.43 229th 65th 3rd 11
Home & Garden Appliance Repair 9.94 159th 46th 2nd -9
Furniture 2.69 113rd 19th 1st 0
Garage Doors 3.38 196th 56th 2nd -19
Landscapers 2.63 139th 54th 3rd -11
Moving Companies 11.01 163rd 39th 1st 0
Pest Control 16.39 168th 32nd 2nd 14
Plumbers 28.45 129th 39th 1st 7
Roofing 21.41 51st 22nd 2nd 74
Self Storage Companies 6.68 240th 62nd 3rd 35
Windows and Doors 4.53 75th 29th 2nd NA
Average 9.91 234th 62nd 2nd 8
Legal Law Firms 5.78 184th 50th 2nd NA
Personal Injury Law 52.29 121st 27th 2nd NA
Average 21.28 142nd 34th 2nd NA
Real Estate Apartment Rentals 1.18 207th 62nd 2nd 3
Condos 0.80 181st 58th 3rd 18
Realtors 2.10 160th 49th 2nd 33
Average 1.47 236th 64th 3rd 15
Shopping Florists 5.60 134th 45th 2nd 26
Average 5.60 134th 45th 2nd 26
Travel Car Rentals 3.14 99th 31st 1st -1
Hotels 3.22 149th 45th 2nd 0
Average 3.18 147th 45th 2nd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.