Findings for PPC in Cedar Rapids

Cedar Rapids Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cedar Rapids was the 217th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Cedar Rapids also ranks amongst the least expensive cities in Iowa, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Cedar Rapids are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Cedar Rapids keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 61% Higher in Cedar Rapids than Davenport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cedar Rapids are 61% higher than in Davenport. The average price of a click in Cedar Rapids is $8.29.

This price difference is understandable though, given the population of Davenport is less than Cedar Rapids, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Thousand Oaks, and found the average price of a click in Cedar Rapids was 41% lower than in Thousand Oaks. This suggests that perhaps prices in Cedar Rapids are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Cedar Rapids

Summary PPC Stats for Cedar Rapids for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.29 217th 58th 2nd NA
Automotive/Vehicle Auto Insurance 57.62 90th 27th 2nd NA
Auto Parts 1.94 72nd 31st 2nd -7
Dealerships 5.17 57th 28th 2nd NA
Tires 2.58 203rd 61st 3rd 205
Towing 4.18 83rd 25th 1st -31
Average 10.43 130th 40th 2nd NA
B2B Office Furniture 3.85 127th 38th 2nd -21
Average 3.85 139th 39th 2nd NA
Entertainment/Recreation Restaurants 0.92 183rd 54th 2nd -23
Average 0.92 183rd 54th 2nd -23
Finance Payday Loans 5.66 148th 47th 2nd -42
Average 5.66 170th 51st 2nd NA
Health, Beauty & Fitness Chiropractors 6.88 159th 54th 2nd -48
Cosmetic Surgery 9.97 47th 15th 1st NA
Dentists 9.94 185th 50th 2nd -7
Massage Therapy 12.46 18th 10th 1st 13
Optometrists 7.73 27th 10th 1st NA
Average 9.61 155th 44th 1st -4
Home & Garden Appliance Repair 6.33 184th 54th 2nd -13
Furniture 3.32 96th 16th 2nd 13
Garage Doors 11.40 167th 50th 1st 48
Landscapers 4.00 106th 37th 2nd -3
Moving Companies 9.85 167th 42nd 1st -6
Pest Control 17.61 168th 37th 1st 71
Plumbers 19.68 186th 53rd 2nd 13
Roofing 7.45 160th 56th 2nd -18
Self Storage Companies 8.25 200th 47th 1st 55
Average 9.89 241st 64th 2nd 13
Legal Law Firms 30.53 53rd 15th 1st NA
Personal Injury Law 43.27 116th 31st 2nd NA
Average 34.78 120th 32nd 2nd NA
Real Estate Apartment Rentals 1.34 174th 52nd 3rd -8
Condos 0.52 205th 58th 2nd 16
Realtors 1.76 205th 58th 2nd 15
Average 1.31 251st 67th 3rd 6
Shopping Florists 7.01 76th 15th 1st 10
Average 7.01 76th 15th 1st 10
Travel Car Rentals 2.84 135th 41st 2nd -8
Hotels 4.27 94th 33rd 1st 9
Average 3.55 131st 41st 1st 1

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.