Findings for PPC in Cedar Rapids

Cedar Rapids Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cedar Rapids was the 233rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Cedar Rapids also ranks amongst the least expensive cities in Iowa, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Cedar Rapids Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Cedar Rapids keywords increased by 23% in March 2015.

Google Adwords Keyword Prices 48% Higher in Cedar Rapids than Davenport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cedar Rapids are 48% higher than in Davenport. The average price of a click in Cedar Rapids is $7.29.

This price difference is understandable though, given the population of Davenport is less than Cedar Rapids, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Thousand Oaks, and found the average price of a click in Cedar Rapids was 46% lower than in Thousand Oaks. This suggests that perhaps prices in Cedar Rapids are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cedar Rapids

Summary PPC Stats for Cedar Rapids for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.29 233rd 64th 2nd 23
Automotive/Vehicle Auto Parts 2.29 40th 23rd 2nd -3
Dealerships 7.65 8th 4th 1st NA
Tires 4.69 67th 16th 2nd 27
Towing 7.18 37th 10th 1st 3
Average 5.69 191st 56th 2nd 7
B2B Office Furniture 9.64 12nd 1st 1st 68
Average 9.64 42nd 11th 1st NA
Entertainment/Recreation Restaurants 1.53 92nd 29th 2nd -10
Average 1.53 92nd 29th 2nd -10
Finance Payday Loans 6.15 136th 43rd 2nd 11
Average 6.15 179th 54th 2nd NA
Health, Beauty & Fitness Chiropractors 11.75 73rd 25th 2nd 75
Cosmetic Surgery 13.63 21st 7th 1st NA
Dentists 8.71 200th 52nd 3rd -1
Massage Therapy 1.34 133rd 45th 2nd -29
Optometrists 1.83 127th 38th 2nd NA
Average 8.35 191st 54th 2nd 0
Home & Garden Appliance Repair 13.63 119th 36th 1st 21
Furniture 2.67 116th 27th 3rd 1
Garage Doors 3.04 202nd 57th 2nd -21
Landscapers 4.28 98th 32nd 3rd -10
Moving Companies 11.33 175th 47th 2nd 34
Pest Control 13.72 192nd 40th 2nd 58
Plumbers 21.17 162nd 41st 1st 65
Roofing 3.86 196th 58th 3rd -18
Self Storage Companies 4.93 262nd 68th 3rd -20
Windows and Doors 8.66 49th 25th 2nd NA
Average 9.16 259th 72nd 3rd 9
Legal Criminal Lawyers 25.99 70th 20th 1st 0
Law Firms 24.19 39th 11th 1st NA
Average 24.64 131st 30th 2nd NA
Real Estate Apartment Rentals 1.15 184th 56th 2nd 20
Condos 0.66 201st 59th 2nd -6
Realtors 1.44 224th 62nd 2nd -33
Average 1.15 262nd 70th 3rd -6
Shopping Florists 3.65 207th 61st 3rd -20
Average 3.65 207th 61st 3rd -20
Travel Car Rentals 3.18 86th 20th 1st -7
Hotels 3.21 181st 56th 1st -13
Average 3.20 167th 46th 1st -10

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.