Findings for PPC in Davenport

Davenport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Davenport was the 281st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Davenport also ranks amongst the least expensive cities in Iowa, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Davenport Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Davenport keywords increased by 20% in April 2015.

Google Adwords Keyword Prices 42% Lower in Davenport than Cedar Rapids

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Davenport are 42% lower than in Cedar Rapids. The average price of a click in Davenport is $4.20.

This price differential is expected however, as Cedar Rapids has a larger population than Davenport.

For better comparison of prices, we also compared prices with another city with a similar population, El Cajon, and found the average price of a click in Davenport was 69% lower than in El Cajon.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Davenport

Summary PPC Stats for Davenport for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.20 281st 75th 3rd NA
Automotive/Vehicle Dealerships 2.56 205th 67th 3rd NA
Tires 4.28 76th 15th 2nd -17
Average 3.42 224th 61st 3rd NA
Entertainment/Recreation Restaurants 1.32 111st 37th 2nd 46
Average 1.32 111st 37th 2nd 46
Health, Beauty & Fitness Dentists 12.90 102nd 36th 1st 22
Average 12.90 47th 15th 1st 6
Home & Garden Furniture 1.15 218th 64th 3rd 1
Landscapers 7.13 41st 15th 1st NA
Self Storage Companies 7.27 231st 58th 2nd NA
Average 4.79 278th 75th 3rd NA
Real Estate Apartment Rentals 1.17 210th 64th 3rd 15
Condos 1.41 122nd 47th 2nd NA
New Home Developers 5.93 32nd 8th 1st 222
Realtors 1.20 237th 65th 3rd 307
Average 2.50 109th 35th 1st 143
Travel Car Rentals 3.11 103rd 33rd 2nd NA
Hotels 4.66 50th 13rd 1st 57
Average 4.14 50th 14th 1st NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.