Findings for PPC in Davenport

Davenport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Davenport was the 271st least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Davenport also ranks amongst the least expensive cities in Iowa, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 34% Lower in Davenport than Cedar Rapids

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Davenport are 34% lower than in Cedar Rapids. The average price of a click in Davenport is $3.88.

This price differential is expected however, as Cedar Rapids has a larger population than Davenport.

For better comparison of prices, we also compared prices with another city with a similar population, El Cajon, and found the average price of a click in Davenport was 33% lower than in El Cajon.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Davenport

Summary PPC Stats for Davenport for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.88 271st 72nd 3rd NA
Automotive/Vehicle Auto Parts 1.63 61st 26th 3rd NA
Dealerships 4.82 29th 14th 1st NA
Tires 3.04 109th 29th 1st NA
Average 3.16 194th 49th 2nd NA
Entertainment/Recreation Restaurants 1.74 58th 19th 1st -10
Average 1.74 58th 19th 1st -10
Health, Beauty & Fitness Chiropractors 4.09 185th 57th 3rd 0
Dentists 9.43 150th 52nd 3rd NA
Average 6.76 198th 62nd 3rd 7
Home & Garden Furniture 0.92 210th 61st 3rd NA
Landscapers 2.08 168th 58th 3rd NA
Pest Control 18.16 177th 34th 1st NA
Self Storage Companies 4.87 251st 64th 1st NA
Average 7.14 262nd 68th 2nd NA
Real Estate Apartment Rentals 1.13 147th 44th 3rd NA
Condos 0.33 199th 58th 3rd NA
New Home Developers 2.85 118th 36th 2nd NA
Realtors 0.75 266th 75th 3rd NA
Average 1.29 209th 56th 3rd NA
Travel Car Rentals 1.98 157th 52nd 3rd NA
Hotels 2.59 176th 62nd 3rd -1
Average 2.38 186th 62nd 3rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.