Findings for PPC in Davenport

Davenport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Davenport was the 276th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Davenport also ranks amongst the least expensive cities in Iowa, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Davenport Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Davenport keywords increased by 13% in March 2015.

Google Adwords Keyword Prices 32% Lower in Davenport than Cedar Rapids

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Davenport are 32% lower than in Cedar Rapids. The average price of a click in Davenport is $4.90.

This price differential is expected however, as Cedar Rapids has a larger population than Davenport.

For better comparison of prices, we also compared prices with another city with a similar population, El Cajon, and found the average price of a click in Davenport was 47% lower than in El Cajon.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Davenport

Summary PPC Stats for Davenport for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.90 276th 76th 3rd NA
Automotive/Vehicle Dealerships 3.93 112nd 40th 3rd NA
Tires 6.48 20th 5th 1st 1
Average 5.21 198th 58th 3rd NA
Entertainment/Recreation Restaurants 0.84 182nd 57th 3rd 136
Average 0.84 182nd 57th 3rd 136
Health, Beauty & Fitness Chiropractors 6.13 167th 53rd 3rd -27
Dentists 8.99 192nd 51st 2nd 21
Average 8.28 193rd 56th 3rd 3
Home & Garden Furniture 3.39 51st 12nd 1st 115
Landscapers 6.69 48th 13rd 1st NA
Roofing 37.01 12nd 4th 1st NA
Self Storage Companies 17.96 45th 11th 1st NA
Average 13.69 195th 50th 1st NA
Legal Law Firms 3.41 209th 60th 3rd NA
Average 3.41 230th 61st 3rd NA
Real Estate Apartment Rentals 0.98 216th 66th 3rd 18
Condos 0.51 211st 62nd 3rd NA
New Home Developers 2.98 130th 42nd 1st 51
Realtors 0.88 261st 72nd 3rd 4
Average 1.45 233rd 60th 2nd 11
Shopping Florists 4.22 192nd 55th 2nd 0
Average 4.22 192nd 55th 2nd 0
Travel Car Rentals 2.80 121st 31st 3rd NA
Hotels 3.12 189th 59th 2nd -30
Average 3.01 188th 54th 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.