Findings for PPC in Davenport

Davenport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Davenport was the 267th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Davenport also ranks amongst the least expensive cities in Iowa, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Davenport are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Davenport keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 38% Lower in Davenport than Cedar Rapids

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Davenport are 38% lower than in Cedar Rapids. The average price of a click in Davenport is $5.14.

This price differential is expected however, as Cedar Rapids has a larger population than Davenport.

For better comparison of prices, we also compared prices with another city with a similar population, El Cajon, and found the average price of a click in Davenport was 53% lower than in El Cajon.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Davenport

Summary PPC Stats for Davenport for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.14 267th 73rd 3rd NA
Automotive/Vehicle Auto Insurance 61.66 81st 25th 1st NA
Dealerships 2.20 214th 65th 3rd NA
Tires 5.56 36th 7th 1st 33
Average 23.14 38th 12nd 1st NA
Entertainment/Recreation Restaurants 0.27 248th 73rd 3rd -16
Average 0.27 248th 73rd 3rd -16
Health, Beauty & Fitness Dentists 5.88 259th 71st 3rd 8
Average 5.88 261st 73rd 3rd 2
Home & Garden Furniture 3.69 66th 6th 1st 28
Landscapers 1.34 194th 65th 3rd NA
Self Storage Companies 5.40 249th 65th 3rd NA
Average 3.48 285th 77th 3rd NA
Real Estate Apartment Rentals 1.61 132nd 39th 2nd 39
Condos 0.49 208th 59th 3rd NA
New Home Developers 5.85 31st 8th 1st 15
Realtors 0.83 272nd 74th 3rd -26
Average 2.38 123rd 34th 2nd -1
Travel Car Rentals 1.90 208th 64th 3rd NA
Hotels 3.98 121st 42nd 2nd 16
Average 3.28 167th 54th 3rd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.