Findings for PPC in Davenport

Davenport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Davenport was the 280th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Davenport also ranks amongst the least expensive cities in Iowa, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Davenport Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Davenport keywords increased by 19% in September 2016.

Not surprisingly, the month over month price increases for Davenport Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 42% Lower in Davenport than Cedar Rapids

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Davenport are 42% lower than in Cedar Rapids. The average price of a click in Davenport is $4.83.

This price differential is expected however, as Cedar Rapids has a larger population than Davenport.

For better comparison of prices, we also compared prices with another city with a similar population, El Cajon, and found the average price of a click in Davenport was 54% lower than in El Cajon.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Davenport

Summary PPC Stats for Davenport for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.83 280th 75th 3rd NA
Automotive/Vehicle Dealerships 6.45 11th 3rd 1st NA
Average 6.45 181st 52nd 2nd NA
Entertainment/Recreation Restaurants 5.10 61st 18th 2nd 703
Average 5.10 61st 18th 2nd 703
Finance Payday Loans 5.82 106th 34th 1st NA
Average 5.82 179th 50th 2nd NA
Health, Beauty & Fitness Chiropractors 2.86 233rd 71st 3rd -13
Dentists 6.91 247th 73rd 3rd -19
Average 5.90 261st 73rd 3rd -7
Home & Garden Furniture 2.28 205th 56th 3rd 270
Landscapers 3.54 149th 48th 2nd 7
Pest Control 23.16 83rd 11th 1st NA
Roofing 11.98 142nd 46th 3rd 26
Self Storage Companies 5.24 239th 61st 2nd NA
Average 8.21 261st 69th 3rd NA
Legal Law Firms 5.87 215th 57th 3rd NA
Average 5.87 233rd 62nd 3rd NA
Real Estate Apartment Rentals 1.31 161st 41st 2nd 19
Condos 0.51 212nd 64th 3rd NA
New Home Developers 4.71 59th 19th 1st -43
Realtors 0.78 250th 70th 3rd -28
Average 1.97 144th 40th 2nd -14
Travel Car Rentals 2.24 186th 61st 3rd NA
Hotels 4.06 138th 46th 2nd 0
Average 3.45 160th 55th 2nd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.