Findings for PPC in Davenport

Davenport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Davenport was the 272nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Davenport also ranks amongst the least expensive cities in Iowa, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Davenport Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Davenport keywords increased by 12% in December 2014.

Google Adwords Keyword Prices 43% Lower in Davenport than Cedar Rapids

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Davenport are 43% lower than in Cedar Rapids. The average price of a click in Davenport is $4.61.

This price differential is expected however, as Cedar Rapids has a larger population than Davenport.

For better comparison of prices, we also compared prices with another city with a similar population, El Cajon, and found the average price of a click in Davenport was 37% lower than in El Cajon.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Davenport

Summary PPC Stats for Davenport for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.61 272nd 74th 3rd 12
Automotive/Vehicle Dealerships 2.31 189th 60th 3rd -8
Tires 4.22 56th 13rd 1st 520
Average 3.27 204th 61st 3rd 67
Entertainment/Recreation Restaurants 1.31 145th 44th 2nd 74
Average 1.31 145th 44th 2nd 74
Health, Beauty & Fitness Chiropractors 10.69 62nd 19th 1st 0
Dentists 9.38 175th 55th 2nd -4
Average 9.90 104th 34th 1st -1
Home & Garden Furniture 1.74 212nd 67th 3rd 41
Landscapers 8.40 22nd 5th 1st NA
Pest Control 16.63 147th 22nd 1st 0
Plumbers 14.97 198th 52nd 3rd NA
Self Storage Companies 5.25 253rd 68th 3rd NA
Average 8.12 259th 71st 3rd NA
Legal Law Firms 2.72 200th 59th 2nd NA
Average 2.72 221st 62nd 3rd NA
Real Estate Apartment Rentals 1.33 171st 49th 2nd -2
Condos 0.77 190th 59th 3rd NA
New Home Developers 2.56 172nd 42nd 1st 2
Realtors 1.33 240th 68th 3rd 10
Average 1.65 218th 59th 2nd 3
Travel Car Rentals 1.68 206th 65th 3rd NA
Hotels 2.76 181st 60th 3rd -16
Average 2.40 233rd 69th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.