Findings for PPC in Kansas City

Kansas City Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Kansas City was the 12nd most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of November 2014. Kansas City also ranks amongst the most expensive cities in Kansas, ranking 1st. In the study, Denver ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Month over Month Google Adwords Prices for Kansas City Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Kansas City keywords increased by 15% in November 2014.

Google Adwords Keyword Prices 4% Higher in Kansas City than Overland Park

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kansas City are 4% higher than in Overland Park. The average price of a click in Kansas City is $15.01.

This price difference is understandable though, given the population of Overland Park is less than Kansas City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Colorado Springs, and found the average price of a click in Kansas City was 28% lower than in Colorado Springs. This suggests that perhaps prices in Kansas City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Kansas City

Summary PPC Stats for Kansas City for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.01 50th 12nd 1st 15
Automotive/Vehicle Auto Body 13.19 10th 3rd 1st 1
Auto Insurance 69.58 65th 13rd 2nd 71
Auto Parts 1.92 70th 30th 3rd 15
Dealerships 4.23 54th 26th 2nd 8
Tires 3.99 54th 13rd 4th 3
Towing 4.42 71st 16th 1st 4
Average 20.92 48th 10th 2nd 14
B2B Architects 3.11 25th 11th 1st 82
IT Support 32.43 16th 2nd 1st 44
Office Furniture 3.22 96th 31st 2nd -14
Printers 7.46 32nd 12nd 1st -19
Video Production 8.52 24th 8th 1st -14
Average 11.68 21st 4th 1st NA
Entertainment/Recreation Restaurants 2.55 39th 13rd 2nd 5
Average 2.55 39th 13rd 2nd 5
Finance Credit Counselling 24.27 16th 8th 1st NA
Currency Exchange 1.86 18th 4th 1st 293
Insurance 29.62 91st 23rd 1st -10
Mortgages 28.06 2nd 1st 1st 133
Payday Loans 11.10 70th 22nd 2nd 24
Average 20.16 80th 21st 1st 63
Health, Beauty & Fitness Acupuncture 3.01 85th 22nd 2nd -7
Chiropractors 5.58 139th 51st 5th -40
Cosmetic Surgery 6.68 73rd 24th 1st 26
Dentists 16.01 26th 7th 1st 8
Jewellers 4.15 61st 21st 1st NA
Martial Arts 4.01 38th 15th 2nd 64
Massage Therapy 10.47 26th 8th 2nd -24
Optometrists 4.63 55th 19th 1st NA
Weight Loss Surgery 13.55 14th 4th 1st 57
Average 9.78 83rd 27th 1st 10
Home & Garden Appliance Repair 9.03 139th 40th 3rd -23
Electricians 11.40 51st 15th 1st 0
Furniture 1.91 165th 50th 3rd -11
Garage Doors 20.29 100th 24th 2nd 4
Home Security 40.18 31st 7th 1st 17
Interior Designers 5.65 22nd 8th 1st 114
Landscapers 6.25 34th 10th 2nd 23
Mold Detection and Remova 10.20 51st 16th 1st 43
Moving Companies 19.94 62nd 15th 1st 16
Pest Control 16.09 160th 30th 4th -9
Plumbers 34.90 107th 25th 2nd 13
Roofing 13.18 98th 28th 2nd 3
Self Storage Companies 13.88 79th 17th 2nd -7
Windows and Doors 9.21 37th 18th 1st -23
Average 15.46 138th 32nd 2nd 8
Legal Criminal Lawyers 50.09 41st 10th 1st -16
Disability Lawyers 17.21 14th 5th 1st NA
Employment Lawyers 4.89 53rd 16th 1st -30
Family Law 10.40 78th 25th 1st NA
Immigration Lawyers 6.82 76th 19th 1st -8
Law Firms 20.79 45th 13rd 1st 7
Personal Injury Law 131.98 27th 8th 2nd -9
Real Estate Lawyers 15.22 14th 4th 1st 33
Traffic Law 66.14 32nd 11th 1st NA
Average 32.85 83rd 19th 2nd 12
Real Estate Apartment Rentals 1.84 96th 21st 1st -5
Condos 1.33 124th 37th 2nd -14
New Home Developers 3.33 122nd 33rd 3rd 118
Property Management 2.92 120th 43rd 1st -33
Realtors 2.50 144th 45th 3rd -8
Average 2.35 141st 43rd 4th 7
Shopping Florists 6.25 88th 29th 1st 19
Average 4.80 138th 39th 1st 45
Travel Car Rentals 3.97 28th 4th 1st 21
Hotels 3.51 94th 36th 3rd -10
Average 3.74 56th 13rd 1st 5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.