Findings for PPC in Kansas City

Kansas City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kansas City was the 61st least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Kansas City also ranks amongst the least expensive cities in Kansas, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 43% Higher in Kansas City than Overland Park

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kansas City are 43% higher than in Overland Park. The average price of a click in Kansas City is $14.43.

This price difference is understandable though, given the population of Overland Park is less than Kansas City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Colorado Springs, and found the average price of a click in Kansas City was 29% lower than in Colorado Springs. This suggests that perhaps prices in Kansas City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Kansas City

Summary PPC Stats for Kansas City for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.43 61st 17th 1st 7
Automotive/Vehicle Auto Insurance 44.84 116th 36th 1st -23
Auto Parts 1.93 66th 30th 4th -1
Dealerships 3.32 120th 44th 4th 6
Tires 3.75 86th 21st 5th 0
Towing 8.44 14th 2nd 1st 76
Average 14.39 100th 33rd 1st 12
B2B Office Furniture 3.62 81st 26th 1st 18
Printers 9.93 26th 7th 1st 24
Average 6.77 44th 15th 1st 14
Entertainment/Recreation Restaurants 2.52 43rd 15th 1st 0
Average 2.52 43rd 15th 1st 0
Finance Credit Counselling 32.57 11th 3rd 1st 8
Insurance 26.51 94th 28th 1st -4
Mortgages 14.84 27th 9th 1st -31
Payday Loans 8.75 89th 33rd 4th -23
Average 22.78 85th 26th 1st -9
Health, Beauty & Fitness Chiropractors 5.56 166th 57th 3rd -2
Cosmetic Surgery 6.70 73rd 24th 1st 0
Dentists 12.54 86th 33rd 3rd -19
Martial Arts 4.01 38th 15th 2nd 0
Massage Therapy 10.48 26th 8th 2nd 0
Optometrists 4.64 54th 19th 1st NA
Average 8.82 148th 47th 4th -6
Home & Garden Appliance Repair 12.06 132nd 36th 3rd 38
Furniture 2.47 137th 34th 1st 30
Garage Doors 21.36 97th 24th 2nd 6
Landscapers 4.12 105th 35th 4th -34
Moving Companies 19.67 86th 21st 2nd -8
Pest Control 14.17 177th 32nd 3rd -7
Plumbers 25.16 141st 31st 2nd -23
Roofing 21.29 55th 21st 2nd 63
Self Storage Companies 15.72 48th 9th 1st 17
Windows and Doors 6.81 52nd 26th 2nd -33
Average 14.74 154th 36th 3rd 6
Legal Family Law 28.99 34th 13rd 1st NA
Law Firms 21.65 41st 14th 1st 20
Personal Injury Law 99.52 68th 16th 2nd -9
Real Estate Lawyers 8.31 38th 14th 1st -14
Average 41.79 72nd 18th 2nd 14
Real Estate Apartment Rentals 2.17 82nd 19th 1st 20
Condos 2.05 95th 31st 1st 40
New Home Developers 4.17 89th 30th 3rd 38
Realtors 2.59 124th 44th 3rd 2
Average 2.68 106th 32nd 2nd 21
Shopping Florists 7.20 57th 16th 1st 15
Average 7.20 57th 16th 1st 15
Travel Car Rentals 3.03 126th 34th 2nd -22
Hotels 3.84 90th 28th 2nd 10
Average 3.43 114th 36th 2nd -6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.