Findings for PPC in Kansas City

Kansas City Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Kansas City was the 8th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of April 2015. Kansas City also ranks amongst the most expensive cities in Kansas, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Google Adwords Keyword Prices 39% Higher in Kansas City than Overland Park

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kansas City are 39% higher than in Overland Park. The average price of a click in Kansas City is $19.41.

This price difference is understandable though, given the population of Overland Park is less than Kansas City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Colorado Springs, and found the average price of a click in Kansas City was 32% lower than in Colorado Springs. This suggests that perhaps prices in Kansas City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Kansas City

Summary PPC Stats for Kansas City for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.41 28th 8th 1st 7
Automotive/Vehicle Auto Insurance 90.06 45th 11th 1st 69
Auto Parts 1.97 68th 29th 2nd 23
Dealerships 4.14 94th 36th 3rd -5
Tires 3.15 141st 34th 4th -27
Towing 5.20 80th 23rd 1st -16
Average 27.19 34th 7th 1st 9
B2B Office Furniture 3.66 118th 42nd 3rd -33
Printers 10.67 29th 8th 1st -13
Average 7.16 54th 22nd 2nd -16
Entertainment/Recreation Restaurants 1.58 76th 25th 2nd -21
Average 1.58 76th 25th 2nd -21
Finance Credit Counselling 34.64 7th 2nd 1st NA
Insurance 93.44 14th 3rd 1st 12
Mortgages 11.79 34th 11th 1st 249
Payday Loans 11.44 79th 26th 1st 16
Average 29.09 66th 18th 2nd NA
Health, Beauty & Fitness Chiropractors 4.81 211st 63rd 4th -7
Cosmetic Surgery 5.48 101st 30th 1st -32
Dentists 14.93 66th 25th 1st 35
Martial Arts 2.95 60th 16th 1st 192
Massage Therapy 4.22 90th 27th 3rd -15
Optometrists 4.41 78th 27th 2nd NA
Weight Loss Surgery 10.46 6th 2nd 1st NA
Average 9.22 161st 53rd 3rd 10
Home & Garden Appliance Repair 16.81 81st 20th 2nd 12
Furniture 2.19 167th 43rd 4th 13
Garage Doors 24.08 104th 24th 2nd 17
Landscapers 6.09 60th 25th 2nd -28
Moving Companies 26.29 38th 10th 1st -11
Pest Control 16.18 169th 33rd 3rd -8
Plumbers 39.62 88th 29th 1st 23
Roofing 23.83 44th 18th 3rd -15
Self Storage Companies 10.28 181st 45th 3rd -25
Windows and Doors 20.01 10th 6th 2nd 47
Average 18.79 108th 29th 2nd 2
Legal Criminal Lawyers 22.60 71st 21st 1st -5
Family Law 18.41 63rd 20th 1st 32
Law Firms 17.07 78th 19th 1st 11
Personal Injury Law 144.93 36th 7th 2nd -19
Real Estate Lawyers 9.02 39th 12nd 1st -6
Average 51.01 57th 15th 2nd 4
Real Estate Apartment Rentals 1.89 111st 31st 2nd -5
Condos 1.78 100th 40th 3rd -13
New Home Developers 3.47 111st 36th 4th 35
Realtors 2.66 106th 35th 2nd -3
Average 2.44 115th 37th 2nd 1
Shopping Florists 6.29 104th 33rd 2nd -12
Average 6.29 104th 33rd 2nd -12
Travel Car Rentals 3.52 63rd 20th 3rd 3
Hotels 3.75 102nd 31st 2nd -9
Average 3.63 88th 24th 1st -3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.