Findings for PPC in Kansas City

Kansas City Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Kansas City was the 10th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2014. Kansas City also ranks amongst the most expensive cities in Kansas, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Month over Month Google Adwords Prices for Kansas City Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Kansas City keywords increased by 16% in September 2014.

Google Adwords Keyword Prices 96% Higher in Kansas City than Overland Park

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kansas City are 96% higher than in Overland Park. The average price of a click in Kansas City is $15.74.

This price difference is understandable though, given the population of Overland Park is less than Kansas City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Colorado Springs, and found the average price of a click in Kansas City was 20% lower than in Colorado Springs. This suggests that perhaps prices in Kansas City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Kansas City

Summary PPC Stats for Kansas City for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.74 31st 10th 1st 16
Automotive/Vehicle Auto Insurance 71.14 51st 12nd 1st 114
Auto Parts 1.35 93rd 42nd 3rd -2
Dealerships 4.33 51st 22nd 1st 16
Tires 3.92 52nd 11th 4th 9
Towing 4.66 42nd 13rd 1st NA
Average 21.99 27th 6th 1st 28
B2B Office Furniture 3.99 85th 25th 2nd 31
Printers 5.05 75th 23rd 1st -43
Trade Show Displays 24.28 2nd 1st 1st NA
Average 8.47 27th 8th 2nd 0
Entertainment/Recreation Restaurants 2.11 35th 9th 1st -11
Average 2.11 35th 9th 1st -11
Finance Credit Counselling 18.57 36th 14th 1st NA
Mortgages 14.23 28th 13rd 1st -2
Payday Loans 11.00 49th 20th 3rd 7
Average 22.38 85th 21st 2nd NA
Health, Beauty & Fitness Chiropractors 4.05 187th 59th 4th 0
Cosmetic Surgery 8.08 56th 15th 1st 30
Dentists 10.92 105th 37th 2nd 3
Martial Arts 2.78 49th 12nd 2nd -9
Massage Therapy 11.87 21st 9th 1st 62
Optometrists 8.20 5th 3rd 1st NA
Average 9.11 92nd 27th 2nd 19
Home & Garden Appliance Repair 11.09 75th 21st 3rd 3
Furniture 2.13 131st 40th 2nd -5
Garage Doors 14.43 113rd 29th 1st 13
Insurance 27.65 95th 28th 1st 5
Landscapers 5.05 79th 23rd 1st 1
Moving Companies 13.86 94th 24th 1st -5
Pest Control 17.48 185th 38th 2nd NA
Plumbers 23.67 154th 37th 3rd 37
Roofing 13.01 81st 30th 3rd 7
Self Storage Companies 14.12 46th 10th 2nd 8
Windows and Doors 10.53 35th 16th 2nd 67
Average 13.00 159th 37th 4th 13
Legal Criminal Lawyers 26.59 64th 15th 1st 13
Family Law 10.74 76th 23rd 1st NA
Law Firms 24.12 29th 11th 1st 14
Personal Injury Law 108.78 37th 12nd 1st 13
Real Estate Lawyers 6.84 38th 11th 1st NA
Average 42.94 40th 9th 1st 15
Real Estate Apartment Rentals 1.75 73rd 16th 1st -4
Condos 1.73 74th 22nd 2nd NA
New Home Developers 2.32 155th 42nd 3rd 41
Realtors 2.36 98th 31st 2nd -2
Average 2.06 111st 31st 2nd 7
Shopping Florists 5.85 85th 25th 2nd 0
Average 5.85 85th 25th 2nd 0
Travel Car Rentals 2.82 68th 24th 1st -1
Hotels 3.32 97th 37th 1st -1
Average 3.07 90th 32nd 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.