Findings for PPC in Kansas City

Kansas City Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Kansas City was the 9th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of May 2016. Kansas City also ranks amongst the most expensive cities in Kansas, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Year over Year Google Adwords Prices for Kansas City are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Kansas City keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 9% Higher in Kansas City than Overland Park

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kansas City are 9% higher than in Overland Park. The average price of a click in Kansas City is $18.49.

This price difference is understandable though, given the population of Overland Park is less than Kansas City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Colorado Springs, and found the average price of a click in Kansas City was 26% lower than in Colorado Springs. This suggests that perhaps prices in Kansas City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Kansas City

Summary PPC Stats for Kansas City for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.49 34th 9th 1st 9
Automotive/Vehicle Auto Insurance 58.36 87th 26th 2nd -17
Auto Parts 2.26 50th 24th 3rd -4
Dealerships 4.35 104th 39th 4th NA
Tires 4.47 89th 25th 2nd 40
Towing 3.31 118th 37th 1st -14
Average 18.53 72nd 20th 2nd 1
B2B Office Furniture 5.92 67th 21st 1st 23
Printers 10.77 12nd 5th 1st 4
Trade Show Displays 26.54 13rd 5th 1st 0
Average 12.29 16th 4th 1st 9
Entertainment/Recreation Restaurants 4.11 9th 3rd 1st 112
Average 4.11 9th 3rd 1st 112
Finance Credit Counselling 20.34 34th 11th 1st NA
Insurance 21.52 88th 28th 1st -28
Mortgages 30.72 7th 4th 1st 95
Payday Loans 11.48 69th 28th 3rd 30
Average 21.80 90th 27th 1st NA
Health, Beauty & Fitness Chiropractors 22.17 9th 3rd 1st 182
Cosmetic Surgery 7.33 80th 22nd 1st 0
Dentists 14.59 74th 25th 1st 22
Martial Arts 3.29 65th 15th 2nd -32
Massage Therapy 14.24 14th 8th 1st 35
Optometrists 9.26 13rd 4th 2nd NA
Weight Loss Surgery 6.01 6th 3rd 1st NA
Average 12.29 64th 22nd 1st 32
Home & Garden Appliance Repair 18.15 55th 12nd 3rd 19
Furniture 2.52 169th 45th 3rd 11
Garage Doors 29.71 88th 22nd 2nd 16
Landscapers 4.49 80th 27th 3rd -14
Moving Companies 21.71 58th 9th 2nd 2
Pest Control 13.45 215th 52nd 4th -21
Plumbers 28.91 140th 40th 2nd -19
Roofing 21.86 45th 17th 1st -5
Self Storage Companies 18.36 27th 7th 1st 41
Windows and Doors 17.52 18th 12nd 1st 10
Average 17.72 129th 34th 2nd 1
Legal Criminal Lawyers 19.03 71st 22nd 1st -13
Family Law 12.76 80th 22nd 1st -17
Law Firms 38.30 37th 9th 2nd 10
Personal Injury Law 155.08 32nd 6th 2nd -13
Real Estate Lawyers 7.92 47th 16th 1st -6
Average 52.13 66th 17th 2nd -6
Real Estate Apartment Rentals 1.78 115th 34th 1st -5
Condos 2.00 87th 28th 2nd 5
New Home Developers 3.22 134th 36th 4th 50
Realtors 2.49 135th 43rd 3rd 6
Average 2.35 131st 38th 2nd 10
Shopping Florists 6.76 88th 20th 1st -1
Average 6.76 88th 20th 1st -1
Travel Car Rentals 4.30 24th 5th 1st 9
Hotels 4.39 85th 28th 3rd 7
Average 4.34 49th 10th 1st 8

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.