Findings for PPC in Kansas City

Kansas City Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Kansas City was the 10th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2016. Kansas City also ranks amongst the most expensive cities in Kansas, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Year over Year Google Adwords Prices for Kansas City are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Kansas City keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 67% Higher in Kansas City than Overland Park

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kansas City are 67% higher than in Overland Park. The average price of a click in Kansas City is $18.22.

This price difference is understandable though, given the population of Overland Park is less than Kansas City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Colorado Springs, and found the average price of a click in Kansas City was 16% lower than in Colorado Springs. This suggests that perhaps prices in Kansas City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Kansas City

Summary PPC Stats for Kansas City for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.22 37th 10th 1st 5
Automotive/Vehicle Auto Insurance 93.89 18th 8th 1st 17
Auto Parts 1.37 111st 46th 4th -38
Dealerships 3.80 97th 43rd 2nd -20
Tires 3.87 97th 23rd 2nd 2
Towing 4.41 91st 34th 1st -3
Average 28.05 14th 3rd 1st -6
B2B Office Furniture 3.76 126th 40th 3rd -35
Printers 13.74 11th 3rd 1st -2
Average 7.09 66th 19th 1st -12
Entertainment/Recreation Restaurants 1.14 207th 60th 4th -27
Average 1.14 207th 60th 4th -27
Finance Credit Counselling 33.55 8th 2nd 1st NA
Insurance 48.67 49th 16th 1st 46
Mortgages 13.14 34th 12nd 1st 38
Payday Loans 5.85 104th 33rd 3rd -32
Average 30.26 36th 11th 1st NA
Health, Beauty & Fitness Chiropractors 10.24 67th 25th 3rd 16
Cosmetic Surgery 6.45 77th 19th 2nd 8
Dentists 12.52 97th 31st 1st -1
Martial Arts 4.47 41st 13rd 1st -25
Massage Therapy 6.28 78th 26th 2nd -29
Optometrists 9.19 12nd 5th 3rd NA
Weight Loss Surgery 16.95 4th 1st 1st NA
Average 9.68 127th 42nd 4th 4
Home & Garden Appliance Repair 10.81 145th 41st 4th -19
Furniture 3.08 143rd 33rd 4th 5
Garage Doors 29.12 78th 25th 1st 6
Landscapers 4.70 96th 33rd 3rd -7
Moving Companies 18.21 91st 18th 1st -10
Pest Control 12.18 209th 45th 3rd 42
Plumbers 37.11 112nd 28th 1st 0
Roofing 17.85 80th 29th 1st 19
Self Storage Companies 15.97 22nd 6th 1st -18
Windows and Doors 12.62 28th 14th 1st -20
Average 18.63 111st 25th 1st 7
Legal Criminal Lawyers 18.69 73rd 18th 1st 33
Family Law 24.39 59th 15th 1st 50
Law Firms 17.76 111st 30th 3rd 68
Personal Injury Law 92.12 86th 26th 2nd -9
Real Estate Lawyers 5.59 49th 13rd 1st -13
Average 35.23 106th 29th 2nd 31
Real Estate Apartment Rentals 2.19 79th 17th 1st -3
Condos 1.48 103rd 31st 1st -14
New Home Developers 2.44 171st 45th 1st 0
Realtors 1.74 136th 42nd 2nd -6
Average 1.95 146th 41st 1st -6
Shopping Florists 6.98 93rd 24th 2nd -29
Average 6.98 93rd 24th 2nd -29
Travel Car Rentals 3.25 82nd 29th 2nd -2
Hotels 4.55 97th 32nd 3rd 0
Average 3.90 100th 35th 3rd -1

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.