Findings for PPC in Kansas City

Kansas City Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Kansas City was the 7th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of March 2015. Kansas City also ranks amongst the most expensive cities in Kansas, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Google Adwords Keyword Prices 64% Higher in Kansas City than Overland Park

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kansas City are 64% higher than in Overland Park. The average price of a click in Kansas City is $19.44.

This price difference is understandable though, given the population of Overland Park is less than Kansas City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Colorado Springs, and found the average price of a click in Kansas City was 29% lower than in Colorado Springs. This suggests that perhaps prices in Kansas City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Kansas City

Summary PPC Stats for Kansas City for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.44 32nd 7th 1st 4
Automotive/Vehicle Auto Insurance 60.80 118th 43rd 3rd 13
Auto Parts 1.67 82nd 40th 4th -25
Dealerships 4.31 88th 32nd 2nd NA
Tires 4.29 85th 21st 4th 9
Towing 6.33 47th 15th 1st -22
Average 17.40 107th 34th 3rd -5
B2B Office Furniture 6.19 51st 11th 1st 86
Printers 12.61 34th 10th 1st -12
Average 8.33 61st 17th 1st 25
Entertainment/Recreation Restaurants 2.42 30th 7th 1st -13
Average 2.42 30th 7th 1st -13
Finance Credit Counselling 21.33 34th 11th 1st NA
Insurance 30.27 82nd 28th 2nd 2
Mortgages 12.41 30th 9th 1st -39
Payday Loans 10.10 75th 24th 3rd 39
Average 20.89 90th 27th 2nd NA
Health, Beauty & Fitness Chiropractors 5.02 189th 61st 4th 4
Cosmetic Surgery 11.05 42nd 12nd 1st 33
Dentists 14.84 76th 21st 1st -30
Martial Arts 1.01 99th 26th 3rd -80
Massage Therapy 3.98 92nd 33rd 3rd -22
Optometrists 3.91 76th 22nd 1st NA
Weight Loss Surgery 16.17 4th 2nd 1st NA
Average 10.14 119th 36th 2nd -5
Home & Garden Appliance Repair 15.60 95th 27th 4th 16
Furniture 1.92 187th 57th 3rd -11
Garage Doors 20.79 116th 28th 2nd 0
Landscapers 5.77 63rd 19th 1st -14
Moving Companies 30.23 22nd 7th 2nd 31
Pest Control 13.89 190th 39th 2nd 8
Plumbers 31.86 108th 31st 2nd -1
Roofing 26.74 40th 11th 2nd 21
Self Storage Companies 14.24 105th 26th 2nd 11
Windows and Doors 13.96 16th 9th 1st 43
Average 18.66 106th 27th 1st 10
Legal Criminal Lawyers 43.63 46th 13rd 1st 0
Family Law 16.55 83rd 20th 1st 68
Law Firms 13.99 99th 32nd 2nd -34
Personal Injury Law 179.82 15th 5th 1st 39
Real Estate Lawyers 19.70 11th 3rd 1st 35
Average 61.08 32nd 5th 1st 18
Real Estate Apartment Rentals 1.96 79th 19th 2nd -15
Condos 2.14 80th 28th 2nd 2
New Home Developers 2.61 155th 46th 4th -19
Realtors 2.73 98th 36th 3rd -1
Average 2.38 123rd 41st 3rd -7
Shopping Florists 7.07 72nd 18th 1st 28
Average 7.07 72nd 18th 1st 28
Travel Car Rentals 3.47 64th 11th 1st -12
Hotels 4.15 98th 27th 1st -5
Average 3.81 83rd 24th 1st -9

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.