Findings for PPC in Olathe

Olathe Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Olathe was the 216th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Olathe also ranks amongst the least expensive cities in Kansas, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 46% Lower in Olathe than Overland Park

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Olathe are 46% lower than in Overland Park. The average price of a click in Olathe is $7.49.

This price differential is expected however, as Overland Park has a larger population than Olathe.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Sterling Heights, and found the average price of a click in Olathe was 31% higher than in Sterling Heights.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Olathe

Summary PPC Stats for Olathe for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.49 216th 55th 4th NA
Automotive/Vehicle Dealerships 4.00 103rd 39th 4th NA
Tires 7.23 11th 4th 1st 21
Average 5.62 188th 52nd 3rd NA
Entertainment/Recreation Restaurants 1.35 104th 34th 4th 13
Average 1.35 104th 34th 4th 13
Finance Payday Loans 6.15 125th 39th 4th -24
Average 6.15 167th 48th 5th NA
Health, Beauty & Fitness Chiropractors 15.38 39th 14th 1st -2
Dentists 8.07 225th 67th 3rd 4
Optometrists 6.81 22nd 11th 1st NA
Average 9.28 156th 52nd 2nd 1
Home & Garden Furniture 4.26 25th 3rd 1st NA
Pest Control 30.10 58th 5th 1st 0
Plumbers 22.40 160th 48th 5th -28
Self Storage Companies 10.68 172nd 44th 2nd 23
Average 16.70 137th 37th 4th 3
Real Estate Apartment Rentals 1.17 210th 64th 4th -12
Condos 0.33 227th 71st 4th NA
New Home Developers 3.97 86th 29th 3rd -7
Realtors 2.60 113rd 38th 3rd -4
Average 2.18 151st 47th 3rd -10
Shopping Florists 3.29 212nd 65th 5th -25
Average 3.29 212nd 65th 5th -25
Travel Car Rentals 4.70 14th 2nd 1st NA
Hotels 2.26 218th 70th 5th -24
Average 3.07 167th 51st 5th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.