Findings for PPC in Olathe

Olathe Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Olathe was the 249th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Olathe also ranks amongst the least expensive cities in Kansas, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 38% Lower in Olathe than Overland Park

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Olathe are 38% lower than in Overland Park. The average price of a click in Olathe is $6.75.

This price differential is expected however, as Overland Park has a larger population than Olathe.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Sterling Heights, and found the average price of a click in Olathe was 81% higher than in Sterling Heights.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Olathe

Summary PPC Stats for Olathe for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.75 249th 67th 4th -4
Automotive/Vehicle Dealerships 2.96 156th 59th 5th NA
Tires 3.42 127th 35th 4th -7
Average 3.19 249th 67th 5th -5
Entertainment/Recreation Restaurants 1.93 174th 48th 3rd -17
Average 1.93 174th 48th 3rd -17
Finance Payday Loans 5.82 106th 34th 4th -9
Average 5.82 179th 50th 4th NA
Health, Beauty & Fitness Chiropractors 20.10 6th 2nd 1st 16
Dentists 9.70 172nd 54th 3rd -6
Optometrists 11.21 7th 3rd 1st NA
Average 12.89 30th 6th 1st -1
Home & Garden Appliance Repair 15.39 78th 21st 2nd 37
Furniture 0.79 234th 67th 5th -46
Landscapers 2.24 199th 62nd 4th -27
Pest Control 20.42 113rd 17th 1st 51
Plumbers 22.48 181st 49th 3rd -32
Self Storage Companies 6.78 207th 50th 3rd -45
Average 10.80 228th 60th 3rd -6
Legal Law Firms 1.82 233rd 64th 4th NA
Average 1.82 241st 66th 5th NA
Real Estate Apartment Rentals 1.11 192nd 52nd 4th -2
Condos 0.52 210th 62nd 4th NA
New Home Developers 1.85 192nd 50th 4th 18
Realtors 1.34 196th 58th 3rd -17
Average 1.29 226th 58th 3rd -4
Shopping Florists 5.56 154th 44th 4th -25
Average 5.56 154th 44th 4th -25
Travel Car Rentals 3.06 102nd 35th 3rd NA
Hotels 3.10 223rd 67th 5th 0
Average 3.09 215th 69th 5th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.