Findings for PPC in Olathe

Olathe Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Olathe was the 236th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Olathe also ranks amongst the least expensive cities in Kansas, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Olathe Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Olathe keywords increased by 12% in May 2016.

Not surprisingly, the month over month price increases for Olathe Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 56% Lower in Olathe than Overland Park

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Olathe are 56% lower than in Overland Park. The average price of a click in Olathe is $7.34.

This price differential is expected however, as Overland Park has a larger population than Olathe.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Sterling Heights, and found the average price of a click in Olathe was 46% higher than in Sterling Heights.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Olathe

Summary PPC Stats for Olathe for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.34 236th 66th 4th NA
Automotive/Vehicle Auto Parts 0.69 158th 55th 5th -36
Dealerships 3.88 134th 45th 5th NA
Tires 2.99 182nd 51st 4th 20
Average 2.64 263rd 72nd 5th NA
Entertainment/Recreation Restaurants 0.95 180th 52nd 5th -8
Average 0.95 180th 52nd 5th -8
Finance Payday Loans 10.88 80th 32nd 4th -2
Average 10.88 144th 45th 4th NA
Health, Beauty & Fitness Chiropractors 18.90 16th 7th 2nd 147
Dentists 8.61 221st 61st 3rd 18
Average 11.18 100th 29th 3rd 20
Home & Garden Appliance Repair 6.67 181st 52nd 5th -19
Furniture 0.19 229th 66th 5th NA
Pest Control 18.54 156th 29th 2nd -19
Plumbers 24.25 161st 43rd 3rd 450
Self Storage Companies 11.72 125th 33rd 3rd 43
Average 14.18 174th 45th 3rd 37
Real Estate Apartment Rentals 1.19 195th 58th 4th -25
Condos 0.82 184th 54th 5th NA
New Home Developers 4.39 73rd 25th 1st 6
Realtors 2.51 130th 41st 2nd -9
Average 2.09 160th 46th 4th -10
Shopping Florists 5.04 174th 51st 5th -8
Average 5.04 174th 51st 5th -8
Travel Car Rentals 2.63 163rd 53rd 3rd NA
Hotels 5.03 48th 17th 2nd 108
Average 4.23 57th 14th 3rd NA

Study Results for Other Cities:

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Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.