Findings for PPC in Olathe

Olathe Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Olathe was the 248th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Olathe also ranks amongst the least expensive cities in Kansas, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 32% Lower in Olathe than Overland Park

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Olathe are 32% lower than in Overland Park. The average price of a click in Olathe is $5.40.

This price differential is expected however, as Overland Park has a larger population than Olathe.

For better comparison of prices, we also compared prices with another city with a similar population, Sterling Heights, and found the average price of a click in Olathe was 28% lower than in Sterling Heights.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Olathe

Summary PPC Stats for Olathe for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.40 248th 66th 4th NA
Automotive/Vehicle Auto Parts 1.94 36th 15th 2nd NA
Dealerships 2.86 140th 49th 3rd NA
Tires 5.72 10th 2nd 1st NA
Average 3.51 181st 47th 2nd NA
Entertainment/Recreation Restaurants 0.43 226th 69th 5th NA
Average 0.43 226th 69th 5th NA
Health, Beauty & Fitness Chiropractors 7.89 75th 26th 2nd -12
Dentists 6.23 238th 71st 4th NA
Average 6.89 194th 58th 3rd 13
Home & Garden Appliance Repair 17.61 19th 4th 1st NA
Pest Control 16.86 190th 40th 3rd NA
Plumbers 15.09 198th 50th 4th NA
Self Storage Companies 10.50 121st 29th 4th -23
Average 13.51 152nd 35th 3rd NA
Legal Law Firms 2.18 215th 63rd 4th NA
Average 2.18 227th 66th 4th NA
Real Estate Apartment Rentals 1.45 111st 29th 3rd NA
New Home Developers 0.77 204th 52nd 4th NA
Realtors 1.66 175th 53rd 3rd NA
Average 1.47 190th 55th 4th NA
Shopping Florists 4.61 157th 46th 3rd NA
Average 4.61 157th 46th 3rd NA
Travel Car Rentals 1.35 197th 63rd 5th NA
Hotels 2.99 134th 51st 4th -1
Average 2.44 177th 58th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.