Findings for PPC in Olathe

Olathe Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Olathe was the 222nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Olathe also ranks amongst the least expensive cities in Kansas, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 27% Lower in Olathe than Overland Park

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Olathe are 27% lower than in Overland Park. The average price of a click in Olathe is $7.24.

This price differential is expected however, as Overland Park has a larger population than Olathe.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Sterling Heights, and found the average price of a click in Olathe was 80% higher than in Sterling Heights.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Olathe

Summary PPC Stats for Olathe for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.24 222nd 58th 5th 1
Automotive/Vehicle Auto Parts 2.17 49th 22nd 2nd 10
Dealerships 4.98 36th 18th 1st -7
Tires 3.91 74th 19th 4th -24
Average 3.69 185th 52nd 4th -4
Entertainment/Recreation Restaurants 0.99 183rd 54th 5th -10
Average 0.99 183rd 54th 5th -10
Health, Beauty & Fitness Chiropractors 7.32 124th 44th 2nd -13
Dentists 10.25 151st 47th 4th 9
Average 9.27 123rd 40th 3rd 1
Home & Garden Appliance Repair 19.72 47th 11th 2nd 41
Furniture 1.94 199th 61st 4th NA
Garage Doors 35.31 39th 10th 1st NA
Pest Control 13.25 186th 38th 4th 0
Plumbers 17.55 184th 48th 3rd 0
Self Storage Companies 14.11 77th 18th 2nd 25
Average 16.26 133rd 30th 2nd 5
Real Estate Apartment Rentals 1.90 102nd 22nd 2nd NA
Condos 1.80 109th 38th 2nd NA
New Home Developers 2.37 179th 45th 4th NA
Realtors 3.13 82nd 30th 2nd -1
Average 2.49 125th 37th 3rd 5
Shopping Florists 3.86 202nd 56th 4th -1
Average 3.86 202nd 56th 4th -1
Travel Car Rentals 1.56 209th 67th 5th NA
Hotels 2.54 192nd 65th 5th -9
Average 2.21 241st 72nd 5th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.