Findings for PPC in Olathe

Olathe Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Olathe was the 248th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Olathe also ranks amongst the least expensive cities in Kansas, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Olathe Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Olathe keywords increased by 397% in March 2015.

Google Adwords Keyword Prices 44% Lower in Olathe than Overland Park

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Olathe are 44% lower than in Overland Park. The average price of a click in Olathe is $6.55.

This price differential is expected however, as Overland Park has a larger population than Olathe.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Sterling Heights, and found the average price of a click in Olathe was 84% higher than in Sterling Heights.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Olathe

Summary PPC Stats for Olathe for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.55 248th 66th 4th NA
Automotive/Vehicle Auto Parts 1.95 62nd 31st 3rd -6
Dealerships 2.95 179th 60th 5th NA
Tires 2.72 184th 49th 5th -53
Average 2.58 265th 72nd 5th NA
Entertainment/Recreation Restaurants 0.92 171st 54th 5th -35
Average 0.92 171st 54th 5th -35
Finance Payday Loans 9.57 81st 27th 4th 38
Average 9.57 148th 46th 4th NA
Health, Beauty & Fitness Chiropractors 13.29 51st 18th 2nd 26327
Dentists 7.57 227th 64th 3rd -9
Average 9.86 131st 40th 3rd 2630
Home & Garden Appliance Repair 18.48 59th 12nd 2nd 0
Furniture 1.82 197th 60th 4th NA
Plumbers 62.74 27th 9th 1st 111
Roofing 6.57 179th 57th 4th NA
Self Storage Companies 7.37 231st 60th 4th -14
Average 17.39 133rd 36th 3rd 8
Legal Law Firms 2.39 221st 63rd 4th NA
Average 2.39 237th 64th 4th NA
Real Estate Apartment Rentals 1.38 159th 45th 4th 3
Condos 1.26 146th 45th 4th NA
New Home Developers 4.25 67th 25th 1st 1
Realtors 2.82 90th 31st 2nd -9
Average 2.52 103rd 33rd 2nd -4
Shopping Florists 6.51 101st 26th 3rd 36
Average 6.51 101st 26th 3rd 36
Travel Car Rentals 3.21 82nd 18th 2nd NA
Hotels 3.00 199th 63rd 5th 0
Average 3.07 182nd 51st 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.