Findings for PPC in Overland Park

Overland Park Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Overland Park was the 126th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Overland Park also ranks amongst the least expensive cities in Kansas, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 39% Lower in Overland Park than Kansas City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Overland Park are 39% lower than in Kansas City. The average price of a click in Overland Park is $11.80.

This price differential is expected however, as Kansas City has a larger population than Overland Park.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Brownsville, and found the average price of a click in Overland Park was 8% higher than in Brownsville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Overland Park

Summary PPC Stats for Overland Park for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.80 126th 36th 3rd NA
Automotive/Vehicle Auto Insurance 142.39 10th 6th 2nd NA
Auto Parts 3.13 17th 7th 1st 0
Dealerships 4.12 100th 37th 3rd NA
Tires 5.15 51st 13rd 3rd 0
Average 38.70 10th 5th 2nd NA
B2B Office Furniture 5.05 79th 21st 2nd 0
Average 5.05 121st 31st 2nd NA
Entertainment/Recreation Restaurants 1.04 153rd 49th 4th 14
Average 1.04 153rd 49th 4th 14
Finance Payday Loans 11.18 56th 20th 2nd -17
Average 11.18 132nd 42nd 3rd NA
Health, Beauty & Fitness Chiropractors 16.16 32nd 11th 1st 56
Cosmetic Surgery 5.46 94th 28th 2nd 0
Dentists 10.04 170th 46th 2nd -25
Martial Arts 7.40 12nd 2nd 1st 132
Massage Therapy 12.48 22nd 10th 1st -1
Optometrists 1.32 142nd 42nd 4th NA
Average 10.15 117th 34th 1st 0
Home & Garden Appliance Repair 15.61 94th 26th 3rd 20
Furniture 1.49 217th 64th 5th -13
Garage Doors 22.85 105th 22nd 1st 1
Landscapers 4.42 95th 30th 3rd 0
Moving Companies 18.11 117th 30th 3rd -12
Pest Control 30.44 61st 9th 1st 60
Plumbers 21.40 160th 39th 3rd -38
Self Storage Companies 19.42 29th 7th 1st 41
Average 17.86 122nd 33rd 2nd 5
Real Estate Apartment Rentals 1.71 111st 29th 3rd 8
Condos 2.56 60th 19th 1st -2
New Home Developers 3.23 116th 38th 2nd -14
Realtors 3.83 33rd 7th 1st -7
Average 2.94 72nd 21st 1st -3
Shopping Florists 6.55 98th 25th 2nd -5
Average 6.55 98th 25th 2nd -5
Travel Car Rentals 2.52 146th 37th 4th -9
Hotels 3.56 151st 44th 4th 8
Average 3.04 185th 52nd 5th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.