Findings for PPC in Overland Park

Overland Park Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Overland Park was the 148th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Overland Park also ranks amongst the least expensive cities in Kansas, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 30% Lower in Overland Park than Kansas City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Overland Park are 30% lower than in Kansas City. The average price of a click in Overland Park is $10.03.

This price differential is expected however, as Kansas City has a larger population than Overland Park.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Brownsville, and found the average price of a click in Overland Park was 47% higher than in Brownsville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Overland Park

Summary PPC Stats for Overland Park for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.03 148th 38th 3rd 8
Automotive/Vehicle Dealerships 3.55 107th 39th 3rd 8
Tires 5.71 13rd 3rd 1st -4
Average 4.27 169th 48th 3rd 1
Entertainment/Recreation Restaurants 1.59 110th 33rd 2nd 18
Average 1.59 110th 33rd 2nd 18
Finance Payday Loans 11.02 56th 22nd 3rd 14
Average 11.02 132nd 41st 4th 2
Health, Beauty & Fitness Chiropractors 9.50 82nd 27th 1st -10
Dentists 15.52 43rd 16th 1st 159
Martial Arts 4.09 36th 13rd 1st 0
Massage Therapy 14.54 12nd 3rd 1st NA
Average 12.80 39th 14th 2nd 46
Home & Garden Appliance Repair 21.05 37th 8th 1st 39
Furniture 1.83 207th 66th 5th 10
Garage Doors 21.25 99th 25th 3rd -15
Landscapers 8.18 24th 6th 1st 0
Moving Companies 22.67 56th 9th 1st 26
Pest Control 15.17 165th 28th 2nd -4
Plumbers 36.00 96th 26th 1st -15
Self Storage Companies 11.37 141st 36th 3rd -37
Average 16.85 124th 28th 1st 0
Real Estate Apartment Rentals 1.69 130th 35th 4th 1
Condos 1.54 126th 42nd 3rd NA
New Home Developers 5.54 35th 13rd 1st 24
Realtors 3.56 52nd 19th 1st 15
Average 3.25 65th 23rd 1st 6
Shopping Florists 5.94 112nd 33rd 2nd -7
Average 5.94 112nd 33rd 2nd -7
Travel Car Rentals 2.05 193rd 61st 4th -4
Hotels 3.00 165th 52nd 4th -21
Average 2.68 209th 62nd 4th -13

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.