Findings for PPC in Overland Park

Overland Park Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Overland Park was the 95th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Overland Park also ranks amongst the least expensive cities in Kansas, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 28% Lower in Overland Park than Kansas City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Overland Park are 28% lower than in Kansas City. The average price of a click in Overland Park is $13.87.

This price differential is expected however, as Kansas City has a larger population than Overland Park.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Brownsville, and found the average price of a click in Overland Park was 473% higher than in Brownsville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Overland Park

Summary PPC Stats for Overland Park for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.87 95th 23rd 2nd 6
Automotive/Vehicle Auto Insurance 44.34 149th 43rd 2nd 0
Auto Parts 1.60 106th 40th 3rd -25
Dealerships 4.81 56th 23rd 2nd NA
Tires 4.61 58th 9th 2nd -5
Average 12.03 146th 42nd 2nd -4
B2B Office Furniture 5.10 72nd 28th 2nd 0
Average 5.10 107th 35th 3rd NA
Entertainment/Recreation Restaurants 1.30 112nd 38th 5th 82
Average 1.30 112nd 38th 5th 82
Finance Insurance 44.24 60th 17th 2nd NA
Average 44.24 19th 5th 1st NA
Health, Beauty & Fitness Chiropractors 11.73 68th 23rd 2nd -16
Dentists 14.53 70th 27th 2nd 31
Martial Arts 1.64 85th 22nd 2nd -78
Massage Therapy 6.47 55th 17th 1st -46
Average 11.07 89th 32nd 1st -1
Home & Garden Appliance Repair 13.90 111st 32nd 4th -1
Furniture 1.94 189th 53rd 5th 20
Garage Doors 31.41 81st 21st 1st 3
Landscapers 7.25 40th 14th 1st 45
Moving Companies 25.65 44th 11th 2nd 1
Pest Control 24.67 105th 14th 2nd -14
Plumbers 37.08 95th 30th 2nd 28
Roofing 12.04 112nd 42nd 4th 0
Self Storage Companies 17.35 43rd 9th 1st 3
Average 19.31 102nd 26th 1st 7
Legal Personal Injury Law 157.94 28th 6th 1st NA
Average 157.94 5th 1st 1st NA
Real Estate Apartment Rentals 2.03 95th 23rd 1st 22
Condos 3.68 23rd 4th 1st 6
New Home Developers 4.39 67th 24th 1st 43
Realtors 3.67 36th 10th 1st 5
Average 3.44 48th 14th 1st 16
Shopping Florists 6.21 105th 34th 3rd -6
Average 6.21 105th 34th 3rd -6
Travel Car Rentals 3.72 48th 13rd 2nd 87
Hotels 2.78 189th 60th 4th -20
Average 3.25 139th 43rd 4th 34

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.