Findings for PPC in Overland Park

Overland Park Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Overland Park was the 61st least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Overland Park also ranks amongst the least expensive cities in Kansas, ranking as number 2nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 3% Lower in Overland Park than Kansas City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Overland Park are 3% lower than in Kansas City. The average price of a click in Overland Park is $14.41.

This price differential is expected however, as Kansas City has a larger population than Overland Park.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Brownsville, and found the average price of a click in Overland Park was 445% higher than in Brownsville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Overland Park

Summary PPC Stats for Overland Park for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.41 61st 15th 2nd 8
Automotive/Vehicle Auto Parts 2.31 35th 13rd 1st 11
Dealerships 3.27 114th 42nd 3rd NA
Tires 6.13 10th 3rd 3rd 11
Average 3.90 182nd 52nd 4th 2
Entertainment/Recreation Restaurants 1.22 141st 40th 4th 20
Average 1.22 141st 40th 4th 20
Finance Payday Loans 9.29 83rd 26th 3rd -11
Average 9.29 139th 38th 3rd NA
Health, Beauty & Fitness Chiropractors 12.57 34th 8th 2nd 20
Dentists 7.60 220th 67th 3rd -14
Jewellers 2.04 102nd 35th 2nd NA
Martial Arts 4.09 36th 13rd 1st 139
Massage Therapy 14.53 12nd 3rd 1st NA
Average 8.65 121st 44th 3rd 3
Home & Garden Appliance Repair 13.43 70th 18th 2nd 1
Furniture 1.48 196th 61st 4th -6
Garage Doors 61.83 6th 1st 1st 283
Moving Companies 16.35 110th 28th 2nd -2
Pest Control 17.90 145th 21st 2nd -12
Plumbers 37.86 88th 22nd 1st 47
Self Storage Companies 17.34 21st 3rd 1st 48
Average 22.71 39th 7th 1st 22
Legal Personal Injury Law 203.72 6th 3rd 1st NA
Average 203.72 1st 1st 1st NA
Real Estate Apartment Rentals 1.63 117th 29th 2nd 21
Condos 2.37 59th 18th 1st NA
New Home Developers 4.50 63rd 22nd 2nd 99
Realtors 2.86 120th 37th 2nd -9
Average 2.92 91st 28th 1st 16
Shopping Florists 6.01 101st 32nd 2nd -16
Average 4.69 145th 42nd 2nd -25
Travel Car Rentals 2.22 191st 60th 5th 3
Hotels 4.35 37th 13rd 1st 58
Average 3.64 66th 16th 2nd 30

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.