Findings for PPC in Overland Park

Overland Park Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Overland Park was the 189th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Overland Park also ranks amongst the least expensive cities in Kansas, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Overland Park Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Overland Park keywords increased by 11% in September 2014.

Google Adwords Keyword Prices 49% Lower in Overland Park than Kansas City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Overland Park are 49% lower than in Kansas City. The average price of a click in Overland Park is $8.00.

This price differential is expected however, as Kansas City has a larger population than Overland Park.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Brownsville, and found the average price of a click in Overland Park was 349% higher than in Brownsville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Overland Park

Summary PPC Stats for Overland Park for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.00 189th 49th 2nd NA
Automotive/Vehicle Auto Parts 1.10 123rd 49th 5th NA
Dealerships 3.34 103rd 36th 2nd NA
Tires 4.81 26th 5th 2nd NA
Average 3.15 195th 50th 3rd NA
Entertainment/Recreation Restaurants 0.96 160th 49th 3rd -14
Average 0.96 160th 49th 3rd -14
Finance Payday Loans 22.71 9th 3rd 1st 175
Average 22.71 84th 20th 1st NA
Health, Beauty & Fitness Chiropractors 8.06 73rd 25th 1st -8
Dentists 12.11 77th 26th 1st 13
Martial Arts 5.65 2nd 1st 1st 205
Optometrists 2.89 95th 31st 2nd NA
Average 9.13 91st 26th 1st 11
Home & Garden Appliance Repair 12.74 52nd 15th 2nd NA
Furniture 1.79 164th 50th 3rd NA
Garage Doors 10.55 135th 35th 2nd NA
Landscapers 2.05 170th 59th 2nd NA
Moving Companies 12.04 116th 28th 2nd NA
Pest Control 21.51 141st 20th 1st NA
Plumbers 27.88 131st 31st 2nd 122
Roofing 14.36 63rd 22nd 1st NA
Self Storage Companies 16.78 21st 6th 1st 45
Average 14.33 134th 31st 1st NA
Legal Law Firms 1.26 225th 65th 5th NA
Average 1.26 233rd 67th 5th NA
Real Estate Apartment Rentals 1.51 104th 28th 2nd NA
Condos 2.02 55th 16th 1st NA
New Home Developers 2.93 110th 34th 2nd -6
Realtors 3.53 25th 8th 1st NA
Average 2.65 62nd 19th 1st NA
Shopping Florists 6.32 55th 15th 1st 0
Average 6.32 55th 15th 1st 0
Travel Car Rentals 2.01 154th 49th 3rd -1
Hotels 2.60 174th 61st 5th -1
Average 2.30 196th 64th 5th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.