Findings for PPC in Overland Park

Overland Park Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Overland Park was the 18th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of May 2016. Overland Park also ranks amongst the most expensive cities in Kansas, ranking 2nd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Month over Month Google Adwords Prices for Overland Park Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Overland Park keywords increased by 10% in May 2016.

Not surprisingly, the month over month price increases for Overland Park Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 8% Lower in Overland Park than Kansas City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Overland Park are 8% lower than in Kansas City. The average price of a click in Overland Park is $16.84.

This price differential is expected however, as Kansas City has a larger population than Overland Park.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Brownsville, and found the average price of a click in Overland Park was 674% higher than in Brownsville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Overland Park

Summary PPC Stats for Overland Park for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.84 54th 18th 2nd NA
Automotive/Vehicle Auto Insurance 142.17 6th 1st 1st NA
Auto Parts 3.34 18th 8th 2nd 57
Dealerships 5.46 42nd 23rd 2nd NA
Tires 5.36 44th 10th 1st -25
Average 32.34 11th 2nd 1st NA
B2B Office Furniture 4.55 109th 33rd 2nd 5
Average 4.55 127th 37th 2nd NA
Entertainment/Recreation Restaurants 1.10 164th 42nd 3rd 2
Average 1.10 164th 42nd 3rd 2
Finance Payday Loans 12.37 63rd 23rd 2nd 4
Average 12.37 136th 43rd 3rd NA
Health, Beauty & Fitness Chiropractors 9.81 92nd 30th 3rd 31
Dentists 13.78 96th 30th 2nd -16
Martial Arts 5.05 35th 8th 1st 0
Massage Therapy 8.77 35th 15th 2nd NA
Optometrists 11.16 7th 2nd 1st NA
Average 11.35 93rd 28th 2nd 10
Home & Garden Appliance Repair 12.45 119th 35th 4th 1
Furniture 2.62 160th 42nd 1st 45
Garage Doors 35.54 64th 15th 1st 6
Landscapers 3.54 120th 41st 4th 57
Moving Companies 25.38 20th 2nd 1st 53
Pest Control 26.90 77th 14th 1st -11
Plumbers 40.25 100th 32nd 1st -11
Roofing 18.27 67th 28th 2nd NA
Self Storage Companies 14.96 65th 18th 2nd 16
Average 20.51 95th 29th 1st 25
Legal Law Firms 4.97 201st 63rd 4th NA
Personal Injury Law 223.23 8th 2nd 1st NA
Average 77.72 19th 3rd 1st NA
Real Estate Apartment Rentals 1.41 160th 47th 2nd -8
Condos 2.32 67th 21st 1st NA
New Home Developers 3.55 115th 32nd 3rd 13
Realtors 3.32 67th 22nd 1st 11
Average 2.77 84th 26th 1st 2
Shopping Florists 6.36 110th 27th 2nd -9
Average 6.36 110th 27th 2nd -9
Travel Car Rentals 2.37 188th 61st 5th 24
Hotels 4.35 91st 31st 4th 17
Average 3.36 156th 51st 5th 21

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.