Findings for PPC in Overland Park

Overland Park Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Overland Park was the 154th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Overland Park also ranks amongst the least expensive cities in Kansas, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Overland Park Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Overland Park keywords increased by 13% in September 2016.

Not surprisingly, the month over month price increases for Overland Park Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 40% Lower in Overland Park than Kansas City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Overland Park are 40% lower than in Kansas City. The average price of a click in Overland Park is $10.89.

This price differential is expected however, as Kansas City has a larger population than Overland Park.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Brownsville, and found the average price of a click in Overland Park was 139% higher than in Brownsville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Overland Park


Summary PPC Stats for Overland Park for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.89 154th 42nd 2nd 13
Automotive/Vehicle Auto Parts 4.45 12nd 5th 1st 5
Dealerships 3.10 145th 56th 3rd NA
Tires 3.85 99th 24th 3rd -16
Towing 2.29 167th 54th 4th NA
Average 3.51 239th 65th 4th -7
B2B Office Furniture 6.19 44th 18th 2nd 7
Average 6.19 94th 33rd 3rd NA
Entertainment/Recreation Restaurants 4.27 84th 23rd 1st 1
Average 4.27 84th 23rd 1st 1
Finance Payday Loans 6.07 96th 29th 1st -22
Average 6.07 175th 48th 3rd NA
Health, Beauty & Fitness Chiropractors 13.64 33rd 12nd 2nd -6
Cosmetic Surgery 7.11 72nd 18th 1st NA
Dentists 11.78 116th 36th 2nd 55
Massage Therapy 4.98 95th 31st 3rd 0
Optometrists 9.39 11th 4th 2nd NA
Average 10.77 86th 26th 2nd 24
Home & Garden Appliance Repair 19.63 29th 5th 1st 510
Furniture 3.28 123rd 27th 3rd -11
Garage Doors 21.35 121st 38th 2nd -3
Landscapers 5.17 81st 29th 2nd -1
Moving Companies 14.44 128th 28th 3rd -21
Pest Control 8.52 245th 66th 4th -8
Plumbers 31.60 130th 33rd 2nd -7
Self Storage Companies 15.87 24th 7th 2nd 61
Average 15.86 152nd 39th 2nd 46
Legal Personal Injury Law 130.22 47th 15th 1st NA
Average 130.22 3rd 1st 1st NA
Real Estate Apartment Rentals 1.56 128th 32nd 2nd -11
Condos 1.18 130th 39th 2nd 3
New Home Developers 2.36 177th 47th 2nd -1
Realtors 2.06 104th 34th 1st -4
Average 1.83 159th 44th 2nd -3
Shopping Florists 6.66 106th 28th 3rd -15
Average 6.66 106th 28th 3rd -15
Travel Car Rentals 2.57 153rd 52nd 4th NA
Hotels 5.84 24th 8th 1st 0
Average 4.75 26th 7th 1st NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.