Findings for PPC in Topeka

Topeka Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Topeka was the 281st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Topeka also ranks amongst the least expensive cities in Kansas, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Topeka Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Topeka keywords increased by 24% in September 2016.

Not surprisingly, the month over month price increases for Topeka Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 28% Lower in Topeka than Olathe

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Topeka are 28% lower than in Olathe. The average price of a click in Topeka is $4.80.

This price differential is expected however, as Olathe has a larger population than Topeka.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Visalia, and found the average price of a click in Topeka was 17% higher than in Visalia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Topeka

Summary PPC Stats for Topeka for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.80 281st 76th 5th 24
Automotive/Vehicle Auto Insurance 16.32 176th 51st 3rd 0
Auto Parts 2.12 59th 29th 3rd -17
Dealerships 3.09 146th 57th 4th NA
Tires 2.20 210th 60th 5th -28
Towing 3.38 139th 42nd 2nd 5
Average 4.63 210th 56th 3rd -6
Entertainment/Recreation Restaurants 0.16 249th 76th 5th -30
Average 0.16 249th 76th 5th -30
Finance Payday Loans 5.10 122nd 38th 5th 6
Average 5.10 189th 54th 5th NA
Health, Beauty & Fitness Chiropractors 4.46 202nd 62nd 5th -21
Cosmetic Surgery 1.09 138th 39th 4th NA
Dentists 5.16 272nd 75th 5th -4
Optometrists 1.47 129th 38th 5th NA
Average 3.75 286th 78th 5th 173
Home & Garden Appliance Repair 2.06 215th 63rd 5th -29
Furniture 4.03 69th 11th 1st 5
Garage Doors 6.23 215th 63rd 4th 73
Landscapers 5.98 59th 21st 1st NA
Moving Companies 7.39 196th 54th 4th -23
Pest Control 13.99 186th 34th 2nd -18
Plumbers 6.94 262nd 71st 5th 14
Roofing 6.19 202nd 65th 3rd -8
Self Storage Companies 4.39 251st 65th 5th -9
Average 6.51 277th 74th 5th 3
Legal Law Firms 18.73 102nd 27th 2nd NA
Average 18.73 171st 43rd 4th NA
Real Estate Apartment Rentals 1.21 179th 46th 3rd -39
Condos 0.29 229th 71st 5th NA
Realtors 0.60 259th 74th 5th 19
Average 0.83 270th 73rd 5th -7
Shopping Florists 3.32 202nd 58th 5th -29
Average 3.32 202nd 58th 5th -29
Travel Car Rentals 2.35 176th 59th 5th 0
Hotels 4.10 132nd 43rd 4th 0
Average 3.22 189th 63rd 4th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.