Findings for PPC in Topeka

Topeka Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Topeka was the 252nd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Topeka also ranks amongst the least expensive cities in Kansas, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Topeka are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Topeka keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 14% Lower in Topeka than Olathe

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Topeka are 14% lower than in Olathe. The average price of a click in Topeka is $6.29.

This price differential is expected however, as Olathe has a larger population than Topeka.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Visalia, and found the average price of a click in Topeka was 18% higher than in Visalia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Topeka

Summary PPC Stats for Topeka for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.29 252nd 69th 5th NA
Automotive/Vehicle Auto Parts 3.58 15th 7th 1st -14
Dealerships 4.39 100th 38th 3rd NA
Tires 1.40 223rd 68th 5th -40
Average 2.87 256th 70th 4th NA
Entertainment/Recreation Restaurants 1.09 165th 43rd 4th 41
Average 1.09 165th 43rd 4th 41
Finance Payday Loans 8.52 119th 41st 5th -39
Average 8.52 159th 49th 5th NA
Health, Beauty & Fitness Chiropractors 4.43 209th 66th 4th 19
Dentists 4.92 265th 73rd 5th 1
Optometrists 6.95 43rd 14th 3rd NA
Average 5.10 273rd 76th 5th 4
Home & Garden Appliance Repair 24.43 29th 5th 1st 22
Furniture 1.77 204th 59th 4th 0
Landscapers 5.16 63rd 17th 2nd 18
Pest Control 14.84 201st 45th 3rd 14
Plumbers 20.66 177th 47th 4th 0
Roofing 2.14 200th 62nd 4th NA
Self Storage Companies 7.82 210th 51st 4th NA
Average 12.48 196th 49th 4th 6
Legal Law Firms 21.33 91st 24th 3rd NA
Average 21.33 159th 43rd 4th NA
Real Estate Apartment Rentals 1.35 173rd 51st 3rd 11
Condos 1.03 163rd 47th 4th NA
Realtors 0.86 268th 72nd 5th 41
Average 1.06 266th 71st 5th 35
Shopping Florists 6.12 124th 31st 3rd 8
Average 6.12 124th 31st 3rd 8
Travel Car Rentals 2.87 130th 39th 2nd NA
Hotels 3.82 131st 46th 5th 2
Average 3.50 135th 43rd 4th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.