Findings for PPC in Topeka

Topeka Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Topeka was the 275th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Topeka also ranks amongst the least expensive cities in Kansas, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 24% Lower in Topeka than Olathe

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Topeka are 24% lower than in Olathe. The average price of a click in Topeka is $4.93.

This price differential is expected however, as Olathe has a larger population than Topeka.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Visalia, and found the average price of a click in Topeka was 5% higher than in Visalia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Topeka

Summary PPC Stats for Topeka for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.93 275th 75th 5th NA
Automotive/Vehicle Auto Parts 1.37 105th 50th 5th -22
Dealerships 3.54 135th 49th 4th NA
Tires 7.59 7th 2nd 1st 15
Average 4.17 222nd 64th 4th NA
Entertainment/Recreation Restaurants 1.04 152nd 48th 3rd 10
Average 1.04 152nd 48th 3rd 10
Finance Payday Loans 7.86 114th 37th 5th -29
Average 7.86 164th 50th 5th NA
Health, Beauty & Fitness Chiropractors 0.02 245th 75th 5th 0
Dentists 3.46 279th 76th 5th -2
Massage Therapy 0.23 141st 46th 4th -50
Optometrists 2.82 99th 27th 2nd NA
Average 2.24 287th 78th 5th -7
Home & Garden Appliance Repair 4.42 201st 59th 5th 0
Furniture 2.97 79th 18th 2nd 23
Pest Control 9.79 216th 51st 3rd 1
Plumbers 16.83 196th 54th 4th 112
Roofing 17.61 77th 28th 3rd NA
Self Storage Companies 7.07 237th 61st 5th -33
Average 10.24 245th 69th 5th 9
Legal Law Firms 5.05 190th 57th 3rd NA
Average 5.05 219th 59th 3rd NA
Real Estate Apartment Rentals 2.10 68th 16th 1st 32
Condos 1.28 143rd 44th 3rd NA
Realtors 0.74 267th 73rd 5th -1
Average 1.32 249th 64th 5th 6
Shopping Florists 5.45 153rd 44th 5th -4
Average 5.45 153rd 44th 5th -4
Travel Car Rentals 2.12 188th 58th 5th NA
Hotels 3.99 110th 32nd 3rd 11
Average 3.37 141st 38th 3rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.