Findings for PPC in Topeka

Topeka Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Topeka was the 117th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Topeka also ranks amongst the least expensive cities in Kansas, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Topeka Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Topeka keywords increased by 24% in December 2014.

Google Adwords Keyword Prices 62% Higher in Topeka than Olathe

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Topeka are 62% higher than in Olathe. The average price of a click in Topeka is $11.75.

This price differential is somewhat surprising however, as Olathe has a larger population than Topeka.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Visalia, and found the average price of a click in Topeka was 182% higher than in Visalia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Topeka

Summary PPC Stats for Topeka for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.75 117th 33rd 2nd 24
Automotive/Vehicle Auto Parts 2.51 25th 12nd 1st 18
Dealerships 2.56 171st 58th 5th -2
Tires 4.91 28th 8th 2nd -11
Average 3.33 201st 60th 5th 0
Entertainment/Recreation Restaurants 1.21 158th 49th 4th 6
Average 1.21 158th 49th 4th 6
Finance Payday Loans 20.22 14th 3rd 1st 127
Average 20.22 96th 28th 2nd 21
Health, Beauty & Fitness Dentists 14.39 58th 23rd 2nd 282
Average 14.39 18th 4th 1st 84
Home & Garden Furniture 2.35 154th 43rd 2nd 12
Garage Doors 4.48 193rd 55th 5th NA
Landscapers 7.12 40th 13rd 2nd NA
Moving Companies 14.62 141st 34th 4th NA
Pest Control 20.46 108th 14th 1st 38
Plumbers 5.97 240th 67th 5th NA
Roofing 8.74 157th 54th 3rd NA
Self Storage Companies 3.87 266th 73rd 5th 17
Average 9.55 238th 61st 5th NA
Legal Law Firms 3.86 190th 55th 3rd NA
Personal Injury Law 216.97 7th 2nd 1st NA
Average 74.89 15th 3rd 1st NA
Real Estate Apartment Rentals 1.74 125th 33rd 3rd 49
Condos 0.30 212nd 68th 5th NA
Realtors 1.03 260th 75th 5th 2
Average 1.26 252nd 67th 5th 9
Shopping Florists 3.85 203rd 57th 5th -7
Average 3.85 203rd 57th 5th -7
Travel Car Rentals 3.94 49th 12nd 1st NA
Hotels 4.44 54th 17th 1st 18
Average 4.27 48th 13rd 1st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.