Findings for PPC in Topeka

Topeka Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Topeka was the 229th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Topeka also ranks amongst the least expensive cities in Kansas, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Topeka Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Topeka keywords increased by 126% in April 2015.

Google Adwords Keyword Prices 8% Lower in Topeka than Olathe

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Topeka are 8% lower than in Olathe. The average price of a click in Topeka is $6.85.

This price differential is expected however, as Olathe has a larger population than Topeka.

For better comparison of prices, we also compared prices with another city with a similar population, Visalia, and found the average price of a click in Topeka was 19% lower than in Visalia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Topeka

Summary PPC Stats for Topeka for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.85 229th 62nd 5th NA
Automotive/Vehicle Auto Parts 1.10 140th 45th 4th -10
Dealerships 3.35 149th 53rd 5th NA
Tires 3.57 117th 26th 3rd -27
Average 2.67 262nd 69th 5th NA
Entertainment/Recreation Restaurants 1.58 77th 26th 3rd 74
Average 1.58 77th 26th 3rd 74
Finance Payday Loans 10.39 91st 32nd 2nd 33
Average 10.39 153rd 44th 3rd NA
Health, Beauty & Fitness Chiropractors 3.26 233rd 69th 5th 8100
Dentists 1.88 276th 74th 5th -22
Optometrists 1.37 148th 47th 4th NA
Average 2.06 285th 77th 5th 801
Home & Garden Appliance Repair 18.79 66th 15th 1st 108
Furniture 2.99 92nd 15th 2nd 0
Pest Control 3.09 233rd 59th 5th 0
Plumbers 36.41 98th 31st 3rd 28
Roofing 38.17 7th 4th 1st NA
Self Storage Companies 3.85 265th 72nd 5th -29
Average 18.47 115th 32nd 3rd 16
Legal Law Firms 3.65 209th 59th 3rd NA
Average 3.65 231st 62nd 4th NA
Real Estate Apartment Rentals 1.26 191st 57th 3rd -25
Condos 0.31 228th 72nd 5th NA
Realtors 0.60 274th 74th 5th -10
Average 0.86 279th 77th 5th -14
Shopping Florists 6.59 89th 28th 1st 10
Average 6.59 89th 28th 1st 10
Travel Car Rentals 2.22 187th 60th 5th NA
Hotels 3.92 89th 26th 1st 2
Average 3.35 128th 37th 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.