Findings for PPC in Topeka

Topeka Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Topeka was the 280th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Topeka also ranks amongst the least expensive cities in Kansas, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Topeka Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Topeka keywords increased by 16% in September 2014.

Google Adwords Keyword Prices 42% Lower in Topeka than Olathe

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Topeka are 42% lower than in Olathe. The average price of a click in Topeka is $3.12.

This price differential is expected however, as Olathe has a larger population than Topeka.

For better comparison of prices, we also compared prices with another city with a similar population, Visalia, and found the average price of a click in Topeka was 40% lower than in Visalia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Topeka

Summary PPC Stats for Topeka for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.12 280th 77th 5th 16
Automotive/Vehicle Auto Parts 2.10 25th 10th 1st NA
Dealerships 1.87 218th 68th 5th NA
Tires 4.34 39th 9th 3rd NA
Average 2.77 214th 56th 4th NA
Entertainment/Recreation Restaurants 0.51 217th 66th 4th 25
Average 0.51 217th 66th 4th 25
Finance Payday Loans 11.06 46th 19th 2nd NA
Average 11.06 127th 41st 3rd NA
Health, Beauty & Fitness Chiropractors 5.74 134th 39th 3rd NA
Dentists 5.09 259th 74th 5th NA
Average 5.26 244th 72nd 5th NA
Home & Garden Furniture 1.58 190th 57th 4th NA
Roofing 6.98 159th 49th 4th NA
Self Storage Companies 10.93 106th 26th 3rd 9
Average 6.50 271st 71st 5th NA
Legal Law Firms 4.59 191st 58th 3rd NA
Average 4.59 216th 63rd 3rd NA
Real Estate Apartment Rentals 0.55 235th 65th 4th -24
Condos 0.16 209th 64th 4th NA
Realtors 0.85 257th 72nd 5th NA
Average 0.64 279th 77th 5th 2
Shopping Florists 3.37 205th 61st 4th NA
Average 3.37 205th 61st 4th NA
Travel Car Rentals 1.91 163rd 55th 4th NA
Hotels 3.06 126th 48th 3rd -1
Average 2.67 148th 49th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.