Findings for PPC in Lafayette

Lafayette Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Lafayette was the 7th most expensive city in West South Central in keyword bids in Google Adwords for the month of May 2016. Lafayette also ranks amongst the most expensive cities in Louisiana, ranking 1st. In the study, Carrollton ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Month over Month Google Adwords Prices for Lafayette Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Lafayette keywords increased by 14% in May 2016.

Not surprisingly, the month over month price increases for Lafayette Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 19% Higher in Lafayette than Baton Rouge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lafayette are 19% higher than in Baton Rouge. The average price of a click in Lafayette is $19.33.

This price differential is somewhat surprising however, as Baton Rouge has a larger population than Lafayette.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Kent, and found the average price of a click in Lafayette was 129% higher than in Kent.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Lafayette

Summary PPC Stats for Lafayette for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.33 30th 7th 1st NA
Automotive/Vehicle Auto Parts 1.86 80th 13rd 1st 13
Dealerships 4.36 103rd 19th 2nd NA
Tires 4.08 112nd 19th 2nd 177
Average 3.75 221st 37th 4th NA
Entertainment/Recreation Restaurants 0.90 188th 28th 4th 32
Average 0.90 188th 28th 4th 32
Health, Beauty & Fitness Chiropractors 8.84 109th 15th 2nd 14
Dentists 12.98 113rd 16th 1st -1
Average 11.60 82nd 11th 1st 1
Home & Garden Furniture 3.35 91st 20th 2nd -9
Landscapers 3.72 114th 18th 3rd 1
Moving Companies 4.11 180th 31st 4th -23
Pest Control 31.29 38th 4th 1st NA
Plumbers 3.95 236th 31st 4th -55
Roofing 5.67 178th 30th 4th NA
Self Storage Companies 9.64 171st 18th 4th 4
Average 7.87 265th 36th 4th -4
Legal Law Firms 94.20 2nd 1st 1st NA
Personal Injury Law 189.78 18th 4th 1st 0
Average 132.43 5th 2nd 1st NA
Real Estate Apartment Rentals 1.48 152nd 27th 4th -21
Condos 1.04 162nd 22nd 3rd NA
New Home Developers 2.82 157th 26th 2nd -16
Realtors 2.64 117th 16th 2nd -10
Average 2.10 159th 25th 3rd -13
Shopping Florists 3.44 216th 35th 4th -23
Average 3.44 216th 35th 4th -23
Travel Car Rentals 2.85 134th 16th 2nd 45
Hotels 2.98 194th 37th 4th 0
Average 2.91 206th 36th 4th 22

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.