Findings for PPC in Lafayette

Lafayette Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lafayette was the 131st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Lafayette also ranks amongst the least expensive cities in Louisiana, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 48% Lower in Lafayette than Baton Rouge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lafayette are 48% lower than in Baton Rouge. The average price of a click in Lafayette is $11.66.

This price differential is expected however, as Baton Rouge has a larger population than Lafayette.

For better comparison of prices, we also compared prices with another city with a similar population, Kent, and found the average price of a click in Lafayette was 8% lower than in Kent.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lafayette

Summary PPC Stats for Lafayette for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.66 131st 21st 4th NA
Automotive/Vehicle Auto Parts 0.95 138th 25th 3rd 0
Dealerships 3.88 118th 24th 3rd NA
Tires 3.18 156th 24th 2nd -9
Average 3.01 251st 35th 4th NA
Entertainment/Recreation Restaurants 1.39 104th 23rd 4th -27
Average 1.39 104th 23rd 4th -27
Finance Payday Loans 7.52 118th 26th 4th 8
Average 7.52 167th 27th 4th NA
Health, Beauty & Fitness Chiropractors 3.45 226th 31st 4th -28
Cosmetic Surgery 10.07 53rd 8th 1st NA
Dentists 13.48 91st 19th 3rd 1
Optometrists 1.32 142nd 26th 3rd NA
Average 8.39 190th 29th 3rd 1
Home & Garden Furniture 2.23 156th 33rd 4th -18
Garage Doors 21.29 111st 17th 2nd 0
Moving Companies 15.93 140th 22nd 3rd 0
Pest Control 32.47 51st 13rd 2nd NA
Plumbers 10.20 230th 29th 4th 47
Roofing 5.32 189th 31st 4th NA
Self Storage Companies 15.28 87th 7th 3rd 10
Average 13.25 202nd 25th 3rd 6
Legal Law Firms 40.39 13rd 4th 2nd NA
Personal Injury Law 160.24 20th 5th 2nd 0
Average 70.35 13rd 3rd 2nd NA
Real Estate Apartment Rentals 1.88 90th 17th 2nd 23
Condos 1.79 101st 14th 2nd NA
New Home Developers 3.13 122nd 19th 1st -19
Realtors 2.55 117th 17th 2nd -22
Average 2.36 126th 17th 1st -5
Shopping Florists 7.31 61st 14th 2nd 167
Average 7.31 61st 14th 2nd 167
Travel Car Rentals 2.38 159th 27th 4th 4
Hotels 3.36 168th 32nd 4th -1
Average 2.87 207th 37th 4th 1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.