Findings for PPC in Lafayette

Lafayette Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lafayette was the 168th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Lafayette also ranks amongst the least expensive cities in Louisiana, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 49% Lower in Lafayette than Baton Rouge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lafayette are 49% lower than in Baton Rouge. The average price of a click in Lafayette is $10.37.

This price differential is expected however, as Baton Rouge has a larger population than Lafayette.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Kent, and found the average price of a click in Lafayette was 9% higher than in Kent.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lafayette


Summary PPC Stats for Lafayette for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.37 168th 29th 4th NA
Automotive/Vehicle Auto Insurance 63.44 106th 16th 3rd NA
Dealerships 3.21 157th 30th 4th NA
Tires 3.13 144th 17th 2nd -23
Towing 0.33 193rd 28th 4th 0
Average 14.66 123rd 23rd 4th NA
Entertainment/Recreation Restaurants 1.43 98th 15th 3rd -4
Average 1.43 98th 15th 3rd -4
Finance Payday Loans 15.36 49th 14th 1st 0
Average 15.36 136th 24th 4th NA
Health, Beauty & Fitness Chiropractors 5.09 207th 29th 4th 19
Dentists 17.16 37th 8th 1st 8
Optometrists 2.43 126th 23rd 4th NA
Average 13.33 39th 7th 1st 8
Home & Garden Furniture 1.83 196th 34th 4th 60
Garage Doors 7.85 175th 23rd 2nd 0
Landscapers 2.83 133rd 19th 3rd 0
Moving Companies 11.09 162nd 28th 4th -10
Plumbers 40.59 83rd 15th 1st 58
Roofing 6.15 181st 30th 4th NA
Self Storage Companies 7.80 221st 25th 3rd -13
Average 10.00 232nd 30th 4th 8
Legal Law Firms 16.19 87th 16th 3rd NA
Personal Injury Law 101.71 75th 17th 4th -10
Average 37.57 87th 16th 4th NA
Real Estate Apartment Rentals 2.38 58th 14th 1st 31
Condos 1.45 120th 16th 2nd NA
New Home Developers 3.32 119th 21st 2nd 10
Realtors 2.74 98th 15th 2nd 9
Average 2.61 96th 15th 2nd 11
Shopping Florists 5.97 119th 18th 2nd -9
Average 5.97 119th 18th 2nd -9
Travel Car Rentals 3.83 42nd 7th 1st 72
Hotels 2.67 194th 37th 4th -20
Average 3.25 139th 24th 2nd 26

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.