Findings for PPC in Lafayette

Lafayette Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lafayette was the 229th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Lafayette also ranks amongst the least expensive cities in Louisiana, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Lafayette Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Lafayette keywords increased by 43% in December 2014.

Google Adwords Keyword Prices 69% Lower in Lafayette than Baton Rouge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lafayette are 69% lower than in Baton Rouge. The average price of a click in Lafayette is $6.95.

This price differential is expected however, as Baton Rouge has a larger population than Lafayette.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lafayette


Summary PPC Stats for Lafayette for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.95 229th 35th 4th 43
Automotive/Vehicle Dealerships 2.37 184th 34th 4th -21
Tires 9.37 2nd 1st 1st 1053
Average 5.87 151st 22nd 4th 136
Entertainment/Recreation Restaurants 1.75 97th 20th 3rd 6
Average 1.75 97th 20th 3rd 6
Finance Payday Loans 0.90 144th 23rd 4th -46
Average 0.90 173rd 26th 4th -8
Health, Beauty & Fitness Chiropractors 8.76 91st 18th 1st 24
Dentists 10.96 130th 21st 2nd -7
Average 10.08 96th 18th 2nd 0
Home & Garden Furniture 2.65 117th 21st 4th 8
Garage Doors 1.84 207th 30th 4th NA
Landscapers 2.39 146th 24th 3rd 31
Moving Companies 9.14 178th 27th 4th 11
Plumbers 6.16 239th 33rd 4th NA
Roofing 14.91 86th 12nd 3rd NA
Self Storage Companies 8.60 197th 20th 3rd -15
Windows and Doors 7.60 46th 5th 1st NA
Average 6.45 276th 38th 4th NA
Legal Law Firms 44.29 8th 2nd 2nd NA
Average 44.29 63rd 11th 2nd NA
Real Estate Apartment Rentals 1.56 141st 25th 4th 22
Condos 0.48 198th 28th 4th NA
New Home Developers 5.09 54th 8th 1st 35
Realtors 3.32 70th 11th 1st 34
Average 2.74 101st 16th 1st 19
Shopping Florists 9.70 14th 1st 1st -2
Average 9.70 14th 1st 1st -2
Travel Car Rentals 2.06 192nd 35th 4th -35
Hotels 2.45 201st 34th 4th 6
Average 2.25 237th 39th 4th -14

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.