Findings for PPC in Lafayette

Lafayette Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lafayette was the 101st least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Lafayette also ranks amongst the least expensive cities in Louisiana, ranking as number 3rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 25% Lower in Lafayette than Baton Rouge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lafayette are 25% lower than in Baton Rouge. The average price of a click in Lafayette is $11.87.

This price differential is expected however, as Baton Rouge has a larger population than Lafayette.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Kent, and found the average price of a click in Lafayette was 41% higher than in Kent.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lafayette

Summary PPC Stats for Lafayette for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.87 101st 21st 3rd 8
Automotive/Vehicle Auto Insurance 118.75 11th 2nd 1st 0
Auto Parts 3.46 9th 2nd 1st 0
Dealerships 4.42 49th 8th 1st NA
Tires 1.76 193rd 29th 4th -43
Average 22.43 43rd 7th 1st 13
Entertainment/Recreation Restaurants 2.05 65th 11th 2nd 3
Average 2.05 65th 11th 2nd 3
Finance Insurance 120.22 4th 2nd 1st NA
Payday Loans 9.79 79th 20th 4th NA
Average 65.01 6th 2nd 1st NA
Health, Beauty & Fitness Acupuncture 2.71 92nd 15th 1st 0
Chiropractors 9.22 68th 16th 1st 0
Dentists 12.88 83rd 16th 2nd 8
Average 10.12 72nd 14th 1st 2
Home & Garden Furniture 2.34 109th 19th 2nd -1
Landscapers 1.24 167th 22nd 3rd 0
Moving Companies 7.40 233rd 34th 4th -2
Pest Control 8.35 226th 34th 4th NA
Roofing 9.02 142nd 28th 4th NA
Self Storage Companies 11.43 117th 13rd 3rd 266
Average 6.77 268th 37th 4th NA
Legal Immigration Lawyers 9.77 46th 8th 1st NA
Law Firms 1.10 219th 35th 4th NA
Personal Injury Law 103.05 48th 7th 2nd NA
Average 28.75 97th 10th 3rd NA
Real Estate Apartment Rentals 1.39 155th 26th 4th -1
Condos 0.83 167th 20th 3rd NA
New Home Developers 3.45 113rd 17th 1st -3
Realtors 2.13 172nd 24th 4th -8
Average 2.00 184th 26th 4th -6
Shopping Florists 4.09 184th 31st 4th 22
Average 4.09 174th 27th 3rd 11
Travel Car Rentals 3.14 103rd 19th 2nd 92
Hotels 2.30 204th 36th 4th -21
Average 2.72 196th 32nd 3rd 36

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.