Findings for PPC in New Orleans

New Orleans Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that New Orleans was the 103rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. New Orleans also ranks amongst the least expensive cities in Louisiana, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for New Orleans are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting New Orleans keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 130% Higher in New Orleans than Gulfport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in New Orleans are 130% higher than in Gulfport. The average price of a click in New Orleans is $13.53.

This price difference is understandable though, given the population of Gulfport is less than New Orleans, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Arlington, and found the average price of a click in New Orleans was 25% lower than in Arlington. This suggests that perhaps prices in New Orleans are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for New Orleans

Summary PPC Stats for New Orleans for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.53 103rd 18th 4th -1
Automotive/Vehicle Auto Insurance 38.32 130th 20th 2nd -5
Auto Parts 1.92 71st 6th 1st 26
Dealerships 2.88 161st 28th 3rd NA
Tires 7.79 3rd 2nd 1st 70
Towing 3.61 130th 18th 2nd -15
Average 12.58 116th 19th 1st 8
B2B Office Furniture 4.06 115th 17th 2nd -27
Printers 6.88 81st 14th 3rd -26
Average 5.00 122nd 16th 3rd NA
Entertainment/Recreation Restaurants 4.42 78th 15th 3rd -7
Average 4.42 78th 15th 3rd -7
Finance Credit Counselling 16.99 51st 9th 2nd NA
Insurance 17.00 119th 22nd 3rd -15
Mortgages 14.21 26th 5th 1st -3
Payday Loans 7.84 51st 15th 1st -3
Average 15.92 110th 21st 3rd NA
Health, Beauty & Fitness Chiropractors 8.57 94th 16th 2nd -11
Cosmetic Surgery 5.59 88th 13rd 3rd 40
Dentists 10.18 155th 25th 3rd -5
Martial Arts 6.38 14th 3rd 1st 565
Massage Therapy 11.59 29th 9th 2nd 42
Optometrists 3.69 96th 19th 3rd -54
Weight Loss Surgery 1.76 11th 5th 1st NA
Average 7.51 206th 29th 3rd 28
Home & Garden Appliance Repair 14.27 94th 17th 2nd -17
Furniture 3.89 74th 16th 2nd -11
Garage Doors 8.74 198th 22nd 2nd 16
Landscapers 3.97 126th 18th 3rd -17
Moving Companies 12.08 160th 24th 2nd 7
Pest Control 29.09 46th 4th 1st 35
Plumbers 29.73 146th 20th 1st -10
Roofing 33.88 15th 2nd 1st -1
Self Storage Companies 8.69 152nd 20th 3rd 1
Windows and Doors 12.22 33rd 4th 2nd NA
Average 15.59 160th 21st 2nd -2
Legal Criminal Lawyers 47.46 32nd 6th 1st 52
Family Law 11.99 100th 11th 1st 20
Law Firms 10.77 174th 27th 4th -40
Personal Injury Law 90.65 90th 15th 4th -13
Real Estate Lawyers 5.27 51st 8th 1st -2
Average 32.51 118th 18th 4th -3
Real Estate Apartment Rentals 2.03 89th 18th 2nd -17
Condos 1.67 89th 12nd 2nd -7
New Home Developers 2.48 168th 27th 3rd -35
Realtors 1.37 194th 28th 4th -30
Average 1.83 161st 25th 3rd -21
Shopping Florists 7.41 75th 12nd 4th -16
Average 7.41 75th 12nd 4th -16
Travel Car Rentals 3.29 80th 8th 1st -7
Hotels 5.51 32nd 3rd 1st 0
Average 4.40 46th 5th 1st -4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.