Findings for PPC in Shreveport

Shreveport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Shreveport was the 101st least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Shreveport also ranks amongst the least expensive cities in Louisiana, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Shreveport Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Shreveport keywords increased by 29% in December 2014.

Google Adwords Keyword Prices 4% Lower in Shreveport than Garland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Shreveport are 4% lower than in Garland. The average price of a click in Shreveport is $12.30.

This price differential is expected however, as Garland has a larger population than Shreveport.

For better comparison of prices, we also compared prices with another city with a similar population, Aurora, and found the average price of a click in Shreveport was 11% lower than in Aurora.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Shreveport

Summary PPC Stats for Shreveport for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.30 101st 17th 3rd 29
Automotive/Vehicle Auto Insurance 52.64 100th 17th 3rd 64
Auto Parts 1.32 124th 20th 3rd -18
Dealerships 4.47 58th 10th 1st 46
Tires 1.68 190th 29th 4th -38
Towing 5.45 40th 8th 1st 0
Average 15.54 87th 16th 3rd 14
B2B Office Furniture 2.58 117th 16th 3rd -3
Average 2.58 129th 19th 3rd -1
Entertainment/Recreation Restaurants 2.35 51st 11th 1st -1
Average 2.35 51st 11th 1st -1
Finance Insurance 48.37 42nd 8th 2nd 7
Payday Loans 13.67 34th 16th 1st -4
Average 25.24 69th 16th 2nd 3
Health, Beauty & Fitness Chiropractors 4.99 177th 26th 3rd 27
Cosmetic Surgery 5.13 93rd 13rd 2nd NA
Dentists 8.06 215th 37th 4th -11
Martial Arts 1.49 92nd 17th 2nd 0
Massage Therapy 19.13 4th 1st 1st 0
Optometrists 3.09 99th 16th 2nd NA
Average 7.41 208th 34th 3rd -1
Home & Garden Appliance Repair 16.38 80th 11th 1st 26
Furniture 3.32 40th 8th 1st 83
Garage Doors 6.84 182nd 24th 2nd 0
Moving Companies 11.40 166th 26th 3rd 12
Pest Control 11.61 206th 35th 3rd -6
Plumbers 27.85 131st 20th 2nd 29
Roofing 8.54 159th 28th 4th -6
Self Storage Companies 7.36 227th 29th 4th 17
Average 12.22 193rd 25th 3rd 13
Legal Family Law 6.44 87th 13rd 3rd NA
Law Firms 6.09 152nd 25th 4th NA
Personal Injury Law 211.26 9th 2nd 2nd NA
Average 40.40 78th 15th 3rd NA
Real Estate Apartment Rentals 2.15 84th 15th 1st -11
Condos 2.10 92nd 13rd 2nd 725
Realtors 1.61 219th 33rd 4th -15
Average 1.90 191st 28th 4th 163
Shopping Florists 6.30 97th 18th 3rd 30
Average 6.30 97th 18th 3rd 30
Travel Car Rentals 2.43 173rd 32nd 3rd -14
Hotels 3.29 144th 26th 2nd 28
Average 2.86 190th 35th 3rd 7

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.