Findings for PPC in Shreveport

Shreveport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Shreveport was the 150th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Shreveport also ranks amongst the least expensive cities in Louisiana, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 39% Lower in Shreveport than Garland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Shreveport are 39% lower than in Garland. The average price of a click in Shreveport is $9.10.

This price differential is expected however, as Garland has a larger population than Shreveport.

For better comparison of prices, we also compared prices with another city with a similar population, Aurora, and found the average price of a click in Shreveport was 19% lower than in Aurora.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Shreveport

Summary PPC Stats for Shreveport for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.10 150th 25th 4th 5
Automotive/Vehicle Auto Insurance 80.78 36th 3rd 1st NA
Auto Parts 1.30 99th 12nd 3rd NA
Dealerships 2.98 129th 29th 3rd NA
Tires 2.15 171st 27th 3rd -3
Towing 2.72 104th 15th 2nd NA
Average 21.98 28th 4th 1st NA
B2B Office Furniture 5.05 65th 13rd 2nd NA
Average 5.05 88th 14th 2nd NA
Entertainment/Recreation Restaurants 1.38 102nd 19th 3rd -16
Average 1.38 102nd 19th 3rd -16
Finance Insurance 50.63 42nd 6th 1st NA
Payday Loans 11.39 43rd 16th 1st 87
Average 24.47 73rd 14th 1st NA
Health, Beauty & Fitness Chiropractors 2.33 221st 30th 4th 61
Cosmetic Surgery 3.36 102nd 16th 3rd NA
Dentists 6.59 226th 36th 4th NA
Optometrists 2.09 116th 18th 3rd NA
Average 4.78 260th 39th 4th 1
Home & Garden Appliance Repair 7.47 137th 17th 2nd NA
Furniture 1.84 158th 30th 4th NA
Garage Doors 2.18 194th 27th 3rd NA
Landscapers 5.53 63rd 14th 3rd NA
Moving Companies 8.67 155th 22nd 3rd NA
Pest Control 14.33 214th 35th 4th NA
Plumbers 14.02 208th 27th 4th -37
Roofing 12.08 90th 19th 2nd NA
Self Storage Companies 10.56 119th 11th 2nd -12
Average 9.28 225th 29th 4th NA
Legal Family Law 3.56 92nd 13rd 3rd NA
Law Firms 10.63 113rd 17th 4th NA
Personal Injury Law 55.18 119th 18th 3rd NA
Average 20.00 144th 20th 4th NA
Real Estate Apartment Rentals 2.31 38th 8th 2nd 0
Condos 0.51 184th 27th 4th NA
New Home Developers 1.06 200th 32nd 4th NA
Realtors 1.99 138th 19th 2nd 10
Average 1.72 156th 22nd 2nd -1
Shopping Florists 4.55 160th 28th 4th -1
Average 4.55 160th 28th 4th -1
Travel Car Rentals 3.02 53rd 7th 2nd 0
Hotels 3.02 131st 26th 3rd -1
Average 3.02 96th 16th 3rd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.