Findings for PPC in Shreveport

Shreveport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Shreveport was the 77th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Shreveport also ranks amongst the least expensive cities in Louisiana, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Shreveport Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Shreveport keywords increased by 22% in April 2015.

Google Adwords Keyword Prices 14% Lower in Shreveport than Garland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Shreveport are 14% lower than in Garland. The average price of a click in Shreveport is $14.69.

This price differential is expected however, as Garland has a larger population than Shreveport.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Aurora, and found the average price of a click in Shreveport was 7% higher than in Aurora.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Shreveport

Summary PPC Stats for Shreveport for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.69 77th 14th 3rd 22
Automotive/Vehicle Auto Insurance 82.99 56th 9th 1st 204
Auto Parts 1.54 113rd 15th 1st 54
Dealerships 3.42 145th 26th 3rd NA
Tires 2.14 209th 29th 4th -9
Towing 1.83 177th 26th 3rd 68
Average 29.27 27th 6th 1st 58
B2B Office Furniture 4.19 99th 14th 3rd -38
Average 4.19 132nd 18th 3rd NA
Entertainment/Recreation Restaurants 0.97 160th 24th 4th -44
Average 0.97 160th 24th 4th -44
Finance Insurance 60.94 36th 3rd 1st NA
Payday Loans 8.32 114th 25th 4th -23
Average 25.86 94th 16th 2nd NA
Health, Beauty & Fitness Chiropractors 7.45 155th 24th 2nd 55
Cosmetic Surgery 3.37 120th 17th 2nd NA
Dentists 9.27 196th 33rd 4th 106
Martial Arts 1.16 92nd 13rd 2nd 0
Massage Therapy 7.01 48th 8th 2nd NA
Optometrists 2.51 125th 22nd 3rd NA
Average 7.04 237th 38th 4th 78
Home & Garden Appliance Repair 14.70 101st 17th 1st 39
Furniture 2.48 136th 27th 3rd -10
Garage Doors 2.74 199th 30th 4th -31
Moving Companies 13.11 149th 26th 3rd 16
Pest Control 30.66 55th 17th 3rd 34
Plumbers 20.33 176th 22nd 4th -6
Roofing 6.89 170th 26th 3rd -5
Self Storage Companies 4.91 256th 36th 4th -10
Average 11.98 205th 25th 3rd 2
Legal Family Law 2.99 99th 16th 3rd NA
Law Firms 11.72 119th 19th 4th NA
Personal Injury Law 158.69 26th 6th 2nd NA
Average 52.46 53rd 11th 2nd NA
Real Estate Apartment Rentals 2.30 72nd 15th 2nd 7
Condos 1.05 158th 23rd 4th -1
New Home Developers 1.04 206th 33rd 4th -1
Realtors 2.35 132nd 20th 3rd 9
Average 1.93 183rd 29th 3rd 4
Shopping Florists 5.55 138th 22nd 3rd -28
Average 5.55 138th 22nd 3rd -28
Travel Car Rentals 2.57 162nd 25th 4th -4
Hotels 2.81 187th 36th 3rd -25
Average 2.69 212nd 35th 4th -15

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.