Findings for PPC in Shreveport

Shreveport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Shreveport was the 90th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Shreveport also ranks amongst the least expensive cities in Louisiana, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Shreveport Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Shreveport keywords increased by 24% in September 2016.

Not surprisingly, the month over month price increases for Shreveport Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 42% Higher in Shreveport than Garland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Shreveport are 42% higher than in Garland. The average price of a click in Shreveport is $14.22.

This price differential is somewhat surprising however, as Garland has a larger population than Shreveport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Shreveport


Summary PPC Stats for Shreveport for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.22 90th 16th 3rd 24
Automotive/Vehicle Auto Insurance 47.98 101st 18th 1st 51
Auto Parts 0.91 134th 19th 3rd -58
Dealerships 2.17 200th 32nd 4th NA
Tires 3.14 149th 21st 3rd -48
Towing 3.16 146th 19th 3rd -26
Average 11.47 129th 20th 2nd -12
B2B Office Furniture 4.61 100th 15th 1st -1
Printers 11.81 21st 3rd 1st 3
Average 7.01 70th 9th 1st NA
Entertainment/Recreation Restaurants 5.05 65th 13rd 2nd 264
Average 5.05 65th 13rd 2nd 264
Finance Credit Counselling 14.64 53rd 10th 3rd NA
Insurance 44.06 57th 12nd 1st NA
Payday Loans 5.94 99th 26th 4th -26
Average 23.51 71st 14th 1st NA
Health, Beauty & Fitness Chiropractors 5.50 177th 27th 3rd -33
Cosmetic Surgery 6.06 80th 12nd 2nd NA
Dentists 7.87 224th 35th 4th -13
Martial Arts 2.25 81st 18th 3rd -48
Massage Therapy 14.36 20th 6th 1st NA
Optometrists 10.70 9th 1st 1st NA
Average 7.63 201st 28th 2nd 9
Home & Garden Appliance Repair 9.75 163rd 25th 3rd 231
Furniture 2.50 189th 35th 3rd 0
Garage Doors 2.61 229th 28th 4th 74
Landscapers 9.91 10th 2nd 1st 295
Moving Companies 8.85 192nd 30th 3rd -6
Pest Control 9.11 234th 36th 4th -26
Plumbers 12.31 238th 29th 4th 20
Roofing 6.76 200th 29th 4th 0
Self Storage Companies 7.38 189th 28th 4th -10
Average 9.18 253rd 31st 4th 51
Legal Family Law 7.20 115th 16th 2nd NA
Law Firms 57.76 5th 3rd 2nd NA
Personal Injury Law 162.01 36th 5th 3rd NA
Average 64.07 28th 5th 3rd NA
Real Estate Apartment Rentals 2.34 73rd 16th 1st -5
Condos 1.72 83rd 11th 1st 150
New Home Developers 1.72 195th 32nd 4th -2
Realtors 1.76 133rd 15th 3rd -1
Average 1.93 150th 22nd 2nd 33
Shopping Florists 7.52 70th 11th 3rd -3
Average 7.52 70th 11th 3rd -3
Travel Car Rentals 2.59 151st 23rd 3rd -4
Hotels 3.43 197th 34th 3rd 0
Average 3.01 223rd 32nd 3rd -2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.