Findings for PPC in Shreveport

Shreveport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Shreveport was the 209th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Shreveport also ranks amongst the least expensive cities in Louisiana, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Shreveport Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Shreveport keywords increased by 33% in May 2016.

Not surprisingly, the month over month price increases for Shreveport Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 2% Lower in Shreveport than Garland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Shreveport are 2% lower than in Garland. The average price of a click in Shreveport is $8.70.

This price differential is expected however, as Garland has a larger population than Shreveport.

For better comparison of prices, we also compared prices with another city with a similar population, Aurora, and found the average price of a click in Shreveport was 43% lower than in Aurora.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Shreveport

Summary PPC Stats for Shreveport for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.70 209th 29th 4th 33
Automotive/Vehicle Auto Insurance 61.64 82nd 14th 1st -25
Auto Parts 1.21 138th 24th 3rd 15
Dealerships 2.80 194th 36th 4th NA
Tires 3.31 161st 27th 4th -10
Towing 3.37 116th 18th 2nd -23
Average 18.75 70th 14th 2nd -11
B2B Office Furniture 4.75 105th 13rd 2nd -6
Average 4.75 123rd 15th 2nd NA
Entertainment/Recreation Restaurants 3.25 20th 5th 1st 14
Average 3.25 20th 5th 1st 14
Finance Credit Counselling 4.98 69th 11th 3rd NA
Insurance 30.75 76th 13rd 2nd NA
Payday Loans 10.36 89th 20th 1st 5
Average 14.11 128th 26th 3rd NA
Health, Beauty & Fitness Chiropractors 5.93 180th 25th 4th 74
Cosmetic Surgery 5.35 94th 16th 3rd NA
Dentists 7.76 238th 35th 4th 36
Martial Arts 0.23 111st 20th 3rd -57
Massage Therapy 8.75 36th 4th 1st NA
Optometrists 2.63 120th 20th 3rd NA
Average 6.15 255th 36th 4th 16
Home & Garden Appliance Repair 6.41 183rd 24th 3rd -35
Furniture 2.67 155th 30th 3rd 1
Garage Doors 3.77 203rd 28th 3rd -14
Landscapers 10.64 7th 2nd 1st 93
Moving Companies 12.32 149th 27th 3rd -10
Pest Control 13.99 211st 31st 4th 4
Plumbers 6.51 233rd 30th 3rd -29
Roofing 7.95 156th 26th 3rd 6
Self Storage Companies 10.85 149th 14th 3rd 2
Average 8.36 259th 33rd 3rd 2
Legal Family Law 4.71 88th 12nd 3rd NA
Law Firms 16.96 122nd 20th 4th NA
Average 12.06 193rd 28th 4th NA
Real Estate Apartment Rentals 2.15 77th 10th 1st -1
Condos 0.52 206th 27th 4th 990
Realtors 2.47 138th 19th 3rd -5
Average 1.98 178th 28th 4th 231
Shopping Florists 6.23 117th 21st 3rd -10
Average 6.23 117th 21st 3rd -10
Travel Car Rentals 2.77 144th 20th 3rd 7
Hotels 3.95 123rd 26th 3rd 12
Average 3.36 156th 30th 3rd 9

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.