Findings for PPC in Shreveport

Shreveport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Shreveport was the 128th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Shreveport also ranks amongst the least expensive cities in Louisiana, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 0% Higher in Shreveport than Garland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Shreveport are 0% higher than in Garland. The average price of a click in Shreveport is $11.73.

This price differential is somewhat surprising however, as Garland has a larger population than Shreveport.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Aurora, and found the average price of a click in Shreveport was 16% lower than in Aurora.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Shreveport

Summary PPC Stats for Shreveport for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.73 128th 20th 3rd 4
Automotive/Vehicle Auto Insurance 40.88 145th 21st 3rd 0
Auto Parts 0.74 153rd 28th 4th -26
Dealerships 4.24 92nd 19th 1st NA
Tires 2.16 213rd 31st 4th 2
Towing 2.32 161st 23rd 3rd -28
Average 14.08 131st 20th 3rd -14
B2B Office Furniture 6.55 42nd 9th 2nd 61
Printers 16.84 8th 2nd 1st 96
Average 9.98 39th 7th 1st NA
Entertainment/Recreation Restaurants 1.88 59th 10th 2nd 3
Average 1.88 59th 10th 2nd 3
Finance Credit Counselling 9.63 66th 10th 2nd NA
Insurance 11.77 100th 14th 3rd NA
Payday Loans 10.68 64th 17th 1st -19
Average 10.69 137th 23rd 3rd NA
Health, Beauty & Fitness Chiropractors 4.77 198th 29th 3rd -51
Cosmetic Surgery 2.67 118th 21st 4th NA
Dentists 5.46 264th 39th 4th -8
Optometrists 0.28 157th 27th 4th NA
Average 4.42 275th 39th 4th -14
Home & Garden Appliance Repair 11.14 161st 20th 1st 26
Furniture 2.90 88th 24th 3rd -19
Garage Doors 39.64 46th 12nd 1st 108
Landscapers 0.89 169th 26th 3rd 0
Moving Companies 10.55 177th 30th 4th -20
Pest Control 15.20 182nd 28th 4th -19
Plumbers 21.55 159th 24th 3rd -35
Roofing 5.39 188th 30th 3rd -26
Self Storage Companies 6.64 243rd 30th 4th 5
Average 12.10 214th 26th 4th 1
Legal Law Firms 10.96 112nd 20th 4th NA
Personal Injury Law 136.29 41st 11th 3rd NA
Average 52.74 51st 10th 3rd NA
Real Estate Apartment Rentals 2.20 60th 10th 1st 3
Condos 0.83 184th 26th 4th -30
New Home Developers 1.05 204th 34th 4th NA
Realtors 2.18 151st 21st 3rd 7
Average 1.80 186th 26th 3rd -4
Shopping Florists 7.72 46th 9th 1st 36
Average 7.72 46th 9th 1st 36
Travel Car Rentals 2.87 112nd 19th 2nd 2
Hotels 3.86 124th 22nd 2nd -5
Average 3.36 145th 25th 2nd -2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.