Findings for PPC in Shreveport

Shreveport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Shreveport was the 166th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Shreveport also ranks amongst the least expensive cities in Louisiana, ranking as number 4th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 25% Lower in Shreveport than Garland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Shreveport are 25% lower than in Garland. The average price of a click in Shreveport is $9.00.

This price differential is expected however, as Garland has a larger population than Shreveport.

For better comparison of prices, we also compared prices with another city with a similar population, Aurora, and found the average price of a click in Shreveport was 9% lower than in Aurora.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Shreveport

Summary PPC Stats for Shreveport for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.00 166th 31st 4th 5
Automotive/Vehicle Auto Insurance 27.79 142nd 24th 4th -33
Auto Parts 2.07 54th 10th 2nd 11
Dealerships 3.23 117th 26th 4th NA
Tires 2.16 173rd 26th 3rd -42
Average 9.78 132nd 24th 4th -4
B2B Office Furniture 2.72 114th 19th 3rd -21
Average 2.72 131st 20th 3rd NA
Entertainment/Recreation Restaurants 2.40 46th 8th 1st 28
Average 2.40 46th 8th 1st 28
Finance Insurance 32.56 84th 16th 3rd NA
Payday Loans 14.15 46th 16th 1st 28
Average 20.28 75th 17th 3rd -1
Health, Beauty & Fitness Acupuncture 0.38 149th 25th 4th -57
Chiropractors 3.23 197th 28th 4th 1
Cosmetic Surgery 5.11 93rd 12nd 2nd NA
Dentists 9.38 164th 26th 4th 27
Jewellers 2.80 90th 14th 3rd NA
Martial Arts 1.49 92nd 17th 2nd -19
Massage Therapy 19.11 4th 1st 1st 0
Optometrists 3.08 96th 16th 2nd NA
Average 6.86 202nd 32nd 4th 5
Home & Garden Appliance Repair 9.18 135th 21st 2nd 22
Furniture 1.50 194th 32nd 4th -12
Home Security 22.42 81st 17th 3rd NA
Interior Designers 9.87 5th 1st 1st NA
Moving Companies 9.80 207th 30th 3rd 5
Pest Control 13.04 189th 29th 3rd 1
Plumbers 25.12 150th 21st 2nd 25
Roofing 15.88 67th 18th 3rd 65
Self Storage Companies 7.26 226th 30th 4th -17
Average 12.87 181st 25th 3rd 10
Legal Family Law 3.77 90th 15th 3rd NA
Law Firms 4.11 196th 30th 3rd NA
Personal Injury Law 101.40 52nd 9th 3rd NA
Average 23.50 123rd 15th 4th NA
Real Estate Apartment Rentals 2.45 48th 10th 1st 22
Condos 0.07 216th 28th 4th -23
New Home Developers 1.62 200th 30th 4th 7
Property Management 3.27 105th 11th 2nd 0
Realtors 2.31 160th 22nd 3rd 14
Average 2.14 169th 25th 3rd 5
Shopping Florists 4.74 155th 27th 3rd 40
Average 4.03 177th 29th 4th 50
Travel Car Rentals 2.82 138th 27th 4th 7
Hotels 2.56 187th 34th 3rd -13
Average 2.69 203rd 34th 4th -3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.