Findings for PPC in Baltimore

Baltimore Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Baltimore was the 12nd most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Baltimore also ranks amongst the most expensive cities in Maryland, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 126% Higher in Baltimore than Columbia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Baltimore are 126% higher than in Columbia. The average price of a click in Baltimore is $18.95.

This price difference is understandable though, given the population of Columbia is less than Baltimore, which generally means less competition and therefore lower prices.

To understand if prices in Baltimore are relatively low, we also compared prices with Tulsa which has a similar population, and found the average price of a click in Baltimore was 51% higher than in Tulsa. This suggests that perhaps Baltimore prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Baltimore


Summary PPC Stats for Baltimore for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.95 12nd 4th 1st -2
Automotive/Vehicle Auto Insurance 67.73 60th 14th 1st -2
Auto Parts 1.23 109th 21st 1st -22
Dealerships 2.40 180th 43rd 2nd -9
Tires 5.22 13rd 5th 1st 0
Towing 2.55 108th 26th 1st NA
Average 20.54 41st 11th 1st -5
B2B Office Furniture 5.35 54th 11th 1st NA
Printers 8.25 42nd 7th 1st 9
Average 7.28 42nd 8th 1st NA
Entertainment/Recreation Restaurants 1.69 62nd 11th 2nd 10
Average 1.69 62nd 11th 2nd 10
Finance Credit Counselling 10.47 57th 10th 1st NA
Insurance 52.12 39th 6th 1st NA
Mortgages 21.46 7th 2nd 1st 0
Payday Loans 3.45 140th 17th 1st -20
Average 18.19 102nd 18th 1st NA
Health, Beauty & Fitness Chiropractors 8.08 71st 12nd 1st 28
Cosmetic Surgery 10.48 31st 7th 1st 6
Dentists 9.80 138th 17th 1st -16
Martial Arts 5.00 3rd 2nd 1st 29
Massage Therapy 19.48 7th 1st 1st 23
Optometrists 3.53 81st 12nd 1st NA
Average 10.27 58th 10th 1st 4
Home & Garden Appliance Repair 15.11 33rd 7th 2nd -5
Furniture 2.50 82nd 26th 1st -6
Garage Doors 23.49 73rd 9th 1st 13
Landscapers 5.83 56th 14th 1st NA
Moving Companies 15.71 75th 19th 1st -8
Pest Control 23.63 115th 28th 1st NA
Plumbers 62.59 26th 3rd 1st 8
Roofing 29.74 9th 2nd 1st -7
Self Storage Companies 12.49 73rd 18th 1st -9
Windows and Doors 13.43 18th 5th 1st NA
Average 21.44 35th 4th 1st -4
Legal Criminal Lawyers 39.78 47th 11th 1st NA
Family Law 15.03 64th 13rd 1st NA
Law Firms 21.48 40th 10th 1st -27
Personal Injury Law 129.83 20th 4th 1st 4
Average 47.84 27th 8th 1st NA
Real Estate Apartment Rentals 2.49 30th 9th 2nd 14
Condos 3.90 8th 4th 1st NA
New Home Developers 4.86 30th 7th 1st 7
Real Estate Lawyers 3.82 48th 8th 1st NA
Realtors 2.79 66th 14th 1st -2
Average 3.35 20th 8th 1st 9
Shopping Florists 7.66 21st 3rd 1st 0
Average 7.66 21st 3rd 1st 0
Travel Car Rentals 2.39 110th 27th 2nd 0
Hotels 3.88 54th 7th 1st -1
Average 3.13 81st 16th 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.