Findings for PPC in Baltimore

Baltimore Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Baltimore was the 9th most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Baltimore also ranks amongst the most expensive cities in Maryland, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Baltimore are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Baltimore keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 127% Higher in Baltimore than Columbia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Baltimore are 127% higher than in Columbia. The average price of a click in Baltimore is $24.74.

This price difference is understandable though, given the population of Columbia is less than Baltimore, which generally means less competition and therefore lower prices.

To understand if prices in Baltimore are relatively low, we also compared prices with Tulsa which has a similar population, and found the average price of a click in Baltimore was 61% higher than in Tulsa. This suggests that perhaps Baltimore prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Baltimore

Summary PPC Stats for Baltimore for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 24.74 9th 3rd 1st 8
Automotive/Vehicle Auto Insurance 82.51 42nd 9th 1st 21
Auto Parts 1.48 113rd 25th 1st -40
Dealerships 3.40 169th 39th 2nd NA
Tires 6.96 16th 6th 2nd 16
Towing 8.00 17th 5th 1st 48
Average 26.11 24th 8th 1st 12
B2B Office Furniture 6.07 63rd 15th 1st 2
Printers 10.24 14th 1st 1st -12
Average 8.16 48th 11th 1st NA
Entertainment/Recreation Restaurants 2.36 43rd 8th 1st 37
Average 2.36 43rd 8th 1st 37
Finance Credit Counselling 11.55 61st 9th 1st NA
Insurance 55.33 33rd 7th 1st -9
Payday Loans 5.16 152nd 17th 1st -40
Average 28.46 55th 10th 1st NA
Health, Beauty & Fitness Chiropractors 8.82 110th 24th 1st 3
Cosmetic Surgery 11.01 37th 6th 1st -4
Dentists 14.41 79th 12nd 1st 6
Martial Arts 5.32 32nd 7th 1st -7
Massage Therapy 8.08 42nd 13rd 2nd -41
Optometrists 5.02 82nd 16th 1st NA
Average 10.92 104th 25th 2nd -5
Home & Garden Appliance Repair 15.98 71st 14th 1st -6
Furniture 2.81 138th 32nd 1st 2
Garage Doors 33.88 70th 10th 1st 95
Landscapers 8.24 16th 6th 1st 32
Moving Companies 21.27 62nd 16th 1st -9
Pest Control 26.41 79th 14th 1st 5
Plumbers 74.52 20th 3rd 1st 18
Roofing 39.64 6th 4th 1st -1
Self Storage Companies 18.26 28th 8th 1st 1
Windows and Doors 19.75 11th 3rd 1st -27
Average 27.13 28th 4th 1st 9
Legal Criminal Lawyers 48.99 29th 9th 1st -17
Family Law 30.73 37th 9th 1st 65
Law Firms 82.99 4th 1st 1st 75
Personal Injury Law 113.71 64th 10th 1st 37
Real Estate Lawyers 5.02 53rd 8th 1st -30
Average 67.23 34th 8th 1st 34
Real Estate Apartment Rentals 4.31 8th 2nd 1st 0
Condos 2.66 51st 17th 1st -6
New Home Developers 6.06 28th 10th 1st 2
Realtors 4.04 32nd 9th 1st 11
Average 4.24 21st 8th 1st 2
Shopping Florists 7.57 53rd 15th 1st -5
Average 7.57 53rd 15th 1st -5
Travel Car Rentals 3.56 67th 16th 2nd 15
Hotels 4.84 62nd 5th 1st 10
Average 4.20 60th 11th 1st 12

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.