Findings for PPC in Baltimore

Baltimore Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Baltimore was the 18th most expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Baltimore also ranks amongst the most expensive cities in Maryland, ranking as 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Baltimore Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Baltimore keywords increased by 15% in November 2014.

Google Adwords Keyword Prices 104% Higher in Baltimore than Columbia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Baltimore are 104% higher than in Columbia. The average price of a click in Baltimore is $18.97.

This price difference is understandable though, given the population of Columbia is less than Baltimore, which generally means less competition and therefore lower prices.

To understand if prices in Baltimore are relatively low, we also compared prices with Tulsa which has a similar population, and found the average price of a click in Baltimore was 42% higher than in Tulsa. This suggests that perhaps Baltimore prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Baltimore


Summary PPC Stats for Baltimore for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.97 18th 5th 1st 15
Automotive/Vehicle Auto Body 6.03 47th 7th 1st -22
Auto Insurance 81.43 48th 7th 1st -16
Auto Parts 1.69 92nd 22nd 3rd 35
Dealerships 3.92 74th 13rd 1st NA
Tires 4.92 24th 9th 1st 2
Towing 2.41 122nd 25th 2nd -1
Average 23.02 38th 6th 1st 3
B2B Architects 1.69 64th 10th 1st 654
Office Furniture 4.74 55th 11th 1st 2
Printers 11.88 7th 1st 1st 30
Video Production 13.01 8th 1st 1st 2
Average 7.21 50th 11th 1st NA
Entertainment/Recreation Restaurants 2.14 56th 10th 2nd 3
Average 2.14 56th 10th 2nd 3
Finance Credit Counselling 30.06 11th 4th 1st NA
Currency Exchange 1.43 36th 12nd 1st 27
Insurance 67.27 18th 1st 1st 0
Payday Loans 7.86 96th 4th 1st 148
Average 26.02 42nd 8th 1st 26
Health, Beauty & Fitness Acupuncture 3.41 77th 18th 1st 6
Chiropractors 7.98 89th 21st 2nd -18
Cosmetic Surgery 10.72 33rd 7th 1st -8
Dentists 9.33 167th 25th 1st 2
Jewellers 3.35 78th 14th 1st NA
Martial Arts 3.91 42nd 10th 1st 7
Massage Therapy 15.17 10th 3rd 1st -9
Average 9.20 96th 18th 2nd -3
Home & Garden Appliance Repair 15.25 50th 11th 2nd 22
Electricians 16.92 34th 9th 1st -17
Furniture 2.47 95th 22nd 1st -5
Garage Doors 18.18 110th 15th 1st 2
Home Security 24.76 70th 15th 1st -20
Interior Designers 4.30 49th 10th 1st -20
Landscapers 3.94 94th 20th 2nd -16
Mold Detection and Remova 26.79 15th 8th 1st -16
Moving Companies 21.00 54th 11th 1st 19
Pest Control 26.13 57th 14th 1st -3
Plumbers 68.12 26th 4th 1st 2
Roofing 35.04 4th 2nd 1st 23
Self Storage Companies 14.44 58th 19th 1st -12
Windows and Doors 7.11 49th 10th 1st NA
Average 22.36 43rd 8th 1st -3
Legal Criminal Lawyers 67.38 18th 6th 1st 49
Disability Lawyers 14.67 19th 5th 1st NA
Employment Lawyers 11.87 27th 7th 1st 20
Family Law 13.77 70th 15th 1st -10
Immigration Lawyers 10.48 41st 10th 1st 55
Law Firms 22.19 35th 12nd 1st -13
Personal Injury Law 115.87 35th 7th 1st -14
Real Estate Lawyers 16.13 12nd 4th 1st 198
Traffic Law 75.57 23rd 7th 1st NA
Average 35.26 73rd 18th 2nd 32
Real Estate Apartment Rentals 3.33 20th 8th 2nd 29
Condos 2.99 30th 9th 1st -8
New Home Developers 3.99 87th 24th 1st 8
Property Management 6.71 33rd 7th 1st -4
Realtors 3.28 87th 19th 1st 18
Average 3.57 50th 16th 1st 11
Shopping Florists 6.82 59th 10th 1st -12
Average 4.93 128th 26th 1st -21
Travel Car Rentals 3.32 86th 18th 1st 33
Hotels 4.09 48th 6th 1st -2
Average 3.70 63rd 13rd 1st 15

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.