Findings for PPC in Baltimore

Baltimore Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Baltimore was the 9th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of December 2014. Baltimore also ranks amongst the most expensive cities in Maryland, ranking 1st. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Durham ranked as the least expensive city.

Google Adwords Keyword Prices 153% Higher in Baltimore than Columbia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Baltimore are 153% higher than in Columbia. The average price of a click in Baltimore is $17.72.

This price difference is understandable though, given the population of Columbia is less than Baltimore, which generally means less competition and therefore lower prices.

To understand if prices in Baltimore are relatively low, we also compared prices with Tulsa which has a similar population, and found the average price of a click in Baltimore was 30% higher than in Tulsa. This suggests that perhaps Baltimore prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Baltimore


Summary PPC Stats for Baltimore for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.72 29th 9th 1st 3
Automotive/Vehicle Auto Insurance 103.04 6th 4th 1st 22
Auto Parts 1.63 90th 18th 1st -5
Dealerships 2.60 167th 35th 2nd -21
Tires 5.83 11th 4th 1st 21
Towing 2.39 136th 25th 1st -1
Average 23.10 32nd 10th 1st 2
B2B Office Furniture 4.83 39th 8th 1st 2
Printers 6.29 64th 9th 1st -24
Average 5.56 69th 14th 1st -8
Entertainment/Recreation Restaurants 2.72 33rd 5th 1st 25
Average 2.72 33rd 5th 1st 25
Finance Credit Counselling 11.75 54th 10th 1st -16
Insurance 50.59 39th 9th 1st 8
Mortgages 23.08 7th 1st 1st 0
Payday Loans 5.71 125th 15th 2nd -24
Average 22.28 89th 14th 1st -4
Health, Beauty & Fitness Chiropractors 7.62 118th 23rd 1st -2
Cosmetic Surgery 10.76 33rd 8th 2nd 0
Dentists 8.99 184th 31st 2nd -17
Martial Arts 3.91 42nd 10th 1st 0
Massage Therapy 15.18 10th 5th 1st 0
Average 9.70 111st 22nd 2nd -6
Home & Garden Appliance Repair 15.08 106th 21st 2nd 1
Furniture 3.12 60th 17th 1st 27
Garage Doors 25.21 80th 7th 1st 6
Landscapers 5.15 77th 16th 1st 31
Moving Companies 21.03 72nd 15th 1st -1
Pest Control 14.87 170th 35th 3rd -28
Plumbers 50.78 46th 5th 1st -21
Roofing 33.07 13rd 8th 1st -3
Self Storage Companies 12.90 104th 27th 1st -12
Windows and Doors 10.18 20th 4th 1st NA
Average 21.42 54th 10th 1st 2
Legal Criminal Lawyers 77.79 17th 6th 1st 6
Family Law 17.43 68th 13rd 1st 3
Law Firms 29.70 26th 4th 1st 28
Personal Injury Law 108.70 54th 12nd 1st -4
Real Estate Lawyers 3.01 48th 7th 1st -19
Average 44.89 59th 13rd 1st 5
Real Estate Apartment Rentals 4.02 12nd 5th 2nd 31
Condos 3.25 35th 13rd 2nd 6
New Home Developers 5.01 58th 20th 1st 29
Realtors 3.41 66th 18th 1st 12
Average 3.86 29th 12nd 2nd 17
Shopping Florists 7.86 44th 8th 1st 18
Average 7.86 44th 8th 1st 18
Travel Car Rentals 3.44 80th 16th 2nd 3
Hotels 4.92 36th 4th 1st 20
Average 4.18 52nd 10th 2nd 12

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.