Findings for PPC in Columbia

Columbia Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbia was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Columbia also ranks amongst the most expensive cities in Maryland, ranking as 2nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 51% Lower in Columbia than Baltimore

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbia are 51% lower than in Baltimore. The average price of a click in Columbia is $9.29.

This price differential is expected however, as Baltimore has a larger population than Columbia.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Portsmouth, and found the average price of a click in Columbia was 65% higher than in Portsmouth.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbia


Summary PPC Stats for Columbia for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.29 th 30th 2nd 6
Automotive/Vehicle Auto Insurance 33.04 th 26th 2nd 0
Auto Parts 2.00 th 15th 2nd NA
Dealerships 3.21 th 23rd 3rd NA
Tires 0.46 th 41st 2nd NA
Towing 3.35 th 19th 1st 0
Average 8.41 th 26th 2nd -5
B2B Office Furniture 2.79 th 24th 2nd NA
Average 2.79 th 26th 2nd NA
Entertainment/Recreation Restaurants 2.58 th 5th 1st 19
Average 2.58 th 5th 1st 19
Finance Currency Exchange 0.22 th 18th 2nd 0
Average 0.22 th 27th 2nd 0
Health, Beauty & Fitness Chiropractors 11.19 th 11th 1st 565
Dentists 8.76 th 27th 2nd 3
Average 9.98 th 13rd 1st 47
Home & Garden Appliance Repair 20.39 th 3rd 1st 0
Furniture 2.38 th 26th 2nd 14
Landscapers 5.33 th 11th 1st NA
Plumbers 20.22 th 35th 2nd 0
Roofing 14.28 th 23rd 2nd -4
Self Storage Companies 10.46 th 45th 2nd 7
Average 11.79 th 43rd 3rd 0
Legal Law Firms 1.75 th 39th 2nd -6
Personal Injury Law 86.98 th 17th 2nd NA
Average 44.37 th 12nd 1st -1
Real Estate Apartment Rentals 2.54 th 15th 3rd 25
Condos 2.92 th 10th 2nd NA
New Home Developers 2.30 th 35th 2nd -1
Realtors 2.43 th 28th 2nd 0
Average 2.49 th 28th 3rd 9
Shopping Florists 3.06 th 41st 2nd -19
Average 0.00 th 51st 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.