Findings for PPC in Columbia

Columbia Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbia was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Columbia also ranks amongst the most expensive cities in Maryland, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Columbia are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Columbia keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 63% Lower in Columbia than Baltimore

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbia are 63% lower than in Baltimore. The average price of a click in Columbia is $6.52.

This price differential is expected however, as Baltimore has a larger population than Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Columbia

Summary PPC Stats for Columbia for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.52 th 44th 3rd NA
Automotive/Vehicle Dealerships 2.38 th 45th 2nd NA
Average 2.38 th 49th 3rd NA
B2B Office Furniture 4.18 th 21st 2nd NA
Average 4.18 th 25th 2nd NA
Entertainment/Recreation Restaurants 1.14 th 42nd 3rd NA
Average 1.14 th 42nd 3rd NA
Finance Payday Loans 10.40 th 2nd 1st 0
Average 10.40 th 27th 2nd NA
Health, Beauty & Fitness Chiropractors 6.47 th 34th 3rd 5
Cosmetic Surgery 2.85 th 30th 2nd 0
Dentists 4.43 th 49th 3rd -28
Massage Therapy 0.16 th 25th 2nd -46
Average 3.88 th 52nd 3rd -13
Home & Garden Appliance Repair 11.46 th 22nd 2nd NA
Landscapers 3.56 th 35th 3rd NA
Moving Companies 9.35 th 35th 2nd 18
Pest Control 13.63 th 40th 3rd 0
Plumbers 34.35 th 20th 3rd NA
Roofing 24.36 th 8th 2nd -5
Self Storage Companies 8.83 th 30th 3rd 17
Average 16.52 th 26th 3rd NA
Legal Law Firms 5.75 th 36th 2nd NA
Average 5.75 th 43rd 2nd NA
Real Estate Apartment Rentals 2.31 th 21st 3rd -6
Condos 2.53 th 12nd 1st NA
New Home Developers 2.43 th 38th 3rd NA
Realtors 1.53 th 38th 3rd -16
Average 2.04 th 32nd 3rd -14
Shopping Florists 4.13 th 40th 3rd -32
Average 4.13 th 40th 3rd -32
Travel Car Rentals 3.28 th 19th 1st 0
Hotels 5.45 th 6th 1st 0
Average 4.73 th 7th 1st 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.