Findings for PPC in Columbia

Columbia Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbia was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Columbia also ranks amongst the most expensive cities in Maryland, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 67% Lower in Columbia than Baltimore

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbia are 67% lower than in Baltimore. The average price of a click in Columbia is $7.53.

This price differential is expected however, as Baltimore has a larger population than Columbia.

For better comparison of prices, we also compared prices with another city with a similar population, Portsmouth, and found the average price of a click in Columbia was 14% lower than in Portsmouth.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbia


Summary PPC Stats for Columbia for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.53 th 39th 2nd 0
Automotive/Vehicle Auto Insurance 22.99 th 33rd 2nd -24
Dealerships 5.21 th 5th 1st NA
Tires 2.68 th 46th 3rd -4
Average 8.39 th 33rd 2nd -6
B2B Office Furniture 2.42 th 28th 2nd NA
Average 2.42 th 30th 2nd NA
Entertainment/Recreation Restaurants 0.84 th 38th 2nd NA
Average 0.84 th 38th 2nd NA
Health, Beauty & Fitness Chiropractors 12.16 th 16th 1st 6
Dentists 12.22 th 18th 1st -9
Massage Therapy 2.86 th 20th 2nd 0
Average 10.34 th 21st 1st -2
Home & Garden Furniture 2.49 th 31st 2nd 74
Moving Companies 9.30 th 35th 2nd -13
Pest Control 11.08 th 42nd 3rd -4
Plumbers 26.24 th 26th 3rd -22
Roofing 13.22 th 22nd 2nd -10
Self Storage Companies 8.89 th 42nd 2nd 18
Average 12.80 th 38th 3rd 3
Legal Family Law 33.90 th 8th 1st NA
Law Firms 4.95 th 36th 2nd NA
Average 12.19 th 33rd 2nd NA
Real Estate Apartment Rentals 2.47 th 15th 3rd -40
Condos 2.76 th 11th 1st NA
New Home Developers 3.42 th 31st 2nd -30
Realtors 2.87 th 19th 2nd -6
Average 2.90 th 22nd 3rd -17
Shopping Florists 7.69 th 10th 1st 163
Average 7.69 th 10th 1st 163
Travel Car Rentals 3.04 th 25th 3rd NA
Hotels 2.71 th 40th 2nd -5
Average 2.82 th 38th 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.