Findings for PPC in Boston

Boston Ranked Most Expensive City for Keywords in New England

SEP's ongoing research into PPC Campaigns has revealed that Boston was the most expensive city in New England in keyword bids in Google Adwords for the month of May 2016. Boston also ranked the most expensive city in Massachusetts. In the study, Manchester ranked as the least expensive city in New England for keywords, while Manchester ranked as the least expensive city in New England and Manchester ranked as the least expensive city in Massachusetts.

Month over Month Google Adwords Prices for Boston Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Boston keywords increased by 10% in May 2016.

Not surprisingly, the month over month price increases for Boston Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 87% Higher in Boston than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Boston are 87% higher than in Cambridge. The average price of a click in Boston is $17.21.

This price difference is understandable though, given the population of Cambridge is less than Boston, which generally means less competition and therefore lower prices.

To understand if prices in Boston are relatively low, we also compared prices with Washington which has a similar population, and found the average price of a click in Boston was 18% higher than in Washington. This suggests that perhaps Boston prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Boston

Summary PPC Stats for Boston for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.21 51st 1st 1st 10
Automotive/Vehicle Auto Insurance 58.48 86th 2nd 2nd 89
Auto Parts 2.02 64th 5th 2nd -24
Dealerships 4.03 124th 2nd 2nd 6
Tires 5.97 28th 2nd 1st 24
Towing 3.07 126th 2nd 2nd -9
Average 18.78 69th 1st 1st 17
B2B Office Furniture 4.99 99th 4th 2nd 4
Printers 11.56 10th 1st 1st -7
Average 8.27 45th 3rd 1st -1
Entertainment/Recreation Restaurants 2.73 31st 2nd 1st 33
Average 2.73 31st 2nd 1st 33
Finance Credit Counselling 13.27 57th 1st 1st NA
Insurance 37.79 59th 1st 1st 5
Mortgages 30.00 8th 1st 1st 18
Payday Loans 4.41 156th 2nd 2nd -5
Average 28.14 58th 2nd 1st NA
Health, Beauty & Fitness Chiropractors 5.51 190th 5th 3rd -22
Cosmetic Surgery 14.31 17th 1st 1st 37
Dentists 19.99 19th 1st 1st -19
Martial Arts 6.17 19th 1st 1st 34
Massage Therapy 7.94 45th 2nd 2nd 62
Optometrists 3.34 101st 3rd 2nd -32
Physiotherapy 4.85 5th 1st 1st 0
Average 12.85 49th 2nd 1st 4
Home & Garden Appliance Repair 16.72 65th 3rd 2nd 9
Furniture 3.43 87th 4th 2nd 2
Garage Doors 12.79 156th 3rd 2nd 39
Landscapers 5.58 49th 2nd 2nd 51
Moving Companies 20.56 68th 2nd 1st -6
Pest Control 33.72 24th 1st 1st 10
Plumbers 19.95 183rd 6th 3rd 1
Roofing 14.40 102nd 2nd 1st 8
Self Storage Companies 13.81 88th 3rd 1st -7
Windows and Doors 7.91 59th 1st 1st NA
Average 15.48 155th 4th 2nd 8
Legal Criminal Lawyers 34.01 53rd 2nd 1st 22
Family Law 44.79 13rd 1st 1st 16
Law Firms 29.69 55th 1st 1st 82
Personal Injury Law 80.00 92nd 5th 2nd -13
Real Estate Lawyers 11.04 34th 1st 1st 4
Average 42.36 99th 6th 2nd 29
Real Estate Apartment Rentals 3.69 12nd 2nd 1st 38
Condos 4.31 13rd 1st 1st 13
New Home Developers 1.34 201st 5th 3rd -51
Realtors 3.52 54th 2nd 1st 3
Average 3.29 53rd 2nd 1st 4
Shopping Florists 9.03 15th 1st 1st -8
Average 9.03 15th 1st 1st -8
Travel Car Rentals 4.10 33rd 3rd 2nd -15
Hotels 7.62 5th 1st 1st 2
Average 5.86 7th 2nd 1st -6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.