Findings for PPC in Cambridge

Cambridge Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cambridge was the 195th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Cambridge also ranks amongst the least expensive cities in Massachusetts, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Cambridge Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Cambridge keywords increased by 17% in May 2016.

Not surprisingly, the month over month price increases for Cambridge Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 5% Higher in Cambridge than Worcester

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cambridge are 5% higher than in Worcester. The average price of a click in Cambridge is $9.16.

This price differential is somewhat surprising however, as Worcester has a larger population than Cambridge.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Antioch, and found the average price of a click in Cambridge was 16% higher than in Antioch.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Cambridge

Summary PPC Stats for Cambridge for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.16 195th 8th 3rd NA
Automotive/Vehicle Auto Parts 0.53 164th 9th 5th -39
Dealerships 3.51 159th 6th 4th NA
Average 2.51 268th 10th 5th NA
B2B Office Furniture 5.13 93rd 3rd 1st -23
Printers 0.46 82nd 2nd 2nd 0
Average 2.80 151st 4th 2nd NA
Entertainment/Recreation Restaurants 1.28 141st 7th 5th 77
Average 1.28 141st 7th 5th 77
Health, Beauty & Fitness Chiropractors 5.73 183rd 4th 2nd -30
Dentists 11.09 159th 6th 2nd 68
Massage Therapy 5.32 69th 3rd 3rd 64
Optometrists 4.03 92nd 2nd 1st -21
Average 7.73 221st 11th 4th 22
Home & Garden Appliance Repair 7.72 172nd 4th 3rd -29
Furniture 2.96 120th 5th 3rd 43
Garage Doors 15.30 141st 1st 1st 0
Landscapers 5.73 44th 1st 1st NA
Moving Companies 12.83 141st 4th 2nd 36
Pest Control 29.56 46th 3rd 3rd NA
Plumbers 39.64 102nd 3rd 1st 434
Roofing 5.46 182nd 6th 3rd -12
Self Storage Companies 13.55 93rd 4th 2nd -6
Windows and Doors 3.38 86th 4th 3rd NA
Average 14.30 173rd 6th 3rd 40
Legal Family Law 43.72 15th 2nd 2nd 0
Law Firms 3.16 205th 9th 4th 0
Average 23.44 153rd 8th 3rd 0
Real Estate Apartment Rentals 2.83 34th 4th 2nd 20
Condos 1.49 119th 6th 2nd -8
New Home Developers 1.67 195th 4th 2nd -5
Realtors 2.82 101st 3rd 2nd 22
Average 2.48 113rd 4th 2nd 8
Shopping Florists 4.49 197th 7th 4th -1
Average 4.49 197th 7th 4th -1
Travel Car Rentals 6.01 4th 2nd 1st 20
Hotels 5.48 30th 2nd 2nd 7
Average 5.65 9th 3rd 2nd 13

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.