Findings for PPC in Cambridge

Cambridge Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cambridge was the 94th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Cambridge also ranks amongst the least expensive cities in Massachusetts, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Cambridge are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Cambridge keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 55% Higher in Cambridge than Worcester

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cambridge are 55% higher than in Worcester. The average price of a click in Cambridge is $13.94.

This price differential is somewhat surprising however, as Worcester has a larger population than Cambridge.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Antioch, and found the average price of a click in Cambridge was 45% higher than in Antioch.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Cambridge


Summary PPC Stats for Cambridge for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.94 94th 2nd 2nd NA
Automotive/Vehicle Auto Insurance 38.50 129th 4th 2nd NA
Auto Wreckers 0.41 32nd 2nd 2nd -42
Average 19.46 51st 2nd 1st NA
B2B Office Furniture 4.89 90th 2nd 2nd NA
Average 4.89 125th 2nd 2nd NA
Finance Insurance 50.42 46th 1st 1st NA
Payday Loans 3.68 157th 2nd 2nd NA
Average 27.05 46th 1st 1st NA
Health, Beauty & Fitness Chiropractors 5.70 167th 4th 1st 50
Dentists 26.30 4th 1st 1st 95
Optometrists 4.90 69th 2nd 1st 0
Average 17.36 4th 1st 1st 33
Home & Garden Appliance Repair 7.44 188th 4th 3rd NA
Landscapers 12.90 4th 1st 1st NA
Moving Companies 19.43 78th 4th 3rd NA
Pest Control 28.01 51st 4th 3rd -6
Plumbers 53.27 51st 1st 1st NA
Roofing 11.37 149th 5th 3rd 11
Self Storage Companies 8.09 172nd 9th 3rd NA
Windows and Doors 1.92 108th 2nd 2nd 0
Average 20.14 86th 3rd 1st NA
Real Estate Apartment Rentals 3.50 30th 2nd 1st 0
Condos 2.10 56th 2nd 2nd 8
Realtors 2.34 81st 3rd 2nd -16
Average 2.39 94th 3rd 2nd -3
Shopping Florists 5.73 147th 2nd 2nd NA
Average 5.73 147th 2nd 2nd NA
Travel Car Rentals 4.55 12nd 2nd 1st 7
Hotels 8.75 1st 1st 1st NA
Average 7.35 1st 1st 1st 3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.