Findings for PPC in Cambridge

Cambridge Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cambridge was the 257th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Cambridge also ranks amongst the least expensive cities in Massachusetts, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 8% Lower in Cambridge than Worcester

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cambridge are 8% lower than in Worcester. The average price of a click in Cambridge is $5.63.

This price differential is expected however, as Worcester has a larger population than Cambridge.

For better comparison of prices, we also compared prices with another city with a similar population, Antioch, and found the average price of a click in Cambridge was 7% lower than in Antioch.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cambridge

Summary PPC Stats for Cambridge for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.63 257th 9th 4th -4
Automotive/Vehicle Dealerships 4.13 95th 4th 3rd NA
Tires 1.30 224th 9th 5th 0
Towing 1.82 178th 4th 3rd 0
Average 2.85 254th 10th 5th 1
B2B Office Furniture 1.82 150th 6th 4th -39
Average 1.82 163rd 6th 4th NA
Entertainment/Recreation Restaurants 0.60 208th 12nd 5th NA
Average 0.60 208th 12nd 5th NA
Health, Beauty & Fitness Chiropractors 4.13 221st 8th 4th -68
Dentists 6.83 249th 11th 5th -21
Martial Arts 3.86 40th 3rd 2nd 0
Average 5.44 270th 12nd 5th -13
Home & Garden Appliance Repair 16.05 89th 2nd 2nd -3
Furniture 1.46 213rd 9th 4th -33
Garage Doors 6.76 183rd 3rd 2nd 0
Landscapers 4.26 99th 2nd 1st 7
Moving Companies 10.43 168th 6th 3rd 0
Pest Control 15.37 176th 4th 3rd 0
Plumbers 12.74 214th 6th 3rd -27
Roofing 6.85 172nd 5th 3rd -2
Self Storage Companies 15.85 68th 4th 2nd 30
Average 9.39 245th 9th 5th -3
Legal Family Law 30.85 37th 2nd 2nd 0
Law Firms 2.95 216th 11th 5th 0
Average 12.25 178th 8th 3rd 0
Real Estate Apartment Rentals 1.94 105th 4th 2nd 2
Condos 1.60 113rd 2nd 2nd 14
New Home Developers 1.76 194th 4th 3rd 0
Realtors 2.53 118th 4th 2nd 10
Average 2.03 171st 4th 2nd 7
Shopping Florists 5.24 150th 6th 4th NA
Average 5.24 150th 6th 4th NA
Travel Car Rentals 5.11 9th 2nd 1st -14
Hotels 5.28 33rd 3rd 2nd -6
Average 5.22 10th 2nd 1st -10

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.