Findings for PPC in Cambridge

Cambridge Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cambridge was the 135th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Cambridge also ranks amongst the least expensive cities in Massachusetts, ranking as number 2nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 1% Higher in Cambridge than Worcester

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cambridge are 1% higher than in Worcester. The average price of a click in Cambridge is $10.30.

This price differential is somewhat surprising however, as Worcester has a larger population than Cambridge.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Antioch, and found the average price of a click in Cambridge was 175% higher than in Antioch.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cambridge

Summary PPC Stats for Cambridge for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.30 135th 2nd 2nd 6
Automotive/Vehicle Auto Insurance 82.15 46th 2nd 2nd -5
Auto Parts 1.50 111st 4th 3rd 0
Dealerships 1.51 223rd 11th 4th 1
Average 28.39 15th 2nd 2nd -1
Entertainment/Recreation Restaurants 2.06 64th 3rd 1st 59
Average 2.06 64th 3rd 1st 59
Health, Beauty & Fitness Chiropractors 3.69 185th 4th 3rd -3
Jewellers 6.84 18th 1st 1st 0
Massage Therapy 5.30 63rd 1st 1st -32
Average 5.28 254th 11th 4th -3
Home & Garden Furniture 1.00 209th 9th 4th -8
Interior Designers 3.04 74th 3rd 2nd 0
Pest Control 7.51 229th 7th 3rd 0
Plumbers 28.30 131st 4th 1st 445
Roofing 15.36 74th 1st 1st NA
Self Storage Companies 7.48 221st 9th 3rd -2
Average 10.02 228th 8th 3rd 27
Legal Law Firms 0.87 223rd 12nd 5th -13
Personal Injury Law 53.17 116th 4th 2nd -9
Average 18.30 144th 5th 2nd -4
Real Estate Apartment Rentals 2.86 30th 3rd 2nd -9
Condos 2.13 78th 3rd 2nd -2
New Home Developers 2.29 180th 4th 2nd NA
Realtors 2.96 108th 3rd 2nd -11
Average 0.00 266th 12nd 5th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.