Findings for PPC in Lowell

Lowell Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lowell was the 264th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Lowell also ranks amongst the least expensive cities in Massachusetts, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Lowell are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Lowell keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 57% Lower in Lowell than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lowell are 57% lower than in Cambridge. The average price of a click in Lowell is $5.98.

This price difference is interesting though, given the population of Cambridge is less than Lowell.

To understand if prices in Lowell align relatively, we also compared prices with Billings, which has a similar population, and found the average price of a click in Lowell was 21% higher than in Billings.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Lowell

Summary PPC Stats for Lowell for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.98 264th 11th 5th -2
Automotive/Vehicle Auto Insurance 17.88 170th 6th 4th 0
Auto Parts 1.79 76th 3rd 2nd 0
Dealerships 3.06 148th 7th 3rd NA
Tires 4.00 90th 3rd 2nd 67
Average 6.14 184th 8th 5th 5
Entertainment/Recreation Restaurants 0.18 248th 8th 4th -16
Average 0.18 248th 8th 4th -16
Health, Beauty & Fitness Dentists 13.23 79th 6th 4th 3
Average 13.23 22nd 4th 2nd 1
Home & Garden Landscapers 1.90 211st 6th 4th NA
Pest Control 20.90 109th 7th 4th NA
Plumbers 20.29 192nd 5th 4th -28
Self Storage Companies 3.93 262nd 12nd 5th 4
Average 11.87 216th 10th 5th -4
Real Estate Apartment Rentals 1.42 147th 8th 5th -16
Condos 0.64 199th 12nd 5th -16
Realtors 0.44 267th 12nd 5th -10
Average 0.90 264th 10th 5th -11
Travel Car Rentals 2.89 119th 9th 4th NA
Hotels 4.32 112nd 4th 4th 0
Average 3.84 109th 7th 4th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.