Findings for PPC in Lowell

Lowell Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lowell was the 281st least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Lowell also ranks amongst the least expensive cities in Massachusetts, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 52% Lower in Lowell than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lowell are 52% lower than in Cambridge. The average price of a click in Lowell is $3.10.

This price difference is interesting though, given the population of Cambridge is less than Lowell.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Billings, and found the average price of a click in Lowell was 60% lower than in Billings.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lowell

Summary PPC Stats for Lowell for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.10 281st 12nd 5th 4
Automotive/Vehicle Dealerships 3.24 108th 2nd 2nd NA
Average 3.24 191st 7th 4th NA
Entertainment/Recreation Restaurants 0.33 231st 10th 5th 18
Average 0.33 231st 10th 5th 18
Health, Beauty & Fitness Dentists 10.79 109th 6th 3rd NA
Average 10.79 46th 4th 3rd NA
Home & Garden Plumbers 5.41 239th 10th 5th NA
Self Storage Companies 5.71 232nd 11th 4th NA
Average 5.56 281st 12nd 5th NA
Legal Law Firms 5.37 182nd 9th 3rd NA
Average 5.37 210th 10th 3rd NA
Real Estate Apartment Rentals 1.87 65th 5th 3rd 98
Condos 1.14 126th 3rd 2nd NA
Realtors 0.89 253rd 10th 5th NA
Average 1.35 202nd 6th 3rd 17
Shopping Florists 6.69 39th 4th 3rd NA
Average 6.69 39th 4th 3rd NA
Travel Car Rentals 1.28 199th 12nd 5th NA
Hotels 1.74 224th 12nd 5th 0
Average 1.59 240th 12nd 5th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.