Findings for PPC in Lowell

Lowell Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lowell was the 112nd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Lowell also ranks amongst the least expensive cities in Massachusetts, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 2% Lower in Lowell than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lowell are 2% lower than in Cambridge. The average price of a click in Lowell is $12.41.

This price difference is interesting though, given the population of Cambridge is less than Lowell.

To understand if prices in Lowell align relatively, we also compared prices with Billings, which has a similar population, and found the average price of a click in Lowell was 110% higher than in Billings.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lowell

Summary PPC Stats for Lowell for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.41 112nd 3rd 3rd NA
Automotive/Vehicle Auto Insurance 79.64 74th 2nd 2nd NA
Auto Parts 2.02 56th 1st 1st 0
Dealerships 3.56 133rd 5th 3rd NA
Tires 5.05 54th 3rd 3rd 0
Average 33.98 18th 2nd 2nd NA
B2B Office Furniture 7.01 31st 2nd 2nd NA
Average 7.01 80th 3rd 3rd NA
Entertainment/Recreation Restaurants 1.10 145th 7th 3rd -18
Average 1.10 145th 7th 3rd -18
Finance Insurance 59.72 36th 1st 1st NA
Average 59.72 10th 1st 1st NA
Health, Beauty & Fitness Dentists 18.58 31st 2nd 2nd -1
Average 18.58 9th 1st 1st -1
Home & Garden Pest Control 28.97 75th 3rd 2nd 6
Plumbers 13.14 215th 5th 4th NA
Self Storage Companies 8.61 207th 8th 4th NA
Average 14.83 175th 5th 2nd NA
Legal Law Firms 3.75 205th 10th 4th NA
Average 3.75 227th 11th 5th NA
Real Estate Apartment Rentals 1.72 106th 5th 3rd 23
Condos 0.77 193rd 8th 4th NA
Realtors 0.94 260th 11th 5th -36
Average 1.27 252nd 7th 3rd -8
Shopping Florists 3.48 211st 7th 4th 0
Average 3.48 211st 7th 4th 0
Travel Car Rentals 2.10 190th 10th 5th NA
Hotels 1.89 244th 12nd 5th -36
Average 1.96 255th 12nd 5th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.