Findings for PPC in Lowell

Lowell Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lowell was the 279th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Lowell also ranks amongst the least expensive cities in Massachusetts, ranking as number 5th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 65% Lower in Lowell than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lowell are 65% lower than in Cambridge. The average price of a click in Lowell is $3.59.

This price difference is interesting though, given the population of Cambridge is less than Lowell.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Billings, and found the average price of a click in Lowell was 58% lower than in Billings.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lowell


Summary PPC Stats for Lowell for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.59 279th 12nd 5th NA
Automotive/Vehicle Dealerships 2.68 151st 6th 3rd NA
Average 2.68 232nd 7th 5th NA
Entertainment/Recreation Restaurants 0.47 228th 12nd 5th -5
Average 0.47 228th 12nd 5th -5
Health, Beauty & Fitness Dentists 16.70 24th 2nd 2nd 49
Average 16.70 5th 1st 1st NA
Home & Garden Moving Companies 1.85 249th 10th 4th -18
Plumbers 1.43 245th 10th 5th NA
Self Storage Companies 5.54 252nd 10th 4th NA
Average 2.94 286th 12nd 5th NA
Legal Law Firms 13.31 83rd 3rd 2nd NA
Average 13.31 159th 6th 3rd NA
Real Estate Apartment Rentals 0.94 220th 10th 5th -17
Condos 1.75 95th 4th 3rd NA
Realtors 1.28 238th 7th 4th 78
Average 1.18 257th 8th 4th 27
Travel Car Rentals 2.04 199th 10th 4th NA
Hotels 1.75 227th 10th 4th -21
Average 1.85 257th 10th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.