Findings for PPC in Lowell

Lowell Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lowell was the 280th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Lowell also ranks amongst the least expensive cities in Massachusetts, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Lowell are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Lowell keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 52% Lower in Lowell than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lowell are 52% lower than in Cambridge. The average price of a click in Lowell is $4.32.

This price difference is interesting though, given the population of Cambridge is less than Lowell.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Billings, and found the average price of a click in Lowell was 30% lower than in Billings.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Lowell

Summary PPC Stats for Lowell for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.32 280th 11th 5th NA
Automotive/Vehicle Auto Parts 1.90 77th 6th 3rd -25
Dealerships 4.16 119th 1st 1st NA
Tires 4.86 68th 4th 2nd 0
Average 3.64 226th 8th 4th NA
Entertainment/Recreation Restaurants 1.30 140th 6th 4th 70
Average 1.30 140th 6th 4th 70
Health, Beauty & Fitness Dentists 9.93 186th 8th 3rd 10
Average 9.93 139th 7th 3rd 3
Home & Garden Pest Control 30.77 41st 2nd 2nd 0
Self Storage Companies 5.13 254th 12nd 5th NA
Average 17.95 122nd 3rd 1st NA
Real Estate Apartment Rentals 1.34 175th 7th 4th -2
Condos 0.88 178th 8th 3rd NA
Realtors 1.53 227th 8th 5th 68
Average 1.35 248th 10th 5th 20
Travel Car Rentals 1.46 215th 12nd 5th NA
Hotels 2.39 230th 11th 5th 13
Average 2.08 252nd 12nd 5th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.