Findings for PPC in Lowell

Lowell Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lowell was the 260th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Lowell also ranks amongst the least expensive cities in Massachusetts, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 5% Lower in Lowell than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lowell are 5% lower than in Cambridge. The average price of a click in Lowell is $5.33.

This price difference is interesting though, given the population of Cambridge is less than Lowell.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Billings, and found the average price of a click in Lowell was 40% lower than in Billings.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lowell

Summary PPC Stats for Lowell for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.33 260th 10th 5th NA
Automotive/Vehicle Auto Parts 1.87 78th 6th 2nd -4
Dealerships 4.25 86th 2nd 1st NA
Tires 3.36 128th 6th 4th -17
Average 3.16 234th 8th 4th NA
B2B Office Furniture 5.46 59th 4th 3rd NA
Average 5.46 98th 4th 3rd NA
Entertainment/Recreation Restaurants 1.16 132nd 6th 2nd -16
Average 1.16 132nd 6th 2nd -16
Health, Beauty & Fitness Dentists 13.85 87th 2nd 2nd -8
Average 13.85 32nd 1st 1st -3
Home & Garden Pest Control 29.14 67th 1st 1st 0
Plumbers 5.30 243rd 8th 5th NA
Self Storage Companies 12.71 128th 7th 4th NA
Average 14.97 165th 5th 3rd NA
Legal Law Firms 4.36 202nd 10th 4th NA
Average 4.36 226th 11th 5th NA
Real Estate Apartment Rentals 1.22 199th 7th 4th -27
Condos 1.28 140th 4th 3rd NA
Realtors 1.04 250th 8th 5th 2
Average 1.15 262nd 8th 5th -2
Shopping Florists 7.95 27th 2nd 2nd 64
Average 7.95 27th 2nd 2nd 64
Travel Car Rentals 1.75 208th 12nd 5th NA
Hotels 2.57 203rd 9th 5th 36
Average 2.29 239th 10th 5th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.