Findings for PPC in Springfield

Springfield Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Springfield was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Springfield also ranks amongst the most expensive cities in Massachusetts, ranking as 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 107% Higher in Springfield than Hartford

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Springfield are 107% higher than in Hartford. The average price of a click in Springfield is $11.08.

This price difference is understandable though, given the population of Hartford is less than Springfield, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Pasadena, and found the average price of a click in Springfield was 27% lower than in Pasadena. This suggests that perhaps prices in Springfield are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Springfield


Summary PPC Stats for Springfield for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.08 th 6th 5th 6
Automotive/Vehicle Auto Insurance 111.88 th 1st 1st 39
Dealerships 3.07 th 9th 5th NA
Tires 7.34 th 1st 1st 30
Average 48.30 th 1st 1st 13
B2B Office Furniture 6.55 th 3rd 3rd NA
Average 6.55 th 4th 4th NA
Entertainment/Recreation Restaurants 0.73 th 10th 5th 56
Average 0.73 th 10th 5th 56
Finance Payday Loans 8.34 th 3rd 3rd NA
Average 8.34 th 5th 4th NA
Health, Beauty & Fitness Chiropractors 18.30 th 1st 1st 68
Dentists 7.76 th 10th 5th -13
Martial Arts 3.29 th 1st 1st 21
Optometrists 1.85 th 4th 2nd NA
Average 9.10 th 8th 4th 5
Home & Garden Furniture 2.38 th 5th 3rd -11
Landscapers 1.69 th 5th 3rd -18
Moving Companies 6.30 th 8th 4th 0
Pest Control 9.71 th 5th 4th 0
Plumbers 38.47 th 1st 1st 0
Roofing 10.94 th 3rd 2nd -7
Self Storage Companies 12.13 th 5th 2nd 70
Average 10.83 th 8th 5th 2
Legal Law Firms 6.85 th 7th 2nd NA
Average 6.85 th 9th 4th NA
Real Estate Apartment Rentals 1.15 th 8th 4th -50
Condos 0.45 th 10th 5th NA
New Home Developers 0.91 th 4th 3rd NA
Realtors 1.44 th 6th 4th 70
Average 1.17 th 9th 5th 8
Shopping Florists 3.62 th 6th 3rd -21
Average 3.62 th 6th 3rd -21
Travel Car Rentals 3.09 th 6th 4th NA
Hotels 4.73 th 4th 3rd -16
Average 4.18 th 5th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.