Findings for PPC in Springfield

Springfield Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Springfield was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Springfield also ranks amongst the most expensive cities in Massachusetts, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Springfield Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Springfield keywords increased by 11% in April 2015.

Google Adwords Keyword Prices 24% Lower in Springfield than Hartford

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Springfield are 24% lower than in Hartford. The average price of a click in Springfield is $7.71.

This price difference is interesting though, given the population of Hartford is less than Springfield.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Pasadena, and found the average price of a click in Springfield was 58% lower than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Springfield


Summary PPC Stats for Springfield for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.71 th 6th 2nd 11
Automotive/Vehicle Auto Insurance 51.65 th 3rd 2nd -23
Auto Wreckers 2.32 th 1st 1st NA
Dealerships 3.11 th 6th 4th NA
Tires 3.37 th 5th 3rd -10
Towing 3.05 th 2nd 2nd 0
Average 11.15 th 4th 2nd -6
Entertainment/Recreation Restaurants 0.78 th 11th 4th NA
Average 0.78 th 11th 4th NA
Health, Beauty & Fitness Chiropractors 5.89 th 6th 2nd -46
Dentists 8.37 th 9th 4th 9
Massage Therapy 1.96 th 5th 2nd 0
Optometrists 1.80 th 5th 2nd NA
Average 5.81 th 11th 4th -2
Home & Garden Appliance Repair 3.56 th 4th 3rd 0
Furniture 3.30 th 4th 1st 27
Landscapers 2.20 th 4th 3rd 10
Pest Control 5.45 th 7th 5th 0
Plumbers 39.93 th 2nd 1st 18
Roofing 21.98 th 1st 1st 5
Self Storage Companies 12.70 th 8th 5th 36
Average 14.98 th 4th 2nd 8
Legal Criminal Lawyers 22.23 th 3rd 2nd NA
Law Firms 4.77 th 9th 3rd NA
Average 9.13 th 9th 4th NA
Real Estate Apartment Rentals 1.32 th 6th 3rd 20
Condos 1.27 th 5th 4th NA
New Home Developers 1.99 th 2nd 1st NA
Realtors 2.15 th 5th 3rd 191
Average 1.75 th 6th 3rd 78
Shopping Florists 7.83 th 3rd 3rd 0
Average 7.83 th 3rd 3rd 0
Travel Car Rentals 3.22 th 5th 3rd NA
Hotels 2.97 th 7th 4th -37
Average 3.05 th 8th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.