Findings for PPC in Springfield

Springfield Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Springfield was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Springfield also ranks amongst the most expensive cities in Massachusetts, ranking as 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 53% Lower in Springfield than Hartford

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Springfield are 53% lower than in Hartford. The average price of a click in Springfield is $4.12.

This price difference is interesting though, given the population of Hartford is less than Springfield.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Pasadena, and found the average price of a click in Springfield was 66% lower than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Springfield


Summary PPC Stats for Springfield for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.12 th 11th 4th 2
Automotive/Vehicle Auto Parts 0.48 th 7th 3rd 4
Auto Wreckers 0.90 th 1st 1st NA
Dealerships 2.07 th 7th 3rd NA
Tires 1.01 th 7th 4th NA
Towing 5.15 th 1st 1st NA
Average 1.68 th 12nd 5th NA
Entertainment/Recreation Restaurants 1.18 th 5th 2nd -6
Average 1.18 th 5th 2nd -6
Finance Payday Loans 2.71 th 3rd 3rd NA
Average 2.71 th 4th 3rd NA
Health, Beauty & Fitness Chiropractors 10.49 th 1st 1st 60
Dentists 5.84 th 10th 5th 1
Massage Therapy 1.42 th 4th 2nd NA
Optometrists 3.93 th 4th 2nd NA
Average 6.21 th 7th 4th 1
Home & Garden Appliance Repair 1.74 th 5th 4th NA
Furniture 1.91 th 8th 4th NA
Garage Doors 5.26 th 4th 3rd NA
Landscapers 4.82 th 3rd 2nd NA
Pest Control 13.98 th 9th 4th NA
Plumbers 24.02 th 7th 2nd 41
Roofing 5.20 th 6th 4th NA
Self Storage Companies 8.88 th 7th 3rd 17
Average 7.22 th 10th 4th NA
Legal Law Firms 3.98 th 10th 4th NA
Average 3.98 th 11th 4th NA
Real Estate Apartment Rentals 0.78 th 12nd 5th -3
Condos 0.79 th 5th 3rd NA
New Home Developers 2.10 th 4th 2nd NA
Realtors 1.41 th 6th 3rd NA
Average 1.17 th 7th 4th -5
Shopping Florists 3.80 th 9th 5th 0
Average 3.80 th 9th 5th 0
Travel Car Rentals 2.30 th 9th 4th 0
Hotels 4.40 th 3rd 2nd NA
Average 3.70 th 5th 3rd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.