Findings for PPC in Springfield

Springfield Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Springfield was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Springfield also ranks amongst the most expensive cities in Massachusetts, ranking as 4th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 47% Lower in Springfield than Hartford

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Springfield are 47% lower than in Hartford. The average price of a click in Springfield is $4.25.

This price difference is interesting though, given the population of Hartford is less than Springfield.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Pasadena, and found the average price of a click in Springfield was 61% lower than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Springfield


Summary PPC Stats for Springfield for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.25 th 11th 4th NA
Automotive/Vehicle Auto Insurance 22.98 th 5th 4th NA
Auto Parts 1.06 th 6th 4th -7
Auto Wreckers 1.34 th 2nd 2nd NA
Dealerships 1.44 th 12nd 5th NA
Tires 5.88 th 1st 1st NA
Average 6.54 th 6th 4th NA
B2B Architects 1.35 th 2nd 2nd NA
Office Furniture 3.75 th 3rd 2nd NA
Average 2.55 th 3rd 2nd NA
Entertainment/Recreation Restaurants 0.61 th 10th 3rd -6
Average 0.61 th 10th 3rd -6
Health, Beauty & Fitness Chiropractors 7.47 th 1st 1st -18
Dentists 5.53 th 11th 4th -25
Massage Therapy 5.05 th 2nd 2nd 28
Optometrists 3.47 th 3rd 2nd NA
Average 5.70 th 10th 3rd -5
Home & Garden Appliance Repair 8.93 th 1st 1st 0
Furniture 2.36 th 4th 2nd -23
Garage Doors 6.13 th 3rd 2nd 0
Moving Companies 2.61 th 9th 3rd 0
Pest Control 6.61 th 8th 4th -8
Plumbers 5.73 th 8th 3rd 16
Roofing 7.44 th 6th 4th 12
Self Storage Companies 9.03 th 6th 2nd 2
Windows and Doors 2.91 th 3rd 2nd NA
Average 5.41 th 11th 4th 0
Legal Law Firms 6.52 th 6th 3rd NA
Average 6.52 th 10th 5th NA
Real Estate Apartment Rentals 1.46 th 6th 3rd 35
Condos 0.68 th 8th 5th NA
New Home Developers 1.86 th 5th 3rd NA
Property Management 4.53 th 2nd 2nd 110
Realtors 2.30 th 5th 3rd 6
Average 2.05 th 5th 3rd 17
Shopping Florists 3.01 th 7th 3rd 0
Average 3.01 th 7th 3rd 0
Travel Car Rentals 3.12 th 5th 3rd -20
Hotels 3.20 th 5th 3rd -3
Average 3.17 th 5th 3rd -12

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.