Findings for PPC in Springfield

Springfield Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Springfield was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Springfield also ranks amongst the most expensive cities in Massachusetts, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Springfield are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Springfield keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 30% Lower in Springfield than Hartford

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Springfield are 30% lower than in Hartford. The average price of a click in Springfield is $10.45.

This price difference is interesting though, given the population of Hartford is less than Springfield.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Pasadena, and found the average price of a click in Springfield was 20% lower than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Springfield


Summary PPC Stats for Springfield for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.45 th 4th 2nd 6
Automotive/Vehicle Auto Parts 5.36 th 2nd 1st 0
Auto Wreckers 1.27 th 1st 1st NA
Dealerships 3.54 th 5th 3rd NA
Tires 2.70 th 8th 4th 28
Towing 7.19 th 1st 1st 0
Average 3.79 th 7th 3rd 3
Entertainment/Recreation Restaurants 1.62 th 3rd 2nd -32
Average 1.62 th 3rd 2nd -32
Finance Payday Loans 18.38 th 1st 1st NA
Average 18.38 th 3rd 2nd NA
Health, Beauty & Fitness Chiropractors 13.19 th 1st 1st 60
Dentists 5.93 th 12nd 5th -1
Massage Therapy 23.44 th 1st 1st 0
Optometrists 2.38 th 4th 3rd NA
Average 10.00 th 6th 2nd 3
Home & Garden Furniture 3.66 th 3rd 1st 28
Pest Control 28.74 th 4th 4th NA
Plumbers 22.28 th 5th 2nd -11
Roofing 6.72 th 4th 2nd -10
Self Storage Companies 5.96 th 11th 4th NA
Average 13.47 th 7th 4th -1
Legal Law Firms 16.57 th 5th 2nd NA
Personal Injury Law 130.97 th 4th 1st NA
Average 54.70 th 4th 1st NA
Real Estate Apartment Rentals 2.04 th 5th 3rd 105
Condos 0.75 th 9th 4th NA
Realtors 2.36 th 5th 3rd 14
Average 2.04 th 5th 3rd 26
Shopping Florists 5.55 th 3rd 2nd -12
Average 5.55 th 3rd 2nd -12
Travel Car Rentals 3.85 th 4th 3rd NA
Hotels 3.42 th 8th 4th 10
Average 3.56 th 6th 3rd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.