Findings for PPC in Springfield

Springfield Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Springfield was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Springfield also ranks amongst the most expensive cities in Massachusetts, ranking as 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 24% Lower in Springfield than Hartford

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Springfield are 24% lower than in Hartford. The average price of a click in Springfield is $5.06.

This price difference is interesting though, given the population of Hartford is less than Springfield.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Pasadena, and found the average price of a click in Springfield was 68% lower than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Springfield


Summary PPC Stats for Springfield for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.06 th 10th 4th 3
Automotive/Vehicle Auto Parts 2.29 th 6th 3rd 58
Auto Wreckers 1.71 th 2nd 2nd 14
Dealerships 2.03 th 9th 3rd 13
Tires 1.39 th 7th 3rd -38
Towing 6.12 th 1st 1st 0
Average 2.71 th 10th 4th 7
B2B Office Furniture 0.68 th 5th 4th -41
Average 0.68 th 5th 4th -14
Entertainment/Recreation Restaurants 0.70 th 9th 3rd NA
Average 0.70 th 9th 3rd NA
Health, Beauty & Fitness Chiropractors 8.76 th 3rd 3rd 10
Dentists 9.10 th 5th 3rd 16
Massage Therapy 5.06 th 2nd 2nd 0
Optometrists 3.49 th 3rd 2nd NA
Average 7.81 th 6th 4th 6
Home & Garden Furniture 3.23 th 4th 1st 28
Landscapers 1.62 th 6th 3rd NA
Roofing 14.54 th 4th 1st 23
Self Storage Companies 10.36 th 7th 3rd 5
Average 6.60 th 10th 4th 5
Legal Criminal Lawyers 15.26 th 3rd 3rd NA
Law Firms 1.96 th 11th 4th NA
Personal Injury Law 43.01 th 6th 3rd NA
Average 12.83 th 8th 3rd NA
Real Estate Apartment Rentals 1.74 th 6th 3rd 17
Condos 1.01 th 9th 4th NA
New Home Developers 1.48 th 5th 3rd NA
Realtors 1.92 th 5th 3rd NA
Average 1.72 th 6th 3rd NA
Travel Car Rentals 2.79 th 8th 3rd 0
Hotels 3.26 th 9th 4th 11
Average 3.10 th 9th 3rd 5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.