Findings for PPC in Springfield

Springfield Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Springfield was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Springfield also ranks amongst the most expensive cities in Massachusetts, ranking as 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Springfield are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Springfield keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 16% Higher in Springfield than Hartford

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Springfield are 16% higher than in Hartford. The average price of a click in Springfield is $8.54.

This price difference is understandable though, given the population of Hartford is less than Springfield, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Pasadena, and found the average price of a click in Springfield was 33% lower than in Pasadena. This suggests that perhaps prices in Springfield are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Springfield

Summary PPC Stats for Springfield for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.54 th 8th 4th 2
Automotive/Vehicle Auto Insurance 24.87 th 5th 3rd -13
Auto Wreckers 1.93 th 1st 1st NA
Dealerships 2.38 th 8th 4th NA
Tires 5.44 th 1st 1st 4
Towing 8.55 th 1st 1st 12
Average 8.63 th 5th 3rd 2
B2B Office Furniture 3.36 th 3rd 3rd NA
Average 3.36 th 3rd 3rd NA
Entertainment/Recreation Restaurants 3.77 th 5th 2nd 68
Average 3.77 th 5th 2nd 68
Finance Payday Loans 6.64 th 1st 1st -14
Average 6.64 th 5th 3rd NA
Health, Beauty & Fitness Chiropractors 5.53 th 5th 2nd 23
Dentists 8.46 th 9th 5th 1
Average 7.48 th 12nd 5th 2
Home & Garden Appliance Repair 7.79 th 3rd 2nd NA
Furniture 1.05 th 8th 3rd -16
Landscapers 4.83 th 3rd 3rd NA
Moving Companies 31.89 th 1st 1st 0
Pest Control 6.38 th 8th 5th -8
Plumbers 23.81 th 4th 3rd NA
Roofing 18.88 th 3rd 2nd 4
Self Storage Companies 4.07 th 11th 4th -8
Average 12.84 th 7th 3rd NA
Legal Law Firms 19.48 th 4th 2nd NA
Average 19.48 th 6th 3rd NA
Real Estate Apartment Rentals 1.65 th 6th 4th -12
Condos 1.09 th 9th 4th NA
New Home Developers 0.93 th 5th 3rd NA
Realtors 2.14 th 4th 3rd 22
Average 1.77 th 6th 3rd 1
Travel Car Rentals 3.19 th 7th 3rd NA
Hotels 5.30 th 3rd 3rd 0
Average 4.60 th 4th 3rd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.