Findings for PPC in Worcester

Worcester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Worcester was the 242nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Worcester also ranks amongst the least expensive cities in Massachusetts, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 9% Higher in Worcester than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Worcester are 9% higher than in Cambridge. The average price of a click in Worcester is $6.16.

This price difference is understandable though, given the population of Cambridge is less than Worcester, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Newport News, and found the average price of a click in Worcester was 46% lower than in Newport News. This suggests that perhaps prices in Worcester are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Worcester


Summary PPC Stats for Worcester for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.16 242nd 7th 3rd 0
Automotive/Vehicle Auto Insurance 14.64 182nd 6th 3rd -20
Auto Parts 2.38 38th 4th 1st -12
Dealerships 3.01 177th 7th 5th NA
Tires 3.84 99th 3rd 1st 4
Towing 1.61 183rd 5th 4th -13
Average 4.41 204th 7th 3rd -9
B2B Office Furniture 5.96 43rd 3rd 2nd 0
Printers 5.42 79th 2nd 2nd 6
Average 5.60 93rd 3rd 2nd NA
Entertainment/Recreation Restaurants 0.99 154th 7th 3rd 5
Average 0.99 154th 7th 3rd 5
Health, Beauty & Fitness Chiropractors 8.28 137th 4th 1st 0
Dentists 9.46 192nd 8th 3rd -18
Average 9.17 164th 7th 3rd -6
Home & Garden Furniture 2.92 99th 6th 3rd -28
Moving Companies 24.61 51st 3rd 2nd 101
Pest Control 11.31 212nd 6th 4th -13
Plumbers 7.64 234th 7th 4th 49
Roofing 4.70 191st 7th 4th -6
Self Storage Companies 13.37 113rd 6th 3rd 15
Average 10.45 224th 8th 4th 10
Legal Law Firms 6.26 180th 8th 2nd 5
Personal Injury Law 35.59 129th 6th 2nd NA
Average 13.59 171st 7th 2nd 1
Real Estate Apartment Rentals 0.89 243rd 10th 5th 9
Condos 0.94 170th 8th 5th NA
New Home Developers 0.62 209th 6th 4th 0
Realtors 1.77 196th 6th 4th -26
Average 1.27 253rd 7th 4th -5
Shopping Florists 4.60 183rd 8th 5th -3
Average 4.60 183rd 8th 5th -3
Travel Car Rentals 3.19 92nd 7th 4th 8
Hotels 4.11 76th 4th 3rd -4
Average 3.80 68th 4th 3rd 2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.