Findings for PPC in Worcester

Worcester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Worcester was the 194th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Worcester also ranks amongst the least expensive cities in Massachusetts, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 16% Higher in Worcester than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Worcester are 16% higher than in Cambridge. The average price of a click in Worcester is $7.67.

This price difference is understandable though, given the population of Cambridge is less than Worcester, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Newport News, and found the average price of a click in Worcester was 13% lower than in Newport News. This suggests that perhaps prices in Worcester are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Worcester


Summary PPC Stats for Worcester for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.67 194th 7th 2nd 2
Automotive/Vehicle Auto Insurance 110.19 7th 1st 1st NA
Auto Parts 1.02 132nd 6th 2nd 1
Dealerships 1.99 212nd 9th 4th -29
Tires 3.22 96th 5th 3rd NA
Towing 1.55 135th 3rd 3rd NA
Average 17.28 70th 4th 2nd NA
B2B Office Furniture 1.90 125th 3rd 2nd NA
Average 1.90 132nd 4th 3rd NA
Entertainment/Recreation Restaurants 2.01 46th 2nd 1st 12
Average 2.01 46th 2nd 1st 12
Health, Beauty & Fitness Chiropractors 6.04 129th 3rd 2nd 0
Dentists 6.67 224th 7th 4th -7
Optometrists 3.14 89th 5th 3rd NA
Average 5.98 228th 8th 5th 2
Home & Garden Appliance Repair 3.74 180th 4th 3rd NA
Furniture 2.49 84th 6th 2nd 42
Garage Doors 3.07 190th 5th 4th 0
Landscapers 4.52 97th 4th 3rd -8
Moving Companies 16.35 65th 2nd 1st 1
Pest Control 19.20 166th 7th 3rd NA
Plumbers 7.53 234th 9th 4th -21
Roofing 15.05 57th 1st 1st 17
Self Storage Companies 5.58 236th 12nd 5th 7
Average 9.38 221st 9th 3rd NA
Legal Law Firms 8.57 143rd 4th 2nd 6
Personal Injury Law 15.81 143rd 6th 2nd NA
Average 9.78 186th 7th 2nd NA
Real Estate Apartment Rentals 0.82 191st 10th 4th -10
Condos 0.66 164th 8th 5th NA
New Home Developers 1.07 199th 6th 4th 0
Realtors 1.07 241st 7th 4th NA
Average 0.91 259th 10th 5th -3
Shopping Florists 4.35 172nd 8th 4th 0
Average 4.35 172nd 8th 4th 0
Travel Car Rentals 3.72 14th 5th 2nd -1
Hotels 2.98 135th 7th 4th -1
Average 3.35 61st 7th 4th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.