Findings for PPC in Worcester

Worcester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Worcester was the 145th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Worcester also ranks amongst the least expensive cities in Massachusetts, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Worcester Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Worcester keywords increased by 20% in December 2014.

Google Adwords Keyword Prices 26% Higher in Worcester than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Worcester are 26% higher than in Cambridge. The average price of a click in Worcester is $10.13.

This price difference is understandable though, given the population of Cambridge is less than Worcester, which generally means less competition and therefore lower prices.

To understand if prices in Worcester are relatively low, we also compared prices with Newport News which has a similar population, and found the average price of a click in Worcester was 50% higher than in Newport News. This suggests that perhaps Worcester prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Worcester


Summary PPC Stats for Worcester for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.13 145th 2nd 2nd 20
Automotive/Vehicle Auto Insurance 53.39 94th 3rd 3rd -25
Auto Parts 2.74 16th 1st 1st -3
Dealerships 4.29 70th 1st 1st 82
Tires 4.53 43rd 3rd 2nd 26
Average 17.91 64th 3rd 3rd 14
B2B Office Furniture 1.80 130th 4th 3rd 20
Printers 6.86 57th 2nd 2nd 0
Average 4.33 89th 2nd 2nd 6
Entertainment/Recreation Restaurants 0.39 243rd 11th 4th -30
Average 0.39 243rd 11th 4th -30
Health, Beauty & Fitness Cosmetic Surgery 3.80 105th 4th 2nd 0
Dentists 8.52 202nd 6th 4th 26
Massage Therapy 2.95 103rd 6th 4th 0
Optometrists 1.61 125th 4th 3rd NA
Average 5.65 256th 8th 5th 7
Home & Garden Appliance Repair 8.40 168th 2nd 2nd 23
Furniture 2.19 174th 9th 4th 16
Garage Doors 6.57 185th 3rd 3rd NA
Moving Companies 11.01 170th 5th 2nd -25
Pest Control 12.53 195th 3rd 3rd -27
Plumbers 4.71 245th 8th 3rd 0
Roofing 12.03 123rd 6th 3rd 2
Self Storage Companies 10.78 154th 5th 2nd 115
Average 8.82 247th 9th 3rd 9
Legal Family Law 19.23 62nd 2nd 2nd NA
Law Firms 12.14 99th 5th 2nd 360
Personal Injury Law 73.14 102nd 3rd 1st NA
Average 30.58 114th 4th 1st 108
Real Estate Apartment Rentals 0.90 234th 10th 5th -14
Condos 0.50 197th 11th 5th NA
Realtors 1.72 204th 7th 4th 29
Average 1.27 249th 11th 5th 1
Shopping Florists 8.23 32nd 2nd 1st 0
Average 8.23 32nd 2nd 1st 0
Travel Car Rentals 1.99 194th 12nd 5th NA
Hotels 3.46 129th 6th 3rd -25
Average 2.72 206th 11th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.