Findings for PPC in Worcester

Worcester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Worcester was the 204th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Worcester also ranks amongst the least expensive cities in Massachusetts, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Worcester are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Worcester keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 35% Lower in Worcester than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Worcester are 35% lower than in Cambridge. The average price of a click in Worcester is $8.98.

This price difference is interesting though, given the population of Cambridge is less than Worcester.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Newport News, and found the average price of a click in Worcester was 17% lower than in Newport News.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Worcester

Summary PPC Stats for Worcester for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.98 204th 7th 3rd -1
Automotive/Vehicle Auto Insurance 17.46 173rd 7th 5th -11
Dealerships 3.42 119th 3rd 2nd NA
Tires 2.53 192nd 9th 4th -39
Towing 0.85 194th 4th 3rd -13
Average 6.81 175th 7th 4th -13
B2B Office Furniture 2.58 146th 4th 4th -37
Average 2.58 159th 4th 4th NA
Entertainment/Recreation Restaurants 1.37 197th 7th 3rd -6
Average 1.37 197th 7th 3rd -6
Health, Beauty & Fitness Chiropractors 2.44 235th 7th 4th 5
Dentists 14.29 54th 5th 3rd 3
Massage Therapy 4.03 109th 3rd 2nd 0
Average 11.13 75th 9th 4th 1
Home & Garden Appliance Repair 5.21 203rd 5th 4th -19
Furniture 2.82 161st 7th 2nd -5
Garage Doors 28.42 85th 3rd 1st 32
Moving Companies 14.10 134th 7th 4th 11
Pest Control 40.58 16th 2nd 1st 13
Plumbers 11.44 243rd 10th 5th -9
Self Storage Companies 8.64 155th 8th 2nd 26
Average 12.50 202nd 9th 4th 4
Legal Law Firms 30.25 47th 1st 1st -4
Average 30.25 128th 3rd 2nd -2
Real Estate Apartment Rentals 1.66 118th 5th 3rd -12
Condos 1.41 112nd 4th 3rd 51
New Home Developers 2.74 154th 3rd 2nd -10
Realtors 0.63 257th 10th 4th -15
Average 1.34 222nd 8th 4th 3
Shopping Florists 4.68 180th 5th 3rd 0
Average 4.68 180th 5th 3rd 0
Travel Car Rentals 2.40 170th 12nd 5th 15
Hotels 3.61 178th 8th 5th 0
Average 3.01 224th 12nd 5th 7

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.