Findings for PPC in Worcester

Worcester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Worcester was the 127th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Worcester also ranks amongst the least expensive cities in Massachusetts, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 7% Lower in Worcester than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Worcester are 7% lower than in Cambridge. The average price of a click in Worcester is $11.76.

This price difference is interesting though, given the population of Cambridge is less than Worcester.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Worcester


Summary PPC Stats for Worcester for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.76 127th 5th 4th NA
Automotive/Vehicle Auto Insurance 35.93 153rd 6th 5th NA
Auto Parts 1.20 121st 6th 4th 108
Dealerships 3.38 147th 6th 4th NA
Tires 2.78 181st 9th 5th 53
Towing 2.66 151st 2nd 2nd 0
Average 7.44 178th 8th 5th NA
B2B Printers 4.10 96th 3rd 3rd -37
Average 4.10 142nd 7th 5th NA
Entertainment/Recreation Restaurants 0.94 167th 9th 4th 60
Average 0.94 167th 9th 4th 60
Health, Beauty & Fitness Dentists 8.92 194th 9th 4th -1
Massage Therapy 1.98 123rd 3rd 2nd -79
Optometrists 1.03 147th 5th 3rd NA
Average 4.57 272nd 12nd 5th -11
Home & Garden Furniture 4.26 18th 2nd 1st 20
Garage Doors 43.60 38th 1st 1st 206
Moving Companies 12.17 168th 6th 3rd -23
Pest Control 20.22 143rd 4th 3rd -6
Plumbers 6.97 244th 7th 5th 38
Roofing 10.72 140th 4th 3rd 0
Self Storage Companies 10.78 172nd 7th 3rd -10
Windows and Doors 0.82 104th 2nd 2nd 0
Average 11.68 223rd 7th 4th 20
Legal Law Firms 4.30 200th 8th 3rd -16
Personal Injury Law 142.25 35th 1st 1st NA
Average 59.48 36th 2nd 2nd -6
Real Estate Apartment Rentals 0.83 234th 10th 5th -37
Condos 0.82 186th 7th 3rd NA
Realtors 1.78 187th 3rd 2nd -5
Average 1.25 254th 8th 4th -11
Shopping Florists 5.72 136th 2nd 2nd -5
Average 5.72 136th 2nd 2nd -5
Travel Car Rentals 4.19 27th 4th 3rd 85
Hotels 4.27 89th 6th 4th 6
Average 4.23 46th 4th 3rd 45

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.