Findings for PPC in Worcester

Worcester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Worcester was the 207th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Worcester also ranks amongst the least expensive cities in Massachusetts, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Worcester Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Worcester keywords increased by 13% in May 2016.

Not surprisingly, the month over month price increases for Worcester Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 4% Lower in Worcester than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Worcester are 4% lower than in Cambridge. The average price of a click in Worcester is $8.70.

This price difference is interesting though, given the population of Cambridge is less than Worcester.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Newport News, and found the average price of a click in Worcester was 31% lower than in Newport News.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Worcester

Summary PPC Stats for Worcester for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.70 207th 9th 4th NA
Automotive/Vehicle Auto Insurance 109.89 14th 1st 1st NA
Auto Parts 1.21 138th 8th 4th 143
Dealerships 1.98 224th 11th 5th NA
Tires 3.20 168th 7th 3rd 0
Average 17.52 80th 2nd 2nd NA
Entertainment/Recreation Restaurants 1.41 122nd 4th 3rd 15
Average 1.41 122nd 4th 3rd 15
Health, Beauty & Fitness Chiropractors 4.03 215th 6th 4th 0
Dentists 9.21 204th 10th 4th 1
Martial Arts 2.34 84th 3rd 2nd 0
Average 7.49 228th 12nd 5th 0
Home & Garden Appliance Repair 25.52 28th 1st 1st 4
Furniture 2.35 181st 7th 4th -8
Garage Doors 10.68 172nd 5th 3rd 0
Moving Companies 12.26 150th 5th 3rd -32
Pest Control 21.52 126th 7th 5th 1
Plumbers 18.61 190th 7th 4th 269
Roofing 4.46 187th 7th 4th 0
Self Storage Companies 10.30 164th 8th 3rd -37
Windows and Doors 3.44 85th 3rd 2nd NA
Average 12.08 202nd 9th 5th 17
Legal Law Firms 12.56 159th 6th 3rd -17
Average 12.56 189th 9th 4th -5
Real Estate Apartment Rentals 1.10 203rd 10th 5th 4
Condos 0.36 217th 11th 5th NA
New Home Developers 3.22 135th 3rd 1st 0
Realtors 2.29 156th 6th 4th 183
Average 1.77 199th 6th 4th 52
Shopping Florists 5.37 161st 4th 3rd -1
Average 5.37 161st 4th 3rd -1
Travel Car Rentals 3.27 91st 8th 4th 38
Hotels 3.73 136th 6th 3rd 10
Average 3.50 136th 7th 4th 24

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.