Findings for PPC in Worcester

Worcester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Worcester was the 137th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Worcester also ranks amongst the least expensive cities in Massachusetts, ranking as number 3rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 1% Lower in Worcester than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Worcester are 1% lower than in Cambridge. The average price of a click in Worcester is $10.19.

This price difference is interesting though, given the population of Cambridge is less than Worcester.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Newport News, and found the average price of a click in Worcester was 22% lower than in Newport News.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Worcester


Summary PPC Stats for Worcester for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.19 137th 3rd 3rd 8
Automotive/Vehicle Auto Insurance 113.40 16th 1st 1st 7
Auto Parts 2.86 14th 1st 1st 44
Dealerships 2.94 136th 3rd 2nd -15
Tires 2.99 123rd 4th 3rd 0
Average 34.48 6th 1st 1st 3
B2B Architects 0.97 89th 3rd 3rd -18
Office Furniture 1.29 130th 5th 3rd -30
Average 1.13 159th 5th 3rd NA
Entertainment/Recreation Restaurants 0.50 226th 11th 4th 53
Average 0.50 226th 11th 4th 53
Health, Beauty & Fitness Acupuncture 1.54 120th 3rd 2nd -18
Cosmetic Surgery 3.78 106th 4th 2nd -12
Dentists 7.62 218th 9th 3rd 4
Massage Therapy 2.94 103rd 6th 4th 0
Optometrists 1.60 121st 4th 3rd NA
Average 4.68 263rd 12nd 5th -4
Home & Garden Appliance Repair 7.55 162nd 3rd 3rd 8
Furniture 1.93 164th 7th 3rd 13
Landscapers 5.31 54th 5th 1st 0
Moving Companies 16.64 108th 3rd 2nd 23
Pest Control 36.05 15th 2nd 2nd 56
Plumbers 4.12 239th 9th 4th 0
Roofing 7.82 161st 5th 3rd 0
Self Storage Companies 5.44 253rd 11th 5th 46
Average 11.73 204th 6th 2nd 9
Legal Criminal Lawyers 27.90 71st 2nd 2nd 0
Law Firms 5.41 170th 8th 4th 130
Average 9.16 179th 8th 4th 23
Real Estate Apartment Rentals 1.15 188th 8th 4th 24
Condos 1.38 119th 5th 4th NA
Realtors 1.15 245th 9th 5th -3
Average 1.17 259th 9th 5th 9
Shopping Florists 5.71 117th 2nd 2nd 0
Average 5.71 85th 2nd 2nd 0
Travel Car Rentals 3.63 51st 2nd 2nd NA
Hotels 5.02 15th 1st 1st 69
Average 4.55 14th 2nd 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.