Findings for PPC in Detroit

Detroit Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Detroit was the 16th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of March 2015. Detroit also ranks amongst the most expensive cities in Michigan, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Month over Month Google Adwords Prices for Detroit Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Detroit keywords increased by 32% in March 2015.

Google Adwords Keyword Prices 187% Higher in Detroit than Warren

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Detroit are 187% higher than in Warren. The average price of a click in Detroit is $16.54.

This price difference is understandable though, given the population of Warren is less than Detroit, which generally means less competition and therefore lower prices.

To understand if prices in Detroit are relatively low, we also compared prices with El Paso which has a similar population, and found the average price of a click in Detroit was 52% higher than in El Paso. This suggests that perhaps Detroit prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Detroit


Summary PPC Stats for Detroit for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.54 51st 16th 1st 32
Automotive/Vehicle Auto Insurance 40.55 146th 49th 3rd 18
Auto Parts 3.56 11th 3rd 1st 139
Dealerships 3.31 154th 53rd 4th NA
Tires 4.10 96th 22nd 1st 17
Towing 2.13 167th 51st 3rd -33
Average 13.44 137th 41st 2nd 18
B2B Office Furniture 5.93 54th 13rd 2nd 143
Printers 12.29 36th 12nd 1st 46
Average 8.05 65th 18th 1st NA
Entertainment/Recreation Restaurants 2.29 34th 9th 1st 32
Average 2.29 34th 9th 1st 32
Finance Credit Counselling 10.80 63rd 20th 2nd NA
Insurance 43.03 56th 16th 1st NA
Mortgages 12.68 26th 7th 1st 214
Payday Loans 8.59 101st 33rd 2nd -27
Average 24.27 77th 24th 2nd NA
Health, Beauty & Fitness Chiropractors 6.72 149th 47th 4th -29
Cosmetic Surgery 8.32 67th 17th 2nd 0
Dentists 6.67 250th 71st 4th 37
Martial Arts 0.82 103rd 28th 3rd 0
Massage Therapy 3.13 106th 39th 3rd 0
Average 5.82 255th 71st 5th 8
Home & Garden Appliance Repair 18.69 57th 11th 1st -19
Furniture 2.49 130th 33rd 3rd -24
Garage Doors 15.98 143rd 37th 1st 7
Moving Companies 10.40 178th 48th 2nd -1
Pest Control 8.30 221st 55th 4th -5
Plumbers 32.52 106th 30th 1st 19
Roofing 24.21 43rd 13rd 2nd -7
Self Storage Companies 13.51 123rd 32nd 1st 324
Windows and Doors 11.61 32nd 18th 2nd NA
Average 15.35 163rd 43rd 2nd 24
Legal Criminal Lawyers 56.61 29th 7th 1st 32
Family Law 23.66 65th 16th 1st 0
Law Firms 15.26 87th 26th 1st 353
Personal Injury Law 388.13 1st 1st 1st 0
Real Estate Lawyers 13.44 27th 8th 2nd 3
Average 57.28 40th 8th 1st 111
Real Estate Apartment Rentals 1.13 188th 59th 4th 7
Condos 0.63 206th 61st 4th 2
New Home Developers 3.01 129th 41st 2nd -22
Realtors 1.92 179th 53rd 3rd -36
Average 1.57 215th 55th 3rd -12
Shopping Florists 6.15 114th 30th 2nd -10
Average 6.15 114th 30th 2nd -10
Travel Car Rentals 2.85 114th 28th 2nd 18
Hotels 3.87 123rd 36th 3rd -11
Average 3.36 146th 40th 4th 3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.