Findings for PPC in Detroit

Detroit Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Detroit was the 65th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Detroit also ranks amongst the least expensive cities in Michigan, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 398% Higher in Detroit than Warren

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Detroit are 398% higher than in Warren. The average price of a click in Detroit is $15.51.

This price difference is understandable though, given the population of Warren is less than Detroit, which generally means less competition and therefore lower prices.

To understand if prices in Detroit are relatively low, we also compared prices with El Paso which has a similar population, and found the average price of a click in Detroit was 49% higher than in El Paso. This suggests that perhaps Detroit prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Detroit


Summary PPC Stats for Detroit for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.51 65th 17th 1st 8
Automotive/Vehicle Auto Insurance 53.40 128th 36th 1st 96
Auto Parts 3.60 8th 3rd 1st 17
Auto Wreckers 2.42 18th 8th 1st NA
Dealerships 3.13 164th 56th 3rd NA
Tires 3.08 146th 36th 3rd -23
Towing 4.61 98th 29th 4th 83
Average 15.08 118th 27th 1st 34
B2B Office Furniture 5.65 53rd 22nd 2nd -5
Printers 8.05 53rd 14th 1st -8
Average 6.85 61st 25th 1st NA
Entertainment/Recreation Restaurants 2.33 24th 7th 1st 0
Average 2.33 24th 7th 1st 0
Finance Credit Counselling 11.74 64th 19th 2nd NA
Insurance 28.02 100th 30th 1st NA
Mortgages 12.66 28th 10th 1st 0
Payday Loans 11.90 72nd 23rd 1st 69
Average 19.63 118th 33rd 1st NA
Health, Beauty & Fitness Chiropractors 10.51 91st 29th 2nd 30
Cosmetic Surgery 7.11 84th 21st 1st 0
Dentists 4.90 264th 73rd 6th -36
Massage Therapy 3.50 100th 34th 2nd 6
Average 6.19 252nd 72nd 5th -8
Home & Garden Appliance Repair 12.85 131st 40th 1st -23
Furniture 2.01 183rd 49th 3rd -18
Garage Doors 20.10 120th 31st 1st 27
Landscapers 10.90 14th 6th 2nd 0
Moving Companies 14.41 136th 32nd 1st 12
Pest Control 12.47 204th 42nd 3rd 20
Plumbers 11.98 217th 61st 2nd -43
Roofing 31.64 15th 8th 1st -12
Self Storage Companies 9.82 191st 48th 1st -27
Windows and Doors 17.64 16th 9th 2nd NA
Average 13.99 182nd 47th 2nd -8
Legal Criminal Lawyers 73.62 21st 6th 1st -1
Family Law 45.26 17th 3rd 1st 10
Law Firms 38.42 17th 6th 1st 177
Personal Injury Law 95.67 80th 18th 1st NA
Real Estate Lawyers 13.42 21st 7th 1st 0
Average 54.72 47th 10th 1st 51
Real Estate Apartment Rentals 1.18 207th 62nd 5th 6
Condos 0.46 218th 67th 5th -14
New Home Developers 1.73 195th 53rd 2nd -22
Realtors 1.51 216th 59th 3rd -14
Average 1.26 255th 70th 5th -10
Shopping Florists 7.81 31st 8th 1st 9
Average 7.81 31st 8th 1st 9
Travel Car Rentals 3.62 53rd 16th 1st 27
Hotels 3.88 92nd 28th 1st 0
Average 3.75 78th 21st 1st 13

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.