Findings for PPC in Detroit

Detroit Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Detroit was the 100th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Detroit also ranks amongst the least expensive cities in Michigan, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Detroit are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Detroit keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 237% Higher in Detroit than Warren

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Detroit are 237% higher than in Warren. The average price of a click in Detroit is $13.37.

This price difference is understandable though, given the population of Warren is less than Detroit, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, El Paso, and found the average price of a click in Detroit was 12% lower than in El Paso. This suggests that perhaps prices in Detroit are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Detroit


Summary PPC Stats for Detroit for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.37 100th 31st 1st 8
Automotive/Vehicle Auto Insurance 31.57 132nd 44th 3rd 36
Auto Parts 2.64 36th 16th 2nd -21
Auto Wreckers 5.41 7th 3rd 1st NA
Dealerships 4.52 90th 35th 3rd NA
Tires 4.21 101st 30th 2nd 67
Towing 3.74 105th 33rd 2nd -20
Average 10.31 133rd 41st 3rd 12
B2B Office Furniture 9.48 16th 6th 1st 21
Printers 9.64 22nd 10th 1st -17
Average 9.53 33rd 13rd 1st NA
Entertainment/Recreation Restaurants 2.34 45th 14th 1st 66
Average 2.34 45th 14th 1st 66
Finance Credit Counselling 12.87 59th 18th 1st NA
Insurance 46.62 40th 11th 1st NA
Payday Loans 9.68 99th 37th 2nd 7
Average 22.85 83rd 25th 2nd NA
Health, Beauty & Fitness Chiropractors 4.67 207th 65th 5th 67
Cosmetic Surgery 8.86 59th 17th 1st -1
Dentists 5.21 264th 72nd 5th 11
Martial Arts 4.26 49th 10th 1st 7
Average 5.45 268th 75th 5th 10
Home & Garden Appliance Repair 15.09 78th 20th 1st 5
Furniture 2.70 150th 37th 3rd 67
Garage Doors 26.73 100th 27th 2nd 3
Landscapers 2.57 160th 52nd 4th 39
Moving Companies 12.35 147th 34th 1st 2
Pest Control 8.65 239th 66th 3rd -38
Plumbers 29.70 133rd 39th 2nd 25
Roofing 21.40 49th 20th 3rd 14
Self Storage Companies 11.80 124th 32nd 2nd -23
Windows and Doors 5.61 73rd 30th 3rd NA
Average 15.54 154th 39th 3rd 11
Legal Criminal Lawyers 26.16 62nd 20th 2nd -16
Family Law 32.59 35th 9th 1st 0
Law Firms 15.75 134th 42nd 2nd 12
Personal Injury Law 130.53 51st 14th 1st NA
Real Estate Lawyers 3.75 54th 19th 1st -17
Average 37.02 112nd 27th 2nd -4
Real Estate Apartment Rentals 1.12 201st 62nd 3rd -1
Condos 0.33 218th 64th 5th -22
New Home Developers 3.80 104th 30th 1st 50
Realtors 1.45 232nd 61st 3rd -10
Average 1.61 221st 57th 3rd 0
Shopping Florists 6.74 89th 21st 1st 8
Average 6.74 89th 21st 1st 8
Travel Car Rentals 3.50 72nd 22nd 1st -4
Hotels 4.18 104th 36th 2nd 18
Average 3.84 95th 27th 1st 7

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.