Findings for PPC in Detroit

Detroit Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Detroit was the 92nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Detroit also ranks amongst the least expensive cities in Michigan, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Detroit Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Detroit keywords increased by 26% in December 2014.

Google Adwords Keyword Prices 294% Higher in Detroit than Warren

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Detroit are 294% higher than in Warren. The average price of a click in Detroit is $12.71.

This price difference is understandable though, given the population of Warren is less than Detroit, which generally means less competition and therefore lower prices.

To understand if prices in Detroit are relatively low, we also compared prices with El Paso which has a similar population, and found the average price of a click in Detroit was 24% higher than in El Paso. This suggests that perhaps Detroit prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Detroit


Summary PPC Stats for Detroit for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.71 92nd 28th 1st 26
Automotive/Vehicle Auto Insurance 36.40 132nd 43rd 3rd 88
Auto Parts 1.38 117th 43rd 2nd -34
Dealerships 5.00 34th 17th 1st -6
Tires 2.64 157th 48th 3rd 59
Towing 3.45 102nd 32nd 3rd -9
Average 11.59 119th 39th 3rd 18
B2B Office Furniture 8.70 4th 1st 1st 61
Printers 6.14 66th 23rd 1st 0
Average 7.85 28th 8th 1st 20
Entertainment/Recreation Restaurants 1.96 82nd 24th 1st -15
Average 1.96 82nd 24th 1st -15
Finance Credit Counselling 19.16 41st 13rd 1st 10
Insurance 22.11 99th 30th 1st -3
Mortgages 5.60 55th 19th 2nd 0
Payday Loans 9.37 83rd 31st 1st 37
Average 14.62 118th 38th 1st 8
Health, Beauty & Fitness Chiropractors 6.30 151st 52nd 3rd -31
Cosmetic Surgery 19.04 6th 3rd 1st 0
Dentists 4.52 273rd 76th 6th 0
Massage Therapy 4.71 69th 25th 2nd 0
Average 7.50 203rd 61st 4th -4
Home & Garden Appliance Repair 15.06 107th 27th 1st 19
Furniture 2.60 123rd 31st 3rd 21
Garage Doors 11.36 146th 42nd 2nd 1
Landscapers 3.31 128th 42nd 2nd 0
Moving Companies 14.04 146th 36th 1st 27
Pest Control 15.70 157th 27th 1st 47
Plumbers 21.19 163rd 39th 2nd 78
Roofing 34.27 9th 2nd 1st 57
Self Storage Companies 12.95 103rd 25th 1st 28
Windows and Doors 5.85 62nd 27th 2nd NA
Average 13.36 173rd 40th 1st 25
Legal Criminal Lawyers 37.82 49th 16th 1st -12
Family Law 17.54 67th 20th 2nd -2
Law Firms 29.71 25th 10th 1st 287
Personal Injury Law 121.48 42nd 12nd 1st NA
Real Estate Lawyers 10.55 33rd 12nd 1st 37
Average 43.83 65th 16th 1st 95
Real Estate Apartment Rentals 1.20 193rd 57th 4th 21
Condos 0.33 209th 65th 5th -41
New Home Developers 2.44 178th 44th 2nd 126
Realtors 2.45 132nd 46th 2nd 14
Average 1.69 212nd 55th 2nd 21
Shopping Florists 5.56 134th 40th 4th -13
Average 5.56 134th 40th 4th -13
Travel Car Rentals 2.90 136th 39th 2nd 20
Hotels 2.88 175th 57th 4th -8
Average 2.89 186th 56th 4th 6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.