Findings for PPC in Detroit

Detroit Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Detroit was the 106th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Detroit also ranks amongst the least expensive cities in Michigan, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Detroit Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Detroit keywords increased by 13% in September 2014.

Google Adwords Keyword Prices 188% Higher in Detroit than Warren

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Detroit are 188% higher than in Warren. The average price of a click in Detroit is $11.18.

This price difference is understandable though, given the population of Warren is less than Detroit, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Detroit


Summary PPC Stats for Detroit for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.18 106th 27th 2nd 13
Automotive/Vehicle Auto Insurance 23.68 146th 39th 3rd -31
Auto Parts 1.18 113rd 47th 4th 11
Dealerships 2.31 189th 62nd 5th -11
Tires 3.00 113rd 30th 1st 67
Towing 3.42 81st 22nd 2nd NA
Average 8.26 143rd 37th 2nd 10
B2B Office Furniture 3.35 100th 30th 2nd 1
Printers 11.36 9th 4th 1st 2
Average 6.02 70th 19th 2nd 1
Entertainment/Recreation Restaurants 2.54 19th 5th 2nd 3
Average 2.54 19th 5th 2nd 3
Finance Credit Counselling 9.67 60th 20th 1st NA
Insurance 29.78 88th 25th 2nd NA
Mortgages 8.05 51st 23rd 2nd NA
Payday Loans 4.63 128th 42nd 1st -13
Average 13.88 115th 34th 2nd NA
Health, Beauty & Fitness Chiropractors 4.42 175th 52nd 4th -28
Cosmetic Surgery 18.89 2nd 1st 1st 0
Dentists 2.32 279th 76th 6th -2
Optometrists 6.38 20th 10th 1st NA
Average 7.59 164th 47th 3rd -4
Home & Garden Appliance Repair 11.09 76th 22nd 1st NA
Furniture 2.80 55th 10th 1st 9
Garage Doors 9.72 144th 40th 1st -29
Landscapers 2.53 152nd 50th 3rd NA
Moving Companies 10.58 136th 32nd 1st 72
Pest Control 15.03 205th 48th 3rd NA
Plumbers 23.16 155th 38th 3rd 98
Roofing 15.18 56th 21st 2nd -16
Self Storage Companies 9.49 147th 33rd 2nd 121
Windows and Doors 15.15 11th 7th 1st NA
Average 12.85 162nd 38th 2nd NA
Legal Criminal Lawyers 35.25 56th 10th 3rd NA
Family Law 34.13 18th 6th 1st NA
Law Firms 10.52 115th 35th 3rd 19
Personal Injury Law 184.95 5th 2nd 1st NA
Real Estate Lawyers 7.05 36th 10th 1st NA
Average 30.56 97th 26th 2nd NA
Real Estate Apartment Rentals 1.14 142nd 41st 3rd 23
Condos 0.68 163rd 50th 2nd NA
New Home Developers 2.33 153rd 41st 2nd 9
Realtors 2.24 111st 36th 2nd -12
Average 1.72 155th 46th 2nd 0
Shopping Florists 5.60 99th 31st 2nd 0
Average 5.60 99th 31st 2nd 0
Travel Car Rentals 2.14 135th 45th 3rd -1
Hotels 3.15 117th 43rd 2nd -1
Average 2.65 150th 50th 2nd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.