Findings for PPC in Flint

Flint Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Flint was the 138th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Flint also ranks amongst the least expensive cities in Michigan, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 1% Lower in Flint than Lansing

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Flint are 1% lower than in Lansing. The average price of a click in Flint is $12.12.

This price differential is expected however, as Lansing has a larger population than Flint.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Sandy Springs, and found the average price of a click in Flint was 23% higher than in Sandy Springs.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Flint


Summary PPC Stats for Flint for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.12 138th 37th 2nd -1
Automotive/Vehicle Auto Insurance 89.31 15th 2nd 1st 0
Dealerships 2.83 171st 63rd 6th NA
Tires 1.55 228th 68th 5th 0
Average 31.23 7th 1st 1st 1
B2B Office Furniture 6.10 67th 15th 2nd NA
Average 6.10 98th 27th 2nd NA
Entertainment/Recreation Restaurants 0.73 229th 64th 4th -6
Average 0.73 229th 64th 4th -6
Health, Beauty & Fitness Dentists 3.49 282nd 76th 5th -30
Average 3.49 284th 78th 6th -9
Home & Garden Pest Control 19.00 145th 28th 1st NA
Plumbers 5.39 264th 71st 5th NA
Roofing 18.71 77th 32nd 3rd NA
Self Storage Companies 3.48 274th 73rd 5th NA
Average 11.65 225th 60th 6th NA
Legal Criminal Lawyers 101.74 4th 3rd 1st 0
Law Firms 18.28 128th 35th 3rd NA
Average 60.01 47th 13rd 2nd NA
Real Estate Apartment Rentals 1.43 144th 38th 2nd 0
Realtors 0.47 271st 77th 6th 0
Average 0.79 276th 77th 6th 0
Shopping Florists 8.17 84th 24th 2nd 0
Average 8.17 84th 24th 2nd 0
Travel Car Rentals 2.81 145th 47th 3rd NA
Hotels 3.10 221st 68th 6th 0
Average 3.00 230th 70th 6th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.