Findings for PPC in Grand Rapids

Grand Rapids Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Grand Rapids was the 181st least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Grand Rapids also ranks amongst the least expensive cities in Michigan, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Grand Rapids are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Grand Rapids keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 7% Lower in Grand Rapids than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Grand Rapids are 7% lower than in St. Paul. The average price of a click in Grand Rapids is $9.78.

This price differential is expected however, as St. Paul has a larger population than Grand Rapids.

For better comparison of prices, we also compared prices with another city with a similar population, Mobile, and found the average price of a click in Grand Rapids was 31% lower than in Mobile.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Grand Rapids

Summary PPC Stats for Grand Rapids for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.78 181st 52nd 2nd 7
Automotive/Vehicle Auto Insurance 43.45 114th 37th 2nd 312
Auto Parts 1.41 119th 44th 3rd -40
Dealerships 6.29 20th 14th 2nd NA
Tires 4.67 75th 20th 1st 118
Towing 3.37 116th 36th 3rd -19
Average 14.71 102nd 30th 1st 75
B2B Office Furniture 3.76 133rd 39th 2nd -7
Average 3.76 141st 40th 2nd NA
Entertainment/Recreation Restaurants 0.98 177th 50th 4th -22
Average 0.98 177th 50th 4th -22
Finance Insurance 41.22 52nd 16th 2nd NA
Payday Loans 20.65 28th 8th 1st 61
Average 30.94 48th 12nd 1st NA
Health, Beauty & Fitness Chiropractors 8.79 112nd 40th 4th -2
Cosmetic Surgery 7.92 73rd 18th 2nd NA
Dentists 15.20 59th 17th 1st 10
Massage Therapy 1.26 119th 41st 1st -33
Average 10.34 123rd 36th 4th -3
Home & Garden Appliance Repair 5.83 187th 55th 3rd 8
Furniture 2.89 125th 26th 1st 5
Garage Doors 7.11 188th 56th 3rd 18
Landscapers 5.30 56th 15th 1st -18
Moving Companies 9.35 171st 46th 2nd -13
Pest Control 8.59 240th 67th 4th -20
Plumbers 31.03 127th 38th 1st 89
Roofing 28.95 22nd 10th 2nd 27
Self Storage Companies 11.62 127th 34th 3rd 15
Windows and Doors 15.68 26th 17th 1st NA
Average 11.01 222nd 57th 4th 11
Legal Law Firms 11.58 162nd 53rd 3rd -27
Personal Injury Law 56.38 112nd 30th 2nd NA
Average 19.04 169th 50th 3rd -12
Real Estate Apartment Rentals 1.20 193rd 57th 2nd 4
Condos 1.21 146th 39th 1st -8
New Home Developers 2.31 179th 48th 2nd -18
Realtors 2.76 105th 33rd 2nd -12
Average 1.92 182nd 54th 2nd -8
Shopping Florists 5.82 136th 34th 2nd -27
Average 5.82 136th 34th 2nd -27
Travel Car Rentals 2.80 140th 43rd 3rd -14
Hotels 4.06 113rd 39th 3rd 16
Average 3.43 148th 47th 3rd 1

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.