Findings for PPC in Grand Rapids

Grand Rapids Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Grand Rapids was the 132nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Grand Rapids also ranks amongst the least expensive cities in Michigan, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 20% Lower in Grand Rapids than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Grand Rapids are 20% lower than in St. Paul. The average price of a click in Grand Rapids is $10.69.

This price differential is expected however, as St. Paul has a larger population than Grand Rapids.

For better comparison of prices, we also compared prices with another city with a similar population, Mobile, and found the average price of a click in Grand Rapids was 11% lower than in Mobile.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Grand Rapids


Summary PPC Stats for Grand Rapids for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.69 132nd 35th 2nd 4
Automotive/Vehicle Auto Insurance 79.77 31st 10th 1st 89
Auto Parts 1.10 146th 53rd 3rd -42
Dealerships 3.52 109th 40th 2nd 1
Tires 3.54 99th 25th 1st 10
Towing 4.58 60th 16th 2nd 0
Average 18.50 56th 16th 1st 13
B2B Office Furniture 3.98 68th 22nd 2nd 13
Average 3.98 100th 31st 2nd 4
Entertainment/Recreation Restaurants 0.95 190th 56th 6th -5
Average 0.95 190th 56th 6th -5
Finance Mortgages 13.27 31st 11th 1st -12
Average 13.27 123rd 39th 2nd -2
Health, Beauty & Fitness Chiropractors 4.97 178th 60th 4th -53
Cosmetic Surgery 7.92 60th 19th 2nd 0
Dentists 16.37 38th 14th 1st 23
Martial Arts 4.52 28th 10th 1st 0
Massage Therapy 8.71 35th 11th 1st 0
Optometrists 6.08 28th 10th 1st NA
Average 10.64 77th 26th 1st 1
Home & Garden Furniture 2.96 76th 13rd 1st -1
Garage Doors 6.12 188th 52nd 3rd NA
Moving Companies 7.90 182nd 50th 3rd -23
Pest Control 8.29 227th 57th 4th -8
Plumbers 22.48 156th 37th 1st -9
Roofing 26.54 32nd 13rd 2nd 31
Self Storage Companies 10.23 171st 46th 2nd 31
Windows and Doors 16.48 8th 5th 1st NA
Average 12.88 182nd 44th 2nd 4
Legal Family Law 69.28 3rd 1st 1st NA
Law Firms 13.83 84th 28th 2nd -21
Average 23.07 141st 35th 2nd 2
Real Estate Apartment Rentals 1.13 202nd 61st 5th 0
Condos 2.03 97th 33rd 1st 29
New Home Developers 3.47 124th 33rd 1st 0
Realtors 3.12 83rd 31st 1st 4
Average 2.37 132nd 39th 1st 8
Shopping Florists 6.31 96th 28th 2nd 11
Average 6.31 96th 28th 2nd 11
Travel Car Rentals 2.70 152nd 47th 3rd -8
Hotels 3.70 104th 35th 2nd -2
Average 3.20 145th 43rd 2nd -5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.