Findings for PPC in Grand Rapids

Grand Rapids Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Grand Rapids was the 175th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Grand Rapids also ranks amongst the least expensive cities in Michigan, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 19% Lower in Grand Rapids than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Grand Rapids are 19% lower than in St. Paul. The average price of a click in Grand Rapids is $9.81.

This price differential is expected however, as St. Paul has a larger population than Grand Rapids.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Mobile, and found the average price of a click in Grand Rapids was 60% higher than in Mobile.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Grand Rapids


Summary PPC Stats for Grand Rapids for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.81 175th 46th 2nd 7
Automotive/Vehicle Auto Insurance 24.77 169th 52nd 4th 61
Auto Parts 2.24 42nd 24th 2nd -11
Dealerships 4.44 82nd 29th 2nd NA
Tires 3.23 149th 33rd 3rd -37
Towing 3.85 115th 33rd 2nd -21
Average 9.26 167th 52nd 4th 2
B2B Office Furniture 3.04 146th 46th 4th -26
Average 3.04 159th 47th 4th NA
Entertainment/Recreation Restaurants 1.25 124th 40th 3rd 19
Average 1.25 124th 40th 3rd 19
Finance Credit Counselling 13.98 55th 19th 1st NA
Insurance 22.07 91st 30th 3rd NA
Payday Loans 15.81 27th 8th 1st 5
Average 17.29 103rd 31st 3rd NA
Health, Beauty & Fitness Chiropractors 10.73 84th 28th 1st 32
Cosmetic Surgery 10.10 52nd 14th 1st 3
Dentists 11.78 128th 37th 2nd -5
Martial Arts 1.62 91st 24th 2nd -63
Massage Therapy 3.75 96th 35th 2nd -29
Average 9.28 152nd 43rd 2nd -4
Home & Garden Appliance Repair 16.97 79th 20th 2nd 114
Furniture 2.53 127th 31st 2nd -6
Garage Doors 14.12 150th 41st 2nd 90
Landscapers 6.34 53rd 17th 1st 0
Moving Companies 13.88 159th 41st 1st 18
Pest Control 21.02 135th 25th 3rd 26
Plumbers 20.44 166th 42nd 2nd 41
Roofing 25.33 42nd 12nd 1st 1
Self Storage Companies 10.63 175th 46th 2nd 39
Windows and Doors 38.62 2nd 1st 1st NA
Average 15.22 167th 44th 3rd 30
Legal Criminal Lawyers 40.87 52nd 14th 2nd 0
Law Firms 9.96 122nd 41st 3rd -5
Real Estate Lawyers 15.92 19th 6th 1st NA
Average 15.23 162nd 42nd 2nd -5
Real Estate Apartment Rentals 1.23 171st 49th 3rd -16
Condos 1.77 103rd 39th 1st -13
New Home Developers 3.43 101st 35th 1st 1
Realtors 3.36 55th 15th 1st -14
Average 2.42 115th 37th 1st -11
Shopping Florists 7.08 71st 17th 1st 24
Average 7.08 71st 17th 1st 24
Travel Car Rentals 3.67 53rd 9th 1st 31
Hotels 4.01 108th 31st 2nd 8
Average 3.84 80th 23rd 1st 19

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.