Findings for PPC in Grand Rapids

Grand Rapids Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Grand Rapids was the 104th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Grand Rapids also ranks amongst the least expensive cities in Michigan, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Grand Rapids Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Grand Rapids keywords increased by 19% in September 2014.

Google Adwords Keyword Prices 22% Higher in Grand Rapids than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Grand Rapids are 22% higher than in St. Paul. The average price of a click in Grand Rapids is $11.28.

This price differential is somewhat surprising however, as St. Paul has a larger population than Grand Rapids.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Mobile, and found the average price of a click in Grand Rapids was 113% higher than in Mobile.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

Evolve your Digital Strategy. Get a PPC Quote today.

PPC Industry Data for Grand Rapids


Summary PPC Stats for Grand Rapids for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.28 104th 25th 1st 19
Automotive/Vehicle Auto Insurance 86.55 25th 4th 1st 14
Auto Parts 2.34 15th 6th 1st 44
Dealerships 2.79 147th 51st 2nd -1
Tires 2.09 176th 52nd 3rd -16
Towing 2.89 99th 26th 3rd NA
Average 11.86 114th 25th 1st 51
B2B Office Furniture 6.05 38th 7th 1st 148
Average 6.05 68th 17th 1st 49
Entertainment/Recreation Restaurants 2.72 12nd 4th 1st 48
Average 2.72 12nd 4th 1st 48
Finance Mortgages 10.82 41st 19th 1st NA
Average 10.82 129th 42nd 3rd NA
Health, Beauty & Fitness Chiropractors 5.75 133rd 38th 1st -16
Cosmetic Surgery 14.29 7th 2nd 2nd NA
Dentists 12.40 69th 22nd 1st 33
Massage Therapy 13.91 17th 7th 1st 51
Optometrists 2.90 94th 30th 2nd NA
Average 11.15 40th 12nd 1st 16
Home & Garden Appliance Repair 4.95 168th 50th 4th NA
Furniture 2.79 56th 11th 2nd -5
Garage Doors 5.17 179th 51st 2nd -15
Landscapers 9.13 20th 6th 1st NA
Moving Companies 6.65 173rd 50th 3rd -5
Pest Control 17.07 188th 39th 1st NA
Plumbers 19.33 177th 44th 4th NA
Roofing 18.34 39th 14th 1st -7
Self Storage Companies 16.73 22nd 7th 1st 83
Windows and Doors 7.98 47th 21st 2nd NA
Average 11.60 183rd 41st 3rd NA
Legal Criminal Lawyers 51.09 29th 5th 1st NA
Family Law 15.84 62nd 19th 2nd NA
Law Firms 20.94 44th 18th 2nd 91
Personal Injury Law 67.51 96th 28th 2nd NA
Average 32.25 89th 24th 1st NA
Real Estate Apartment Rentals 1.14 142nd 41st 3rd -4
Condos 1.32 105th 33rd 1st NA
New Home Developers 2.96 105th 31st 1st NA
Realtors 3.06 44th 14th 1st 17
Average 2.06 112nd 32nd 1st 6
Shopping Florists 6.44 50th 13rd 1st 0
Average 6.44 50th 13rd 1st 0
Travel Car Rentals 2.62 86th 29th 1st -1
Hotels 3.37 93rd 36th 1st -1
Average 3.00 98th 35th 1st -1

Study Results for Other Cities:

Nearest Cities

Similar Cities

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.