Findings for PPC in Grand Rapids

Grand Rapids Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Grand Rapids was the 176th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Grand Rapids also ranks amongst the least expensive cities in Michigan, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Grand Rapids Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Grand Rapids keywords increased by 14% in April 2015.

Google Adwords Keyword Prices 27% Lower in Grand Rapids than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Grand Rapids are 27% lower than in St. Paul. The average price of a click in Grand Rapids is $9.86.

This price differential is expected however, as St. Paul has a larger population than Grand Rapids.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Mobile, and found the average price of a click in Grand Rapids was 48% higher than in Mobile.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Grand Rapids


Summary PPC Stats for Grand Rapids for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.86 176th 44th 2nd 14
Automotive/Vehicle Auto Insurance 49.97 135th 39th 2nd 158
Auto Parts 1.86 79th 32nd 3rd -5
Dealerships 3.18 161st 54th 2nd NA
Tires 2.16 207th 63rd 4th -36
Towing 4.63 96th 28th 3rd 12
Average 12.36 141st 39th 3rd 25
B2B Office Furniture 6.43 32nd 16th 1st 112
Average 6.43 67th 27th 2nd NA
Entertainment/Recreation Restaurants 1.08 145th 49th 3rd -14
Average 1.08 145th 49th 3rd -14
Finance Credit Counselling 21.38 34th 14th 1st NA
Mortgages 4.70 52nd 18th 2nd 0
Average 13.04 141st 41st 2nd NA
Health, Beauty & Fitness Chiropractors 7.21 159th 45th 3rd -32
Cosmetic Surgery 6.44 91st 24th 2nd -9
Dentists 12.83 106th 39th 2nd 13
Massage Therapy 3.98 94th 30th 1st -15
Optometrists 4.55 74th 24th 1st NA
Average 9.35 151st 47th 4th -3
Home & Garden Appliance Repair 11.81 140th 43rd 2nd -10
Furniture 2.45 140th 31st 2nd -6
Garage Doors 8.57 174th 51st 3rd 101
Landscapers 11.48 11th 4th 1st 59
Moving Companies 12.06 157th 35th 2nd -13
Pest Control 17.86 159th 29th 1st -5
Plumbers 26.49 135th 42nd 1st 34
Roofing 26.86 33rd 14th 3rd -12
Self Storage Companies 9.60 201st 51st 2nd 15
Windows and Doors 50.39 1st 1st 1st NA
Average 15.46 159th 41st 1st 15
Legal Law Firms 13.96 103rd 27th 2nd 130
Average 13.96 170th 41st 3rd 39
Real Estate Apartment Rentals 1.68 138th 39th 2nd 37
Condos 1.31 135th 51st 3rd -13
New Home Developers 2.79 157th 45th 1st -13
Realtors 4.03 22nd 7th 1st 27
Average 2.70 86th 29th 1st 11
Shopping Florists 6.82 70th 20th 2nd -4
Average 6.82 70th 20th 2nd -4
Travel Car Rentals 2.88 128th 42nd 4th -21
Hotels 3.01 169th 52nd 3rd -25
Average 2.94 190th 58th 4th -23

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.