Findings for PPC in Grand Rapids

Grand Rapids Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Grand Rapids was the 171st least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Grand Rapids also ranks amongst the least expensive cities in Michigan, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 23% Lower in Grand Rapids than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Grand Rapids are 23% lower than in St. Paul. The average price of a click in Grand Rapids is $11.01.

This price differential is expected however, as St. Paul has a larger population than Grand Rapids.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Grand Rapids


Summary PPC Stats for Grand Rapids for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.01 171st 48th 4th 4
Automotive/Vehicle Auto Insurance 26.23 152nd 44th 3rd 153
Auto Parts 1.68 102nd 40th 1st -12
Dealerships 6.07 23rd 12nd 2nd NA
Tires 3.52 180th 52nd 3rd 46
Towing 1.15 188th 55th 3rd -28
Average 10.19 140th 41st 3rd 39
B2B Office Furniture 8.57 17th 3rd 1st 43
Average 8.57 42nd 9th 1st NA
Entertainment/Recreation Restaurants 2.69 139th 39th 3rd -14
Average 2.69 139th 39th 3rd -14
Finance Credit Counselling 12.20 59th 20th 2nd NA
Insurance 16.18 112nd 30th 3rd NA
Average 14.19 138th 43rd 3rd NA
Health, Beauty & Fitness Chiropractors 8.43 106th 38th 2nd -2
Cosmetic Surgery 4.37 111st 35th 2nd NA
Dentists 9.87 183rd 56th 3rd -25
Martial Arts 3.18 68th 24th 2nd 0
Massage Therapy 6.54 69th 23rd 2nd 0
Average 7.90 205th 57th 2nd -8
Home & Garden Appliance Repair 11.28 141st 43rd 2nd 0
Furniture 3.58 137th 26th 2nd 6
Garage Doors 5.48 200th 59th 3rd -41
Landscapers 8.73 21st 5th 1st 23
Moving Companies 11.94 174th 44th 3rd 28
Pest Control 10.78 226th 60th 3rd 31
Plumbers 23.51 184th 45th 3rd -29
Roofing 25.55 35th 14th 1st -16
Self Storage Companies 5.62 244th 60th 4th 0
Windows and Doors 29.04 6th 2nd 1st NA
Average 13.13 208th 51st 4th 3
Legal Criminal Lawyers 35.37 55th 17th 2nd NA
Family Law 31.07 46th 12nd 1st NA
Law Firms 23.86 84th 23rd 2nd 0
Personal Injury Law 73.76 110th 30th 3rd NA
Average 32.44 132nd 31st 4th 0
Real Estate Apartment Rentals 1.31 161st 44th 4th 0
Condos 0.96 172nd 53rd 2nd 0
New Home Developers 2.24 189th 50th 2nd 0
Realtors 2.77 90th 29th 1st 0
Average 1.98 165th 44th 1st 0
Shopping Florists 7.49 123rd 40th 3rd 0
Average 7.49 123rd 40th 3rd 0
Travel Car Rentals 3.38 89th 28th 2nd 0
Hotels 4.16 141st 44th 3rd 0
Average 3.77 140th 50th 4th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.