Findings for PPC in Grand Rapids

Grand Rapids Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Grand Rapids was the 116th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Grand Rapids also ranks amongst the least expensive cities in Michigan, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 34% Higher in Grand Rapids than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Grand Rapids are 34% higher than in St. Paul. The average price of a click in Grand Rapids is $12.47.

This price differential is somewhat surprising however, as St. Paul has a larger population than Grand Rapids.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Mobile, and found the average price of a click in Grand Rapids was 46% higher than in Mobile.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Grand Rapids


Summary PPC Stats for Grand Rapids for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.47 116th 34th 3rd 8
Automotive/Vehicle Auto Insurance 42.57 114th 36th 2nd 205
Auto Parts 1.58 93rd 40th 3rd 95
Dealerships 5.14 34th 16th 2nd NA
Tires 1.52 218th 65th 4th -47
Towing 6.34 36th 12nd 1st 114
Average 11.43 131st 42nd 2nd 69
B2B Office Furniture 7.90 17th 3rd 2nd -28
Average 7.90 50th 11th 2nd NA
Entertainment/Recreation Restaurants 3.76 101st 29th 3rd 15
Average 3.76 101st 29th 3rd 15
Finance Credit Counselling 24.55 26th 7th 1st NA
Mortgages 16.58 15th 6th 1st 11
Average 20.57 91st 28th 2nd NA
Health, Beauty & Fitness Chiropractors 6.55 145th 46th 2nd -19
Cosmetic Surgery 5.30 92nd 23rd 2nd NA
Dentists 8.98 191st 61st 3rd -17
Martial Arts 1.40 86th 27th 1st 0
Massage Therapy 2.53 136th 44th 2nd -11
Optometrists 3.96 91st 32nd 1st NA
Average 6.68 241st 68th 5th -11
Home & Garden Appliance Repair 6.27 197th 54th 4th -16
Furniture 3.53 101st 20th 1st 13
Garage Doors 7.82 205th 60th 2nd -13
Landscapers 4.26 116th 43rd 3rd 0
Moving Companies 11.81 162nd 38th 3rd -9
Pest Control 12.60 204th 43rd 3rd 22
Plumbers 29.89 144th 36th 1st 170
Roofing 26.28 30th 12nd 1st 2
Self Storage Companies 4.51 249th 63rd 3rd 5
Windows and Doors 4.47 87th 27th 2nd NA
Average 12.64 201st 49th 1st 14
Legal Criminal Lawyers 36.65 46th 9th 1st NA
Family Law 3.91 125th 34th 1st NA
Law Firms 15.76 137th 38th 2nd 2
Personal Injury Law 140.36 43rd 12nd 2nd NA
Average 52.65 47th 14th 2nd -6
Real Estate Apartment Rentals 1.16 186th 50th 2nd -20
Condos 1.26 125th 36th 1st -24
New Home Developers 2.48 169th 44th 2nd 54
Realtors 2.21 93rd 31st 2nd -18
Average 1.74 169th 46th 2nd -6
Shopping Florists 7.58 66th 13rd 2nd -13
Average 7.58 66th 13rd 2nd -13
Travel Car Rentals 2.84 123rd 43rd 2nd -14
Hotels 4.51 99th 33rd 2nd 0
Average 3.68 137th 49th 5th -7

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.