Findings for PPC in Lansing

Lansing Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lansing was the 181st least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Lansing also ranks amongst the least expensive cities in Michigan, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 136% Higher in Lansing than Flint

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lansing are 136% higher than in Flint. The average price of a click in Lansing is $8.22.

This price difference is understandable though, given the population of Flint is less than Lansing, which generally means less competition and therefore lower prices.

To understand if prices in Lansing are relatively low, we also compared prices with Fairfield which has a similar population, and found the average price of a click in Lansing was 49% higher than in Fairfield. This suggests that perhaps Lansing prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lansing

Summary PPC Stats for Lansing for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.22 181st 46th 3rd 1
Automotive/Vehicle Auto Insurance 42.36 124th 33rd 2nd 0
Auto Parts 1.68 57th 23rd 3rd 64
Dealerships 3.20 113rd 39th 1st 13
Tires 2.68 144th 41st 2nd 46
Towing 2.23 117th 31st 4th NA
Average 7.46 147th 38th 3rd 17
Entertainment/Recreation Restaurants 2.03 42nd 12nd 4th -8
Average 2.03 42nd 12nd 4th -8
Finance Insurance 42.45 59th 19th 1st NA
Average 42.45 20th 6th 1st NA
Health, Beauty & Fitness Chiropractors 5.20 145th 42nd 2nd 0
Dentists 7.19 212nd 65th 4th NA
Martial Arts 3.90 20th 4th 1st -34
Massage Therapy 1.02 117th 39th 2nd NA
Average 5.28 243rd 71st 6th -7
Home & Garden Appliance Repair 8.10 127th 36th 3rd 0
Furniture 2.29 109th 33rd 4th NA
Landscapers 4.27 102nd 32nd 2nd NA
Moving Companies 9.65 147th 36th 2nd NA
Pest Control 12.28 228th 56th 4th NA
Plumbers 46.41 56th 15th 2nd NA
Roofing 13.40 79th 29th 3rd -34
Self Storage Companies 9.39 150th 36th 3rd 46
Average 11.20 191st 44th 4th -3
Legal Criminal Lawyers 47.78 33rd 7th 2nd NA
Law Firms 1.32 224th 64th 5th NA
Personal Injury Law 32.74 134th 37th 3rd NA
Average 16.89 155th 44th 4th NA
Real Estate Apartment Rentals 0.91 172nd 52nd 4th -23
Condos 0.60 174th 53rd 3rd NA
Realtors 1.64 177th 54th 3rd 5
Average 1.20 223rd 61st 5th -4
Shopping Florists 5.15 129th 38th 3rd NA
Average 5.15 129th 38th 3rd NA
Travel Car Rentals 2.55 93rd 32nd 2nd NA
Hotels 2.48 185th 65th 5th -1
Average 2.50 168th 56th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.