Findings for PPC in Lansing

Lansing Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lansing was the 95th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Lansing also ranks amongst the least expensive cities in Michigan, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Lansing are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Lansing keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 118% Higher in Lansing than Flint

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lansing are 118% higher than in Flint. The average price of a click in Lansing is $13.86.

This price difference is understandable though, given the population of Flint is less than Lansing, which generally means less competition and therefore lower prices.

To understand if prices in Lansing are relatively low, we also compared prices with Fairfield which has a similar population, and found the average price of a click in Lansing was 93% higher than in Fairfield. This suggests that perhaps Lansing prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Lansing


Summary PPC Stats for Lansing for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.86 95th 30th 1st -2
Automotive/Vehicle Auto Insurance 95.65 17th 7th 1st 13
Auto Parts 1.21 122nd 48th 5th -21
Dealerships 3.49 116th 49th 4th NA
Tires 4.11 79th 17th 2nd 113
Towing 2.28 168th 55th 3rd -18
Average 30.50 11th 2nd 1st 9
B2B Office Furniture 8.85 9th 1st 1st -14
Average 8.85 31st 6th 1st NA
Entertainment/Recreation Restaurants 10.44 6th 3rd 1st -3
Average 10.44 6th 3rd 1st -3
Finance Insurance 164.77 1st 1st 1st NA
Average 164.77 1st 1st 1st NA
Health, Beauty & Fitness Chiropractors 4.45 203rd 63rd 5th -44
Dentists 6.30 257th 74th 6th -30
Massage Therapy 7.83 52nd 17th 1st -1
Average 6.22 254th 72nd 6th -14
Home & Garden Appliance Repair 11.40 137th 36th 2nd -14
Furniture 3.19 132nd 29th 2nd 17
Landscapers 4.37 111st 40th 2nd -2
Moving Companies 12.19 158th 37th 2nd 30
Pest Control 7.07 254th 71st 5th -47
Plumbers 21.08 187th 51st 2nd -21
Roofing 22.09 52nd 22nd 3rd 43
Self Storage Companies 7.64 183rd 45th 1st -8
Average 12.46 204th 50th 2nd 1
Legal Criminal Lawyers 7.04 92nd 24th 4th NA
Law Firms 6.13 211st 55th 3rd NA
Average 6.31 228th 58th 4th NA
Real Estate Apartment Rentals 1.09 194th 53rd 3rd -37
Condos 0.86 175th 51st 3rd 3
Realtors 3.06 40th 11th 1st 30
Average 1.94 147th 42nd 1st 0
Shopping Florists 4.50 184th 51st 4th -24
Average 4.50 184th 51st 4th -24
Travel Car Rentals 2.08 196th 65th 4th 12
Hotels 4.14 130th 42nd 4th 0
Average 3.11 210th 67th 6th 6

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.