Findings for PPC in Lansing

Lansing Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lansing was the 132nd least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Lansing also ranks amongst the least expensive cities in Michigan, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Lansing are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Lansing keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 1% Higher in Lansing than Flint

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lansing are 1% higher than in Flint. The average price of a click in Lansing is $12.29.

This price difference is understandable though, given the population of Flint is less than Lansing, which generally means less competition and therefore lower prices.

To understand if prices in Lansing are relatively low, we also compared prices with Fairfield which has a similar population, and found the average price of a click in Lansing was 14% higher than in Fairfield. This suggests that perhaps Lansing prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Lansing


Summary PPC Stats for Lansing for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.29 132nd 36th 1st 2
Automotive/Vehicle Auto Insurance 18.79 163rd 45th 4th 0
Auto Parts 1.03 129th 50th 3rd -52
Dealerships 3.63 127th 52nd 5th NA
Tires 6.28 26th 7th 1st 35
Towing 3.77 138th 40th 2nd 47
Average 7.02 172nd 47th 4th 16
Entertainment/Recreation Restaurants 5.34 58th 18th 2nd 8
Average 5.34 58th 18th 2nd 8
Finance Insurance 26.93 89th 26th 2nd NA
Average 26.93 61st 16th 1st NA
Health, Beauty & Fitness Chiropractors 2.91 221st 68th 4th 54
Dentists 10.57 155th 45th 2nd 52
Martial Arts 2.85 75th 26th 3rd 0
Massage Therapy 4.40 106th 40th 3rd -33
Average 7.11 238th 67th 3rd 17
Home & Garden Appliance Repair 8.58 175th 52nd 4th 0
Furniture 1.92 236th 66th 3rd -18
Garage Doors 10.70 170th 49th 2nd -12
Landscapers 3.74 147th 46th 3rd -4
Moving Companies 12.55 171st 43rd 2nd -8
Pest Control 10.69 227th 61st 4th -22
Plumbers 27.16 169th 40th 1st -4
Roofing 23.29 43rd 19th 2nd -13
Self Storage Companies 12.45 103rd 21st 1st 0
Average 14.67 188th 45th 2nd -8
Legal Law Firms 26.35 72nd 16th 1st NA
Personal Injury Law 193.14 21st 8th 1st NA
Average 81.95 18th 7th 1st NA
Real Estate Apartment Rentals 1.14 190th 58th 5th 0
Condos 1.34 136th 42nd 1st 0
Realtors 2.27 123rd 35th 2nd 0
Average 1.69 203rd 54th 3rd 0
Shopping Florists 4.49 202nd 63rd 4th 0
Average 4.49 202nd 63rd 4th 0
Travel Car Rentals 2.32 192nd 57th 4th 0
Hotels 3.85 171st 54th 5th 0
Average 3.08 218th 66th 5th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.