Findings for PPC in Lansing

Lansing Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lansing was the 202nd least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Lansing also ranks amongst the least expensive cities in Michigan, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Lansing are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Lansing keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 3% Lower in Lansing than Flint

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lansing are 3% lower than in Flint. The average price of a click in Lansing is $8.89.

This price difference is interesting though, given the population of Flint is less than Lansing.

To understand if prices in Lansing align relatively, we also compared prices with Fairfield, which has a similar population, and found the average price of a click in Lansing was 43% higher than in Fairfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Lansing

Summary PPC Stats for Lansing for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.89 202nd 57th 4th 3
Automotive/Vehicle Auto Insurance 51.06 103rd 32nd 1st 53
Auto Parts 3.91 12nd 5th 1st 72
Dealerships 6.35 17th 12nd 1st NA
Tires 3.77 132nd 40th 3rd 0
Towing 4.52 76th 23rd 1st 0
Average 12.25 118th 35th 2nd 22
B2B Office Furniture 3.64 136th 42nd 3rd -22
Average 3.64 144th 43rd 3rd NA
Entertainment/Recreation Restaurants 1.95 70th 19th 2nd 16
Average 1.95 70th 19th 2nd 16
Health, Beauty & Fitness Chiropractors 19.06 15th 6th 2nd 0
Dentists 9.28 200th 52nd 4th -11
Average 11.72 77th 25th 3rd -4
Home & Garden Appliance Repair 6.66 182nd 53rd 2nd -16
Furniture 2.88 128th 27th 2nd -7
Landscapers 2.94 142nd 47th 3rd 0
Pest Control 12.02 226th 57th 2nd 0
Roofing 38.53 7th 3rd 1st -9
Self Storage Companies 12.93 103rd 28th 1st 32
Windows and Doors 12.38 37th 22nd 2nd NA
Average 16.18 143rd 38th 2nd -1
Legal Law Firms 1.25 212nd 65th 4th NA
Average 1.25 220th 65th 4th NA
Real Estate Apartment Rentals 1.09 206th 63rd 4th -5
Condos 1.03 163rd 47th 2nd NA
Realtors 3.34 65th 21st 1st 36
Average 2.33 133rd 39th 1st 9
Shopping Florists 5.39 160th 42nd 3rd -18
Average 5.39 160th 42nd 3rd -18
Travel Car Rentals 1.87 210th 65th 4th -13
Hotels 4.49 78th 25th 1st 38
Average 3.18 178th 56th 4th 12

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.