Findings for PPC in Sterling Heights

Sterling Heights Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sterling Heights was the 281st least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Sterling Heights also ranks amongst the least expensive cities in Michigan, ranking as number 5th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 19% Lower in Sterling Heights than Warren

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sterling Heights are 19% lower than in Warren. The average price of a click in Sterling Heights is $3.13.

This price differential is expected however, as Warren has a larger population than Sterling Heights.

For better comparison of prices, we also compared prices with another city with a similar population, New Haven, and found the average price of a click in Sterling Heights was 45% lower than in New Haven.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sterling Heights


Summary PPC Stats for Sterling Heights for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.13 281st 75th 5th NA
Automotive/Vehicle Dealerships 1.87 207th 64th 5th NA
Average 1.87 265th 72nd 5th NA
Entertainment/Recreation Restaurants 0.85 187th 55th 5th 13
Average 0.85 187th 55th 5th 13
Health, Beauty & Fitness Dentists 11.40 114th 34th 1st 1
Average 11.40 41st 13rd 1st NA
Home & Garden Self Storage Companies 4.54 263rd 73rd 6th -20
Average 4.54 284th 76th 6th NA
Real Estate Apartment Rentals 1.23 176th 45th 1st 35
Condos 0.44 200th 57th 4th NA
Realtors 1.09 254th 73rd 5th NA
Average 1.06 268th 71st 4th NA
Travel Hotels 3.18 124th 46th 3rd -6
Average 3.18 132nd 43rd 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.