Findings for PPC in Sterling Heights

Sterling Heights Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sterling Heights was the 282nd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Sterling Heights also ranks amongst the least expensive cities in Michigan, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Sterling Heights Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Sterling Heights keywords increased by 13% in March 2015.

Google Adwords Keyword Prices 38% Lower in Sterling Heights than Warren

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sterling Heights are 38% lower than in Warren. The average price of a click in Sterling Heights is $3.54.

This price differential is expected however, as Warren has a larger population than Sterling Heights.

For better comparison of prices, we also compared prices with another city with a similar population, New Haven, and found the average price of a click in Sterling Heights was 60% lower than in New Haven.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sterling Heights


Summary PPC Stats for Sterling Heights for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.54 282nd 77th 6th NA
Automotive/Vehicle Dealerships 3.04 174th 59th 5th NA
Tires 1.39 231st 70th 5th NA
Average 2.22 276th 74th 6th NA
Entertainment/Recreation Restaurants 0.55 219th 65th 6th -19
Average 0.55 219th 65th 6th -19
Health, Beauty & Fitness Chiropractors 6.88 145th 46th 3rd 0
Dentists 21.34 10th 5th 1st 8
Average 14.11 31st 11th 1st 2
Home & Garden Plumbers 13.05 216th 59th 4th -26
Average 13.05 207th 52nd 4th -3
Real Estate Apartment Rentals 1.53 138th 37th 1st 12
Condos 0.65 203rd 60th 3rd 423
Realtors 1.21 243rd 65th 5th NA
Average 1.13 265th 71st 4th NA
Travel Hotels 3.37 167th 52nd 5th -20
Average 3.37 142nd 39th 3rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.