Findings for PPC in Sterling Heights

Sterling Heights Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sterling Heights was the 280th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Sterling Heights also ranks amongst the least expensive cities in Michigan, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 24% Higher in Sterling Heights than Warren

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sterling Heights are 24% higher than in Warren. The average price of a click in Sterling Heights is $4.01.

This price differential is somewhat surprising however, as Warren has a larger population than Sterling Heights.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, New Haven, and found the average price of a click in Sterling Heights was 55% lower than in New Haven.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sterling Heights


Summary PPC Stats for Sterling Heights for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.01 280th 76th 4th 1
Automotive/Vehicle Dealerships 2.73 157th 53rd 5th 15
Average 2.73 236th 67th 4th 3
Entertainment/Recreation Restaurants 0.67 227th 70th 7th 2
Average 0.67 227th 70th 7th 2
Health, Beauty & Fitness Chiropractors 7.94 107th 37th 2nd NA
Dentists 8.08 214th 66th 3rd -10
Average 8.03 177th 57th 3rd NA
Home & Garden Appliance Repair 9.88 155th 45th 2nd 0
Garage Doors 16.30 116th 31st 1st NA
Plumbers 11.78 212nd 59th 4th NA
Average 12.65 186th 48th 3rd NA
Real Estate Apartment Rentals 1.75 121st 30th 2nd 30
Condos 1.55 125th 41st 2nd NA
Realtors 0.90 265th 76th 5th NA
Average 1.40 239th 62nd 4th NA
Travel Car Rentals 2.23 184th 56th 4th NA
Hotels 1.66 234th 75th 6th -24
Average 1.85 253rd 76th 7th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.