Findings for PPC in Warren

Warren Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Warren was the 277th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Warren also ranks amongst the least expensive cities in Michigan, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 38% Higher in Warren than Sterling Heights

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Warren are 38% higher than in Sterling Heights. The average price of a click in Warren is $5.16.

This price difference is understandable though, given the population of Sterling Heights is less than Warren, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Bellevue, and found the average price of a click in Warren was 66% lower than in Bellevue. This suggests that perhaps prices in Warren are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Warren

Summary PPC Stats for Warren for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.16 277th 73rd 5th NA
Automotive/Vehicle Auto Wreckers 0.39 33rd 11th 1st NA
Average 0.39 283rd 76th 6th NA
Entertainment/Recreation Restaurants 1.08 213rd 63rd 4th -29
Average 1.08 213rd 63rd 4th -29
Health, Beauty & Fitness Chiropractors 6.02 156th 49th 3rd 29
Dentists 9.60 177th 57th 2nd -3
Average 8.71 164th 54th 2nd 2
Home & Garden Landscapers 3.90 130th 44th 4th -10
Pest Control 24.73 68th 6th 1st NA
Plumbers 18.89 206th 56th 3rd 11
Roofing 7.49 193rd 63rd 5th -12
Self Storage Companies 4.00 261st 71st 4th NA
Average 11.80 217th 55th 4th 9
Real Estate Apartment Rentals 1.40 149th 38th 1st 29
Condos 0.32 227th 69th 5th NA
Realtors 0.71 254th 73rd 6th -20
Average 0.87 266th 69th 4th -2
Travel Hotels 3.01 226th 68th 7th 0
Average 3.01 224th 70th 7th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.