Findings for PPC in Warren

Warren Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Warren was the 284th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Warren also ranks amongst the least expensive cities in Michigan, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Warren Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Warren keywords increased by 12% in December 2014.

Google Adwords Keyword Prices 19% Lower in Warren than Sterling Heights

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Warren are 19% lower than in Sterling Heights. The average price of a click in Warren is $3.23.

This price difference is interesting though, given the population of Sterling Heights is less than Warren.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Bellevue, and found the average price of a click in Warren was 72% lower than in Bellevue.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Warren

Summary PPC Stats for Warren for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.23 284th 78th 6th 12
Automotive/Vehicle Auto Wreckers 2.20 17th 5th 1st -28
Dealerships 1.56 229th 71st 6th 2
Average 1.88 271st 75th 6th -4
Entertainment/Recreation Restaurants 1.26 152nd 46th 5th 237
Average 1.26 152nd 46th 5th 237
Health, Beauty & Fitness Dentists 5.04 268th 75th 5th 77
Average 5.04 270th 76th 6th 23
Home & Garden Landscapers 6.72 46th 16th 1st NA
Pest Control 11.74 205th 45th 2nd 0
Roofing 5.58 189th 60th 4th NA
Self Storage Companies 10.08 172nd 47th 3rd 22
Average 8.53 251st 65th 5th NA
Legal Law Firms 1.59 213rd 61st 5th NA
Average 1.59 229th 63rd 5th NA
Real Estate Apartment Rentals 0.91 232nd 67th 6th NA
Condos 0.91 179th 54th 3rd NA
Realtors 1.14 255th 73rd 4th -2
Average 1.04 267th 74th 6th 12
Travel Hotels 2.58 190th 64th 5th 17
Average 2.58 214th 64th 5th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.