Findings for PPC in Warren

Warren Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Warren was the 284th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Warren also ranks amongst the least expensive cities in Michigan, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Warren are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Warren keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 20% Lower in Warren than Sterling Heights

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Warren are 20% lower than in Sterling Heights. The average price of a click in Warren is $3.96.

This price difference is interesting though, given the population of Sterling Heights is less than Warren.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Bellevue, and found the average price of a click in Warren was 83% lower than in Bellevue.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Warren

Summary PPC Stats for Warren for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.96 284th 77th 6th NA
Automotive/Vehicle Auto Wreckers 3.59 11th 5th 2nd NA
Dealerships 2.65 202nd 62nd 5th NA
Average 3.12 245th 66th 5th NA
Entertainment/Recreation Restaurants 0.64 220th 65th 5th 40
Average 0.64 220th 65th 5th 40
Health, Beauty & Fitness Chiropractors 19.75 14th 5th 1st NA
Dentists 12.56 126th 38th 2nd -3
Average 16.16 12nd 6th 1st NA
Home & Garden Landscapers 5.06 64th 18th 2nd NA
Roofing 11.60 123rd 46th 4th NA
Self Storage Companies 3.97 266th 73rd 4th NA
Average 6.88 271st 73rd 5th NA
Real Estate Apartment Rentals 1.05 213rd 65th 5th -21
Condos 0.37 216th 63rd 4th NA
Realtors 1.11 253rd 69th 6th 12
Average 1.00 273rd 75th 6th -5
Travel Hotels 1.79 243rd 75th 7th 108
Average 1.79 257th 75th 7th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.