Findings for PPC in Warren

Warren Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Warren was the 262nd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Warren also ranks amongst the least expensive cities in Michigan, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 62% Higher in Warren than Sterling Heights

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Warren are 62% higher than in Sterling Heights. The average price of a click in Warren is $5.75.

This price difference is understandable though, given the population of Sterling Heights is less than Warren, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Bellevue, and found the average price of a click in Warren was 59% lower than in Bellevue. This suggests that perhaps prices in Warren are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Warren

Summary PPC Stats for Warren for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.75 262nd 70th 4th NA
Automotive/Vehicle Auto Wreckers 2.72 13rd 7th 1st NA
Dealerships 2.32 221st 66th 6th NA
Average 2.52 267th 73rd 5th NA
Entertainment/Recreation Restaurants 0.63 210th 62nd 4th -14
Average 0.63 210th 62nd 4th -14
Health, Beauty & Fitness Chiropractors 5.99 169th 54th 5th 0
Dentists 8.04 215th 59th 3rd -28
Average 7.35 215th 62nd 3rd -9
Home & Garden Pest Control 40.90 25th 3rd 1st NA
Roofing 11.58 131st 45th 4th NA
Self Storage Companies 7.57 227th 59th 4th NA
Average 20.02 92nd 23rd 1st NA
Real Estate Apartment Rentals 1.05 205th 65th 5th 23
Condos 0.41 217th 65th 5th NA
Realtors 1.43 225th 63rd 4th 13
Average 1.12 266th 72nd 5th 5
Travel Hotels 2.07 240th 73rd 7th -8
Average 2.07 252nd 73rd 7th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.