Findings for PPC in Warren

Warren Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Warren was the 287th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Warren also ranks amongst the least expensive cities in Michigan, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Warren Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Warren keywords increased by 12% in April 2015.

Google Adwords Keyword Prices 45% Lower in Warren than Sterling Heights

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Warren are 45% lower than in Sterling Heights. The average price of a click in Warren is $3.11.

This price difference is interesting though, given the population of Sterling Heights is less than Warren.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Bellevue, and found the average price of a click in Warren was 78% lower than in Bellevue.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Warren

Summary PPC Stats for Warren for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.11 287th 78th 6th NA
Automotive/Vehicle Auto Wreckers 0.31 32nd 12nd 2nd NA
Dealerships 2.15 225th 71st 6th NA
Towing 5.00 85th 26th 2nd NA
Average 2.49 268th 72nd 5th NA
Entertainment/Recreation Restaurants 0.41 232nd 72nd 6th 2
Average 0.41 232nd 72nd 6th 2
Health, Beauty & Fitness Chiropractors 10.52 90th 28th 1st 38
Dentists 9.71 188th 60th 4th 126
Average 9.98 128th 44th 3rd 41
Home & Garden Landscapers 1.75 161st 61st 5th NA
Pest Control 2.30 235th 60th 4th NA
Roofing 4.82 189th 57th 4th NA
Average 2.96 284th 77th 5th NA
Real Estate Apartment Rentals 1.29 186th 55th 3rd 40
Condos 4.20 9th 2nd 1st NA
Realtors 1.29 230th 62nd 4th -5
Average 1.70 212nd 58th 3rd 62
Travel Hotels 1.61 237th 73rd 7th 2
Average 1.61 262nd 75th 7th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.