Findings for PPC in Minneapolis

Minneapolis Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Minneapolis was the 20th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Minneapolis also ranks amongst the most expensive cities in Minnesota, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 93% Higher in Minneapolis than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Minneapolis are 93% higher than in St. Paul. The average price of a click in Minneapolis is $17.76.

This price difference is understandable though, given the population of St. Paul is less than Minneapolis, which generally means less competition and therefore lower prices.

To understand if prices in Minneapolis are relatively low, we also compared prices with Oakland which has a similar population, and found the average price of a click in Minneapolis was 35% higher than in Oakland. This suggests that perhaps Minneapolis prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Minneapolis


Summary PPC Stats for Minneapolis for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.76 20th 5th 1st 8
Automotive/Vehicle Auto Insurance 81.45 34th 8th 1st -8
Auto Parts 1.81 45th 19th 2nd -6
Dealerships 2.82 143rd 50th 1st 14
Tires 3.41 81st 21st 2nd -9
Towing 3.95 62nd 19th 1st 0
Average 22.69 23rd 4th 1st -1
B2B Office Furniture 5.77 44th 9th 1st -2
Printers 6.41 63rd 17th 1st -18
Average 6.09 67th 16th 1st -7
Entertainment/Recreation Restaurants 1.62 70th 23rd 2nd 11
Average 1.62 70th 23rd 2nd 11
Finance Credit Counselling 30.66 8th 3rd 1st NA
Insurance 57.11 32nd 7th 1st NA
Mortgages 16.17 19th 7th 1st 22
Payday Loans 7.33 88th 30th 1st 27
Average 33.48 34th 8th 1st NA
Health, Beauty & Fitness Chiropractors 14.17 19th 4th 1st 28
Cosmetic Surgery 10.29 35th 8th 1st 33
Dentists 16.27 18th 3rd 1st -4
Martial Arts 3.43 33rd 8th 1st 1
Massage Therapy 6.91 46th 12nd 1st -40
Optometrists 8.25 4th 2nd 1st -7
Average 12.04 29th 9th 1st 3
Home & Garden Appliance Repair 13.09 48th 13rd 1st 9
Furniture 2.57 76th 20th 3rd -10
Garage Doors 36.16 28th 9th 1st 4
Landscapers 9.54 13rd 4th 1st 81
Moving Companies 19.72 30th 6th 1st 4
Pest Control 17.76 181st 35th 1st NA
Plumbers 30.39 116th 26th 2nd 12
Roofing 26.16 13rd 4th 1st 15
Self Storage Companies 10.69 116th 28th 1st -14
Windows and Doors 7.04 56th 25th 1st NA
Average 18.63 58th 15th 1st 8
Legal Criminal Lawyers 48.06 32nd 6th 1st -20
Family Law 14.12 67th 20th 1st 9
Law Firms 28.48 19th 6th 1st 12
Personal Injury Law 101.93 44th 15th 1st 137
Real Estate Lawyers 11.79 17th 5th 1st NA
Average 37.50 60th 16th 1st 32
Real Estate Apartment Rentals 2.71 21st 4th 1st 10
Condos 2.19 43rd 11th 1st NA
New Home Developers 3.51 78th 23rd 1st 8
Realtors 2.95 51st 18th 1st -11
Average 2.85 46th 13rd 1st -1
Shopping Florists 7.66 22nd 6th 2nd 0
Average 7.66 22nd 6th 2nd 0
Travel Car Rentals 2.92 62nd 21st 2nd -1
Hotels 4.12 43rd 15th 1st -1
Average 3.52 43rd 15th 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.