Findings for PPC in Minneapolis

Minneapolis Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Minneapolis was the 6th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of November 2014. Minneapolis also ranks amongst the most expensive cities in Minnesota, ranking 1st. In the study, Denver ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Month over Month Google Adwords Prices for Minneapolis Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Minneapolis keywords increased by 15% in November 2014.

Google Adwords Keyword Prices 107% Higher in Minneapolis than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Minneapolis are 107% higher than in St. Paul. The average price of a click in Minneapolis is $17.73.

This price difference is understandable though, given the population of St. Paul is less than Minneapolis, which generally means less competition and therefore lower prices.

To understand if prices in Minneapolis are relatively low, we also compared prices with Oakland which has a similar population, and found the average price of a click in Minneapolis was 25% higher than in Oakland. This suggests that perhaps Minneapolis prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Minneapolis

Summary PPC Stats for Minneapolis for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.73 25th 6th 1st 15
Automotive/Vehicle Auto Body 12.85 11th 4th 1st -19
Auto Insurance 93.73 26th 6th 1st 19
Auto Parts 1.93 67th 29th 3rd 12
Dealerships 3.08 131st 46th 2nd 1
Tires 3.17 107th 27th 2nd 3
Towing 5.79 45th 10th 1st 13
Average 25.21 31st 5th 1st 5
B2B Architects 2.48 42nd 13rd 1st 13
IT Support 30.33 21st 3rd 1st -1
Office Furniture 5.80 23rd 8th 1st 48
Printers 7.59 31st 11th 1st 32
Trade Show Displays 18.54 10th 3rd 1st 0
Video Production 8.31 27th 9th 1st -11
Average 10.80 25th 5th 1st 11
Entertainment/Recreation Restaurants 1.79 85th 25th 2nd 48
Average 1.79 85th 25th 2nd 48
Finance Credit Counselling 30.79 8th 4th 1st NA
Currency Exchange 1.17 45th 8th 1st 92
Insurance 56.81 29th 5th 1st 46
Mortgages 20.92 7th 2nd 1st 0
Payday Loans 7.50 100th 34th 2nd 41
Average 26.61 36th 3rd 1st 43
Health, Beauty & Fitness Acupuncture 6.22 26th 6th 1st 115
Chiropractors 11.19 44th 14th 2nd 15
Cosmetic Surgery 6.92 70th 23rd 2nd -11
Dentists 19.88 10th 3rd 1st 27
Jewellers 6.14 26th 5th 1st NA
Martial Arts 5.32 16th 6th 2nd 99
Massage Therapy 4.54 74th 29th 1st 2
Optometrists 8.19 12nd 3rd 1st -5
Average 11.81 34th 11th 2nd 15
Home & Garden Appliance Repair 10.09 122nd 34th 2nd -31
Electricians 22.88 21st 5th 1st 23
Furniture 2.70 75th 17th 1st 9
Garage Doors 32.39 52nd 12nd 1st 7
Home Security 26.02 68th 20th 1st 26
Interior Designers 3.68 60th 16th 1st 6
Landscapers 9.77 6th 3rd 1st 80
Mold Detection and Remova 19.17 31st 7th 1st 35
Moving Companies 21.07 52nd 14th 1st 12
Pest Control 10.77 215th 50th 3rd -22
Plumbers 32.78 114th 27th 1st -3
Roofing 22.31 36th 12nd 1st 2
Self Storage Companies 10.99 129th 28th 2nd -11
Windows and Doors 18.17 8th 4th 1st NA
Average 17.48 104th 21st 1st 9
Legal Criminal Lawyers 45.70 49th 12nd 1st 33
Employment Lawyers 7.24 42nd 9th 1st -36
Family Law 29.23 26th 7th 1st 33
Immigration Lawyers 10.83 36th 9th 2nd 8
Law Firms 43.03 8th 5th 1st 64
Personal Injury Law 64.00 105th 24th 1st 15
Real Estate Lawyers 20.43 6th 3rd 1st 12
Traffic Law 71.51 28th 9th 1st NA
Average 33.83 78th 17th 1st 18
Real Estate Apartment Rentals 4.19 6th 2nd 1st 33
Condos 2.80 40th 14th 1st 17
New Home Developers 3.46 111st 31st 1st 4
Property Management 7.09 25th 12nd 1st -4
Realtors 3.92 49th 18th 2nd 40
Average 4.06 34th 11th 1st 23
Shopping Florists 8.38 18th 4th 1st 20
Average 6.51 45th 10th 2nd 3
Travel Car Rentals 2.91 128th 39th 3rd -3
Hotels 3.79 69th 26th 2nd -11
Average 3.35 96th 31st 2nd -7

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.