Findings for PPC in Rochester

Rochester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rochester was the 166th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Rochester also ranks amongst the least expensive cities in Minnesota, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 7% Lower in Rochester than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rochester are 7% lower than in St. Paul. The average price of a click in Rochester is $8.52.

This price differential is expected however, as St. Paul has a larger population than Rochester.

For better comparison of prices, we also compared prices with another city with a similar population, Odessa, and found the average price of a click in Rochester was 4% lower than in Odessa.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Rochester

Summary PPC Stats for Rochester for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.52 166th 43rd 3rd 5
Automotive/Vehicle Auto Insurance 50.40 106th 26th 2nd -11
Auto Parts 1.52 73rd 33rd 3rd NA
Dealerships 2.36 185th 61st 2nd -26
Tires 6.22 4th 1st 1st 470
Towing 1.16 144th 42nd 3rd NA
Average 10.03 128th 32nd 2nd 55
Entertainment/Recreation Restaurants 1.15 134th 38th 3rd 16
Average 1.15 134th 38th 3rd 16
Finance Payday Loans 2.14 148th 51st 2nd NA
Average 2.14 180th 58th 2nd NA
Health, Beauty & Fitness Cosmetic Surgery 5.06 83rd 27th 2nd NA
Dentists 9.92 129th 44th 3rd 9
Average 8.71 107th 32nd 3rd 2
Home & Garden Appliance Repair 5.28 165th 48th 3rd NA
Furniture 2.96 44th 8th 1st NA
Garage Doors 7.26 160th 46th 3rd NA
Landscapers 5.62 60th 16th 2nd NA
Moving Companies 11.21 130th 31st 2nd NA
Pest Control 10.98 236th 61st 3rd NA
Plumbers 20.79 166th 40th 3rd 0
Roofing 12.02 92nd 33rd 2nd NA
Self Storage Companies 8.24 181st 44th 3rd -10
Average 9.59 217th 49th 3rd NA
Legal Law Firms 12.61 91st 29th 2nd NA
Personal Injury Law 90.95 60th 18th 3rd NA
Average 32.19 90th 25th 3rd NA
Real Estate Apartment Rentals 1.21 136th 37th 3rd 3
Condos 1.12 129th 38th 3rd NA
New Home Developers 1.92 177th 46th 2nd -36
Realtors 2.07 132nd 43rd 3rd -2
Average 1.67 163rd 48th 3rd -6
Shopping Florists 7.75 18th 3rd 1st -1
Average 7.75 18th 3rd 1st -1
Travel Car Rentals 1.99 156th 51st 3rd -1
Hotels 3.11 121st 46th 2nd 0
Average 2.74 140th 48th 3rd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.