Findings for PPC in Rochester

Rochester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rochester was the 143rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Rochester also ranks amongst the least expensive cities in Minnesota, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Rochester Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Rochester keywords increased by 16% in September 2016.

Not surprisingly, the month over month price increases for Rochester Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 21% Higher in Rochester than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rochester are 21% higher than in St. Paul. The average price of a click in Rochester is $11.27.

This price differential is somewhat surprising however, as St. Paul has a larger population than Rochester.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Odessa, and found the average price of a click in Rochester was 160% higher than in Odessa.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Rochester

Summary PPC Stats for Rochester for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.27 143rd 40th 2nd 16
Automotive/Vehicle Auto Insurance 120.38 6th 3rd 1st 43
Auto Parts 5.83 5th 2nd 1st 61
Dealerships 4.59 60th 27th 1st NA
Tires 6.52 13rd 1st 1st 145
Average 24.74 10th 10th 2nd 39
B2B Office Furniture 6.56 35th 12nd 2nd -11
Average 6.56 81st 28th 2nd NA
Entertainment/Recreation Restaurants 4.72 71st 21st 2nd 16
Average 4.72 71st 21st 2nd 16
Health, Beauty & Fitness Chiropractors 7.27 129th 43rd 3rd 118
Cosmetic Surgery 2.96 128th 34th 2nd NA
Dentists 8.94 193rd 62nd 3rd -15
Average 7.61 202nd 61st 3rd 7
Home & Garden Appliance Repair 2.87 210th 60th 3rd -26
Furniture 5.97 19th 2nd 1st 8
Garage Doors 6.80 210th 62nd 3rd -15
Landscapers 5.36 77th 26th 2nd 8
Moving Companies 9.62 182nd 46th 3rd 48
Pest Control 64.28 3rd 1st 1st 83
Plumbers 13.81 235th 62nd 3rd -45
Roofing 25.67 33rd 14th 2nd 155
Self Storage Companies 5.31 237th 59th 3rd -25
Average 13.83 180th 44th 3rd 21
Legal Law Firms 32.18 41st 13rd 1st 119
Average 32.18 120th 35th 2nd 35
Real Estate Apartment Rentals 1.46 143rd 37th 3rd -31
Condos 1.13 142nd 44th 3rd -10
New Home Developers 1.64 196th 51st 2nd 24
Realtors 1.88 124th 39th 2nd 9
Average 1.59 195th 52nd 2nd -3
Shopping Florists 4.16 190th 54th 3rd -3
Average 4.16 190th 54th 3rd -3
Travel Car Rentals 4.47 14th 5th 2nd -20
Hotels 4.65 91st 29th 2nd 0
Average 4.56 39th 14th 1st -10

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.