Findings for PPC in Rochester

Rochester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rochester was the 205th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Rochester also ranks amongst the least expensive cities in Minnesota, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 39% Lower in Rochester than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rochester are 39% lower than in St. Paul. The average price of a click in Rochester is $8.26.

This price differential is expected however, as St. Paul has a larger population than Rochester.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Odessa, and found the average price of a click in Rochester was 76% higher than in Odessa.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Rochester

Summary PPC Stats for Rochester for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.26 205th 52nd 3rd NA
Automotive/Vehicle Auto Insurance 84.57 52nd 14th 1st NA
Auto Parts 2.36 39th 12nd 2nd 85
Dealerships 4.14 94th 36th 3rd NA
Tires 1.97 215th 67th 3rd 30
Towing 0.50 192nd 58th 3rd -30
Average 14.24 116th 33rd 1st NA
B2B Office Furniture 1.24 156th 49th 3rd -40
Average 1.24 169th 49th 3rd NA
Entertainment/Recreation Restaurants 0.84 177th 57th 3rd -42
Average 0.84 177th 57th 3rd -42
Health, Beauty & Fitness Chiropractors 11.71 69th 24th 3rd 66
Dentists 9.99 177th 57th 3rd 11
Massage Therapy 9.74 28th 11th 1st -4
Average 10.52 111st 38th 3rd 9
Home & Garden Furniture 3.28 72nd 9th 1st -10
Garage Doors 4.35 189th 54th 3rd 0
Landscapers 3.20 123rd 49th 3rd -28
Pest Control 12.71 201st 40th 2nd -5
Plumbers 22.05 161st 49th 3rd 158
Roofing 6.75 174th 56th 3rd -21
Self Storage Companies 10.24 182nd 46th 3rd 5
Average 9.87 235th 63rd 3rd 8
Legal Criminal Lawyers 48.24 41st 14th 2nd NA
Law Firms 5.70 187th 51st 2nd -29
Average 14.21 168th 39th 3rd -9
Real Estate Apartment Rentals 1.11 220th 66th 3rd -6
Condos 1.04 159th 55th 3rd NA
New Home Developers 4.70 56th 18th 1st 0
Realtors 1.90 180th 53rd 3rd -4
Average 1.78 202nd 53rd 3rd -3
Shopping Florists 10.77 5th 2nd 1st 24
Average 10.77 5th 2nd 1st 24
Travel Car Rentals 1.98 199th 64th 3rd -8
Hotels 3.12 159th 48th 2nd -10
Average 2.74 210th 64th 3rd -9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.