Findings for PPC in Rochester

Rochester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rochester was the 224th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Rochester also ranks amongst the least expensive cities in Minnesota, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Rochester Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Rochester keywords increased by 11% in May 2016.

Not surprisingly, the month over month price increases for Rochester Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 24% Lower in Rochester than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rochester are 24% lower than in St. Paul. The average price of a click in Rochester is $7.99.

This price differential is expected however, as St. Paul has a larger population than Rochester.

For better comparison of prices, we also compared prices with another city with a similar population, Odessa, and found the average price of a click in Rochester was 21% lower than in Odessa.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Rochester

Summary PPC Stats for Rochester for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.99 224th 61st 3rd NA
Automotive/Vehicle Auto Insurance 79.06 48th 12nd 1st NA
Auto Parts 7.52 3rd 1st 1st 98
Dealerships 2.92 190th 59th 3rd NA
Tires 4.19 102nd 31st 3rd -15
Towing 0.97 160th 51st 3rd 0
Average 16.26 91st 26th 1st NA
B2B Office Furniture 13.64 3rd 1st 1st 0
Printers 1.61 80th 24th 2nd NA
Average 7.63 57th 18th 1st NA
Entertainment/Recreation Restaurants 1.71 92nd 27th 1st 68
Average 1.71 92nd 27th 1st 68
Health, Beauty & Fitness Chiropractors 2.45 230th 70th 3rd -40
Cosmetic Surgery 5.26 95th 28th 2nd NA
Dentists 8.82 209th 59th 3rd 19
Massage Therapy 0.72 123rd 42nd 2nd -41
Average 6.25 251st 70th 3rd -3
Home & Garden Appliance Repair 5.32 188th 56th 3rd 0
Furniture 2.48 170th 46th 2nd -5
Garage Doors 8.58 180th 53rd 3rd 0
Landscapers 6.19 38th 6th 2nd 4
Moving Companies 9.40 170th 45th 3rd -1
Pest Control 14.68 203rd 46th 2nd 177
Plumbers 19.73 185th 52nd 3rd -2
Roofing 7.70 158th 55th 3rd -9
Self Storage Companies 7.58 215th 52nd 3rd -16
Windows and Doors 10.10 46th 25th 2nd NA
Average 9.24 250th 67th 3rd 17
Legal Law Firms 20.83 97th 26th 2nd NA
Average 20.83 164th 46th 2nd NA
Real Estate Apartment Rentals 1.68 122nd 35th 3rd 10
Condos 1.50 118th 34th 2nd NA
New Home Developers 3.00 147th 38th 1st 105
Realtors 1.94 186th 54th 3rd -12
Average 2.08 161st 47th 2nd 21
Shopping Florists 9.15 12nd 3rd 1st 35
Average 9.15 12nd 3rd 1st 35
Travel Car Rentals 3.90 42nd 11th 1st 2
Hotels 3.00 193rd 62nd 3rd -8
Average 3.45 145th 45th 3rd -3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.