Findings for PPC in Rochester

Rochester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rochester was the 202nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Rochester also ranks amongst the least expensive cities in Minnesota, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 40% Lower in Rochester than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rochester are 40% lower than in St. Paul. The average price of a click in Rochester is $7.96.

This price differential is expected however, as St. Paul has a larger population than Rochester.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Odessa, and found the average price of a click in Rochester was 6% higher than in Odessa.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Rochester

Summary PPC Stats for Rochester for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.96 202nd 54th 3rd 8
Automotive/Vehicle Auto Insurance 90.71 15th 2nd 1st 26
Auto Parts 1.98 64th 29th 3rd -4
Dealerships 3.09 133rd 46th 2nd -5
Tires 2.76 151st 46th 2nd -14
Towing 2.50 134th 41st 2nd 79
Average 15.27 90th 25th 2nd 17
B2B Office Furniture 6.44 16th 5th 1st -3
Average 6.44 51st 19th 2nd -1
Entertainment/Recreation Restaurants 0.73 219th 65th 3rd -11
Average 0.73 219th 65th 3rd -11
Finance Payday Loans 0.39 145th 47th 3rd -42
Average 0.39 174th 54th 3rd -7
Health, Beauty & Fitness Chiropractors 6.99 130th 46th 3rd -5
Cosmetic Surgery 10.77 32nd 10th 1st NA
Dentists 5.97 243rd 73rd 3rd -28
Average 6.80 214th 69th 3rd -9
Home & Garden Appliance Repair 14.50 110th 28th 3rd 25
Furniture 2.29 164th 48th 3rd 20
Garage Doors 6.14 187th 51st 3rd -14
Landscapers 5.78 60th 23rd 2nd 3
Moving Companies 7.85 183rd 51st 3rd 0
Pest Control 13.66 183rd 36th 2nd -6
Plumbers 24.59 142nd 32nd 3rd 118
Roofing 6.74 179th 58th 3rd -23
Self Storage Companies 9.89 178th 48th 3rd -33
Windows and Doors 9.20 26th 15th 2nd NA
Average 10.90 219th 54th 3rd 9
Legal Criminal Lawyers 27.17 64th 20th 2nd NA
Law Firms 10.78 103rd 36th 2nd NA
Average 14.06 165th 45th 2nd NA
Real Estate Apartment Rentals 1.22 189th 56th 3rd -17
Condos 0.98 173rd 52nd 3rd NA
New Home Developers 2.35 181st 46th 2nd 19
Realtors 2.59 122nd 43rd 3rd 36
Average 1.99 176th 49th 3rd 11
Shopping Florists 11.20 4th 2nd 1st 73
Average 11.20 4th 2nd 1st 73
Travel Car Rentals 3.13 114th 29th 3rd -13
Hotels 4.43 55th 18th 1st 12
Average 3.78 75th 22nd 1st 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.