Findings for PPC in St. Paul

St. Paul Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that St. Paul was the 146th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. St. Paul also ranks amongst the least expensive cities in Minnesota, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 48% Lower in St. Paul than Minneapolis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in St. Paul are 48% lower than in Minneapolis. The average price of a click in St. Paul is $9.18.

This price differential is expected however, as Minneapolis has a larger population than St. Paul.

For better comparison of prices, we also compared prices with another city with a similar population, Cincinnati, and found the average price of a click in St. Paul was 35% lower than in Cincinnati.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for St. Paul

Summary PPC Stats for St. Paul for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.18 146th 38th 2nd -2
Automotive/Vehicle Auto Parts 1.96 35th 14th 1st -10
Dealerships 1.10 243rd 70th 3rd NA
Tires 2.88 128th 35th 3rd -23
Towing 3.65 72nd 21st 2nd NA
Average 2.40 237th 62nd 3rd NA
Entertainment/Recreation Restaurants 2.24 29th 6th 1st 8
Average 2.24 29th 6th 1st 8
Health, Beauty & Fitness Chiropractors 11.55 34th 10th 2nd -2
Dentists 12.69 62nd 19th 2nd -15
Martial Arts 0.73 101st 31st 2nd -83
Massage Therapy 1.69 111st 37th 2nd NA
Average 9.88 69th 18th 2nd -13
Home & Garden Appliance Repair 8.92 115th 33rd 2nd NA
Furniture 2.94 45th 9th 2nd NA
Garage Doors 33.64 32nd 11th 2nd 0
Landscapers 3.27 134th 40th 3rd NA
Moving Companies 7.65 166th 45th 3rd -12
Pest Control 13.54 220th 52nd 2nd NA
Plumbers 36.85 84th 23rd 1st 15
Roofing 8.78 130th 42nd 3rd 0
Self Storage Companies 8.60 171st 41st 2nd -18
Average 14.02 139th 32nd 2nd NA
Legal Law Firms 2.71 212nd 62nd 3rd NA
Personal Injury Law 97.59 49th 16th 2nd NA
Average 34.33 76th 22nd 2nd NA
Real Estate Apartment Rentals 1.59 96th 24th 2nd -16
Condos 1.53 90th 25th 2nd NA
Realtors 2.46 86th 28th 2nd 25
Average 1.89 133rd 40th 2nd 6
Shopping Florists 4.50 164th 49th 3rd -1
Average 4.50 164th 49th 3rd -1
Travel Car Rentals 3.63 19th 2nd 1st NA
Hotels 2.95 137th 52nd 3rd -1
Average 3.18 73rd 25th 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.