Findings for PPC in St. Paul

St. Paul Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that St. Paul was the 76th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. St. Paul also ranks amongst the least expensive cities in Minnesota, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for St. Paul Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting St. Paul keywords increased by 10% in December 2014.

Google Adwords Keyword Prices 12% Lower in St. Paul than Minneapolis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in St. Paul are 12% lower than in Minneapolis. The average price of a click in St. Paul is $13.39.

This price differential is expected however, as Minneapolis has a larger population than St. Paul.

For better comparison of prices, we also compared prices with another city with a similar population, Cincinnati, and found the average price of a click in St. Paul was 5% lower than in Cincinnati.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for St. Paul


Summary PPC Stats for St. Paul for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.39 76th 22nd 2nd 10
Automotive/Vehicle Auto Insurance 76.56 37th 13rd 2nd 0
Auto Parts 2.30 39th 17th 1st 10
Dealerships 2.31 189th 60th 3rd 1
Tires 2.53 167th 55th 3rd -18
Average 14.75 97th 32nd 3rd -1
Entertainment/Recreation Restaurants 1.92 84th 26th 2nd 4
Average 1.92 84th 26th 2nd 4
Finance Insurance 75.86 18th 6th 1st 0
Payday Loans 6.82 112nd 39th 2nd -5
Average 41.34 27th 5th 1st -1
Health, Beauty & Fitness Chiropractors 14.31 31st 9th 1st 29
Dentists 14.82 52nd 20th 2nd 2
Martial Arts 5.82 6th 2nd 1st 0
Average 13.39 33rd 11th 1st 3
Home & Garden Appliance Repair 18.23 56th 15th 1st 7
Furniture 3.33 39th 5th 1st 56
Garage Doors 29.15 63rd 13rd 2nd 23
Moving Companies 22.55 57th 10th 1st 75
Pest Control 17.22 139th 20th 1st 7
Plumbers 40.79 69th 22nd 1st 28
Roofing 30.49 20th 6th 2nd 0
Self Storage Companies 10.51 164th 43rd 2nd 46
Average 22.16 46th 9th 1st 21
Legal Law Firms 5.59 165th 49th 3rd NA
Average 5.59 201st 55th 3rd NA
Real Estate Apartment Rentals 2.41 63rd 16th 2nd 43
Condos 2.46 70th 22nd 2nd 40
Realtors 3.41 66th 25th 2nd 16
Average 2.84 92nd 30th 2nd 24
Shopping Florists 10.42 9th 4th 2nd 39
Average 10.42 9th 4th 2nd 39
Travel Car Rentals 3.79 54th 14th 1st NA
Hotels 3.30 142nd 46th 3rd 16
Average 3.55 101st 31st 3rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.