Findings for PPC in St. Paul

St. Paul Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that St. Paul was the 118th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. St. Paul also ranks amongst the least expensive cities in Minnesota, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for St. Paul Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting St. Paul keywords increased by 11% in March 2015.

Google Adwords Keyword Prices 35% Lower in St. Paul than Minneapolis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in St. Paul are 35% lower than in Minneapolis. The average price of a click in St. Paul is $12.24.

This price differential is expected however, as Minneapolis has a larger population than St. Paul.

For better comparison of prices, we also compared prices with another city with a similar population, Cincinnati, and found the average price of a click in St. Paul was 27% lower than in Cincinnati.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for St. Paul


Summary PPC Stats for St. Paul for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.24 118th 32nd 2nd NA
Automotive/Vehicle Auto Parts 2.83 22nd 11th 1st 4
Dealerships 3.35 149th 52nd 3rd NA
Tires 4.72 66th 15th 1st 78
Towing 3.89 112nd 32nd 3rd -26
Average 3.74 231st 67th 2nd NA
B2B Office Furniture 4.79 90th 26th 2nd -22
Average 4.79 128th 37th 2nd NA
Entertainment/Recreation Restaurants 1.64 78th 21st 1st 5
Average 1.64 78th 21st 1st 5
Health, Beauty & Fitness Chiropractors 14.18 48th 17th 2nd 52
Dentists 13.33 92nd 27th 2nd -6
Massage Therapy 3.47 101st 37th 3rd NA
Optometrists 4.18 69th 20th 1st NA
Average 11.17 85th 27th 2nd 3
Home & Garden Appliance Repair 15.58 96th 28th 2nd -10
Furniture 2.40 139th 37th 3rd 18
Garage Doors 69.26 6th 2nd 1st -3
Moving Companies 22.03 83rd 21st 2nd -19
Pest Control 81.09 2nd 1st 1st 0
Plumbers 37.92 82nd 22nd 2nd -21
Self Storage Companies 6.75 242nd 64th 3rd -47
Average 26.83 22nd 6th 1st -8
Legal Criminal Lawyers 43.72 45th 12nd 2nd NA
Law Firms 10.70 114th 37th 3rd NA
Personal Injury Law 73.39 106th 23rd 2nd NA
Average 29.84 114th 24th 2nd NA
Real Estate Apartment Rentals 1.84 94th 24th 2nd -12
Condos 1.81 100th 37th 2nd -22
Realtors 3.18 63rd 20th 2nd -17
Average 2.39 122nd 40th 3rd -13
Shopping Florists 4.94 171st 50th 3rd 26
Average 4.94 171st 50th 3rd 26
Travel Car Rentals 2.29 170th 50th 3rd -17
Hotels 3.51 156th 47th 2nd 17
Average 2.90 203rd 57th 3rd 0

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.