Findings for PPC in St. Paul

St. Paul Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that St. Paul was the 156th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. St. Paul also ranks amongst the least expensive cities in Minnesota, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 39% Lower in St. Paul than Minneapolis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in St. Paul are 39% lower than in Minneapolis. The average price of a click in St. Paul is $10.60.

This price differential is expected however, as Minneapolis has a larger population than St. Paul.

For better comparison of prices, we also compared prices with another city with a similar population, Cincinnati, and found the average price of a click in St. Paul was 39% lower than in Cincinnati.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for St. Paul

Summary PPC Stats for St. Paul for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.60 156th 43rd 2nd NA
Automotive/Vehicle Auto Parts 2.03 63rd 29th 3rd -12
Auto Wreckers 3.82 9th 4th 1st NA
Dealerships 3.61 152nd 48th 2nd NA
Tires 4.32 94th 29th 2nd 46
Towing 7.59 20th 6th 1st -11
Average 3.96 209th 56th 3rd NA
Entertainment/Recreation Restaurants 1.31 137th 37th 3rd -4
Average 1.31 137th 37th 3rd -4
Health, Beauty & Fitness Chiropractors 9.71 96th 33rd 2nd -33
Dentists 13.89 95th 29th 2nd 28
Average 12.22 65th 23rd 2nd 5
Home & Garden Appliance Repair 9.95 151st 45th 2nd -9
Furniture 1.46 216th 61st 3rd -6
Garage Doors 45.13 35th 8th 2nd -15
Moving Companies 12.02 152nd 37th 2nd -36
Pest Control 21.01 130th 22nd 1st 0
Plumbers 41.43 92nd 28th 2nd 9
Roofing 35.19 12nd 5th 1st 118
Self Storage Companies 8.38 195th 46th 2nd -45
Average 23.04 64th 20th 1st 5
Legal Law Firms 7.23 189th 60th 3rd NA
Average 7.23 206th 61st 3rd NA
Real Estate Apartment Rentals 1.92 97th 30th 2nd 16
Condos 0.94 173rd 50th 3rd -35
Realtors 2.74 109th 35th 2nd -4
Average 2.02 171st 51st 3rd -6
Shopping Florists 6.93 81st 17th 3rd -6
Average 6.93 81st 17th 3rd -6
Travel Car Rentals 2.91 125th 37th 3rd NA
Hotels 4.79 66th 23rd 1st 24
Average 4.16 65th 18th 1st NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.