Findings for PPC in Gulfport

Gulfport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gulfport was the 279th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Gulfport also ranks amongst the least expensive cities in Mississippi, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 73% Lower in Gulfport than New Orleans

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gulfport are 73% lower than in New Orleans. The average price of a click in Gulfport is $3.21.

This price differential is expected however, as New Orleans has a larger population than Gulfport.

For better comparison of prices, we also compared prices with another city with a similar population, Wilmington, and found the average price of a click in Gulfport was 60% lower than in Wilmington.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Gulfport


Summary PPC Stats for Gulfport for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.21 279th 14th 2nd NA
Automotive/Vehicle Dealerships 1.95 215th 12nd 1st NA
Average 1.95 261st 13rd 1st NA
Entertainment/Recreation Restaurants 1.27 112nd 4th 2nd -8
Average 1.27 112nd 4th 2nd -8
Health, Beauty & Fitness Dentists 9.18 162nd 4th 1st NA
Average 9.18 90th 2nd 1st NA
Home & Garden Furniture 1.65 182nd 13rd 2nd NA
Plumbers 16.05 193rd 10th 1st NA
Self Storage Companies 4.31 258th 12nd 1st NA
Average 7.34 258th 13rd 2nd NA
Real Estate Apartment Rentals 1.33 123rd 6th 1st NA
Condos 0.37 196th 11th 1st NA
Realtors 0.86 255th 14th 2nd NA
Average 0.85 266th 13rd 1st NA
Shopping Florists 4.12 183rd 9th 1st NA
Average 4.12 183rd 9th 1st NA
Travel Car Rentals 1.84 169th 11th 1st NA
Hotels 2.48 185th 9th 1st 0
Average 2.26 204th 10th 1st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.