Findings for PPC in Gulfport

Gulfport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gulfport was the 286th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Gulfport also ranks amongst the least expensive cities in Mississippi, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Gulfport are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Gulfport keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 80% Lower in Gulfport than New Orleans

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gulfport are 80% lower than in New Orleans. The average price of a click in Gulfport is $3.40.

This price differential is expected however, as New Orleans has a larger population than Gulfport.

For better comparison of prices, we also compared prices with another city with a similar population, Wilmington, and found the average price of a click in Gulfport was 48% lower than in Wilmington.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Gulfport

Summary PPC Stats for Gulfport for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.40 286th 14th 2nd NA
Automotive/Vehicle Dealerships 3.73 145th 7th 1st NA
Average 3.73 222nd 10th 2nd NA
Entertainment/Recreation Restaurants 1.49 110th 5th 1st -20
Average 1.49 110th 5th 1st -20
Finance Payday Loans 9.08 111st 5th 1st -31
Average 9.08 152nd 8th 1st NA
Health, Beauty & Fitness Dentists 7.48 242nd 8th 1st 55
Average 7.48 229th 7th 1st 16
Home & Garden Furniture 2.29 185th 11th 1st -2
Self Storage Companies 10.46 159th 7th 1st NA
Average 5.01 278th 14th 2nd NA
Real Estate Apartment Rentals 1.62 128th 8th 1st NA
Condos 0.72 193rd 10th 1st NA
Realtors 1.65 217th 13rd 2nd NA
Average 1.48 235th 12nd 1st NA
Travel Car Rentals 2.95 122nd 11th 2nd NA
Hotels 2.79 213rd 14th 2nd 7
Average 2.84 216th 14th 2nd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.