Findings for PPC in Jackson

Jackson Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Jackson was the 268th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Jackson also ranks amongst the least expensive cities in Mississippi, ranking as number 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 73% Lower in Jackson than Baton Rouge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Jackson are 73% lower than in Baton Rouge. The average price of a click in Jackson is $4.27.

This price differential is expected however, as Baton Rouge has a larger population than Jackson.

For better comparison of prices, we also compared prices with another city with a similar population, Orange, and found the average price of a click in Jackson was 43% lower than in Orange.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Jackson

Summary PPC Stats for Jackson for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.27 268th 13rd 1st NA
Automotive/Vehicle Auto Parts 1.14 139th 6th 1st 0
Dealerships 1.43 227th 14th 2nd NA
Average 1.33 277th 13rd 2nd NA
Entertainment/Recreation Restaurants 1.79 86th 3rd 1st 13
Average 1.79 86th 3rd 1st 13
Health, Beauty & Fitness Dentists 7.69 216th 5th 1st 21
Average 7.69 170th 3rd 1st 5
Home & Garden Furniture 0.92 212nd 13rd 2nd NA
Moving Companies 20.69 58th 3rd 1st 27
Pest Control 11.26 208th 9th 1st -12
Roofing 6.11 178th 9th 1st -3
Self Storage Companies 8.47 193rd 8th 1st -1
Average 9.49 233rd 10th 1st 1
Legal Law Firms 6.31 156th 9th 1st NA
Average 6.31 202nd 11th 1st NA
Real Estate Apartment Rentals 1.45 143rd 11th 2nd NA
Condos 0.50 191st 10th 2nd NA
Realtors 3.12 99th 4th 1st 32
Average 2.37 139th 7th 1st 13
Travel Car Rentals 2.02 200th 14th 2nd NA
Hotels 1.96 220th 14th 2nd -13
Average 1.98 252nd 14th 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.