Findings for PPC in Jackson

Jackson Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Jackson was the 156th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Jackson also ranks amongst the least expensive cities in Mississippi, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Jackson Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Jackson keywords increased by 24% in September 2014.

Google Adwords Keyword Prices 39% Lower in Jackson than Baton Rouge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Jackson are 39% lower than in Baton Rouge. The average price of a click in Jackson is $8.81.

This price differential is expected however, as Baton Rouge has a larger population than Jackson.

For better comparison of prices, we also compared prices with another city with a similar population, Orange, and found the average price of a click in Jackson was 14% lower than in Orange.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Jackson

Summary PPC Stats for Jackson for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.81 156th 8th 1st NA
Automotive/Vehicle Dealerships 1.64 230th 14th 2nd NA
Tires 1.96 181st 10th 1st NA
Average 1.74 269th 14th 2nd NA
B2B Office Furniture 4.81 69th 6th 1st NA
Average 4.81 98th 8th 1st NA
Entertainment/Recreation Restaurants 1.47 91st 2nd 1st 5
Average 1.47 91st 2nd 1st 5
Finance Payday Loans 6.74 98th 4th 1st NA
Average 6.74 155th 6th 1st NA
Health, Beauty & Fitness Chiropractors 3.30 208th 11th 1st 0
Cosmetic Surgery 2.14 110th 7th 1st NA
Dentists 5.83 246th 10th 2nd NA
Average 4.08 272nd 13rd 2nd 29
Home & Garden Furniture 3.39 22nd 1st 1st NA
Landscapers 4.58 94th 8th 1st NA
Pest Control 43.96 5th 1st 1st NA
Roofing 12.38 86th 4th 1st NA
Self Storage Companies 3.84 261st 13rd 2nd 1
Average 10.18 206th 10th 1st NA
Legal Law Firms 5.39 180th 11th 1st NA
Personal Injury Law 148.38 14th 1st 1st NA
Average 41.14 44th 1st 1st NA
Real Estate Apartment Rentals 0.65 223rd 14th 2nd NA
Condos 0.22 208th 12nd 2nd NA
Realtors 1.07 238th 12nd 1st NA
Average 0.79 269th 14th 2nd NA
Travel Car Rentals 1.55 188th 13rd 2nd NA
Hotels 2.23 205th 13rd 2nd 0
Average 2.00 225th 14th 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.