Findings for PPC in Jackson

Jackson Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Jackson was the 219th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Jackson also ranks amongst the least expensive cities in Mississippi, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 67% Lower in Jackson than Baton Rouge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Jackson are 67% lower than in Baton Rouge. The average price of a click in Jackson is $7.31.

This price differential is expected however, as Baton Rouge has a larger population than Jackson.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Orange, and found the average price of a click in Jackson was 10% higher than in Orange.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Jackson

Summary PPC Stats for Jackson for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.31 219th 11th 1st 2
Automotive/Vehicle Dealerships 2.10 201st 12nd 2nd 3
Average 2.10 266th 13rd 1st 0
Entertainment/Recreation Restaurants 2.35 52nd 3rd 1st 41
Average 2.35 52nd 3rd 1st 41
Finance Payday Loans 12.03 45th 1st 1st 0
Average 12.03 127th 7th 1st 0
Health, Beauty & Fitness Chiropractors 3.34 213rd 11th 1st 0
Dentists 6.26 249th 9th 1st -4
Average 5.53 261st 10th 1st -2
Home & Garden Furniture 1.22 226th 14th 2nd NA
Landscapers 0.83 169th 8th 1st NA
Pest Control 42.68 6th 1st 1st 93
Roofing 6.26 184th 10th 1st 0
Self Storage Companies 6.19 244th 11th 2nd -19
Average 10.56 223rd 9th 1st 7
Legal Law Firms 5.92 158th 8th 1st NA
Personal Injury Law 67.23 106th 7th 1st NA
Average 26.35 127th 8th 1st NA
Real Estate Apartment Rentals 1.22 191st 10th 1st NA
Condos 0.44 201st 11th 2nd NA
Realtors 0.96 264th 14th 2nd -18
Average 0.96 271st 14th 2nd -8
Travel Car Rentals 2.61 161st 9th 1st NA
Hotels 2.43 202nd 13rd 1st 13
Average 2.52 222nd 13rd 1st NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.