Findings for PPC in Jackson

Jackson Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Jackson was the 284th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Jackson also ranks amongst the least expensive cities in Mississippi, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 82% Lower in Jackson than Baton Rouge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Jackson are 82% lower than in Baton Rouge. The average price of a click in Jackson is $3.63.

This price differential is expected however, as Baton Rouge has a larger population than Jackson.

For better comparison of prices, we also compared prices with another city with a similar population, Orange, and found the average price of a click in Jackson was 55% lower than in Orange.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Jackson


Summary PPC Stats for Jackson for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.63 284th 14th 2nd NA
Automotive/Vehicle Auto Parts 1.09 142nd 9th 2nd 0
Dealerships 2.37 213rd 12nd 2nd NA
Average 1.51 284th 14th 2nd NA
B2B Office Furniture 1.13 157th 10th 1st NA
Average 1.13 170th 10th 1st NA
Entertainment/Recreation Restaurants 2.24 30th 1st 1st 40
Average 2.24 30th 1st 1st 40
Health, Beauty & Fitness Chiropractors 2.21 243rd 12nd 2nd -14
Dentists 6.27 256th 12nd 2nd 15
Average 5.59 266th 10th 2nd 3
Home & Garden Furniture 0.67 227th 13rd 2nd -6
Pest Control 10.98 215th 10th 1st NA
Roofing 4.31 196th 13rd 1st NA
Self Storage Companies 6.85 237th 14th 2nd NA
Average 5.70 272nd 13rd 1st NA
Legal Law Firms 8.77 142nd 8th 1st NA
Average 8.77 195th 11th 1st NA
Real Estate Apartment Rentals 1.10 221st 12nd 2nd -22
Condos 0.51 214th 11th 2nd NA
Realtors 1.12 242nd 13rd 2nd -10
Average 1.04 269th 13rd 2nd -11
Travel Car Rentals 3.17 94th 8th 1st NA
Hotels 3.07 163rd 9th 1st 18
Average 3.10 162nd 9th 1st NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.