Findings for PPC in Columbia

Columbia Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbia was the 153rd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Columbia also ranks amongst the least expensive cities in Missouri, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Columbia are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Columbia keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 163% Higher in Columbia than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbia are 163% higher than in Independence. The average price of a click in Columbia is $10.86.

This price differential is somewhat surprising however, as Independence has a larger population than Columbia.

To get a better sense of relative prices, we also compared prices with another city with a similar population, El Monte, and found the average price of a click in Columbia was 73% higher than in El Monte.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Columbia

Summary PPC Stats for Columbia for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.86 153rd 42nd 3rd 4
Automotive/Vehicle Auto Insurance 57.35 91st 28th 3rd 32
Dealerships 6.61 15th 10th 1st NA
Tires 3.48 153rd 43rd 3rd 0
Average 25.65 25th 7th 1st 7
B2B Office Furniture 3.75 134th 40th 3rd NA
Average 3.75 142nd 41st 3rd NA
Entertainment/Recreation Restaurants 2.03 63rd 16th 2nd 19
Average 2.03 63rd 16th 2nd 19
Health, Beauty & Fitness Chiropractors 7.63 141st 49th 4th 15
Dentists 10.43 174th 48th 3rd -5
Massage Therapy 21.42 8th 4th 2nd 67
Average 11.51 89th 26th 2nd 6
Home & Garden Furniture 2.02 197th 56th 4th -5
Moving Companies 13.59 136th 31st 3rd -10
Pest Control 9.57 233rd 62nd 4th -11
Plumbers 54.54 52nd 19th 1st 0
Roofing 20.90 52nd 21st 3rd -5
Self Storage Companies 10.81 151st 39th 3rd 37
Average 22.10 72nd 23rd 1st 0
Legal Law Firms 3.15 206th 64th 5th NA
Average 3.15 216th 64th 5th NA
Real Estate Apartment Rentals 1.63 127th 37th 4th -19
New Home Developers 4.90 53rd 18th 1st 42
Realtors 2.60 121st 38th 1st 8
Average 2.67 94th 28th 1st 5
Shopping Florists 3.54 214th 63rd 4th 0
Average 3.54 214th 63rd 4th 0
Travel Car Rentals 4.50 19th 3rd 1st NA
Hotels 3.42 162nd 55th 3rd 41
Average 3.78 102nd 32nd 3rd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.