Findings for PPC in Columbia

Columbia Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbia was the 228th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Columbia also ranks amongst the least expensive cities in Missouri, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Columbia Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Columbia keywords increased by 14% in December 2014.

Google Adwords Keyword Prices 20% Lower in Columbia than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbia are 20% lower than in Independence. The average price of a click in Columbia is $6.93.

This price differential is expected however, as Independence has a larger population than Columbia.

To get a better sense of relative prices, we also compared prices with another similarly sized city, El Monte, and found the average price of a click in Columbia was 133% higher than in El Monte.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbia

Summary PPC Stats for Columbia for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.93 228th 62nd 4th 14
Automotive/Vehicle Dealerships 2.06 205th 63rd 4th -29
Tires 3.43 106th 26th 3rd 217
Average 2.74 231st 65th 4th 23
B2B Office Furniture 3.37 94th 31st 3rd 10
Average 3.37 115th 35th 3rd 3
Entertainment/Recreation Restaurants 2.56 39th 13rd 1st 13
Average 2.56 39th 13rd 1st 13
Finance Payday Loans 14.77 29th 12nd 1st 66
Average 14.77 117th 37th 3rd 11
Health, Beauty & Fitness Chiropractors 6.96 131st 47th 3rd 0
Cosmetic Surgery 24.60 2nd 1st 1st 0
Dentists 8.18 193rd 65th 3rd 50
Average 10.35 68th 28th 1st 15
Home & Garden Furniture 2.61 122nd 30th 3rd 5
Pest Control 21.32 98th 12nd 2nd 8
Plumbers 21.02 164th 40th 2nd 42
Roofing 15.26 82nd 30th 4th 1
Self Storage Companies 6.26 243rd 63rd 4th -5
Average 13.04 178th 43rd 3rd 4
Legal Law Firms 6.12 151st 46th 3rd 77
Average 6.12 193rd 52nd 4th 23
Real Estate Apartment Rentals 3.35 22nd 7th 1st 48
Condos 4.02 15th 6th 1st NA
New Home Developers 3.04 150th 38th 3rd 12
Realtors 3.04 88th 33rd 1st 20
Average 3.26 64th 22nd 1st 21
Shopping Florists 3.91 199th 55th 3rd 14
Average 3.91 199th 55th 3rd 14
Travel Car Rentals 3.21 105th 26th 1st NA
Hotels 2.71 185th 61st 4th 3
Average 2.88 187th 57th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.