Findings for PPC in Columbia

Columbia Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbia was the 174th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Columbia also ranks amongst the least expensive cities in Missouri, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 149% Higher in Columbia than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbia are 149% higher than in Independence. The average price of a click in Columbia is $8.35.

This price differential is somewhat surprising however, as Independence has a larger population than Columbia.

To get a better sense of relative prices, we also compared prices with another city with a similar population, El Monte, and found the average price of a click in Columbia was 207% higher than in El Monte.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbia


Summary PPC Stats for Columbia for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.35 174th 44th 3rd -2
Automotive/Vehicle Auto Insurance 36.45 135th 35th 3rd 0
Auto Parts 0.38 152nd 56th 4th NA
Dealerships 3.07 126th 45th 3rd NA
Tires 4.53 32nd 6th 1st NA
Towing 0.37 157th 51st 4th NA
Average 8.96 138th 36th 3rd -7
B2B Office Furniture 4.76 74th 22nd 2nd NA
Average 4.76 100th 30th 3rd NA
Entertainment/Recreation Restaurants 0.96 160th 49th 3rd -14
Average 0.96 160th 49th 3rd -14
Health, Beauty & Fitness Chiropractors 4.48 171st 49th 3rd 91
Cosmetic Surgery 0.62 113rd 35th 3rd NA
Dentists 5.42 257th 73rd 4th 24
Average 4.60 269th 76th 4th 11
Home & Garden Appliance Repair 20.65 12nd 2nd 1st NA
Furniture 2.28 110th 34th 2nd NA
Landscapers 2.90 141st 42nd 4th NA
Moving Companies 10.37 137th 33rd 3rd NA
Pest Control 11.02 235th 60th 4th -20
Plumbers 26.72 138th 33rd 1st 9
Roofing 15.88 48th 17th 2nd 0
Self Storage Companies 6.14 222nd 57th 4th -25
Average 11.35 188th 43rd 3rd NA
Legal Law Firms 3.83 201st 60th 5th -9
Personal Injury Law 110.23 35th 11th 1st NA
Average 39.29 51st 13rd 3rd NA
Real Estate Apartment Rentals 2.33 36th 7th 1st -18
Condos 2.18 44th 12nd 1st NA
New Home Developers 0.42 205th 53rd 4th NA
Realtors 2.10 126th 41st 3rd NA
Average 2.03 115th 33rd 3rd -7
Shopping Florists 4.20 178th 54th 3rd NA
Average 4.20 178th 54th 3rd NA
Travel Car Rentals 1.79 172nd 58th 5th NA
Hotels 3.72 66th 22nd 2nd -1
Average 3.08 88th 31st 3rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.