Findings for PPC in Columbia

Columbia Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbia was the 218th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Columbia also ranks amongst the least expensive cities in Missouri, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 23% Lower in Columbia than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbia are 23% lower than in Independence. The average price of a click in Columbia is $7.29.

This price differential is expected however, as Independence has a larger population than Columbia.

To get a better sense of relative prices, we also compared prices with another similarly sized city, El Monte, and found the average price of a click in Columbia was 142% higher than in El Monte.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbia

Summary PPC Stats for Columbia for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.29 218th 58th 5th -1
Automotive/Vehicle Auto Insurance 22.99 175th 49th 4th -24
Auto Parts 0.30 174th 59th 4th -36
Dealerships 5.21 35th 16th 2nd NA
Tires 2.68 179th 52nd 4th -4
Average 6.77 176th 49th 5th -10
B2B Office Furniture 2.42 145th 47th 3rd NA
Average 2.42 158th 47th 3rd NA
Entertainment/Recreation Restaurants 0.84 177th 57th 3rd -29
Average 0.84 177th 57th 3rd -29
Health, Beauty & Fitness Chiropractors 12.18 62nd 20th 2nd 6
Dentists 10.25 136th 54th 3rd -11
Massage Therapy 2.86 110th 38th 3rd 0
Average 9.34 129th 49th 2nd -3
Home & Garden Furniture 2.49 135th 30th 3rd 74
Moving Companies 9.30 176th 44th 3rd -13
Pest Control 11.07 214th 48th 3rd -4
Plumbers 26.24 136th 43rd 3rd -22
Roofing 13.24 104th 38th 4th -10
Self Storage Companies 8.89 211st 54th 4th 18
Average 12.81 194th 51st 4th 3
Legal Family Law 33.90 32nd 9th 2nd NA
Law Firms 4.95 195th 54th 4th NA
Average 12.19 179th 44th 4th NA
Real Estate Apartment Rentals 2.47 51st 12nd 2nd -40
Condos 2.76 47th 17th 1st NA
New Home Developers 3.42 115th 38th 3rd -30
Realtors 2.87 91st 31st 1st -6
Average 2.90 76th 26th 1st -17
Shopping Florists 7.69 34th 9th 2nd 163
Average 7.69 34th 9th 2nd 163
Travel Car Rentals 3.04 110th 35th 3rd NA
Hotels 2.71 192nd 62nd 4th -5
Average 2.82 201st 61st 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.