Findings for PPC in Columbia

Columbia Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbia was the 91st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Columbia also ranks amongst the least expensive cities in Missouri, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 7% Lower in Columbia than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbia are 7% lower than in Independence. The average price of a click in Columbia is $13.31.

This price differential is expected however, as Independence has a larger population than Columbia.

To get a better sense of relative prices, we also compared prices with another similarly sized city, El Monte, and found the average price of a click in Columbia was 248% higher than in El Monte.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbia


Summary PPC Stats for Columbia for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.31 91st 26th 4th -2
Automotive/Vehicle Auto Insurance 89.44 55th 20th 4th 0
Auto Parts 1.08 130th 54th 3rd 0
Dealerships 5.12 53rd 22nd 1st NA
Tires 4.80 63rd 14th 3rd 2
Average 37.98 12nd 7th 3rd 3
B2B Office Furniture 3.24 139th 44th 4th NA
Average 3.24 155th 46th 4th NA
Entertainment/Recreation Restaurants 1.64 88th 21st 2nd 52
Average 1.64 88th 21st 2nd 52
Finance Insurance 101.28 13rd 4th 1st 0
Average 101.28 2nd 1st 1st NA
Health, Beauty & Fitness Chiropractors 15.28 40th 14th 3rd 4
Cosmetic Surgery 6.18 85th 24th 3rd NA
Dentists 8.32 208th 57th 4th -3
Average 10.28 116th 33rd 2nd -3
Home & Garden Furniture 1.98 182nd 54th 3rd 0
Moving Companies 15.13 149th 38th 3rd 0
Pest Control 12.31 205th 44th 3rd -12
Plumbers 39.03 77th 20th 1st -12
Roofing 21.59 52nd 18th 3rd 8
Self Storage Companies 7.74 221st 57th 4th 4
Average 16.28 149th 40th 3rd -1
Legal Law Firms 2.68 217th 61st 4th NA
Average 2.68 235th 62nd 4th NA
Real Estate Apartment Rentals 4.53 6th 2nd 1st 12
Condos 3.15 36th 9th 1st NA
New Home Developers 5.68 25th 6th 1st NA
Realtors 3.08 71st 24th 1st -9
Average 4.22 18th 3rd 1st -2
Shopping Florists 1.80 218th 66th 4th -30
Average 1.80 218th 66th 4th -30
Travel Car Rentals 1.34 214th 67th 4th NA
Hotels 2.89 206th 65th 4th -24
Average 2.37 243rd 68th 5th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.