Findings for PPC in Columbia

Columbia Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbia was the 177th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Columbia also ranks amongst the least expensive cities in Missouri, ranking as number 3rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Columbia Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Columbia keywords increased by 10% in November 2014.

Google Adwords Keyword Prices 38% Higher in Columbia than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbia are 38% higher than in Independence. The average price of a click in Columbia is $8.07.

This price differential is somewhat surprising however, as Independence has a larger population than Columbia.

To get a better sense of relative prices, we also compared prices with another city with a similar population, El Monte, and found the average price of a click in Columbia was 99% higher than in El Monte.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbia


Summary PPC Stats for Columbia for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.07 177th 46th 3rd 10
Automotive/Vehicle Auto Insurance 33.04 137th 39th 4th 0
Auto Parts 2.00 61st 28th 1st 0
Dealerships 4.05 88th 32nd 3rd NA
Tires 4.24 162nd 9th 2nd -43
Towing 3.35 93rd 26th 2nd 0
Average 7.85 139th 40th 4th 11
B2B Office Furniture 2.79 110th 36th 4th NA
Average 2.79 128th 39th 3rd NA
Entertainment/Recreation Restaurants 2.20 45th 16th 2nd 17
Average 2.20 45th 16th 2nd 17
Finance Currency Exchange 0.22 80th 23rd 3rd 0
Payday Loans 6.33 116th 40th 3rd 34
Average 3.28 174th 50th 3rd 4
Health, Beauty & Fitness Chiropractors 11.19 44th 14th 1st 565
Cosmetic Surgery 24.51 2nd 1st 1st 77
Dentists 5.18 245th 74th 5th -5
Average 9.41 85th 28th 3rd 58
Home & Garden Appliance Repair 20.39 20th 4th 1st 0
Furniture 2.38 105th 29th 2nd 14
Landscapers 5.33 53rd 16th 2nd NA
Moving Companies 9.66 211st 55th 3rd 1
Pest Control 16.88 150th 23rd 2nd -10
Plumbers 20.22 166th 38th 2nd 0
Roofing 14.28 82nd 22nd 2nd -4
Self Storage Companies 9.13 176th 44th 4th 12
Average 11.59 208th 47th 3rd 0
Legal Immigration Lawyers 13.27 21st 5th 1st NA
Law Firms 2.48 214th 59th 4th -6
Personal Injury Law 86.98 72nd 16th 3rd NA
Average 26.30 72nd 27th 3rd -1
Real Estate Apartment Rentals 2.16 58th 13rd 2nd 36
Condos 2.92 35th 12nd 1st NA
New Home Developers 4.71 120th 18th 2nd -1
Realtors 2.10 162nd 51st 3rd -11
Average 2.78 116th 34th 2nd 8
Shopping Florists 3.06 206th 61st 3rd -19
Average 3.06 204th 59th 3rd -10
Travel Car Rentals 3.24 96th 25th 4th NA
Hotels 2.65 178th 61st 4th -14
Average 2.84 179th 54th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.