Findings for PPC in Independence

Independence Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Independence was the 258th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Independence also ranks amongst the least expensive cities in Missouri, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Independence are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Independence keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 64% Lower in Independence than Kansas City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Independence are 64% lower than in Kansas City. The average price of a click in Independence is $6.43.

This price differential is expected however, as Kansas City has a larger population than Independence.

For better comparison of prices, we also compared prices with another city with a similar population, Murfreesboro, and found the average price of a click in Independence was 24% lower than in Murfreesboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Independence


Summary PPC Stats for Independence for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.43 258th 71st 5th NA
Automotive/Vehicle Auto Insurance 31.53 147th 47th 3rd NA
Dealerships 1.88 211st 71st 4th NA
Average 16.71 76th 27th 2nd NA
Entertainment/Recreation Restaurants 4.15 88th 25th 1st -13
Average 4.15 88th 25th 1st -13
Health, Beauty & Fitness Dentists 3.80 282nd 78th 5th -23
Average 3.80 285th 77th 5th -7
Home & Garden Landscapers 1.97 208th 64th 5th NA
Pest Control 8.53 244th 65th 4th NA
Plumbers 27.17 153rd 38th 3rd 30
Roofing 10.03 165th 54th 5th NA
Self Storage Companies 8.44 160th 38th 4th NA
Average 13.88 178th 43rd 4th 13
Legal Law Firms 1.42 238th 66th 5th NA
Average 1.42 246th 68th 5th NA
Real Estate Apartment Rentals 0.96 218th 66th 5th -10
Condos 0.84 178th 52nd 5th NA
Realtors 0.74 252nd 72nd 5th -11
Average 0.85 269th 72nd 5th -5
Travel Car Rentals 3.00 109th 38th 5th NA
Hotels 2.69 236th 71st 5th 0
Average 2.79 238th 73rd 5th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.