Findings for PPC in Independence

Independence Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Independence was the 178th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Independence also ranks amongst the least expensive cities in Missouri, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 39% Lower in Independence than Kansas City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Independence are 39% lower than in Kansas City. The average price of a click in Independence is $8.74.

This price differential is expected however, as Kansas City has a larger population than Independence.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Independence


Summary PPC Stats for Independence for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.74 178th 50th 3rd 2
Automotive/Vehicle Auto Insurance 85.69 22nd 6th 1st 34
Dealerships 2.12 199th 61st 3rd 1
Average 43.91 2nd 1st 1st 7
Entertainment/Recreation Restaurants 0.72 220th 66th 4th 28
Average 0.72 220th 66th 4th 28
Health, Beauty & Fitness Chiropractors 1.68 229th 71st 5th 0
Dentists 3.64 279th 78th 5th -15
Average 2.98 284th 78th 5th -5
Home & Garden Plumbers 14.31 200th 53rd 4th NA
Roofing 15.76 76th 29th 3rd NA
Self Storage Companies 0.89 275th 76th 5th -30
Average 10.32 229th 59th 4th NA
Real Estate Apartment Rentals 1.13 201st 60th 5th NA
Realtors 1.47 228th 65th 5th 41
Average 1.27 251st 66th 5th 19
Travel Hotels 2.52 194th 66th 5th 1
Average 2.52 222nd 68th 5th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.