Findings for PPC in Independence

Independence Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Independence was the 185th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Independence also ranks amongst the least expensive cities in Missouri, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 51% Lower in Independence than Kansas City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Independence are 51% lower than in Kansas City. The average price of a click in Independence is $9.47.

This price differential is expected however, as Kansas City has a larger population than Independence.

For better comparison of prices, we also compared prices with another city with a similar population, Murfreesboro, and found the average price of a click in Independence was 12% lower than in Murfreesboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Independence


Summary PPC Stats for Independence for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.47 185th 47th 3rd NA
Automotive/Vehicle Auto Insurance 21.82 176th 50th 5th NA
Dealerships 3.06 170th 58th 5th NA
Average 12.44 140th 38th 3rd NA
Entertainment/Recreation Restaurants 0.63 204th 65th 5th -17
Average 0.63 204th 65th 5th -17
Health, Beauty & Fitness Dentists 1.28 278th 75th 5th -12
Average 1.28 286th 78th 5th NA
Home & Garden Appliance Repair 23.49 36th 5th 1st 0
Landscapers 6.03 61st 26th 2nd NA
Self Storage Companies 7.29 230th 57th 5th NA
Average 12.27 200th 53rd 5th 1
Legal Law Firms 9.34 135th 33rd 2nd NA
Personal Injury Law 92.93 84th 19th 3rd NA
Average 51.14 56th 14th 1st NA
Real Estate Apartment Rentals 1.76 127th 35th 4th 3
Realtors 0.67 271st 72nd 5th -12
Average 1.22 257th 71st 5th -3
Travel Hotels 2.41 213rd 67th 5th 27
Average 2.41 234th 69th 5th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.