Findings for PPC in Kansas City

Kansas City Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kansas City was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Kansas City also ranks amongst the most expensive cities in Missouri, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Kansas City are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Kansas City keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 183% Higher in Kansas City than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kansas City are 183% higher than in Independence. The average price of a click in Kansas City is $18.22.

This price difference is understandable though, given the population of Independence is less than Kansas City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Colorado Springs, and found the average price of a click in Kansas City was 16% lower than in Colorado Springs. This suggests that perhaps prices in Kansas City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Kansas City

Summary PPC Stats for Kansas City for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.22 th th 1st 6
Automotive/Vehicle Auto Insurance 93.89 th th 1st 17
Auto Parts 1.37 th th 2nd -38
Dealerships 3.80 th th 2nd -20
Tires 3.87 th th 3rd 2
Towing 4.41 th th 2nd -3
Average 28.05 th th 1st -6
B2B Office Furniture 3.76 th th 3rd -8
Printers 13.74 th th 1st -2
Average 7.09 th th 2nd -4
Entertainment/Recreation Restaurants 1.14 th th 3rd -27
Average 1.14 th th 3rd -27
Finance Credit Counselling 33.55 th th 1st NA
Insurance 48.67 th th 1st 46
Mortgages 13.14 th th 1st 38
Payday Loans 5.85 th th 4th -32
Average 30.26 th th 1st NA
Health, Beauty & Fitness Chiropractors 10.24 th th 1st 16
Cosmetic Surgery 6.45 th th 1st 8
Dentists 12.52 th th 1st -1
Martial Arts 4.47 th th 2nd -25
Massage Therapy 6.28 th th 3rd -29
Optometrists 9.19 th th 1st NA
Weight Loss Surgery 16.95 th th 1st NA
Average 9.68 th th 1st 4
Home & Garden Appliance Repair 10.81 th th 3rd -19
Furniture 3.08 th th 1st 5
Garage Doors 29.12 th th 2nd 6
Landscapers 4.70 th th 3rd -7
Moving Companies 18.21 th th 2nd -10
Pest Control 12.18 th th 3rd 42
Plumbers 37.11 th th 1st 0
Roofing 17.85 th th 4th 19
Self Storage Companies 15.97 th th 1st -18
Windows and Doors 12.62 th th 2nd -20
Average 18.63 th th 1st 7
Legal Criminal Lawyers 18.69 th th 1st 33
Family Law 24.39 th th 2nd 50
Law Firms 17.76 th th 2nd 68
Personal Injury Law 92.12 th th 1st -9
Real Estate Lawyers 5.59 th th 1st -13
Average 35.23 th th 1st 31
Real Estate Apartment Rentals 2.19 th th 3rd -3
Condos 1.48 th th 3rd -14
New Home Developers 2.44 th th 2nd 0
Realtors 1.74 th th 3rd -6
Average 1.95 th th 3rd -6
Shopping Florists 6.98 th th 2nd -29
Average 6.98 th th 2nd -29
Travel Car Rentals 3.25 th th 3rd -2
Hotels 4.55 th th 3rd 0
Average 3.90 th th 4th -1

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.