Findings for PPC in Kansas City

Kansas City Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kansas City was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Kansas City also ranks amongst the most expensive cities in Missouri, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Kansas City Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Kansas City keywords increased by 16% in September 2014.

Google Adwords Keyword Prices 371% Higher in Kansas City than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kansas City are 371% higher than in Independence. The average price of a click in Kansas City is $15.74.

This price difference is understandable though, given the population of Independence is less than Kansas City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Colorado Springs, and found the average price of a click in Kansas City was 20% lower than in Colorado Springs. This suggests that perhaps prices in Kansas City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Kansas City

Summary PPC Stats for Kansas City for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.74 th th 2nd 16
Automotive/Vehicle Auto Insurance 71.14 th th 2nd 114
Auto Parts 1.35 th th 2nd -2
Dealerships 4.33 th th 1st 16
Tires 3.92 th th 2nd 9
Towing 4.66 th th 2nd NA
Average 21.99 th th 2nd 28
B2B Office Furniture 3.99 th th 3rd 31
Printers 5.05 th th 2nd -43
Trade Show Displays 24.28 th th 1st NA
Average 8.47 th th 1st -1
Entertainment/Recreation Restaurants 2.11 th th 1st -11
Average 2.11 th th 1st -11
Finance Credit Counselling 18.57 th th 1st NA
Mortgages 14.23 th th 2nd -2
Payday Loans 11.00 th th 2nd -8
Average 22.38 th th 2nd NA
Health, Beauty & Fitness Chiropractors 4.05 th th 4th 0
Cosmetic Surgery 8.08 th th 1st 31
Dentists 10.92 th th 2nd 3
Martial Arts 2.78 th th 2nd -9
Massage Therapy 11.87 th th 1st 62
Optometrists 8.20 th th 1st NA
Average 9.11 th th 1st 19
Home & Garden Appliance Repair 11.09 th th 2nd 3
Furniture 2.13 th th 3rd -5
Garage Doors 14.43 th th 2nd 13
Insurance 27.65 th th 2nd 5
Landscapers 5.05 th th 2nd 1
Moving Companies 13.86 th th 2nd -5
Pest Control 17.48 th th 2nd NA
Plumbers 23.67 th th 3rd 37
Roofing 13.01 th th 3rd 7
Self Storage Companies 14.12 th th 1st 8
Windows and Doors 10.53 th th 2nd 67
Average 13.00 th th 2nd 13
Legal Criminal Lawyers 26.59 th th 1st 13
Family Law 10.74 th th 2nd NA
Law Firms 24.12 th th 2nd 14
Personal Injury Law 108.78 th th 2nd 13
Real Estate Lawyers 6.84 th th 1st NA
Average 42.94 th th 1st 15
Real Estate Apartment Rentals 1.75 th th 3rd -4
Condos 1.73 th th 2nd NA
New Home Developers 2.32 th th 2nd 41
Realtors 2.36 th th 1st -2
Average 2.06 th th 2nd 7
Shopping Florists 5.85 th th 2nd 0
Average 5.85 th th 2nd 0
Travel Car Rentals 2.82 th th 1st -1
Hotels 3.32 th th 4th -1
Average 3.07 th th 4th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.