Findings for PPC in Kansas City

Kansas City Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kansas City was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Kansas City also ranks amongst the most expensive cities in Missouri, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Kansas City are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Kansas City keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 348% Higher in Kansas City than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kansas City are 348% higher than in Independence. The average price of a click in Kansas City is $18.49.

This price difference is understandable though, given the population of Independence is less than Kansas City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Colorado Springs, and found the average price of a click in Kansas City was 26% lower than in Colorado Springs. This suggests that perhaps prices in Kansas City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Kansas City

Summary PPC Stats for Kansas City for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.49 th th 1st 9
Automotive/Vehicle Auto Insurance 58.36 th th 2nd -17
Auto Parts 2.26 th th 3rd -4
Dealerships 4.35 th th 3rd NA
Tires 4.47 th th 2nd 40
Towing 3.31 th th 3rd -14
Average 18.53 th th 3rd 1
B2B Office Furniture 5.92 th th 2nd 23
Printers 10.77 th th 1st 4
Trade Show Displays 26.54 th th 1st 0
Average 12.29 th th 1st 9
Entertainment/Recreation Restaurants 4.11 th th 1st 112
Average 4.11 th th 1st 112
Finance Credit Counselling 20.34 th th 1st NA
Insurance 21.52 th th 2nd -28
Mortgages 30.72 th th 1st 95
Payday Loans 11.48 th th 2nd 30
Average 21.80 th th 2nd NA
Health, Beauty & Fitness Chiropractors 22.17 th th 1st 182
Cosmetic Surgery 7.33 th th 1st 0
Dentists 14.59 th th 1st 22
Martial Arts 3.29 th th 2nd -32
Massage Therapy 14.24 th th 3rd 35
Optometrists 9.26 th th 1st NA
Weight Loss Surgery 6.01 th th 1st NA
Average 12.29 th th 1st 32
Home & Garden Appliance Repair 18.15 th th 1st 19
Furniture 2.52 th th 3rd 11
Garage Doors 29.71 th th 1st 16
Landscapers 4.49 th th 2nd -14
Moving Companies 21.71 th th 1st 2
Pest Control 13.45 th th 3rd -21
Plumbers 28.91 th th 2nd -19
Roofing 21.86 th th 2nd -5
Self Storage Companies 18.36 th th 1st 41
Windows and Doors 17.52 th th 2nd 10
Average 17.72 th th 3rd 1
Legal Criminal Lawyers 19.03 th th 2nd -13
Family Law 12.76 th th 2nd -17
Law Firms 38.30 th th 1st 10
Personal Injury Law 155.08 th th 1st -13
Real Estate Lawyers 7.92 th th 2nd -6
Average 52.13 th th 2nd -6
Real Estate Apartment Rentals 1.78 th th 3rd -5
Condos 2.00 th th 1st 5
New Home Developers 3.22 th th 2nd 50
Realtors 2.49 th th 2nd 6
Average 2.35 th th 2nd 10
Shopping Florists 6.76 th th 2nd -1
Average 6.76 th th 2nd -1
Travel Car Rentals 4.30 th th 2nd 9
Hotels 4.39 th th 2nd 7
Average 4.34 th th 2nd 8

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.