Findings for PPC in St. Louis

St. Louis Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that St. Louis was the 5th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of November 2014. St. Louis also ranks amongst the most expensive cities in Missouri, ranking 1st. In the study, Denver ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Month over Month Google Adwords Prices for St. Louis Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting St. Louis keywords increased by 15% in November 2014.

Google Adwords Keyword Prices 341% Higher in St. Louis than Springfield

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in St. Louis are 341% higher than in Springfield. The average price of a click in St. Louis is $18.08.

This price difference is understandable though, given the population of Springfield is less than St. Louis, which generally means less competition and therefore lower prices.

To understand if prices in St. Louis are relatively low, we also compared prices with Riverside which has a similar population, and found the average price of a click in St. Louis was 35% higher than in Riverside. This suggests that perhaps St. Louis prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for St. Louis


Summary PPC Stats for St. Louis for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.08 22nd 5th 1st 15
Automotive/Vehicle Auto Body 5.82 48th 13rd 2nd 3
Auto Brokers 1.37 20th 6th 1st -28
Auto Insurance 143.45 4th 1st 1st 812
Auto Parts 1.91 71st 31st 3rd -38
Dealerships 4.06 67th 31st 2nd 2
Tires 3.96 57th 14th 4th -5
Towing 2.47 114th 35th 3rd -3
Average 35.56 5th 1st 1st 114
B2B Architects 3.31 20th 8th 1st 5
Office Furniture 5.85 22nd 7th 1st 29
Printers 12.36 6th 3rd 1st 23
Video Production 3.99 51st 16th 2nd -73
Average 6.27 59th 19th 2nd NA
Entertainment/Recreation Restaurants 1.36 126th 36th 3rd 44
Average 1.36 126th 36th 3rd 44
Finance Credit Counselling 50.78 2nd 1st 1st NA
Currency Exchange 1.28 39th 5th 2nd -14
Insurance 54.09 34th 7th 1st -10
Mortgages 14.89 24th 10th 2nd -4
Payday Loans 18.58 25th 5th 1st 23
Average 26.50 39th 4th 1st 15
Health, Beauty & Fitness Acupuncture 1.49 122nd 32nd 2nd -3
Chiropractors 10.10 53rd 15th 2nd -5
Cosmetic Surgery 6.12 79th 25th 3rd 47
Dentists 12.62 90th 29th 2nd -22
Jewellers 4.57 48th 13rd 1st NA
Martial Arts 2.79 68th 22nd 2nd -39
Massage Therapy 6.35 54th 17th 2nd 22
Optometrists 6.51 24th 7th 1st 0
Weight Loss Surgery 13.10 16th 5th 2nd -14
Average 8.73 117th 42nd 4th 1
Home & Garden Appliance Repair 10.99 111st 27th 2nd 15
Electricians 11.05 53rd 16th 2nd -12
Furniture 2.93 52nd 12nd 1st -5
Garage Doors 17.49 113rd 26th 2nd 19
Home Security 38.10 38th 10th 2nd -2
Interior Designers 4.25 50th 13rd 2nd -4
Landscapers 3.04 120th 37th 4th -32
Mold Detection and Remova 17.61 36th 10th 1st 65
Moving Companies 16.02 122nd 32nd 2nd 2
Pest Control 20.81 115th 12nd 1st -11
Plumbers 14.97 189th 42nd 3rd -36
Roofing 34.59 9th 3rd 1st 13
Self Storage Companies 13.21 81st 18th 1st 21
Windows and Doors 13.92 13rd 6th 1st NA
Average 16.53 116th 25th 1st 1
Legal Criminal Lawyers 53.71 34th 7th 1st 0
Disability Lawyers 12.10 24th 9th 2nd -10
Employment Lawyers 9.52 34th 5th 1st -9
Family Law 44.71 8th 3rd 1st 7
Immigration Lawyers 4.50 94th 28th 3rd 6
Law Firms 20.71 47th 14th 2nd 66
Personal Injury Law 96.24 59th 12nd 2nd 8
Real Estate Lawyers 3.78 49th 16th 2nd -22
Traffic Law 23.78 62nd 19th 2nd -33
Average 34.54 74th 15th 1st 6
Real Estate Apartment Rentals 2.25 67th 12nd 1st -4
Condos 1.40 116th 35th 2nd 2
New Home Developers 4.82 48th 17th 1st -20
Property Management 4.66 67th 23rd 1st -33
Realtors 3.55 69th 26th 1st 2
Average 3.26 72nd 22nd 1st -6
Shopping Florists 6.96 52nd 14th 1st -3
Average 5.59 91st 23rd 1st 0
Travel Car Rentals 2.83 136th 45th 5th 10
Hotels 5.15 12nd 4th 1st 25
Average 3.99 42nd 8th 1st 17

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.