Findings for PPC in St. Louis

St. Louis Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that St. Louis was the 6th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2014. St. Louis also ranks amongst the most expensive cities in Missouri, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Google Adwords Keyword Prices 313% Higher in St. Louis than Springfield

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in St. Louis are 313% higher than in Springfield. The average price of a click in St. Louis is $17.03.

This price difference is understandable though, given the population of Springfield is less than St. Louis, which generally means less competition and therefore lower prices.

To understand if prices in St. Louis are relatively low, we also compared prices with Riverside which has a similar population, and found the average price of a click in St. Louis was 14% higher than in Riverside. This suggests that perhaps St. Louis prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for St. Louis

Summary PPC Stats for St. Louis for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.03 25th 6th 1st 6
Automotive/Vehicle Auto Insurance 103.42 12nd 1st 1st 81
Auto Parts 1.91 38th 16th 1st 16
Dealerships 4.13 64th 29th 2nd 2
Tires 3.77 60th 12nd 3rd -19
Towing 1.83 128th 38th 3rd NA
Average 28.14 12nd 2nd 1st 12
B2B Office Furniture 5.21 60th 18th 1st 28
Printers 7.88 45th 9th 1st 45
Average 6.54 53rd 13rd 2nd 24
Entertainment/Recreation Restaurants 0.83 177th 50th 4th -8
Average 0.83 177th 50th 4th -8
Finance Credit Counselling 14.12 48th 18th 2nd NA
Insurance 59.52 28th 6th 1st NA
Mortgages 15.62 22nd 9th 1st 24
Payday Loans 11.84 38th 16th 1st -19
Average 35.73 25th 7th 1st NA
Health, Beauty & Fitness Chiropractors 10.01 51st 17th 2nd -3
Cosmetic Surgery 5.48 76th 22nd 2nd -1
Dentists 13.07 56th 16th 1st 64
Martial Arts 3.66 27th 6th 1st -28
Massage Therapy 4.85 61st 16th 2nd -34
Optometrists 2.32 112nd 35th 3rd -47
Average 8.30 122nd 39th 2nd 9
Home & Garden Appliance Repair 8.35 124th 35th 3rd -21
Furniture 2.73 61st 14th 1st -2
Garage Doors 14.65 112nd 28th 1st 6
Landscapers 5.10 76th 22nd 1st 8
Moving Companies 16.62 60th 15th 1st -3
Pest Control 27.50 73rd 6th 1st 9
Plumbers 17.11 189th 48th 4th -4
Roofing 29.29 10th 3rd 1st 82
Self Storage Companies 11.21 99th 24th 2nd 17
Windows and Doors 13.97 13rd 8th 1st NA
Average 15.98 105th 25th 1st 10
Legal Criminal Lawyers 25.61 65th 16th 2nd -8
Family Law 48.91 4th 2nd 1st NA
Law Firms 8.87 139th 44th 3rd -34
Personal Injury Law 84.31 72nd 21st 3rd -8
Real Estate Lawyers 6.42 40th 13rd 2nd NA
Average 39.34 49th 11th 2nd -15
Real Estate Apartment Rentals 1.92 64th 13rd 2nd 30
Condos 1.42 98th 29th 3rd NA
New Home Developers 5.25 20th 8th 1st 24
Realtors 2.33 103rd 32nd 2nd 0
Average 2.62 63rd 20th 1st 15
Shopping Florists 6.86 35th 10th 1st -1
Average 6.86 35th 10th 1st -1
Travel Car Rentals 2.72 75th 25th 2nd -1
Hotels 3.52 79th 29th 3rd -1
Average 3.12 85th 30th 2nd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.