Findings for PPC in St. Louis

St. Louis Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that St. Louis was the 9th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of April 2015. St. Louis also ranks amongst the most expensive cities in Missouri, ranking 2nd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Google Adwords Keyword Prices 149% Higher in St. Louis than Springfield

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in St. Louis are 149% higher than in Springfield. The average price of a click in St. Louis is $19.23.

This price difference is understandable though, given the population of Springfield is less than St. Louis, which generally means less competition and therefore lower prices.

To understand if prices in St. Louis are relatively low, we also compared prices with Riverside which has a similar population, and found the average price of a click in St. Louis was 52% higher than in Riverside. This suggests that perhaps St. Louis prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for St. Louis

Summary PPC Stats for St. Louis for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.23 33rd 9th 2nd 5
Automotive/Vehicle Auto Insurance 110.39 24th 6th 1st 30
Auto Parts 2.13 54th 20th 1st -25
Dealerships 5.52 24th 12nd 1st 9
Tires 5.53 28th 6th 1st 3
Towing 3.22 144th 42nd 2nd 17
Average 30.79 23rd 4th 1st 8
B2B Office Furniture 6.96 24th 12nd 1st 1
Printers 11.59 22nd 7th 1st -4
Average 8.50 33rd 11th 1st -1
Entertainment/Recreation Restaurants 1.65 66th 22nd 1st 12
Average 1.65 66th 22nd 1st 12
Finance Credit Counselling 12.06 62nd 18th 2nd NA
Insurance 42.58 65th 19th 2nd 4
Mortgages 10.16 41st 14th 2nd 27
Payday Loans 16.61 44th 11th 1st 36
Average 26.86 83rd 24th 2nd NA
Health, Beauty & Fitness Chiropractors 12.23 61st 19th 1st -20
Cosmetic Surgery 5.78 98th 27th 1st -5
Dentists 16.20 50th 20th 1st 29
Martial Arts 5.83 18th 2nd 1st -5
Massage Therapy 5.52 69th 21st 1st -46
Optometrists 2.32 132nd 40th 2nd -27
Average 10.03 123rd 43rd 1st -2
Home & Garden Appliance Repair 14.86 100th 26th 3rd 13
Furniture 2.92 100th 16th 2nd 2
Garage Doors 22.11 115th 29th 2nd 2
Landscapers 4.14 101st 39th 3rd 30
Moving Companies 22.79 70th 18th 2nd 15
Pest Control 18.06 157th 27th 1st -12
Plumbers 18.83 182nd 52nd 4th 8
Roofing 40.50 4th 3rd 1st 11
Self Storage Companies 12.67 130th 33rd 2nd -7
Windows and Doors 22.26 6th 4th 1st 18
Average 18.62 110th 30th 2nd 6
Legal Criminal Lawyers 45.39 43rd 15th 1st 17
Family Law 38.22 26th 7th 1st -1
Law Firms 9.02 139th 35th 3rd -22
Personal Injury Law 103.07 73rd 15th 2nd 1
Real Estate Lawyers 12.75 23rd 8th 1st 10
Average 43.23 76th 17th 3rd -2
Real Estate Apartment Rentals 3.67 15th 3rd 1st 19
Condos 1.50 116th 45th 3rd 47
New Home Developers 3.98 85th 28th 1st -4
Realtors 2.23 142nd 45th 3rd -6
Average 2.82 79th 27th 2nd 13
Shopping Florists 6.91 65th 19th 3rd -3
Average 6.91 65th 19th 3rd -3
Travel Car Rentals 2.97 120th 37th 4th 32
Hotels 4.15 73rd 20th 1st -33
Average 3.56 98th 27th 2nd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.