Findings for PPC in St. Louis

St. Louis Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that St. Louis was the 12nd most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of March 2015. St. Louis also ranks amongst the most expensive cities in Missouri, ranking 2nd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Month over Month Google Adwords Prices for St. Louis Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting St. Louis keywords increased by 15% in March 2015.

Google Adwords Keyword Prices 75% Higher in St. Louis than Springfield

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in St. Louis are 75% higher than in Springfield. The average price of a click in St. Louis is $19.08.

This price difference is understandable though, given the population of Springfield is less than St. Louis, which generally means less competition and therefore lower prices.

To understand if prices in St. Louis are relatively low, we also compared prices with Riverside which has a similar population, and found the average price of a click in St. Louis was 20% higher than in Riverside. This suggests that perhaps St. Louis prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for St. Louis


Summary PPC Stats for St. Louis for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.08 37th 12nd 2nd 15
Automotive/Vehicle Auto Insurance 91.75 52nd 18th 3rd 50
Auto Parts 2.85 21st 10th 1st 2
Dealerships 5.00 58th 23rd 2nd -13
Tires 5.34 43rd 9th 2nd 6
Towing 2.64 152nd 47th 2nd -8
Average 25.99 40th 14th 4th 7
B2B Office Furniture 7.04 30th 6th 1st -5
Printers 12.62 33rd 9th 1st -1
Average 8.90 47th 13rd 1st -2
Entertainment/Recreation Restaurants 1.48 97th 31st 3rd 5
Average 1.48 97th 31st 3rd 5
Finance Credit Counselling 8.13 72nd 23rd 2nd NA
Insurance 30.88 81st 27th 2nd -1
Mortgages 7.99 44th 12nd 2nd -29
Payday Loans 12.20 48th 17th 1st 3
Average 19.11 96th 28th 3rd NA
Health, Beauty & Fitness Chiropractors 16.57 30th 10th 2nd 287
Cosmetic Surgery 6.28 84th 23rd 2nd -4
Dentists 13.68 89th 26th 2nd -13
Martial Arts 6.15 16th 4th 1st 4
Massage Therapy 9.13 43rd 15th 1st 103
Optometrists 6.49 24th 6th 1st 2
Average 11.00 95th 28th 1st 35
Home & Garden Appliance Repair 13.65 118th 35th 2nd -1
Furniture 2.86 96th 20th 1st -20
Garage Doors 24.75 99th 20th 1st 21
Landscapers 2.78 137th 43rd 2nd -13
Moving Companies 19.76 109th 28th 2nd -15
Pest Control 21.73 130th 24th 1st 0
Plumbers 18.31 179th 51st 4th -26
Roofing 39.38 8th 2nd 1st 142
Self Storage Companies 14.22 106th 27th 2nd 40
Windows and Doors 13.27 20th 12nd 2nd -15
Average 18.61 107th 28th 2nd 14
Legal Criminal Lawyers 46.37 41st 10th 1st -36
Family Law 51.10 12nd 3rd 1st -11
Law Firms 15.15 88th 27th 1st 249
Personal Injury Law 101.95 81st 12nd 2nd -17
Real Estate Lawyers 8.88 44th 12nd 2nd 16
Average 44.94 71st 13rd 2nd 67
Real Estate Apartment Rentals 3.07 26th 6th 2nd -20
Condos 0.94 172nd 53rd 3rd -31
New Home Developers 4.37 65th 23rd 2nd -22
Realtors 2.35 132nd 44th 3rd -21
Average 2.66 95th 31st 2nd -22
Shopping Florists 7.15 64th 15th 1st -14
Average 7.15 64th 15th 1st -14
Travel Car Rentals 2.27 172nd 52nd 3rd -35
Hotels 6.22 15th 4th 1st -9
Average 4.24 45th 10th 1st -22

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.