Findings for PPC in Billings

Billings Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Billings was the 174th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Billings also ranks amongst the least expensive cities in Montana, ranking as number 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 39% Lower in Billings than Salt Lake City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Billings are 39% lower than in Salt Lake City. The average price of a click in Billings is $8.68.

This price differential is expected however, as Salt Lake City has a larger population than Billings.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Lansing, and found the average price of a click in Billings was 30% higher than in Lansing.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Billings


Summary PPC Stats for Billings for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.68 174th 42nd 1st NA
Automotive/Vehicle Auto Parts 1.56 105th 49th 1st -20
Dealerships 3.24 115th 43rd 1st NA
Tires 4.23 44th 10th 1st 9
Average 3.01 215th 62nd 1st NA
B2B Architects 1.10 87th 27th 1st NA
Average 1.10 161st 46th 1st NA
Entertainment/Recreation Restaurants 0.34 238th 75th 1st -18
Average 0.34 238th 75th 1st -18
Health, Beauty & Fitness Chiropractors 11.40 42nd 13rd 1st NA
Dentists 19.37 12nd 4th 1st 6
Average 17.77 4th 2nd 1st NA
Home & Garden Furniture 2.24 126th 38th 1st 4
Plumbers 10.84 211st 50th 1st NA
Roofing 17.97 53rd 15th 1st NA
Self Storage Companies 8.68 191st 47th 1st NA
Windows and Doors 1.35 106th 40th 1st NA
Average 7.22 258th 62nd 1st NA
Legal Law Firms 21.78 39th 11th 1st NA
Personal Injury Law 77.01 83rd 19th 1st NA
Average 40.19 54th 12nd 1st NA
Real Estate Apartment Rentals 1.14 189th 51st 1st NA
Property Management 3.55 98th 34th 1st 145
Realtors 1.39 229th 65th 1st -2
Average 1.55 233rd 62nd 1st 19
Shopping Florists 4.92 148th 45th 1st 0
Average 4.92 130th 36th 1st 0
Travel Car Rentals 3.17 102nd 29th 1st 96
Hotels 3.24 119th 43rd 1st 44
Average 3.20 127th 42nd 1st 70

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.