Findings for PPC in Billings

Billings Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Billings was the 255th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Billings also ranks amongst the least expensive cities in Montana, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Billings are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Billings keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 64% Lower in Billings than Salt Lake City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Billings are 64% lower than in Salt Lake City. The average price of a click in Billings is $6.20.

This price differential is expected however, as Salt Lake City has a larger population than Billings.

For better comparison of prices, we also compared prices with another city with a similar population, Lansing, and found the average price of a click in Billings was 30% lower than in Lansing.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Billings


Summary PPC Stats for Billings for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.20 255th 70th 1st NA
Automotive/Vehicle Dealerships 4.50 91st 36th 1st NA
Tires 4.18 103rd 32nd 1st -11
Average 4.34 199th 54th 1st NA
Entertainment/Recreation Restaurants 1.70 93rd 28th 1st 16
Average 1.70 93rd 28th 1st 16
Health, Beauty & Fitness Chiropractors 16.70 24th 9th 1st -30
Dentists 14.93 68th 21st 1st -7
Average 15.81 14th 7th 1st -5
Home & Garden Furniture 2.69 151st 38th 1st 32
Landscapers 4.00 105th 36th 1st NA
Pest Control 0.78 253rd 70th 1st NA
Plumbers 12.26 209th 57th 1st 0
Roofing 18.34 64th 25th 1st 9
Self Storage Companies 3.81 269th 74th 1st NA
Average 6.37 274th 75th 1st 2
Legal Law Firms 19.83 105th 29th 1st NA
Average 19.83 165th 47th 1st NA
Real Estate Apartment Rentals 1.17 198th 60th 1st 36
Realtors 1.10 254th 70th 1st -16
Average 1.14 260th 70th 1st 3
Travel Car Rentals 3.79 49th 15th 1st 16
Hotels 5.20 43rd 14th 1st 12
Average 4.73 27th 8th 1st 14

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.