Findings for PPC in Billings

Billings Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Billings was the 192nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Billings also ranks amongst the least expensive cities in Montana, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 41% Lower in Billings than Salt Lake City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Billings are 41% lower than in Salt Lake City. The average price of a click in Billings is $7.76.

This price differential is expected however, as Salt Lake City has a larger population than Billings.

For better comparison of prices, we also compared prices with another city with a similar population, Lansing, and found the average price of a click in Billings was 5% lower than in Lansing.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Billings


Summary PPC Stats for Billings for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.76 192nd 50th 1st NA
Automotive/Vehicle Auto Insurance 27.87 143rd 37th 1st NA
Auto Parts 2.92 4th 2nd 1st NA
Dealerships 3.05 127th 46th 1st NA
Average 11.28 120th 28th 1st NA
Entertainment/Recreation Restaurants 0.50 218th 67th 1st -14
Average 0.50 218th 67th 1st -14
Health, Beauty & Fitness Chiropractors 10.62 40th 13rd 1st NA
Dentists 18.62 8th 2nd 1st NA
Average 17.02 5th 1st 1st NA
Home & Garden Furniture 2.75 59th 13rd 1st NA
Roofing 21.05 25th 6th 1st NA
Self Storage Companies 11.38 95th 22nd 1st NA
Windows and Doors 2.35 100th 35th 1st NA
Average 8.06 249th 61st 1st NA
Legal Law Firms 34.38 8th 3rd 1st NA
Average 34.38 75th 21st 1st NA
Real Estate Apartment Rentals 0.72 206th 61st 1st NA
Realtors 1.19 230th 69th 1st NA
Average 0.98 250th 70th 1st NA
Shopping Florists 5.50 107th 33rd 1st NA
Average 5.50 107th 33rd 1st NA
Travel Car Rentals 2.51 99th 34th 1st -1
Hotels 2.65 168th 60th 1st -1
Average 2.58 159th 52nd 1st -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.