Findings for PPC in Billings

Billings Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Billings was the 279th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Billings also ranks amongst the least expensive cities in Montana, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 68% Lower in Billings than Salt Lake City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Billings are 68% lower than in Salt Lake City. The average price of a click in Billings is $4.92.

This price differential is expected however, as Salt Lake City has a larger population than Billings.

For better comparison of prices, we also compared prices with another city with a similar population, Lansing, and found the average price of a click in Billings was 64% lower than in Lansing.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Billings

Summary PPC Stats for Billings for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.92 279th 74th 1st 2
Automotive/Vehicle Dealerships 3.26 133rd 54th 1st NA
Tires 1.87 215th 62nd 1st -39
Average 2.79 257th 70th 1st -8
Entertainment/Recreation Restaurants 3.66 104th 30th 1st 0
Average 3.66 104th 30th 1st 0
Health, Beauty & Fitness Chiropractors 13.96 29th 11th 1st 7
Dentists 10.76 139th 44th 1st 26
Average 11.82 58th 18th 1st 8
Home & Garden Furniture 3.01 150th 35th 1st 28
Garage Doors 2.98 227th 67th 1st NA
Landscapers 7.54 27th 8th 1st NA
Pest Control 12.81 202nd 42nd 1st NA
Plumbers 7.58 257th 70th 1st NA
Roofing 8.05 184th 59th 1st -3
Self Storage Companies 6.91 201st 49th 1st NA
Average 6.49 278th 75th 1st NA
Legal Law Firms 1.74 234th 65th 1st NA
Average 1.74 242nd 67th 1st NA
Real Estate Apartment Rentals 1.01 210th 62nd 1st 9
Condos 0.93 166th 49th 1st NA
Realtors 1.16 219th 63rd 1st 6
Average 1.07 254th 65th 1st 4
Shopping Florists 1.39 212nd 60th 1st 0
Average 1.39 212nd 60th 1st 0
Travel Car Rentals 3.37 76th 25th 1st -8
Hotels 4.00 144th 51st 1st 0
Average 3.68 135th 48th 1st -4

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.