Findings for PPC in Billings

Billings Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Billings was the 261st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Billings also ranks amongst the least expensive cities in Montana, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 69% Lower in Billings than Salt Lake City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Billings are 69% lower than in Salt Lake City. The average price of a click in Billings is $5.91.

This price differential is expected however, as Salt Lake City has a larger population than Billings.

For better comparison of prices, we also compared prices with another city with a similar population, Lansing, and found the average price of a click in Billings was 28% lower than in Lansing.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Billings


Summary PPC Stats for Billings for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.91 261st 69th 1st NA
Automotive/Vehicle Dealerships 2.56 209th 65th 1st NA
Tires 6.30 24th 7th 1st 0
Average 4.43 213rd 61st 1st NA
Entertainment/Recreation Restaurants 1.02 157th 51st 1st -29
Average 1.02 157th 51st 1st -29
Health, Beauty & Fitness Chiropractors 4.35 206th 66th 1st -41
Dentists 21.34 11th 6th 1st 0
Average 17.09 12nd 4th 1st -4
Home & Garden Furniture 2.78 102nd 23rd 1st -15
Landscapers 6.39 52nd 16th 1st 14
Plumbers 10.21 229th 62nd 1st -26
Roofing 17.31 79th 29th 1st 0
Self Storage Companies 1.90 273rd 74th 1st NA
Average 6.65 272nd 74th 1st -8
Legal Law Firms 16.41 78th 22nd 1st NA
Average 16.41 156th 40th 1st NA
Real Estate Apartment Rentals 0.90 226th 70th 1st 12
Condos 0.26 229th 68th 1st NA
Realtors 1.04 253rd 70th 1st -28
Average 0.89 277th 74th 1st -4
Shopping Florists 2.69 215th 65th 1st -28
Average 2.69 215th 65th 1st -28
Travel Car Rentals 2.33 164th 47th 1st -37
Hotels 3.85 125th 37th 1st 13
Average 3.09 180th 50th 1st -12

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.