Findings for PPC in Billings

Billings Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Billings was the 136th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Billings also ranks amongst the least expensive cities in Montana, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 37% Lower in Billings than Salt Lake City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Billings are 37% lower than in Salt Lake City. The average price of a click in Billings is $10.51.

This price differential is expected however, as Salt Lake City has a larger population than Billings.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Lansing, and found the average price of a click in Billings was 38% higher than in Lansing.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Billings


Summary PPC Stats for Billings for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.51 136th 36th 1st 9
Automotive/Vehicle Auto Insurance 85.43 23rd 7th 1st 0
Auto Parts 6.82 1st 1st 1st 168
Dealerships 3.39 114th 43rd 1st 1
Tires 4.56 40th 10th 1st 4
Average 25.05 21st 3rd 1st 23
Entertainment/Recreation Restaurants 0.89 198th 59th 1st 183
Average 0.89 198th 59th 1st 183
Health, Beauty & Fitness Chiropractors 13.26 37th 10th 1st 8
Dentists 20.75 12nd 3rd 1st 3
Average 19.25 2nd 1st 1st 1
Home & Garden Furniture 2.34 156th 44th 1st 3
Pest Control 19.31 115th 17th 1st NA
Roofing 11.39 133rd 45th 1st NA
Self Storage Companies 10.33 169th 45th 1st NA
Average 9.14 243rd 63rd 1st NA
Legal Law Firms 35.95 15th 7th 1st NA
Average 35.95 91st 23rd 1st NA
Real Estate Apartment Rentals 0.78 247th 69th 1st NA
Condos 0.31 211st 67th 1st NA
Realtors 1.98 181st 55th 1st 38
Average 1.26 253rd 68th 1st 6
Shopping Florists 5.67 128th 38th 1st 7
Average 5.67 128th 38th 1st 7
Travel Car Rentals 3.80 53rd 13rd 1st 20
Hotels 2.67 187th 63rd 1st -18
Average 3.24 142nd 41st 1st 1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.