Findings for PPC in Billings

Billings Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Billings was the 192nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Billings also ranks amongst the least expensive cities in Montana, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Billings Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Billings keywords increased by 36% in April 2015.

Google Adwords Keyword Prices 53% Lower in Billings than Salt Lake City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Billings are 53% lower than in Salt Lake City. The average price of a click in Billings is $8.90.

This price differential is expected however, as Salt Lake City has a larger population than Billings.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Lansing, and found the average price of a click in Billings was 30% higher than in Lansing.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Billings


Summary PPC Stats for Billings for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.90 192nd 48th 1st NA
Automotive/Vehicle Dealerships 3.89 110th 43rd 1st NA
Average 3.89 213rd 58th 1st NA
Entertainment/Recreation Restaurants 1.37 101st 33rd 1st 2
Average 1.37 101st 33rd 1st 2
Health, Beauty & Fitness Chiropractors 26.02 9th 3rd 1st 249
Dentists 22.70 7th 2nd 1st -6
Average 23.81 3rd 1st 1st 23
Home & Garden Furniture 3.32 70th 7th 1st 27
Landscapers 2.04 150th 58th 1st -23
Plumbers 12.88 211st 59th 1st -12
Roofing 64.41 1st 1st 1st 68
Self Storage Companies 15.22 80th 21st 1st NA
Average 16.63 139th 38th 1st 111
Real Estate Apartment Rentals 1.00 229th 69th 1st 4
Condos 0.37 225th 69th 1st NA
Realtors 1.18 239th 66th 1st 15
Average 1.01 270th 74th 1st 8
Shopping Florists 4.50 188th 58th 1st 33
Average 4.50 188th 58th 1st 33
Travel Car Rentals 4.61 16th 3rd 1st 158
Hotels 3.81 98th 29th 1st 0
Average 4.21 49th 13rd 1st 79

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.