Findings for PPC in Omaha

Omaha Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Omaha was the 125th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Omaha also ranks amongst the least expensive cities in Nebraska, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 17% Lower in Omaha than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Omaha are 17% lower than in Independence. The average price of a click in Omaha is $11.87.

This price difference is interesting though, given the population of Independence is less than Omaha.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Raleigh, and found the average price of a click in Omaha was 27% lower than in Raleigh.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Omaha

Summary PPC Stats for Omaha for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.87 125th 35th 1st 4
Automotive/Vehicle Auto Insurance 35.71 155th 50th 2nd -23
Auto Parts 1.85 70th 36th 1st -24
Dealerships 6.81 14th 8th 1st 2
Tires 2.64 190th 52nd 2nd -11
Towing 3.69 119th 35th 1st -17
Average 11.35 151st 47th 2nd -13
B2B Office Furniture 6.79 38th 7th 2nd 220
Printers 12.98 27th 6th 1st -19
Average 9.88 40th 9th 1st NA
Entertainment/Recreation Restaurants 1.20 131st 42nd 2nd 17
Average 1.20 131st 42nd 2nd 17
Finance Credit Counselling 29.64 18th 7th 1st NA
Insurance 28.73 85th 29th 1st 10
Payday Loans 8.01 112nd 36th 1st -15
Average 25.93 69th 20th 1st NA
Health, Beauty & Fitness Chiropractors 6.24 164th 51st 2nd -48
Cosmetic Surgery 5.88 89th 26th 1st 2
Dentists 12.62 109th 34th 1st 12
Martial Arts 2.40 75th 19th 1st 9
Massage Therapy 4.69 84th 31st 1st 11
Optometrists 3.70 80th 24th 1st NA
Average 8.33 192nd 55th 1st 1
Home & Garden Appliance Repair 14.81 101st 31st 1st 31
Furniture 1.84 193rd 59th 2nd 1
Garage Doors 7.86 186th 53rd 2nd -28
Landscapers 5.28 80th 23rd 2nd 26
Moving Companies 17.26 129th 32nd 1st 81
Pest Control 17.59 163rd 35th 1st 18
Plumbers 19.24 175th 47th 1st 2
Roofing 24.05 44th 14th 1st -17
Self Storage Companies 10.74 173rd 45th 1st -19
Windows and Doors 11.89 29th 16th 1st NA
Average 13.70 194th 49th 2nd 7
Legal Family Law 14.24 91st 23rd 1st NA
Law Firms 13.28 101st 34th 1st 45
Personal Injury Law 86.52 97th 17th 1st NA
Average 29.77 116th 25th 1st 10
Real Estate Apartment Rentals 1.51 140th 38th 1st 8
Condos 1.84 98th 36th 1st -28
New Home Developers 2.25 178th 52nd 2nd -5
Realtors 2.45 124th 42nd 1st -17
Average 2.04 160th 47th 1st -11
Shopping Florists 7.84 44th 10th 1st 10
Average 7.84 44th 10th 1st 10
Travel Car Rentals 3.43 65th 12nd 2nd 16
Hotels 3.73 138th 41st 1st -20
Average 3.58 109th 32nd 2nd -2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.