Findings for PPC in Omaha

Omaha Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Omaha was the 15th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2016. Omaha also ranks amongst the most expensive cities in Nebraska, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Year over Year Google Adwords Prices for Omaha are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Omaha keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 159% Higher in Omaha than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Omaha are 159% higher than in Independence. The average price of a click in Omaha is $16.73.

This price difference is understandable though, given the population of Independence is less than Omaha, which generally means less competition and therefore lower prices.

To understand if prices in Omaha are relatively low, we also compared prices with Raleigh which has a similar population, and found the average price of a click in Omaha was 9% higher than in Raleigh. This suggests that perhaps Omaha prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Omaha

Summary PPC Stats for Omaha for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.73 59th 15th 1st 3
Automotive/Vehicle Auto Insurance 73.64 47th 16th 1st 7
Auto Parts 2.73 41st 17th 1st 0
Dealerships 4.10 80th 35th 2nd -4
Tires 2.94 168th 50th 2nd -13
Towing 5.39 55th 21st 1st 3
Average 21.39 40th 13rd 1st -1
B2B Office Furniture 7.22 23rd 5th 1st 13
Printers 6.07 83rd 26th 2nd -62
Average 6.65 79th 26th 1st NA
Entertainment/Recreation Restaurants 1.25 201st 57th 1st -19
Average 1.25 201st 57th 1st -19
Finance Credit Counselling 18.46 44th 16th 1st NA
Insurance 49.82 47th 15th 1st 80
Mortgages 14.43 24th 9th 1st -27
Payday Loans 6.28 90th 26th 1st 10
Average 29.71 38th 13rd 2nd NA
Health, Beauty & Fitness Chiropractors 9.36 83rd 31st 1st -6
Cosmetic Surgery 3.98 115th 31st 1st -7
Dentists 9.76 169th 53rd 1st -8
Martial Arts 6.04 15th 4th 1st -13
Massage Therapy 7.54 53rd 18th 2nd 17
Optometrists 5.37 61st 21st 1st NA
Physiotherapy 22.07 1st 1st 1st 0
Average 8.61 166th 55th 2nd -2
Home & Garden Appliance Repair 13.79 106th 29th 1st 14
Furniture 2.66 174th 44th 2nd -22
Garage Doors 32.92 62nd 21st 1st 29
Landscapers 5.98 60th 22nd 1st -9
Moving Companies 21.73 44th 7th 1st 10
Pest Control 12.00 213rd 47th 1st 6
Plumbers 19.07 203rd 55th 1st 0
Roofing 26.68 28th 11th 1st 7
Self Storage Companies 7.00 200th 48th 1st -5
Windows and Doors 20.31 6th 4th 1st NA
Average 19.57 93rd 21st 1st 18
Legal Criminal Lawyers 26.26 62nd 15th 1st 13
Family Law 8.81 110th 28th 1st NA
Law Firms 17.28 117th 32nd 1st -17
Personal Injury Law 101.49 74th 23rd 1st NA
Real Estate Lawyers 5.03 53rd 14th 1st 33
Average 33.65 114th 34th 1st 2
Real Estate Apartment Rentals 1.29 165th 43rd 1st 5
Condos 1.18 131st 40th 1st -9
New Home Developers 1.51 201st 52nd 2nd -19
Realtors 1.97 115th 37th 1st -18
Average 1.54 204th 54th 2nd -10
Shopping Florists 6.47 113rd 30th 1st 6
Average 6.47 113rd 30th 1st 6
Travel Car Rentals 3.35 77th 26th 1st -7
Hotels 4.59 96th 31st 1st 0
Average 3.97 91st 31st 1st -4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.