Findings for PPC in Omaha

Omaha Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Omaha was the 116th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Omaha also ranks amongst the least expensive cities in Nebraska, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Omaha Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Omaha keywords increased by 13% in April 2015.

Google Adwords Keyword Prices 38% Higher in Omaha than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Omaha are 38% higher than in Independence. The average price of a click in Omaha is $13.16.

This price difference is understandable though, given the population of Independence is less than Omaha, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Raleigh, and found the average price of a click in Omaha was 21% lower than in Raleigh. This suggests that perhaps prices in Omaha are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Omaha

Summary PPC Stats for Omaha for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.16 116th 29th 1st 13
Automotive/Vehicle Auto Insurance 53.02 129th 37th 2nd 86
Auto Parts 2.66 26th 7th 1st 47
Dealerships 4.22 89th 33rd 2nd -11
Tires 2.80 165th 45th 2nd 2
Towing 4.43 106th 31st 1st 28
Average 15.98 107th 26th 1st 27
B2B Office Furniture 5.57 55th 23rd 1st -15
Printers 12.72 14th 3rd 1st -1
Average 9.14 28th 8th 1st NA
Entertainment/Recreation Restaurants 1.13 139th 46th 2nd 24
Average 1.13 139th 46th 2nd 24
Finance Credit Counselling 22.36 31st 12nd 1st NA
Insurance 31.58 95th 29th 1st -11
Payday Loans 13.38 65th 21st 1st 76
Average 26.32 87th 25th 1st NA
Health, Beauty & Fitness Chiropractors 12.04 66th 22nd 1st 172
Cosmetic Surgery 7.01 86th 22nd 1st 7
Dentists 10.19 172nd 55th 1st -16
Martial Arts 3.10 56th 14th 1st 29
Massage Therapy 3.91 95th 31st 1st -9
Optometrists 6.08 33rd 14th 1st NA
Average 8.46 198th 61st 1st 20
Home & Garden Appliance Repair 14.44 104th 28th 1st -4
Furniture 2.08 179th 46th 2nd 12
Garage Doors 18.37 129th 36th 1st 145
Landscapers 7.06 42nd 16th 1st 95
Moving Companies 11.68 160th 38th 1st -32
Pest Control 12.06 207th 43rd 1st -16
Plumbers 25.32 140th 44th 1st 33
Roofing 17.83 73rd 31st 1st -21
Self Storage Companies 8.91 210th 53rd 1st -12
Windows and Doors 5.47 67th 25th 1st NA
Average 13.56 187th 48th 1st 14
Legal Family Law 13.12 78th 25th 1st NA
Law Firms 14.63 98th 24th 1st 3
Personal Injury Law 106.81 68th 12nd 1st NA
Real Estate Lawyers 4.89 50th 16th 1st 0
Average 29.34 116th 27th 1st 1
Real Estate Apartment Rentals 1.71 134th 38th 2nd 13
Condos 2.26 70th 27th 1st 17
New Home Developers 2.34 178th 49th 2nd 5
Realtors 2.70 101st 34th 1st 10
Average 2.28 138th 45th 1st 11
Shopping Florists 6.62 84th 24th 1st -15
Average 6.62 84th 24th 1st -15
Travel Car Rentals 3.96 35th 9th 2nd 15
Hotels 4.69 46th 11th 1st 26
Average 4.33 41st 11th 2nd 20

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.