Findings for PPC in Henderson

Henderson Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Henderson was the 204th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Henderson also ranks amongst the least expensive cities in Nevada, ranking as number 4th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 62% Lower in Henderson than Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Henderson are 62% lower than in Las Vegas. The average price of a click in Henderson is $7.40.

This price differential is expected however, as Las Vegas has a larger population than Henderson.

For better comparison of prices, we also compared prices with another city with a similar population, Plano, and found the average price of a click in Henderson was 57% lower than in Plano.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Henderson


Summary PPC Stats for Henderson for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.40 204th 51st 4th 6
Automotive/Vehicle Auto Parts 1.76 87th 42nd 1st -14
Dealerships 4.72 39th 22nd 3rd NA
Tires 4.11 50th 11th 1st -24
Towing 3.06 101st 29th 3rd 17
Average 3.57 188th 54th 3rd -1
B2B Printers 8.81 18th 5th 1st NA
Average 8.81 40th 10th 2nd NA
Entertainment/Recreation Restaurants 1.32 130th 37th 3rd 23
Average 1.32 130th 37th 3rd 23
Finance Payday Loans 12.22 56th 17th 3rd -6
Average 12.22 124th 32nd 3rd NA
Health, Beauty & Fitness Acupuncture 1.36 126th 34th 3rd -71
Chiropractors 6.49 120th 42nd 2nd 6
Dentists 9.05 177th 55th 4th 42
Martial Arts 1.12 95th 29th 3rd 0
Optometrists 3.44 87th 33rd 3rd 95
Average 6.15 226th 67th 3rd 16
Home & Garden Appliance Repair 10.08 123rd 35th 2nd 5
Electricians 0.84 83rd 25th 2nd 0
Furniture 1.52 192nd 59th 4th 119
Garage Doors 29.56 58th 14th 1st -21
Landscapers 2.14 147th 48th 4th 27
Moving Companies 24.93 26th 8th 1st 22
Pest Control 9.50 225th 57th 4th -30
Plumbers 42.01 74th 19th 3rd -2
Roofing 17.72 55th 17th 1st 149
Self Storage Companies 12.88 84th 20th 3rd -21
Average 15.39 139th 33rd 3rd 18
Legal Law Firms 2.81 205th 57th 3rd NA
Average 2.81 228th 62nd 3rd NA
Real Estate Apartment Rentals 1.61 120th 30th 2nd 10
Condos 2.16 76th 24th 3rd NA
New Home Developers 3.07 132nd 36th 3rd -4
Realtors 2.93 112nd 34th 3rd -13
Average 2.46 129th 39th 4th -1
Shopping Florists 3.15 204th 60th 4th -11
Average 3.15 202nd 58th 4th -6
Travel Car Rentals 1.64 210th 68th 4th NA
Hotels 4.44 31st 12nd 1st 45
Average 3.50 80th 22nd 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.