Findings for PPC in Henderson

Henderson Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Henderson was the 96th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Henderson also ranks amongst the least expensive cities in Nevada, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Henderson Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Henderson keywords increased by 33% in May 2016.

Not surprisingly, the month over month price increases for Henderson Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 33% Lower in Henderson than Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Henderson are 33% lower than in Las Vegas. The average price of a click in Henderson is $13.61.

This price differential is expected however, as Las Vegas has a larger population than Henderson.

For better comparison of prices, we also compared prices with another city with a similar population, Plano, and found the average price of a click in Henderson was 22% lower than in Plano.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Henderson

Summary PPC Stats for Henderson for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.61 96th 30th 3rd 33
Automotive/Vehicle Auto Insurance 68.62 72nd 20th 3rd 0
Dealerships 5.40 46th 24th 1st NA
Tires 4.51 86th 24th 1st 31
Towing 2.84 133rd 41st 3rd -3
Average 16.84 86th 25th 2nd 5
Entertainment/Recreation Restaurants 2.51 36th 10th 1st 1123
Average 2.51 36th 10th 1st 1123
Finance Insurance 69.10 21st 5th 2nd 0
Payday Loans 15.36 43rd 16th 1st 60
Average 33.27 34th 7th 2nd NA
Health, Beauty & Fitness Chiropractors 10.92 75th 25th 1st 82
Dentists 15.19 60th 18th 2nd 26
Optometrists 5.75 67th 20th 2nd 26
Average 11.76 76th 24th 1st 18
Home & Garden Appliance Repair 8.76 166th 50th 4th -11
Furniture 3.20 100th 18th 1st -1
Garage Doors 19.70 124th 35th 3rd -5
Landscapers 3.03 137th 46th 4th -3
Pest Control 18.15 157th 30th 4th -4
Plumbers 98.84 4th 4th 1st 137
Roofing 8.29 151st 54th 2nd NA
Self Storage Companies 15.95 54th 13rd 2nd -5
Average 23.38 53rd 17th 2nd 8
Legal Law Firms 12.29 161st 52nd 3rd NA
Average 12.29 192nd 56th 3rd NA
Real Estate Apartment Rentals 2.33 64th 18th 1st 21
Condos 2.09 81st 25th 2nd NA
New Home Developers 5.25 41st 14th 3rd 5
Realtors 3.56 52nd 18th 2nd 11
Average 3.33 50th 16th 1st 8
Shopping Florists 5.20 168th 47th 4th 79
Average 5.20 168th 47th 4th 79
Travel Car Rentals 2.34 190th 62nd 4th NA
Hotels 3.88 127th 44th 4th 40
Average 3.37 154th 50th 4th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.