Findings for PPC in Las Vegas

Las Vegas Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Las Vegas was the 6th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of May 2016. Las Vegas also ranks amongst the most expensive cities in Nevada, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Year over Year Google Adwords Prices for Las Vegas are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Las Vegas keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 39% Higher in Las Vegas than North Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Las Vegas are 39% higher than in North Las Vegas. The average price of a click in Las Vegas is $20.36.

This price difference is understandable though, given the population of North Las Vegas is less than Las Vegas, which generally means less competition and therefore lower prices.

To understand if prices in Las Vegas are relatively low, we also compared prices with Portland which has a similar population, and found the average price of a click in Las Vegas was 30% higher than in Portland. This suggests that perhaps Las Vegas prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Las Vegas

Summary PPC Stats for Las Vegas for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.36 24th 6th 1st 4
Automotive/Vehicle Auto Insurance 41.50 119th 39th 4th 2
Auto Parts 1.50 111st 41st 2nd 21
Auto Wreckers 0.74 29th 12nd 2nd 96
Dealerships 5.37 48th 25th 2nd -22
Tires 2.74 196th 58th 3rd 22
Towing 4.00 91st 29th 2nd -11
Average 10.84 124th 36th 4th 12
B2B Office Furniture 5.38 84th 27th 2nd -14
Printers 8.47 47th 15th 2nd -21
Trade Show Displays 43.00 3rd 2nd 1st -9
Average 14.14 11th 3rd 1st -15
Entertainment/Recreation Restaurants 1.96 69th 18th 3rd 35
Average 1.96 69th 18th 3rd 35
Finance Credit Counselling 33.22 16th 5th 1st NA
Insurance 31.20 75th 25th 4th 14
Mortgages 18.21 29th 14th 1st -19
Payday Loans 12.18 64th 24th 2nd -1
Average 27.65 60th 18th 4th NA
Health, Beauty & Fitness Chiropractors 8.88 107th 39th 2nd -11
Cosmetic Surgery 10.80 38th 11th 2nd 39
Dentists 18.69 25th 13rd 1st 6
Martial Arts 3.99 52nd 11th 1st -47
Massage Therapy 3.41 100th 34th 1st -72
Optometrists 6.12 59th 18th 1st 1
Physiotherapy 6.18 2nd 1st 1st 25
Weight Loss Surgery 16.30 3rd 1st 1st NA
Average 11.51 88th 27th 2nd -1
Home & Garden Appliance Repair 16.35 66th 16th 1st 0
Furniture 2.96 120th 23rd 2nd 4
Garage Doors 24.60 106th 29th 2nd 25
Landscapers 5.97 40th 7th 1st 10
Moving Companies 21.76 55th 8th 1st 9
Pest Control 21.70 123rd 19th 3rd 0
Plumbers 81.11 10th 7th 2nd 3
Roofing 9.20 146th 53rd 1st -4
Self Storage Companies 20.18 18th 4th 1st 5
Windows and Doors 7.83 61st 27th 1st -10
Average 20.96 87th 26th 3rd 4
Legal Criminal Lawyers 59.64 21st 7th 1st -1
Family Law 33.30 33rd 8th 1st 24
Law Firms 19.75 106th 30th 2nd -22
Personal Injury Law 135.38 44th 11th 1st -15
Real Estate Lawyers 34.27 2nd 1st 1st 67
Average 54.77 60th 14th 1st 8
Real Estate Apartment Rentals 1.62 129th 38th 2nd -7
Condos 2.68 50th 15th 1st -9
New Home Developers 5.30 38th 11th 1st 1
Realtors 3.61 49th 16th 1st 1
Average 3.23 56th 18th 2nd -3
Shopping Florists 7.32 60th 11th 1st 2
Average 7.32 60th 11th 1st 2
Travel Car Rentals 3.47 74th 24th 2nd 10
Hotels 4.19 103rd 35th 2nd -2
Average 3.83 98th 30th 2nd 4

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.