Findings for PPC in Las Vegas

Las Vegas Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Las Vegas was the 9th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Las Vegas also ranks amongst the most expensive cities in Nevada, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Las Vegas Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Las Vegas keywords increased by 10% in September 2014.

Google Adwords Keyword Prices 231% Higher in Las Vegas than North Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Las Vegas are 231% higher than in North Las Vegas. The average price of a click in Las Vegas is $19.62.

This price difference is understandable though, given the population of North Las Vegas is less than Las Vegas, which generally means less competition and therefore lower prices.

To understand if prices in Las Vegas are relatively low, we also compared prices with Portland which has a similar population, and found the average price of a click in Las Vegas was 39% higher than in Portland. This suggests that perhaps Las Vegas prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Las Vegas

Summary PPC Stats for Las Vegas for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.62 9th 4th 1st 10
Automotive/Vehicle Auto Insurance 55.66 93rd 21st 1st -4
Auto Parts 1.47 78th 35th 1st -4
Auto Wreckers 7.02 3rd 2nd 1st 354
Dealerships 4.52 35th 16th 2nd 1
Tires 2.15 171st 51st 3rd 27
Towing 3.96 61st 18th 1st -13
Average 14.25 98th 22nd 1st 47
B2B Office Furniture 5.51 48th 13rd 1st 21
Printers 8.08 43rd 8th 2nd 27
Trade Show Displays 16.43 13rd 4th 1st 9
Average 10.01 13rd 5th 2nd 19
Entertainment/Recreation Restaurants 1.66 65th 22nd 2nd -11
Average 1.66 65th 22nd 2nd -11
Finance Credit Counselling 25.77 12nd 5th 1st NA
Insurance 29.28 89th 26th 2nd -26
Mortgages 10.92 40th 18th 2nd 49
Payday Loans 15.69 23rd 8th 1st -1
Average 23.54 77th 18th 2nd NA
Health, Beauty & Fitness Chiropractors 7.36 95th 33rd 1st 34
Cosmetic Surgery 8.47 53rd 14th 2nd 13
Dentists 16.05 20th 4th 1st 7
Martial Arts 1.67 84th 26th 2nd -25
Massage Therapy 22.40 4th 3rd 1st 13
Optometrists 4.36 57th 20th 1st 6
Physiotherapy 2.32 6th 2nd 1st 0
Weight Loss Surgery 16.59 2nd 1st 1st NA
Average 11.53 33rd 10th 1st 8
Home & Garden Appliance Repair 10.84 81st 23rd 1st -25
Furniture 2.18 124th 38th 2nd -9
Garage Doors 19.15 93rd 23rd 3rd 0
Landscapers 10.48 10th 2nd 1st 52
Moving Companies 16.78 56th 13rd 1st 0
Pest Control 24.55 108th 11th 1st NA
Plumbers 45.07 61st 17th 1st 4
Roofing 7.54 149th 46th 1st -11
Self Storage Companies 17.10 18th 3rd 1st 2
Windows and Doors 12.41 21st 11th 1st -8
Average 16.83 83rd 19th 1st -2
Legal Criminal Lawyers 101.86 5th 2nd 1st 50
Family Law 41.72 8th 3rd 1st 0
Law Firms 49.65 5th 2nd 1st 33
Personal Injury Law 102.40 43rd 14th 1st -6
Average 58.82 13rd 6th 1st 20
Real Estate Apartment Rentals 2.36 34th 6th 1st 17
Condos 1.94 61st 19th 2nd NA
New Home Developers 3.95 56th 17th 1st -5
Real Estate Lawyers 13.16 13rd 3rd 1st NA
Realtors 3.00 47th 16th 1st 3
Average 2.80 49th 14th 1st 4
Shopping Florists 5.94 77th 21st 2nd -1
Average 5.94 77th 21st 2nd -1
Travel Car Rentals 2.67 81st 27th 2nd 0
Hotels 3.61 74th 25th 3rd -1
Average 3.14 80th 28th 3rd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.