Findings for PPC in Las Vegas

Las Vegas Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Las Vegas was the 10th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Las Vegas also ranks amongst the most expensive cities in Nevada, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 118% Higher in Las Vegas than North Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Las Vegas are 118% higher than in North Las Vegas. The average price of a click in Las Vegas is $21.62.

This price difference is understandable though, given the population of North Las Vegas is less than Las Vegas, which generally means less competition and therefore lower prices.

To understand if prices in Las Vegas are relatively low, we also compared prices with Portland which has a similar population, and found the average price of a click in Las Vegas was 24% higher than in Portland. This suggests that perhaps Las Vegas prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Las Vegas

Summary PPC Stats for Las Vegas for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.62 10th 3rd 1st 6
Automotive/Vehicle Auto Insurance 52.88 98th 30th 2nd -7
Auto Parts 1.59 91st 37th 1st 4
Auto Wreckers 1.53 25th 9th 1st -55
Dealerships 7.26 6th 3rd 1st 22
Tires 2.44 171st 57th 3rd 32
Towing 3.64 91st 28th 2nd 8
Average 13.50 108th 35th 2nd 2
B2B Office Furniture 4.62 44th 14th 2nd -4
Printers 6.55 61st 21st 2nd 13
Trade Show Displays 21.57 7th 3rd 1st -7
Average 10.91 11th 4th 1st 1
Entertainment/Recreation Restaurants 1.33 140th 43rd 3rd 0
Average 1.33 140th 43rd 3rd 0
Finance Credit Counselling 32.48 12nd 4th 1st 18
Insurance 36.72 68th 18th 3rd 11
Mortgages 16.10 19th 4th 1st -17
Payday Loans 13.05 35th 14th 3rd -16
Average 28.21 51st 14th 2nd 7
Health, Beauty & Fitness Chiropractors 7.98 104th 36th 2nd 9
Cosmetic Surgery 8.25 58th 18th 2nd 0
Dentists 17.96 25th 8th 1st 23
Martial Arts 3.02 63rd 21st 1st 0
Massage Therapy 8.70 36th 12nd 1st 0
Optometrists 5.39 39th 14th 1st 0
Physiotherapy 1.96 6th 2nd 1st 0
Weight Loss Surgery 11.10 4th 1st 1st NA
Average 10.58 80th 27th 2nd 7
Home & Garden Appliance Repair 16.18 83rd 22nd 1st 25
Furniture 2.37 151st 42nd 1st 27
Garage Doors 18.28 105th 28th 2nd -13
Landscapers 8.52 20th 4th 1st 36
Moving Companies 19.79 82nd 18th 2nd 2
Pest Control 21.18 102nd 13rd 1st -6
Plumbers 57.64 32nd 11th 1st 2
Roofing 9.95 144th 49th 3rd 29
Self Storage Companies 19.95 12nd 1st 1st 24
Windows and Doors 7.63 45th 22nd 1st -14
Average 19.23 84th 22nd 1st 10
Legal Criminal Lawyers 61.44 24th 5th 2nd 19
Family Law 40.95 18th 6th 1st 1
Law Firms 48.42 4th 3rd 1st 2
Personal Injury Law 143.53 33rd 7th 2nd 4
Real Estate Lawyers 22.33 8th 1st 1st -10
Average 66.18 20th 6th 2nd 2
Real Estate Apartment Rentals 1.87 104th 23rd 1st -13
Condos 2.63 61st 20th 1st 3
New Home Developers 5.28 46th 17th 1st -3
Realtors 3.78 37th 12nd 1st 18
Average 3.34 57th 21st 1st 2
Shopping Florists 7.65 48th 15th 1st 6
Average 7.65 48th 15th 1st 6
Travel Car Rentals 4.36 37th 8th 2nd 25
Hotels 4.01 79th 25th 1st 10
Average 4.18 52nd 14th 2nd 17

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.