Findings for PPC in North Las Vegas

North Las Vegas Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that North Las Vegas was the 152nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. North Las Vegas also ranks amongst the least expensive cities in Nevada, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 54% Lower in North Las Vegas than Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in North Las Vegas are 54% lower than in Las Vegas. The average price of a click in North Las Vegas is $9.92.

This price differential is expected however, as Las Vegas has a larger population than North Las Vegas.

For better comparison of prices, we also compared prices with another city with a similar population, Scottsdale, and found the average price of a click in North Las Vegas was 31% lower than in Scottsdale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for North Las Vegas


Summary PPC Stats for North Las Vegas for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.92 152nd 40th 4th 6
Automotive/Vehicle Auto Insurance 78.99 33rd 12nd 1st 0
Dealerships 2.71 158th 54th 4th 9
Tires 1.54 193rd 64th 4th 13
Towing 1.95 143rd 44th 4th 275
Average 14.78 96th 31st 1st 58
Entertainment/Recreation Restaurants 1.64 103rd 31st 2nd -12
Average 1.64 103rd 31st 2nd -12
Finance Insurance 78.27 16th 5th 1st 0
Payday Loans 11.00 57th 23rd 4th -2
Average 44.64 23rd 3rd 1st -1
Health, Beauty & Fitness Chiropractors 9.96 76th 25th 1st 139
Dentists 5.24 263rd 74th 4th -17
Martial Arts 1.90 88th 27th 2nd 0
Average 6.46 235th 70th 3rd 9
Home & Garden Appliance Repair 2.13 191st 54th 4th -22
Furniture 2.13 183rd 54th 2nd 1
Garage Doors 24.58 85th 20th 1st 17
Landscapers 2.12 152nd 51st 4th NA
Moving Companies 21.66 63rd 13rd 1st NA
Pest Control 13.29 185th 37th 4th -24
Plumbers 43.09 62nd 18th 3rd 4
Self Storage Companies 12.59 112nd 27th 4th -23
Average 14.81 152nd 34th 3rd -5
Real Estate Apartment Rentals 1.19 194th 58th 3rd -23
Condos 2.05 96th 32nd 2nd 0
New Home Developers 4.94 59th 22nd 2nd 8
Realtors 2.84 96th 35th 4th 9
Average 2.70 103rd 31st 2nd -2
Shopping Florists 4.10 191st 54th 3rd -4
Average 4.10 191st 54th 3rd -4
Travel Car Rentals 3.65 66th 17th 3rd 34
Hotels 3.52 122nd 37th 4th 13
Average 3.58 93rd 28th 4th 23

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.