Findings for PPC in North Las Vegas

North Las Vegas Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that North Las Vegas was the 184th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. North Las Vegas also ranks amongst the least expensive cities in Nevada, ranking as number 3rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 57% Lower in North Las Vegas than Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in North Las Vegas are 57% lower than in Las Vegas. The average price of a click in North Las Vegas is $8.38.

This price differential is expected however, as Las Vegas has a larger population than North Las Vegas.

For better comparison of prices, we also compared prices with another city with a similar population, Scottsdale, and found the average price of a click in North Las Vegas was 49% lower than in Scottsdale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for North Las Vegas


Summary PPC Stats for North Las Vegas for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.38 184th 44th 3rd 5
Automotive/Vehicle Auto Body 6.34 41st 9th 2nd -54
Dealerships 2.10 189th 60th 4th NA
Tires 2.02 184th 53rd 3rd 34
Towing 0.56 156th 43rd 4th -40
Average 2.26 256th 70th 4th -7
Entertainment/Recreation Restaurants 1.68 97th 28th 2nd 6
Average 1.68 97th 28th 2nd 6
Finance Payday Loans 11.45 65th 20th 4th -4
Average 11.45 128th 35th 4th NA
Health, Beauty & Fitness Chiropractors 4.18 175th 59th 4th -7
Dentists 10.01 153rd 47th 3rd 29
Martial Arts 1.90 88th 27th 2nd 296
Average 6.05 231st 68th 4th 19
Home & Garden Appliance Repair 5.89 180th 54th 4th -5
Furniture 2.03 153rd 48th 2nd 45
Garage Doors 16.33 118th 29th 4th 2
Landscapers 4.59 74th 23rd 2nd NA
Pest Control 20.65 118th 13rd 3rd -8
Plumbers 48.20 61st 14th 2nd 16
Self Storage Companies 18.06 16th 2nd 1st 43
Average 20.84 58th 15th 2nd 5
Real Estate Apartment Rentals 1.54 129th 32nd 3rd -32
Condos 1.93 85th 26th 4th -5
New Home Developers 4.59 61st 21st 2nd 76
Property Management 4.75 65th 22nd 2nd 8
Realtors 2.62 136th 42nd 4th 15
Average 2.85 99th 31st 2nd 9
Shopping Florists 3.50 196th 58th 3rd -15
Average 3.50 190th 54th 3rd -8
Travel Car Rentals 2.82 137th 46th 3rd 98
Hotels 3.12 133rd 49th 4th -4
Average 2.97 160th 47th 4th 47

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.