Findings for PPC in North Las Vegas

North Las Vegas Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that North Las Vegas was the 186th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. North Las Vegas also ranks amongst the least expensive cities in Nevada, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for North Las Vegas Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting North Las Vegas keywords increased by 12% in March 2015.

Google Adwords Keyword Prices 57% Lower in North Las Vegas than Las Vegas

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in North Las Vegas are 57% lower than in Las Vegas. The average price of a click in North Las Vegas is $9.40.

This price differential is expected however, as Las Vegas has a larger population than North Las Vegas.

For better comparison of prices, we also compared prices with another city with a similar population, Scottsdale, and found the average price of a click in North Las Vegas was 27% lower than in Scottsdale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for North Las Vegas

Summary PPC Stats for North Las Vegas for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.40 186th 51st 4th 12
Automotive/Vehicle Auto Insurance 62.45 113rd 41st 3rd 0
Dealerships 2.73 194th 61st 4th NA
Tires 1.64 227th 68th 3rd 325
Towing 2.04 170th 52nd 4th -3
Average 12.09 147th 45th 4th 38
Entertainment/Recreation Restaurants 5.40 2nd 1st 1st 473
Average 5.40 2nd 1st 1st 473
Finance Payday Loans 11.36 53rd 18th 3rd 3
Average 11.36 130th 41st 4th NA
Health, Beauty & Fitness Chiropractors 5.33 183rd 59th 3rd -20
Dentists 8.33 207th 56th 4th 16
Optometrists 0.67 153rd 44th 4th NA
Average 6.38 241st 68th 4th 2
Home & Garden Appliance Repair 17.99 63rd 14th 2nd 0
Furniture 3.48 46th 11th 1st 23
Garage Doors 13.58 159th 42nd 4th -20
Landscapers 1.99 151st 46th 4th -5
Pest Control 22.29 126th 22nd 3rd 0
Plumbers 39.30 74th 19th 2nd -30
Self Storage Companies 20.50 22nd 6th 3rd -9
Average 19.03 100th 25th 3rd -4
Real Estate Apartment Rentals 1.76 101st 26th 2nd 1
Condos 0.92 175th 54th 4th -24
New Home Developers 3.60 93rd 33rd 3rd -28
Realtors 3.19 62nd 19th 2nd -7
Average 2.38 124th 42nd 3rd -12
Shopping Florists 4.19 194th 57th 4th -25
Average 4.19 194th 57th 4th -25
Travel Car Rentals 2.37 160th 45th 3rd -14
Hotels 3.80 130th 38th 2nd -7
Average 3.32 154th 44th 3rd -10

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.