Findings for PPC in Reno

Reno Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Reno was the 139th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Reno also ranks amongst the least expensive cities in Nevada, ranking as number 2nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Reno Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Reno keywords increased by 13% in November 2014.

Google Adwords Keyword Prices 39% Higher in Reno than Roseville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Reno are 39% higher than in Roseville. The average price of a click in Reno is $10.16.

This price difference is understandable though, given the population of Roseville is less than Reno, which generally means less competition and therefore lower prices.

To understand if prices in Reno are relatively low, we also compared prices with Hialeah which has a similar population, and found the average price of a click in Reno was 127% higher than in Hialeah. This suggests that perhaps Reno prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Reno

Summary PPC Stats for Reno for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.16 139th 33rd 2nd 13
Automotive/Vehicle Auto Insurance 66.16 75th 16th 1st 4
Auto Parts 1.15 138th 58th 3rd 24
Auto Wreckers 3.52 6th 4th 2nd NA
Dealerships 6.15 16th 10th 1st -8
Tires 2.01 185th 54th 4th 1
Towing 3.79 82nd 22nd 1st 16
Average 9.82 131st 38th 2nd 7
B2B Architects 4.31 12nd 4th 1st 629
Office Furniture 4.08 73rd 23rd 2nd -16
Printers 8.53 19th 6th 2nd 6
Average 5.06 74th 22nd 3rd NA
Entertainment/Recreation Restaurants 2.55 38th 12nd 1st 29
Average 2.55 38th 12nd 1st 29
Finance Currency Exchange 1.00 50th 12nd 1st -6
Insurance 73.40 16th 3rd 1st 0
Payday Loans 15.57 39th 10th 1st 5
Average 26.38 40th 5th 1st -1
Health, Beauty & Fitness Acupuncture 4.15 62nd 18th 1st 37
Chiropractors 4.83 162nd 58th 3rd -3
Cosmetic Surgery 15.49 12nd 5th 1st 9
Dentists 10.82 134th 42nd 2nd 11
Jewellers 2.55 93rd 30th 2nd NA
Massage Therapy 2.08 113rd 37th 2nd -19
Optometrists 3.71 77th 27th 2nd NA
Average 8.40 137th 46th 2nd 2
Home & Garden Appliance Repair 8.50 151st 44th 3rd -5
Furniture 2.25 125th 37th 1st 27
Garage Doors 16.44 117th 28th 3rd 36
Home Security 33.03 51st 13rd 2nd -16
Interior Designers 1.02 98th 27th 2nd NA
Landscapers 2.39 141st 44th 3rd -37
Moving Companies 7.81 227th 59th 3rd 56
Pest Control 22.27 92nd 9th 2nd 2
Plumbers 10.80 212nd 51st 4th -36
Roofing 8.16 153rd 49th 2nd 28
Self Storage Companies 10.98 130th 29th 4th 23
Windows and Doors 5.72 62nd 28th 2nd NA
Average 10.48 221st 53rd 4th 15
Legal Family Law 12.45 74th 24th 2nd NA
Immigration Lawyers 4.17 96th 29th 2nd NA
Law Firms 16.33 64th 23rd 2nd -24
Personal Injury Law 65.42 103rd 23rd 2nd NA
Traffic Law 51.42 45th 14th 1st NA
Average 27.66 104th 26th 2nd -7
Real Estate Apartment Rentals 0.94 221st 64th 4th -11
Condos 2.63 45th 16th 1st 32
New Home Developers 2.55 168th 44th 4th -11
Property Management 3.29 104th 37th 3rd 31
Realtors 3.76 59th 21st 1st 29
Average 2.65 113rd 35th 3rd 15
Shopping Florists 5.82 110th 35th 2nd 20
Average 4.73 142nd 41st 2nd 13
Travel Car Rentals 3.51 63rd 11th 1st -9
Hotels 3.31 113rd 40th 3rd 2
Average 3.41 89th 27th 3rd -4

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.