Findings for PPC in Reno

Reno Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Reno was the 112nd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Reno also ranks amongst the least expensive cities in Nevada, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Reno are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Reno keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 34% Higher in Reno than Roseville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Reno are 34% higher than in Roseville. The average price of a click in Reno is $12.55.

This price difference is understandable though, given the population of Roseville is less than Reno, which generally means less competition and therefore lower prices.

To understand if prices in Reno are relatively low, we also compared prices with Hialeah which has a similar population, and found the average price of a click in Reno was 117% higher than in Hialeah. This suggests that perhaps Reno prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Reno

Summary PPC Stats for Reno for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.55 112nd 34th 4th 1
Automotive/Vehicle Auto Insurance 100.86 19th 4th 1st 29
Auto Parts 1.78 88th 34th 1st -12
Auto Wreckers 9.39 1st 1st 1st 36
Dealerships 4.97 65th 30th 3rd NA
Tires 3.22 166th 46th 2nd 26
Towing 10.33 11th 2nd 1st -27
Average 15.08 98th 29th 3rd 13
B2B Office Furniture 6.84 44th 15th 1st -2
Printers 9.96 18th 7th 1st 102
Average 7.88 55th 16th 2nd NA
Entertainment/Recreation Restaurants 1.63 101st 30th 4th 31
Average 1.63 101st 30th 4th 31
Finance Insurance 53.93 34th 8th 3rd 12
Payday Loans 11.78 67th 27th 3rd 9
Average 38.82 22nd 4th 1st NA
Health, Beauty & Fitness Chiropractors 5.11 200th 62nd 4th -5
Cosmetic Surgery 14.80 12nd 2nd 1st NA
Dentists 13.49 104th 32nd 3rd 0
Martial Arts 3.10 70th 17th 2nd -10
Massage Therapy 1.64 118th 40th 2nd -71
Optometrists 2.84 114th 38th 3rd NA
Average 9.28 170th 50th 3rd -7
Home & Garden Appliance Repair 13.04 108th 30th 3rd 12
Furniture 2.16 191st 54th 3rd -1
Garage Doors 13.65 151st 45th 4th 125
Landscapers 4.06 102nd 34th 2nd 18
Moving Companies 11.17 160th 39th 2nd 5
Pest Control 33.23 27th 5th 1st 15
Plumbers 12.10 210th 58th 4th -29
Roofing 6.45 170th 59th 3rd -22
Self Storage Companies 8.02 206th 49th 4th -21
Windows and Doors 4.26 81st 31st 2nd NA
Average 11.18 219th 56th 4th 5
Legal Criminal Lawyers 31.62 56th 18th 2nd NA
Law Firms 23.51 75th 21st 1st NA
Personal Injury Law 82.29 90th 23rd 2nd NA
Average 41.46 101st 24th 2nd NA
Real Estate Apartment Rentals 1.22 189th 55th 4th 1
Condos 1.01 166th 48th 4th -27
New Home Developers 3.25 132nd 35th 4th -14
Realtors 2.37 149th 46th 4th -15
Average 1.97 180th 53rd 4th -13
Shopping Florists 7.06 74th 14th 2nd -2
Average 7.06 74th 14th 2nd -2
Travel Car Rentals 4.14 32nd 8th 1st 1
Hotels 4.17 105th 37th 3rd 5
Average 4.16 66th 19th 1st 3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.