Findings for PPC in Reno

Reno Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Reno was the 125th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Reno also ranks amongst the least expensive cities in Nevada, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 24% Higher in Reno than Roseville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Reno are 24% higher than in Roseville. The average price of a click in Reno is $10.13.

This price difference is understandable though, given the population of Roseville is less than Reno, which generally means less competition and therefore lower prices.

To understand if prices in Reno are relatively low, we also compared prices with Hialeah which has a similar population, and found the average price of a click in Reno was 105% higher than in Hialeah. This suggests that perhaps Reno prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Reno

Summary PPC Stats for Reno for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.13 125th 31st 2nd -2
Automotive/Vehicle Auto Insurance 40.04 130th 34th 2nd -26
Auto Parts 1.12 122nd 48th 3rd 41
Auto Wreckers 0.97 25th 9th 2nd -4
Dealerships 7.62 1st 1st 1st 4
Tires 2.32 164th 49th 2nd -13
Towing 0.57 156th 50th 4th NA
Average 12.62 108th 24th 2nd -7
B2B Office Furniture 2.49 113rd 34th 2nd -36
Printers 5.64 69th 21st 3rd NA
Average 3.54 115th 33rd 3rd -19
Entertainment/Recreation Restaurants 1.79 54th 17th 1st 0
Average 1.79 54th 17th 1st 0
Finance Insurance 56.62 33rd 8th 1st NA
Mortgages 16.81 16th 5th 1st 0
Payday Loans 12.35 33rd 13rd 2nd 11
Average 24.53 72nd 17th 1st NA
Health, Beauty & Fitness Chiropractors 4.59 168th 46th 3rd -17
Cosmetic Surgery 11.56 24th 5th 1st 15
Dentists 10.66 113rd 40th 2nd 38
Martial Arts 2.86 45th 11th 1st 0
Massage Therapy 1.82 109th 36th 2nd -3
Optometrists 2.52 108th 33rd 2nd NA
Average 7.52 167th 49th 3rd 12
Home & Garden Appliance Repair 7.47 137th 39th 2nd NA
Furniture 1.75 172nd 53rd 3rd NA
Garage Doors 10.50 136th 36th 4th 1
Landscapers 4.69 91st 29th 2nd NA
Moving Companies 9.24 149th 37th 2nd -10
Pest Control 20.77 147th 21st 3rd NA
Plumbers 12.80 213rd 54th 4th -33
Roofing 5.51 179th 56th 2nd 5
Self Storage Companies 9.83 137th 32nd 4th 20
Windows and Doors 1.56 106th 36th 2nd NA
Average 8.94 234th 54th 4th NA
Legal Family Law 32.02 24th 9th 2nd NA
Law Firms 21.11 43rd 17th 2nd -18
Personal Injury Law 70.33 92nd 27th 2nd NA
Average 39.33 50th 12nd 2nd NA
Real Estate Apartment Rentals 0.71 207th 62nd 3rd -12
Condos 1.95 60th 18th 1st NA
New Home Developers 2.37 150th 39th 4th -1
Realtors 2.87 62nd 22nd 3rd 4
Average 2.01 119th 36th 3rd 2
Shopping Florists 6.51 48th 12nd 1st -1
Average 6.51 48th 12nd 1st -1
Travel Car Rentals 3.36 31st 6th 1st -1
Hotels 3.99 50th 17th 2nd -1
Average 3.67 32nd 8th 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.