Findings for PPC in Reno

Reno Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Reno was the 77th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Reno also ranks amongst the least expensive cities in Nevada, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Reno Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Reno keywords increased by 16% in December 2014.

Google Adwords Keyword Prices 59% Higher in Reno than Roseville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Reno are 59% higher than in Roseville. The average price of a click in Reno is $13.29.

This price difference is understandable though, given the population of Roseville is less than Reno, which generally means less competition and therefore lower prices.

To understand if prices in Reno are relatively low, we also compared prices with Hialeah which has a similar population, and found the average price of a click in Reno was 108% higher than in Hialeah. This suggests that perhaps Reno prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Reno

Summary PPC Stats for Reno for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.29 77th 23rd 2nd 16
Automotive/Vehicle Auto Insurance 41.76 122nd 38th 4th -15
Auto Parts 1.33 123rd 46th 2nd 8
Auto Wreckers 1.41 27th 10th 2nd -30
Dealerships 3.88 93rd 36th 2nd -30
Tires 3.19 119th 31st 1st 129
Towing 4.05 75th 23rd 1st 2
Average 12.62 112nd 37th 3rd 5
B2B Office Furniture 5.02 34th 11th 1st 30
Printers 12.80 7th 2nd 1st 25
Average 7.61 34th 11th 2nd 18
Entertainment/Recreation Restaurants 2.20 65th 18th 1st -8
Average 2.20 65th 18th 1st -8
Finance Insurance 48.08 43rd 12nd 2nd 0
Mortgages 7.93 48th 17th 2nd 0
Payday Loans 21.54 11th 2nd 1st 38
Average 19.89 98th 30th 4th 6
Health, Beauty & Fitness Chiropractors 4.71 188th 63rd 4th -3
Cosmetic Surgery 15.55 12nd 5th 1st 0
Dentists 15.41 46th 17th 2nd 58
Massage Therapy 2.08 114th 38th 2nd 0
Optometrists 3.72 79th 27th 2nd NA
Average 10.83 72nd 24th 1st 17
Home & Garden Appliance Repair 13.77 120th 33rd 2nd 20
Furniture 2.06 188th 56th 3rd -6
Garage Doors 12.71 135th 38th 4th -25
Landscapers 4.02 110th 37th 3rd 24
Moving Companies 7.50 185th 52nd 4th 7
Pest Control 20.24 110th 15th 2nd 0
Plumbers 16.37 190th 50th 4th 67
Roofing 11.67 130th 43rd 2nd 0
Self Storage Companies 13.66 90th 21st 3rd 23
Windows and Doors 4.52 74th 32nd 2nd NA
Average 12.71 184th 46th 4th 8
Legal Criminal Lawyers 114.69 5th 3rd 1st NA
Family Law 26.29 41st 16th 2nd NA
Law Firms 21.29 44th 16th 2nd 81
Personal Injury Law 81.35 92nd 25th 3rd NA
Average 45.57 57th 14th 3rd 49
Real Estate Apartment Rentals 1.13 202nd 61st 4th 21
Condos 1.34 145th 43rd 3rd -35
New Home Developers 2.49 177th 43rd 4th -3
Realtors 3.43 64th 24th 3rd 24
Average 2.21 153rd 45th 4th 3
Shopping Florists 6.45 89th 25th 2nd 12
Average 6.45 89th 25th 2nd 12
Travel Car Rentals 6.33 6th 1st 1st 80
Hotels 3.73 100th 33rd 2nd 13
Average 5.03 23rd 4th 1st 47

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.