Findings for PPC in Reno

Reno Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Reno was the 122nd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Reno also ranks amongst the least expensive cities in Nevada, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 56% Higher in Reno than Roseville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Reno are 56% higher than in Roseville. The average price of a click in Reno is $12.06.

This price difference is understandable though, given the population of Roseville is less than Reno, which generally means less competition and therefore lower prices.

To understand if prices in Reno are relatively low, we also compared prices with Hialeah which has a similar population, and found the average price of a click in Reno was 78% higher than in Hialeah. This suggests that perhaps Reno prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Reno

Summary PPC Stats for Reno for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.06 122nd 33rd 3rd 5
Automotive/Vehicle Auto Insurance 61.58 115th 42nd 4th 8
Auto Parts 1.58 87th 44th 2nd -46
Auto Wreckers 5.49 2nd 2nd 2nd 7
Dealerships 4.67 71st 26th 1st NA
Tires 2.59 192nd 53rd 1st -14
Towing 3.22 132nd 40th 2nd 6
Average 13.19 138th 42nd 3rd -4
B2B Office Furniture 5.53 63rd 17th 1st 32
Printers 9.22 61st 16th 1st -18
Average 6.76 84th 22nd 2nd NA
Entertainment/Recreation Restaurants 2.38 31st 8th 2nd 2
Average 2.38 31st 8th 2nd 2
Finance Credit Counselling 16.58 48th 16th 2nd NA
Insurance 65.83 30th 10th 1st 3
Mortgages 7.32 48th 16th 2nd 0
Payday Loans 12.61 43rd 15th 2nd -20
Average 22.99 82nd 25th 2nd NA
Health, Beauty & Fitness Chiropractors 3.76 217th 68th 4th -17
Cosmetic Surgery 16.90 7th 1st 1st NA
Dentists 15.58 63rd 18th 2nd -5
Massage Therapy 3.80 95th 34th 2nd 5
Optometrists 4.45 63rd 17th 2nd NA
Average 11.46 82nd 26th 2nd -6
Home & Garden Appliance Repair 15.64 93rd 25th 3rd -9
Furniture 1.55 214th 63rd 4th -21
Garage Doors 16.09 142nd 36th 3rd 23
Landscapers 4.09 103rd 34th 3rd 9
Moving Companies 15.82 142nd 36th 2nd -10
Pest Control 34.52 43rd 6th 1st 34
Plumbers 18.31 178th 50th 4th -15
Roofing 9.90 148th 49th 1st -2
Self Storage Companies 11.39 163rd 42nd 4th 52
Windows and Doors 11.49 33rd 19th 1st NA
Average 13.58 196th 51st 4th 26
Legal Family Law 26.41 57th 12nd 2nd NA
Law Firms 17.99 67th 19th 2nd -31
Personal Injury Law 94.76 94th 15th 2nd NA
Average 31.36 108th 22nd 2nd -5
Real Estate Apartment Rentals 1.12 192nd 61st 4th -14
Condos 2.06 84th 29th 2nd 67
New Home Developers 2.32 174th 51st 4th -15
Realtors 2.78 94th 34th 4th -31
Average 2.10 151st 46th 4th 0
Shopping Florists 7.39 58th 14th 3rd 4
Average 7.39 58th 14th 3rd 4
Travel Car Rentals 4.09 29th 6th 1st -26
Hotels 3.61 148th 43rd 3rd 7
Average 3.85 79th 22nd 2nd -10

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.