Findings for PPC in Reno

Reno Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Reno was the 151st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Reno also ranks amongst the least expensive cities in Nevada, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 7% Higher in Reno than Roseville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Reno are 7% higher than in Roseville. The average price of a click in Reno is $11.38.

This price difference is understandable though, given the population of Roseville is less than Reno, which generally means less competition and therefore lower prices.

To understand if prices in Reno are relatively low, we also compared prices with Hialeah which has a similar population, and found the average price of a click in Reno was 50% higher than in Hialeah. This suggests that perhaps Reno prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Reno

Summary PPC Stats for Reno for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.38 151st 37th 3rd 4
Automotive/Vehicle Auto Insurance 67.04 95th 26th 2nd 6
Auto Parts 2.57 30th 9th 1st 135
Auto Wreckers 3.59 10th 5th 1st -22
Dealerships 4.38 80th 30th 2nd NA
Tires 2.37 196th 57th 1st -9
Towing 4.18 117th 36th 2nd 24
Average 18.10 88th 22nd 2nd 19
B2B Office Furniture 3.79 113rd 41st 2nd -22
Printers 11.70 19th 5th 1st 13
Average 6.42 68th 28th 2nd NA
Entertainment/Recreation Restaurants 1.77 55th 17th 1st -26
Average 1.77 55th 17th 1st -26
Finance Credit Counselling 12.92 58th 17th 2nd NA
Insurance 61.42 34th 10th 1st 6
Payday Loans 14.27 53rd 14th 2nd 13
Average 32.86 48th 12nd 1st NA
Health, Beauty & Fitness Chiropractors 5.26 200th 59th 4th 42
Cosmetic Surgery 18.75 5th 3rd 1st NA
Dentists 13.68 90th 34th 3rd -5
Martial Arts 1.15 93rd 24th 3rd 0
Massage Therapy 4.70 85th 24th 2nd 38
Optometrists 3.91 91st 31st 2nd NA
Average 9.35 152nd 48th 4th 6
Home & Garden Appliance Repair 14.15 108th 29th 3rd -7
Furniture 1.79 198th 56th 2nd 10
Garage Doors 15.40 140th 40th 3rd -5
Landscapers 3.38 119th 47th 4th -19
Moving Companies 9.97 171st 42nd 4th -21
Pest Control 35.42 33rd 2nd 1st 6
Plumbers 20.42 174th 51st 4th 42
Roofing 10.04 138th 48th 1st 7
Self Storage Companies 11.22 157th 40th 4th 2
Windows and Doors 10.33 45th 18th 1st NA
Average 12.87 193rd 50th 4th 0
Legal Law Firms 14.38 99th 25th 3rd 25
Average 14.38 165th 38th 3rd 7
Real Estate Apartment Rentals 1.20 203rd 61st 4th 11
Condos 1.65 111st 43rd 4th -17
New Home Developers 2.63 163rd 46th 4th 18
Realtors 2.84 93rd 32nd 3rd 4
Average 2.12 158th 48th 4th 3
Shopping Florists 7.01 59th 15th 3rd -6
Average 7.01 59th 15th 3rd -6
Travel Car Rentals 4.20 27th 7th 1st 2
Hotels 3.63 113rd 34th 2nd -1
Average 3.91 59th 17th 1st 0

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.