Findings for PPC in Reno

Reno Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Reno was the 70th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Reno also ranks amongst the least expensive cities in Nevada, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 69% Higher in Reno than Roseville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Reno are 69% higher than in Roseville. The average price of a click in Reno is $15.72.

This price difference is understandable though, given the population of Roseville is less than Reno, which generally means less competition and therefore lower prices.

To understand if prices in Reno are relatively low, we also compared prices with Hialeah which has a similar population, and found the average price of a click in Reno was 79% higher than in Hialeah. This suggests that perhaps Reno prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Reno

Summary PPC Stats for Reno for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.72 70th 20th 2nd 9
Automotive/Vehicle Auto Insurance 74.52 45th 15th 1st 10
Auto Parts 1.67 83rd 37th 2nd 10
Auto Wreckers 2.67 13rd 6th 1st -9
Dealerships 4.65 57th 25th 2nd NA
Tires 3.78 102nd 26th 3rd -5
Towing 7.89 16th 4th 1st 43
Average 20.37 48th 16th 1st 7
B2B Office Furniture 5.18 76th 28th 1st 11
Printers 9.03 52nd 15th 1st 2
Average 6.46 87th 29th 2nd NA
Entertainment/Recreation Restaurants 1.81 179th 51st 1st -6
Average 1.81 179th 51st 1st -6
Finance Credit Counselling 13.47 57th 19th 2nd NA
Insurance 43.41 58th 17th 1st NA
Payday Loans 11.12 22nd 9th 1st -40
Average 22.70 78th 25th 2nd NA
Health, Beauty & Fitness Chiropractors 5.80 165th 52nd 3rd 28
Cosmetic Surgery 11.88 24th 4th 1st -18
Dentists 12.06 108th 34th 4th -4
Martial Arts 1.82 85th 26th 2nd -61
Massage Therapy 6.21 82nd 27th 3rd -6
Optometrists 4.12 87th 29th 2nd NA
Average 9.20 147th 51st 4th -3
Home & Garden Appliance Repair 12.77 123rd 32nd 2nd 0
Furniture 1.63 225th 64th 3rd -15
Garage Doors 14.28 156th 49th 4th 8
Landscapers 3.68 143rd 46th 4th 97
Moving Companies 9.10 190th 49th 4th 18
Pest Control 19.99 118th 19th 2nd 53
Plumbers 31.23 135th 34th 4th 26
Roofing 4.55 206th 66th 3rd -13
Self Storage Companies 4.37 252nd 66th 4th -14
Windows and Doors 3.31 93rd 29th 2nd NA
Average 12.09 214th 54th 4th 14
Legal Criminal Lawyers 23.87 66th 17th 2nd 4
Family Law 38.10 22nd 6th 1st NA
Law Firms 41.93 13rd 3rd 1st NA
Personal Injury Law 100.66 76th 24th 2nd NA
Average 52.96 45th 13rd 2nd NA
Real Estate Apartment Rentals 1.16 186th 50th 3rd -9
Condos 1.65 91st 27th 3rd -3
New Home Developers 2.72 157th 43rd 4th -21
Realtors 1.61 161st 48th 4th -29
Average 1.72 174th 48th 4th -15
Shopping Florists 5.96 137th 41st 3rd 0
Average 5.96 137th 41st 3rd 0
Travel Car Rentals 3.74 46th 14th 1st -4
Hotels 4.06 139th 47th 3rd 0
Average 3.90 101st 36th 1st -2

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.