Findings for PPC in Manchester

Manchester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Manchester was the 264th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Manchester also ranks amongst the least expensive cities in New Hampshire, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 54% Lower in Manchester than Lowell

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Manchester are 54% lower than in Lowell. The average price of a click in Manchester is $5.63.

This price difference is interesting though, given the population of Lowell is less than Manchester.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Elgin, and found the average price of a click in Manchester was 7% lower than in Elgin.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Manchester

Summary PPC Stats for Manchester for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.63 264th 9th 1st -2
Automotive/Vehicle Dealerships 6.31 22nd 1st 1st 3
Tires 3.16 159th 8th 1st 91
Average 4.73 209th 9th 1st 12
B2B Office Furniture 6.47 44th 4th 1st 0
Average 6.47 98th 5th 1st NA
Entertainment/Recreation Restaurants 1.06 150th 8th 1st -26
Average 1.06 150th 8th 1st -26
Health, Beauty & Fitness Dentists 11.15 145th 5th 1st 6
Average 11.15 87th 4th 1st 1
Home & Garden Furniture 2.68 114th 4th 1st 42
Landscapers 4.42 95th 1st 1st 0
Moving Companies 11.80 173rd 7th 1st 0
Plumbers 5.65 250th 8th 1st -4
Roofing 1.57 202nd 6th 1st 2
Self Storage Companies 18.03 43rd 1st 1st -22
Average 8.56 264th 9th 1st 1
Legal Law Firms 2.13 224th 11th 1st -15
Average 2.13 238th 12nd 1st -5
Real Estate Apartment Rentals 1.67 117th 6th 1st -29
Condos 0.37 221st 11th 1st NA
New Home Developers 0.40 208th 6th 1st -28
Realtors 0.98 256th 10th 1st -9
Average 1.08 269th 10th 1st -19
Travel Car Rentals 7.12 2nd 1st 1st -18
Hotels 7.70 4th 1st 1st -12
Average 7.51 1st 1st 1st -15

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.