Findings for PPC in Manchester

Manchester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Manchester was the 263rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Manchester also ranks amongst the least expensive cities in New Hampshire, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 3% Lower in Manchester than Lowell

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Manchester are 3% lower than in Lowell. The average price of a click in Manchester is $5.17.

This price difference is interesting though, given the population of Lowell is less than Manchester.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Manchester

Summary PPC Stats for Manchester for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.17 263rd 11th 1st 5
Automotive/Vehicle Auto Parts 2.20 47th 5th 1st 0
Dealerships 9.51 3rd 1st 1st 0
Tires 2.26 202nd 8th 1st -24
Towing 2.25 171st 3rd 1st 0
Average 5.87 186th 6th 1st -4
B2B Office Furniture 6.02 40th 2nd 1st 0
Average 6.02 78th 2nd 1st NA
Entertainment/Recreation Restaurants 0.97 161st 9th 1st 1
Average 0.97 161st 9th 1st 1
Health, Beauty & Fitness Chiropractors 2.63 240th 9th 1st 0
Cosmetic Surgery 5.32 102nd 2nd 1st 0
Dentists 10.21 170th 5th 1st 14
Massage Therapy 10.50 25th 2nd 1st 0
Optometrists 4.91 66th 2nd 1st NA
Average 7.71 223rd 8th 1st 4
Home & Garden Furniture 1.89 192nd 8th 1st -3
Plumbers 3.98 253rd 10th 1st -19
Roofing 2.45 206th 8th 1st 14
Self Storage Companies 14.19 90th 5th 1st -26
Windows and Doors 8.93 50th 1st 1st 0
Average 7.71 261st 11th 1st -3
Legal Law Firms 8.38 146th 6th 1st 52
Average 8.38 199th 10th 1st 15
Real Estate Apartment Rentals 1.49 159th 5th 1st -9
Condos 0.67 194th 9th 1st NA
New Home Developers 0.94 207th 5th 1st 45
Realtors 0.89 263rd 10th 1st 59
Average 1.11 264th 9th 1st 28
Shopping Florists 1.23 221st 10th 1st 0
Average 1.23 221st 10th 1st 0
Travel Car Rentals 6.68 1st 1st 1st -3
Hotels 8.12 2nd 1st 1st 3
Average 7.64 2nd 1st 1st 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.