Findings for PPC in Manchester

Manchester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Manchester was the 235th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Manchester also ranks amongst the least expensive cities in New Hampshire, ranking as number 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 65% Higher in Manchester than Lowell

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Manchester are 65% higher than in Lowell. The average price of a click in Manchester is $5.94.

This price difference is understandable though, given the population of Lowell is less than Manchester, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Elgin, and found the average price of a click in Manchester was 23% lower than in Elgin. This suggests that perhaps prices in Manchester are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Manchester


Summary PPC Stats for Manchester for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.94 235th 7th 1st 3
Automotive/Vehicle Dealerships 3.44 99th 2nd 1st 5
Tires 1.35 199th 6th 1st -38
Average 2.40 248th 9th 1st -4
B2B Freight Forwarding 1.17 8th 1st 1st 0
Office Furniture 5.32 39th 1st 1st 0
Average 3.25 119th 2nd 1st NA
Entertainment/Recreation Restaurants 2.03 67th 4th 1st 93
Average 2.03 67th 4th 1st 93
Finance Payday Loans 8.47 89th 1st 1st 49
Average 8.47 142nd 3rd 1st 7
Health, Beauty & Fitness Cosmetic Surgery 6.79 72nd 3rd 1st 0
Dentists 6.51 243rd 10th 1st 67
Massage Therapy 3.93 84th 3rd 1st 0
Average 6.12 227th 9th 1st 16
Home & Garden Furniture 1.90 167th 8th 1st -9
Garage Doors 5.41 176th 4th 1st 0
Landscapers 5.73 42nd 4th 1st 0
Moving Companies 15.17 137th 4th 1st 8
Pest Control 30.77 33rd 3rd 1st 0
Roofing 11.36 116th 3rd 1st 5
Self Storage Companies 14.82 50th 2nd 1st -6
Windows and Doors 28.26 1st 1st 1st 0
Average 12.86 182nd 3rd 1st 0
Legal Law Firms 2.20 213rd 11th 1st -12
Average 2.20 231st 12nd 1st -3
Real Estate Apartment Rentals 2.17 71st 4th 1st 67
Condos 0.22 212nd 12nd 1st NA
New Home Developers 2.52 169th 3rd 1st 0
Realtors 0.76 273rd 12nd 1st -14
Average 1.52 235th 6th 1st 5
Shopping Florists 4.56 164th 5th 1st 0
Average 4.56 152nd 5th 1st 0
Travel Car Rentals 2.91 128th 7th 1st -18
Hotels 3.92 57th 4th 1st -13
Average 3.58 71st 4th 1st -15

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.