Findings for PPC in Manchester

Manchester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Manchester was the 201st least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Manchester also ranks amongst the least expensive cities in New Hampshire, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 141% Higher in Manchester than Lowell

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Manchester are 141% higher than in Lowell. The average price of a click in Manchester is $7.48.

This price difference is understandable though, given the population of Lowell is less than Manchester, which generally means less competition and therefore lower prices.

To understand if prices in Manchester are relatively low, we also compared prices with Elgin which has a similar population, and found the average price of a click in Manchester was 52% higher than in Elgin. This suggests that perhaps Manchester prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Manchester

Summary PPC Stats for Manchester for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.48 201st 8th 1st 2
Automotive/Vehicle Auto Insurance 5.17 154th 6th 1st NA
Auto Parts 1.32 96th 3rd 1st NA
Dealerships 2.55 167th 5th 1st -4
Tires 4.44 34th 3rd 1st 73
Average 3.21 193rd 8th 1st NA
Entertainment/Recreation Restaurants 1.04 146th 6th 1st -13
Average 1.04 146th 6th 1st -13
Finance Payday Loans 2.32 146th 4th 1st 0
Average 2.32 179th 5th 1st NA
Health, Beauty & Fitness Chiropractors 1.79 232nd 8th 1st 0
Dentists 5.67 249th 11th 1st -2
Average 4.89 257th 11th 1st -1
Home & Garden Furniture 3.28 28th 3rd 1st 31
Pest Control 49.50 2nd 1st 1st NA
Plumbers 48.57 52nd 1st 1st 0
Roofing 3.32 196th 7th 1st 12
Self Storage Companies 20.90 7th 1st 1st 2
Average 21.33 36th 1st 1st NA
Legal Law Firms 8.20 150th 6th 1st 6
Average 8.20 200th 8th 1st NA
Real Estate Apartment Rentals 2.27 40th 4th 1st -23
Condos 0.37 196th 10th 1st NA
New Home Developers 4.43 46th 1st 1st 47
Realtors 1.77 162nd 4th 1st 7
Average 2.30 88th 4th 1st 5
Shopping Florists 3.79 194th 10th 1st -1
Average 3.79 194th 10th 1st -1
Travel Car Rentals 10.48 1st 1st 1st -1
Hotels 4.12 44th 4th 1st 0
Average 7.30 2nd 1st 1st -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.