Findings for PPC in Manchester

Manchester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Manchester was the 247th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Manchester also ranks amongst the least expensive cities in New Hampshire, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Manchester Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Manchester keywords increased by 10% in December 2014.

Google Adwords Keyword Prices 56% Higher in Manchester than Lowell

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Manchester are 56% higher than in Lowell. The average price of a click in Manchester is $6.02.

This price difference is understandable though, given the population of Lowell is less than Manchester, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Elgin, and found the average price of a click in Manchester was 36% lower than in Elgin. This suggests that perhaps prices in Manchester are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Manchester

Summary PPC Stats for Manchester for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.02 247th 9th 1st 10
Automotive/Vehicle Auto Insurance 31.94 138th 4th 1st 0
Auto Parts 2.50 26th 5th 1st 0
Dealerships 3.26 124th 3rd 1st -2
Tires 1.63 192nd 6th 1st 10
Average 9.83 127th 4th 1st 1
Entertainment/Recreation Restaurants 1.42 130th 6th 1st -23
Average 1.42 130th 6th 1st -23
Finance Insurance 9.64 107th 3rd 1st 0
Average 0.00 200th 5th 1st 0
Health, Beauty & Fitness Chiropractors 3.35 212nd 7th 1st 0
Cosmetic Surgery 6.82 72nd 3rd 1st 0
Dentists 6.43 245th 9th 1st 18
Massage Therapy 3.93 83rd 3rd 1st 0
Average 5.57 258th 9th 1st 5
Home & Garden Furniture 3.29 44th 3rd 1st 72
Landscapers 4.37 98th 3rd 1st 3
Self Storage Companies 17.87 25th 1st 1st -20
Average 9.82 235th 8th 1st 4
Legal Law Firms 2.06 208th 10th 1st 40
Average 2.06 227th 11th 1st 12
Real Estate Apartment Rentals 2.43 60th 3rd 1st -2
Condos 1.24 153rd 7th 1st NA
New Home Developers 4.00 95th 2nd 1st 0
Realtors 1.31 241st 11th 1st 45
Average 2.06 168th 4th 1st 40
Travel Car Rentals 8.82 2nd 1st 1st 79
Hotels 6.10 14th 1st 1st 49
Average 7.46 2nd 1st 1st 64

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.