Findings for PPC in Manchester

Manchester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Manchester was the 181st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Manchester also ranks amongst the least expensive cities in New Hampshire, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Manchester are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Manchester keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 67% Higher in Manchester than Lowell

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Manchester are 67% higher than in Lowell. The average price of a click in Manchester is $10.01.

This price difference is understandable though, given the population of Lowell is less than Manchester, which generally means less competition and therefore lower prices.

To understand if prices in Manchester are relatively low, we also compared prices with Elgin which has a similar population, and found the average price of a click in Manchester was 12% higher than in Elgin. This suggests that perhaps Manchester prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Manchester


Summary PPC Stats for Manchester for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.01 181st 5th 1st 4
Automotive/Vehicle Dealerships 3.21 138th 6th 1st -34
Tires 2.64 185th 8th 1st 0
Average 3.02 252nd 11th 1st -7
Finance Mortgages 6.77 60th 2nd 1st -16
Average 6.77 169th 4th 1st NA
Health, Beauty & Fitness Chiropractors 0.81 247th 8th 1st -48
Dentists 17.71 20th 3rd 1st 22
Average 14.89 9th 2nd 1st 1
Home & Garden Furniture 11.94 1st 1st 1st 126
Garage Doors 10.69 185th 6th 1st 0
Moving Companies 17.30 102nd 6th 1st 0
Pest Control 51.01 6th 1st 1st 0
Plumbers 11.90 240th 9th 1st -8
Roofing 34.28 14th 1st 1st 57
Self Storage Companies 16.59 16th 2nd 1st 36
Average 22.78 47th 1st 1st 20
Legal Law Firms 2.23 231st 10th 1st -27
Average 2.23 240th 10th 1st -9
Real Estate Apartment Rentals 1.12 191st 9th 1st -12
Condos 1.17 132nd 7th 1st NA
New Home Developers 1.48 204th 4th 1st -31
Realtors 2.59 61st 2nd 1st 60
Average 1.70 180th 7th 1st 8
Shopping Florists 5.12 167th 3rd 1st 0
Average 5.12 167th 3rd 1st 0
Travel Car Rentals 10.17 1st 1st 1st -5
Hotels 3.49 191st 9th 1st 0
Average 6.83 2nd 2nd 1st -3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.