Findings for PPC in Elizabeth

Elizabeth Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Elizabeth was the 197th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Elizabeth also ranks amongst the least expensive cities in New Jersey, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Elizabeth are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Elizabeth keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 23% Lower in Elizabeth than Newark

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Elizabeth are 23% lower than in Newark. The average price of a click in Elizabeth is $9.00.

This price differential is expected however, as Newark has a larger population than Elizabeth.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Gainesville, and found the average price of a click in Elizabeth was 5% higher than in Gainesville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Elizabeth

Summary PPC Stats for Elizabeth for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.00 197th 11th 3rd NA
Automotive/Vehicle Auto Insurance 87.67 29th 6th 2nd NA
Auto Wreckers 5.58 4th 1st 1st NA
Dealerships 1.99 223rd 15th 3rd NA
Average 31.75 13rd 3rd 1st NA
Entertainment/Recreation Restaurants 0.44 240th 16th 3rd 87
Average 0.44 240th 16th 3rd 87
Health, Beauty & Fitness Dentists 2.55 281st 17th 4th -13
Average 2.55 286th 17th 4th -4
Home & Garden Self Storage Companies 9.69 170th 11th 3rd NA
Average 9.69 244th 13rd 3rd -1
Legal Law Firms 5.70 196th 17th 3rd NA
Average 5.70 213rd 17th 3rd NA
Real Estate Apartment Rentals 0.71 255th 17th 4th -19
Realtors 3.26 70th 3rd 1st 53
Average 1.98 179th 9th 3rd 11
Travel Hotels 1.48 246th 18th 4th -21
Average 1.48 258th 18th 4th NA

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.