Findings for PPC in Elizabeth

Elizabeth Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Elizabeth was the 264th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Elizabeth also ranks amongst the least expensive cities in New Jersey, ranking as number 3rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 45% Lower in Elizabeth than Newark

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Elizabeth are 45% lower than in Newark. The average price of a click in Elizabeth is $4.39.

This price differential is expected however, as Newark has a larger population than Elizabeth.

For better comparison of prices, we also compared prices with another city with a similar population, Gainesville, and found the average price of a click in Elizabeth was 63% lower than in Gainesville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Elizabeth

Summary PPC Stats for Elizabeth for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.39 264th 16th 3rd NA
Automotive/Vehicle Dealerships 1.70 215th 16th 3rd NA
Average 1.70 269th 16th 3rd NA
Entertainment/Recreation Restaurants 0.41 234th 17th 4th -25
Average 0.41 234th 17th 4th -25
Health, Beauty & Fitness Dentists 9.49 163rd 10th 1st 61
Optometrists 6.94 18th 1st 1st NA
Average 8.64 122nd 8th 1st 15
Home & Garden Landscapers 11.97 3rd 1st 1st NA
Self Storage Companies 18.35 14th 6th 1st NA
Average 15.16 145th 3rd 1st 5
Legal Law Firms 0.83 224th 18th 4th NA
Average 0.83 235th 18th 4th NA
Real Estate Apartment Rentals 1.11 194th 14th 3rd 159
Realtors 1.08 255th 13rd 3rd -9
Average 1.10 264th 17th 4th 27
Travel Hotels 2.60 184th 10th 2nd 13
Average 2.60 215th 13rd 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.