Findings for PPC in Jersey City

Jersey City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Jersey City was the 153rd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Jersey City also ranks amongst the least expensive cities in New Jersey, ranking as number 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 40% Lower in Jersey City than New York City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Jersey City are 40% lower than in New York City. The average price of a click in Jersey City is $9.58.

This price differential is expected however, as New York City has a larger population than Jersey City.

For better comparison of prices, we also compared prices with another city with a similar population, Irvine, and found the average price of a click in Jersey City was 33% lower than in Irvine.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Jersey City

Summary PPC Stats for Jersey City for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.58 153rd 10th 1st 4
Automotive/Vehicle Auto Insurance 76.83 54th 8th 1st 50
Auto Parts 2.72 19th 2nd 1st 19
Dealerships 3.21 119th 9th 1st NA
Tires 1.43 198th 13rd 2nd -22
Towing 2.43 119th 7th 1st 7
Average 14.97 92nd 8th 1st 10
Entertainment/Recreation Restaurants 1.52 111st 5th 1st -23
Average 1.52 111st 5th 1st -23
Finance Currency Exchange 1.92 17th 2nd 1st 0
Average 1.92 173rd 10th 1st 0
Health, Beauty & Fitness Acupuncture 5.15 38th 4th 1st -33
Chiropractors 6.78 112nd 4th 1st -33
Dentists 4.29 272nd 14th 2nd -1
Massage Therapy 6.33 56th 5th 2nd -30
Optometrists 3.49 84th 7th 2nd NA
Average 5.00 259th 14th 2nd -6
Home & Garden Appliance Repair 14.40 64th 1st 1st 27
Furniture 1.15 205th 15th 2nd -37
Garage Doors 9.45 159th 4th 1st -2
Moving Companies 16.55 109th 9th 2nd 8
Pest Control 17.38 147th 9th 1st 6
Plumbers 24.09 153rd 4th 1st -26
Roofing 9.18 140th 10th 1st -16
Self Storage Companies 10.26 151st 12nd 4th -15
Average 14.08 165th 6th 2nd -4
Legal Criminal Lawyers 33.64 62nd 7th 2nd 6
Immigration Lawyers 7.10 73rd 9th 1st NA
Law Firms 23.32 29th 3rd 1st 145
Average 22.58 127th 10th 2nd 26
Real Estate Apartment Rentals 2.70 34th 5th 1st 28
Condos 4.13 11th 3rd 1st 10
New Home Developers 4.46 65th 1st 1st -10
Property Management 2.32 140th 10th 2nd 9
Realtors 3.15 97th 6th 1st -11
Average 3.33 65th 4th 1st 3
Shopping Florists 4.53 165th 12nd 1st -5
Average 4.53 154th 10th 1st -3
Travel Car Rentals 3.11 106th 9th 1st 17
Hotels 3.66 84th 8th 1st 35
Average 3.38 92nd 7th 1st 26

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.