Findings for PPC in Jersey City

Jersey City Ranks Amongst Most Expensive Markets for Keywords in Middle Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Jersey City was the 5th most expensive city in Middle Atlantic in keyword bids in Google Adwords for the month of December 2014. Jersey City also ranks amongst the most expensive cities in New Jersey, ranking 1st. In the study, The Bronx ranked as the most expensive city in Middle Atlantic for keywords, while Buffalo ranked as the least expensive city.

Google Adwords Keyword Prices 16% Lower in Jersey City than New York City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Jersey City are 16% lower than in New York City. The average price of a click in Jersey City is $15.40.

This price differential is expected however, as New York City has a larger population than Jersey City.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Irvine, and found the average price of a click in Jersey City was 27% higher than in Irvine.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Jersey City


Summary PPC Stats for Jersey City for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.40 48th 5th 1st 8
Automotive/Vehicle Auto Insurance 90.43 16th 3rd 1st -13
Dealerships 4.26 73rd 5th 1st 23
Tires 3.18 120th 10th 2nd 61
Average 47.17 1st 1st 1st 10
Entertainment/Recreation Restaurants 2.60 37th 1st 1st 108
Average 2.60 37th 1st 1st 108
Finance Insurance 105.23 5th 2nd 1st 0
Average 105.23 3rd 2nd 1st 0
Health, Beauty & Fitness Chiropractors 11.20 56th 3rd 2nd 63
Dentists 3.86 278th 16th 3rd -1
Massage Therapy 6.35 54th 5th 2nd 0
Optometrists 3.50 87th 7th 2nd NA
Average 5.73 253rd 15th 3rd 6
Home & Garden Appliance Repair 21.29 34th 3rd 1st 16
Furniture 2.53 129th 9th 1st 97
Landscapers 4.86 85th 4th 1st NA
Moving Companies 18.35 104th 7th 1st 13
Pest Control 19.51 114th 3rd 2nd 11
Plumbers 23.73 149th 7th 1st 2
Self Storage Companies 8.63 195th 11th 2nd -17
Average 14.20 163rd 7th 1st 10
Legal Family Law 27.65 37th 3rd 1st NA
Law Firms 16.43 63rd 6th 1st 6
Personal Injury Law 80.21 95th 7th 1st NA
Average 31.43 109th 9th 1st 1
Real Estate Apartment Rentals 2.86 36th 4th 1st 8
Condos 3.88 19th 4th 1st -4
New Home Developers 2.44 178th 7th 2nd 0
Realtors 3.30 72nd 3rd 1st 4
Average 3.23 67th 4th 1st 2
Shopping Florists 4.37 180th 12nd 2nd -14
Average 4.37 180th 12nd 2nd -14
Travel Car Rentals 3.41 84th 6th 2nd 9
Hotels 4.04 74th 7th 1st 10
Average 3.73 81st 7th 1st 9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.