Findings for PPC in Jersey City

Jersey City Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Jersey City was the 3rd most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Jersey City also ranks amongst the most expensive cities in New Jersey, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 61% Higher in Jersey City than New York City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Jersey City are 61% higher than in New York City. The average price of a click in Jersey City is $26.36.

This price differential is somewhat surprising however, as New York City has a larger population than Jersey City.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Irvine, and found the average price of a click in Jersey City was 74% higher than in Irvine.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Jersey City

Summary PPC Stats for Jersey City for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 26.36 3rd 1st 1st -1
Automotive/Vehicle Auto Insurance 214.29 1st 1st 1st 0
Auto Parts 1.04 133rd 8th 1st -25
Dealerships 2.41 217th 16th 4th NA
Tires 5.73 37th 1st 1st 6
Towing 6.72 45th 3rd 1st 20
Average 56.70 2nd 1st 1st -4
Entertainment/Recreation Restaurants 1.14 139th 8th 1st -25
Average 1.14 139th 8th 1st -25
Finance Insurance 169.52 3rd 1st 1st NA
Average 224.53 1st 1st 1st NA
Health, Beauty & Fitness Chiropractors 4.92 193rd 12nd 3rd -39
Dentists 7.11 240th 14th 2nd 8
Optometrists 1.81 129th 7th 1st NA
Average 5.90 253rd 14th 2nd 1
Home & Garden Furniture 3.57 41st 5th 1st 20
Moving Companies 25.29 55th 5th 1st 32
Pest Control 22.45 123rd 3rd 1st 14
Plumbers 33.86 101st 3rd 1st -11
Roofing 49.31 3rd 1st 1st NA
Self Storage Companies 11.40 162nd 9th 2nd 20
Average 25.01 38th 1st 1st 6
Legal Law Firms 18.89 58th 7th 1st 7
Personal Injury Law 115.78 61st 7th 2nd NA
Real Estate Lawyers 9.43 43rd 8th 1st 0
Average 40.75 81st 7th 2nd 2
Real Estate Apartment Rentals 2.84 33rd 4th 1st -18
Condos 3.41 22nd 4th 1st -23
New Home Developers 4.53 58th 3rd 1st NA
Realtors 3.09 69th 3rd 1st -13
Average 3.20 55th 3rd 1st -11
Shopping Florists 3.88 204th 14th 2nd -14
Average 3.88 204th 14th 2nd -14
Travel Car Rentals 2.83 117th 9th 2nd 19
Hotels 3.88 121st 7th 2nd -22
Average 3.35 147th 9th 2nd -2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.