Findings for PPC in Jersey City

Jersey City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Jersey City was the 111st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Jersey City also ranks amongst the least expensive cities in New Jersey, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Jersey City are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Jersey City keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 32% Lower in Jersey City than New York City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Jersey City are 32% lower than in New York City. The average price of a click in Jersey City is $12.77.

This price differential is expected however, as New York City has a larger population than Jersey City.

For better comparison of prices, we also compared prices with another city with a similar population, Irvine, and found the average price of a click in Jersey City was 24% lower than in Irvine.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Jersey City


Summary PPC Stats for Jersey City for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.77 111st 10th 2nd -4
Automotive/Vehicle Auto Insurance 31.95 143rd 10th 2nd -48
Auto Parts 0.73 142nd 10th 2nd -19
Dealerships 3.26 132nd 10th 2nd NA
Tires 4.94 41st 9th 2nd 20
Towing 1.32 190th 11th 2nd -43
Average 9.29 148th 10th 2nd -19
Entertainment/Recreation Restaurants 5.17 59th 4th 2nd 186
Average 5.17 59th 4th 2nd 186
Finance Payday Loans 1.62 180th 6th 1st -43
Average 1.62 215th 10th 1st NA
Health, Beauty & Fitness Chiropractors 23.20 2nd 1st 1st 57
Dentists 7.37 236th 14th 3rd -8
Massage Therapy 7.20 61st 4th 2nd 0
Optometrists 3.25 102nd 6th 1st NA
Average 9.84 123rd 5th 2nd 3
Home & Garden Appliance Repair 9.17 173rd 9th 1st -23
Furniture 3.68 87th 8th 1st 0
Garage Doors 13.50 160th 5th 1st -2
Landscapers 4.01 124th 8th 2nd -6
Moving Companies 20.60 60th 5th 1st 4
Pest Control 18.06 140th 6th 1st -12
Plumbers 22.11 182nd 10th 2nd -7
Roofing 10.13 164th 11th 2nd NA
Self Storage Companies 16.36 19th 6th 1st 1
Average 14.24 173rd 9th 1st -6
Legal Family Law 41.96 16th 3rd 1st NA
Law Firms 23.15 82nd 10th 3rd -24
Personal Injury Law 91.60 88th 7th 2nd NA
Real Estate Lawyers 10.81 34th 5th 1st -16
Average 37.71 96th 9th 2nd -9
Real Estate Apartment Rentals 3.40 31st 2nd 1st -25
Condos 2.86 21st 3rd 1st -13
Realtors 2.16 97th 4th 1st -24
Average 2.75 61st 4th 1st -16
Shopping Florists 6.35 120th 10th 1st -15
Average 6.35 120th 10th 1st -15
Travel Car Rentals 3.19 87th 4th 2nd -5
Hotels 4.31 114th 9th 1st 0
Average 3.75 124th 11th 3rd -3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.