Findings for PPC in Jersey City

Jersey City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Jersey City was the 118th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Jersey City also ranks amongst the least expensive cities in New Jersey, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Jersey City Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Jersey City keywords increased by 13% in May 2016.

Not surprisingly, the month over month price increases for Jersey City Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 24% Lower in Jersey City than New York City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Jersey City are 24% lower than in New York City. The average price of a click in Jersey City is $12.24.

This price differential is expected however, as New York City has a larger population than Jersey City.

For better comparison of prices, we also compared prices with another city with a similar population, Irvine, and found the average price of a click in Jersey City was 16% lower than in Irvine.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Jersey City

Summary PPC Stats for Jersey City for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.24 118th 8th 1st 13
Automotive/Vehicle Auto Insurance 92.68 26th 4th 1st -10
Auto Parts 1.59 104th 7th 2nd 15
Dealerships 4.14 120th 5th 1st NA
Tires 6.32 23rd 4th 1st 2
Towing 3.83 96th 5th 1st -26
Average 15.36 95th 10th 3rd 4
Entertainment/Recreation Restaurants 1.60 105th 7th 1st 0
Average 1.60 105th 7th 1st 0
Health, Beauty & Fitness Chiropractors 11.77 64th 1st 1st 626
Dentists 4.70 267th 15th 2nd -16
Average 5.88 260th 15th 2nd 57
Home & Garden Appliance Repair 18.78 50th 2nd 1st -16
Furniture 4.02 47th 5th 1st 81
Garage Doors 24.36 108th 2nd 1st 0
Moving Companies 19.17 83rd 6th 1st -16
Pest Control 33.60 25th 1st 1st 61
Plumbers 29.19 137th 6th 2nd 8
Self Storage Companies 14.37 76th 7th 1st 10
Average 20.33 100th 3rd 1st 11
Legal Criminal Lawyers 25.43 64th 6th 1st 0
Law Firms 26.58 65th 8th 1st 6
Average 26.35 142nd 13rd 2nd 1
Real Estate Apartment Rentals 3.43 19th 2nd 1st -1
Condos 4.36 12nd 3rd 1st 0
Realtors 3.21 72nd 4th 2nd 6
Average 3.57 38th 3rd 1st 1
Shopping Florists 4.90 185th 11th 1st 0
Average 4.90 185th 11th 1st 0
Travel Car Rentals 2.75 146th 12nd 2nd 28
Hotels 3.72 137th 7th 1st 5
Average 3.23 174th 10th 2nd 17

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.