Findings for PPC in Jersey City

Jersey City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Jersey City was the 100th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Jersey City also ranks amongst the least expensive cities in New Jersey, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 21% Lower in Jersey City than New York City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Jersey City are 21% lower than in New York City. The average price of a click in Jersey City is $11.46.

This price differential is expected however, as New York City has a larger population than Jersey City.

For better comparison of prices, we also compared prices with another city with a similar population, Irvine, and found the average price of a click in Jersey City was 18% lower than in Irvine.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Jersey City

Summary PPC Stats for Jersey City for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.46 100th 9th 1st 9
Automotive/Vehicle Auto Insurance 59.99 79th 8th 1st 0
Auto Parts 1.18 113rd 8th 2nd NA
Dealerships 3.62 89th 6th 1st NA
Tires 2.86 130th 7th 1st NA
Towing 1.76 130th 8th 1st NA
Average 19.00 56th 7th 1st 15
Entertainment/Recreation Restaurants 3.84 2nd 1st 1st 136
Average 3.84 2nd 1st 1st 136
Finance Payday Loans 7.65 84th 2nd 1st NA
Average 7.65 149th 8th 1st NA
Health, Beauty & Fitness Chiropractors 9.15 58th 2nd 1st 55
Dentists 3.42 274th 15th 2nd NA
Martial Arts 2.60 56th 6th 1st 0
Optometrists 6.32 22nd 2nd 1st NA
Average 5.11 248th 13rd 1st 8
Home & Garden Appliance Repair 5.69 160th 8th 1st NA
Furniture 2.04 137th 14th 2nd NA
Garage Doors 13.65 117th 2nd 1st NA
Moving Companies 16.30 66th 2nd 1st 9
Pest Control 20.29 159th 6th 1st NA
Plumbers 27.78 133rd 3rd 1st 11
Self Storage Companies 10.84 110th 9th 2nd -4
Average 14.65 132nd 2nd 1st NA
Legal Family Law 46.64 7th 1st 1st NA
Law Firms 14.02 81st 8th 1st 22
Personal Injury Law 105.42 39th 6th 1st NA
Average 31.74 93rd 9th 1st NA
Real Estate Apartment Rentals 2.56 26th 4th 1st 12
Condos 4.46 4th 2nd 1st NA
New Home Developers 1.45 191st 9th 1st NA
Realtors 2.84 64th 3rd 1st 4
Average 2.91 44th 3rd 1st 2
Shopping Florists 4.72 154th 11th 1st 0
Average 4.72 154th 11th 1st 0
Travel Car Rentals 2.68 80th 7th 2nd 0
Hotels 2.79 159th 11th 1st -1
Average 2.73 141st 10th 1st -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.