Findings for PPC in Jersey City

Jersey City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Jersey City was the 70th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Jersey City also ranks amongst the least expensive cities in New Jersey, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Jersey City Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Jersey City keywords increased by 16% in April 2015.

Google Adwords Keyword Prices 18% Lower in Jersey City than New York City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Jersey City are 18% lower than in New York City. The average price of a click in Jersey City is $15.10.

This price differential is expected however, as New York City has a larger population than Jersey City.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Irvine, and found the average price of a click in Jersey City was 14% higher than in Irvine.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Jersey City


Summary PPC Stats for Jersey City for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.10 70th 4th 1st 16
Automotive/Vehicle Auto Insurance 82.23 60th 7th 2nd 46
Auto Parts 2.13 53rd 2nd 1st 52
Dealerships 3.66 122nd 7th 1st NA
Tires 7.66 9th 2nd 1st 16
Towing 5.30 78th 2nd 1st -18
Average 22.20 59th 7th 2nd 27
Entertainment/Recreation Restaurants 1.14 136th 9th 2nd 30
Average 1.14 136th 9th 2nd 30
Finance Insurance 38.42 73rd 4th 1st NA
Average 38.53 27th 3rd 1st NA
Health, Beauty & Fitness Chiropractors 14.55 48th 2nd 1st 720
Dentists 7.02 245th 16th 3rd 33
Massage Therapy 4.84 83rd 8th 1st 0
Optometrists 3.16 109th 6th 1st NA
Average 8.02 210th 13rd 3rd 85
Home & Garden Appliance Repair 14.25 107th 4th 1st 0
Furniture 2.29 159th 10th 1st -24
Moving Companies 20.90 82nd 6th 1st -14
Pest Control 21.72 130th 3rd 1st 0
Plumbers 18.46 183rd 5th 1st -46
Self Storage Companies 11.79 147th 11th 2nd 4
Average 16.59 140th 3rd 1st -9
Legal Criminal Lawyers 1.74 88th 10th 2nd 0
Family Law 8.67 91st 8th 1st NA
Law Firms 37.99 18th 3rd 1st 43
Personal Injury Law 207.46 12nd 1st 1st NA
Real Estate Lawyers 7.46 44th 7th 1st 1
Average 43.35 75th 4th 1st 17
Real Estate Apartment Rentals 2.56 47th 3rd 1st -11
Condos 3.64 25th 3rd 1st 8
New Home Developers 1.35 202nd 9th 2nd NA
Realtors 2.93 89th 3rd 1st -6
Average 2.86 78th 3rd 1st -7
Shopping Florists 4.91 167th 12nd 1st 27
Average 4.91 167th 12nd 1st 27
Travel Car Rentals 2.45 176th 12nd 2nd -6
Hotels 3.24 148th 11th 2nd -15
Average 2.85 198th 12nd 2nd -11

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.