Findings for PPC in Newark

Newark Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Newark was the 97th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Newark also ranks amongst the least expensive cities in New Jersey, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Newark are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Newark keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 7% Higher in Newark than Jersey City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Newark are 7% higher than in Jersey City. The average price of a click in Newark is $13.76.

This price difference is understandable though, given the population of Jersey City is less than Newark, which generally means less competition and therefore lower prices.

To understand if prices in Newark are relatively low, we also compared prices with Greensboro which has a similar population, and found the average price of a click in Newark was 56% higher than in Greensboro. This suggests that perhaps Newark prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Newark


Summary PPC Stats for Newark for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.76 97th 8th 1st 8
Automotive/Vehicle Auto Insurance 87.62 25th 3rd 1st 189
Auto Parts 1.39 109th 6th 1st -26
Auto Wreckers 6.36 1st 1st 1st NA
Dealerships 3.34 126th 9th 1st 13
Tires 6.90 9th 3rd 1st 0
Towing 4.12 103rd 6th 1st 0
Average 14.65 100th 8th 1st 37
Entertainment/Recreation Restaurants 10.06 8th 1st 1st 184
Average 10.06 8th 1st 1st 184
Health, Beauty & Fitness Chiropractors 3.32 225th 11th 2nd 0
Dentists 8.12 211st 12nd 2nd -2
Massage Therapy 9.95 39th 3rd 1st 0
Average 7.38 212nd 13rd 3rd -1
Home & Garden Furniture 2.23 207th 13rd 2nd 0
Garage Doors 6.85 209th 9th 2nd -28
Landscapers 4.40 110th 7th 1st NA
Pest Control 12.64 203rd 11th 2nd -21
Plumbers 24.11 170th 8th 1st -18
Roofing 16.76 89th 4th 1st 38
Self Storage Companies 11.88 71st 10th 3rd 2
Windows and Doors 10.39 52nd 3rd 1st NA
Average 12.16 213rd 13rd 3rd 0
Legal Criminal Lawyers 39.10 45th 4th 1st NA
Law Firms 39.58 22nd 5th 1st 4
Personal Injury Law 115.67 61st 4th 1st NA
Average 52.18 49th 3rd 1st 1
Real Estate Apartment Rentals 2.39 69th 5th 2nd 12
Condos 1.97 67th 6th 2nd NA
New Home Developers 2.86 145th 7th 1st -29
Realtors 2.00 112nd 5th 2nd -2
Average 2.34 100th 5th 2nd -1
Shopping Florists 6.14 130th 11th 2nd 0
Average 6.14 130th 11th 2nd 0
Travel Car Rentals 4.93 5th 1st 1st -14
Hotels 3.69 170th 12nd 3rd 0
Average 4.31 57th 3rd 1st -7

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.