Findings for PPC in Newark

Newark Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Newark was the 230th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Newark also ranks amongst the least expensive cities in New Jersey, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 46% Lower in Newark than Jersey City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Newark are 46% lower than in Jersey City. The average price of a click in Newark is $6.13.

This price difference is interesting though, given the population of Jersey City is less than Newark.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Greensboro, and found the average price of a click in Newark was 25% lower than in Greensboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Newark


Summary PPC Stats for Newark for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.13 230th 15th 2nd 6
Automotive/Vehicle Auto Parts 1.28 102nd 6th 1st NA
Dealerships 1.70 226th 14th 2nd -31
Tires 2.15 170th 11th 2nd 0
Average 1.80 267th 14th 2nd NA
Entertainment/Recreation Restaurants 0.60 207th 14th 2nd 90
Average 0.60 207th 14th 2nd 90
Finance Payday Loans 6.32 105th 3rd 2nd NA
Average 6.32 158th 9th 2nd NA
Health, Beauty & Fitness Chiropractors 6.99 102nd 3rd 2nd 59
Dentists 4.53 267th 14th 1st NA
Martial Arts 2.45 61st 7th 2nd 0
Massage Therapy 2.82 93rd 8th 1st NA
Average 4.26 270th 14th 2nd 5
Home & Garden Furniture 2.32 105th 11th 1st NA
Moving Companies 12.23 114th 8th 2nd NA
Plumbers 6.15 236th 14th 2nd 69
Self Storage Companies 13.07 63rd 7th 1st 23
Average 9.44 220th 11th 2nd NA
Legal Law Firms 3.39 205th 17th 3rd NA
Personal Injury Law 101.54 45th 7th 2nd NA
Average 27.93 108th 11th 2nd NA
Real Estate Apartment Rentals 1.76 72nd 5th 2nd 29
Condos 0.29 202nd 14th 2nd NA
New Home Developers 0.94 202nd 11th 2nd -21
Realtors 1.11 235th 14th 3rd NA
Average 1.24 217th 13rd 3rd 14
Travel Car Rentals 2.72 76th 6th 1st 0
Hotels 2.27 203rd 14th 3rd -1
Average 2.49 170th 12nd 2nd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.