Findings for PPC in Newark

Newark Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Newark was the 193rd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Newark also ranks amongst the least expensive cities in New Jersey, ranking as number 2nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 16% Lower in Newark than Jersey City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Newark are 16% lower than in Jersey City. The average price of a click in Newark is $8.02.

This price difference is interesting though, given the population of Jersey City is less than Newark.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Greensboro, and found the average price of a click in Newark was 6% lower than in Greensboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Newark


Summary PPC Stats for Newark for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.02 193rd 11th 2nd NA
Automotive/Vehicle Auto Parts 1.71 91st 8th 2nd -12
Auto Wreckers 3.01 10th 1st 1st NA
Dealerships 1.78 212nd 15th 2nd NA
Tires 1.89 189th 11th 1st -27
Average 2.03 261st 15th 2nd NA
B2B Architects 1.76 63rd 5th 1st 0
IT Support 8.39 47th 5th 1st NA
Average 5.08 73rd 6th 1st NA
Entertainment/Recreation Restaurants 0.75 197th 14th 2nd -14
Average 0.75 197th 14th 2nd -14
Finance Currency Exchange 0.52 71st 7th 2nd 0
Average 0.52 179th 12nd 2nd 0
Health, Beauty & Fitness Dentists 2.39 284th 17th 4th -18
Massage Therapy 6.78 48th 4th 1st 0
Average 3.27 282nd 16th 3rd -5
Home & Garden Electricians 4.31 78th 7th 1st 0
Furniture 1.96 161st 12nd 1st -8
Moving Companies 17.14 102nd 8th 1st 34
Plumbers 4.97 236th 13rd 2nd -30
Roofing 5.27 183rd 12nd 2nd -14
Self Storage Companies 14.43 59th 8th 2nd 6
Average 10.45 222nd 14th 4th -1
Legal Criminal Lawyers 45.75 48th 5th 1st NA
Law Firms 10.91 106th 10th 2nd 0
Personal Injury Law 67.78 100th 6th 1st NA
Average 40.63 52nd 2nd 1st -2
Real Estate Apartment Rentals 1.44 145th 11th 2nd -4
Condos 2.54 51st 4th 2nd NA
New Home Developers 2.47 171st 7th 2nd -46
Property Management 5.54 51st 1st 1st 0
Realtors 0.77 272nd 17th 4th -21
Average 1.96 186th 8th 2nd -5
Shopping Florists 3.64 193rd 14th 2nd 12
Average 3.64 186th 13rd 2nd 6
Travel Car Rentals 2.81 139th 11th 2nd -3
Hotels 2.31 203rd 12nd 3rd 12
Average 2.56 218th 14th 3rd 4

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.