Findings for PPC in Newark

Newark Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Newark was the 253rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Newark also ranks amongst the least expensive cities in New Jersey, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 62% Lower in Newark than Jersey City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Newark are 62% lower than in Jersey City. The average price of a click in Newark is $5.73.

This price difference is interesting though, given the population of Jersey City is less than Newark.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Greensboro, and found the average price of a click in Newark was 14% lower than in Greensboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Newark


Summary PPC Stats for Newark for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.73 253rd 16th 3rd 5
Automotive/Vehicle Auto Parts 1.67 97th 6th 2nd 0
Dealerships 3.50 136th 8th 2nd NA
Tires 4.18 83rd 9th 2nd 0
Towing 2.40 167th 10th 2nd 0
Average 2.94 248th 16th 3rd 1
Entertainment/Recreation Restaurants 2.92 15th 1st 1st 372
Average 2.92 15th 1st 1st 372
Finance Credit Counselling 28.37 16th 2nd 1st NA
Average 28.37 70th 6th 2nd NA
Health, Beauty & Fitness Chiropractors 12.82 54th 3rd 2nd 20
Dentists 3.46 274th 17th 4th -10
Average 5.80 263rd 17th 4th -1
Home & Garden Furniture 1.67 203rd 14th 2nd 0
Garage Doors 8.60 173rd 4th 1st 0
Pest Control 7.06 227th 14th 2nd -11
Plumbers 7.09 237th 13rd 2nd -18
Roofing 19.29 66th 5th 1st 0
Self Storage Companies 13.36 114th 7th 1st -12
Average 8.80 252nd 14th 3rd -4
Legal Law Firms 14.73 96th 9th 2nd 5
Average 14.73 163rd 13rd 3rd 1
Real Estate Apartment Rentals 1.83 120th 6th 2nd -20
Condos 1.44 121st 8th 2nd NA
New Home Developers 2.06 186th 7th 1st -50
Realtors 1.32 227th 13rd 2nd 14
Average 1.69 215th 11th 2nd -13
Shopping Florists 4.87 170th 13rd 2nd -6
Average 4.87 170th 13rd 2nd -6
Travel Car Rentals 3.31 81st 8th 1st -11
Hotels 4.31 65th 7th 1st 0
Average 3.81 67th 5th 1st -6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.