Findings for PPC in Paterson

Paterson Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Paterson was the 76th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Paterson also ranks amongst the least expensive cities in New Jersey, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 156% Higher in Paterson than Newark

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Paterson are 156% higher than in Newark. The average price of a click in Paterson is $14.71.

This price differential is somewhat surprising however, as Newark has a larger population than Paterson.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Hollywood, and found the average price of a click in Paterson was 10% higher than in Hollywood.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Paterson

Summary PPC Stats for Paterson for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.71 76th 6th 2nd NA
Automotive/Vehicle Auto Insurance 92.67 41st 3rd 1st NA
Dealerships 2.05 228th 17th 4th NA
Average 47.36 3rd 1st 1st NA
Entertainment/Recreation Restaurants 0.29 237th 18th 4th NA
Average 0.29 237th 18th 4th NA
Health, Beauty & Fitness Dentists 12.67 109th 6th 2nd 27
Average 12.67 55th 4th 2nd NA
Legal Criminal Lawyers 55.30 35th 4th 1st NA
Law Firms 10.66 123rd 12nd 4th NA
Average 25.54 126th 10th 2nd NA
Real Estate Apartment Rentals 0.75 255th 17th 4th 16
Realtors 1.14 240th 14th 3rd -1
Average 0.98 272nd 18th 4th 3
Travel Hotels 1.96 224th 17th 3rd NA
Average 1.96 252nd 17th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.