Findings for PPC in Albuquerque

Albuquerque Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Albuquerque was the 83rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Albuquerque also ranks amongst the least expensive cities in New Mexico, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 35% Higher in Albuquerque than Las Cruces

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Albuquerque are 35% higher than in Las Cruces. The average price of a click in Albuquerque is $14.00.

This price difference is understandable though, given the population of Las Cruces is less than Albuquerque, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Milwaukee, and found the average price of a click in Albuquerque was 20% lower than in Milwaukee. This suggests that perhaps prices in Albuquerque are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Albuquerque

Summary PPC Stats for Albuquerque for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.00 83rd 24th 1st 6
Automotive/Vehicle Auto Insurance 94.54 43rd 15th 2nd 37
Auto Parts 2.00 58th 30th 2nd 2
Dealerships 7.60 9th 5th 1st 63
Tires 2.69 186th 51st 2nd -5
Towing 4.79 81st 25th 1st 20
Average 25.40 47th 17th 2nd 23
B2B Office Furniture 4.62 97th 30th 1st 36
Printers 8.41 72nd 19th 1st -27
Average 6.51 97th 27th 1st NA
Entertainment/Recreation Restaurants 2.13 43rd 12nd 1st -16
Average 2.13 43rd 12nd 1st -16
Finance Credit Counselling 16.32 49th 17th 1st NA
Insurance 33.91 71st 24th 1st 8
Mortgages 12.89 24th 6th 1st -19
Payday Loans 17.41 19th 3rd 1st -9
Average 22.93 83rd 26th 1st NA
Health, Beauty & Fitness Chiropractors 7.13 140th 44th 2nd -35
Cosmetic Surgery 4.15 107th 31st 2nd -37
Dentists 18.52 33rd 11th 1st 17
Martial Arts 1.92 84th 23rd 1st -27
Massage Therapy 7.42 58th 21st 1st 48
Optometrists 3.87 77th 23rd 1st -26
Average 10.14 118th 35th 1st -5
Home & Garden Appliance Repair 12.69 135th 42nd 1st 58
Furniture 2.19 160th 47th 2nd -8
Garage Doors 15.33 145th 38th 1st 6
Landscapers 5.12 86th 28th 2nd -16
Moving Companies 15.97 139th 35th 2nd -20
Pest Control 20.79 138th 27th 2nd 26
Plumbers 28.44 127th 36th 1st 43
Roofing 20.41 61st 22nd 1st 66
Self Storage Companies 13.58 121st 31st 1st -7
Windows and Doors 6.38 64th 28th 1st 8
Average 14.32 183rd 47th 1st 16
Legal Criminal Lawyers 32.69 61st 18th 1st 23
Family Law 25.99 58th 13rd 1st 25
Law Firms 14.16 96th 30th 1st -16
Personal Injury Law 83.51 103rd 21st 1st 45
Real Estate Lawyers 7.94 48th 14th 1st 0
Average 23.44 135th 32nd 1st 13
Real Estate Apartment Rentals 1.88 90th 22nd 1st -13
Condos 1.67 110th 40th 2nd -12
New Home Developers 3.11 124th 40th 1st -41
Realtors 2.95 82nd 27th 1st -17
Average 2.44 111st 36th 1st -18
Shopping Florists 7.60 51st 12nd 1st -5
Average 7.60 51st 12nd 1st -5
Travel Car Rentals 4.72 11th 2nd 1st 29
Hotels 4.36 81st 22nd 1st 3
Average 4.54 33rd 8th 1st 16

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.