Findings for PPC in Las Cruces

Las Cruces Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Las Cruces was the 215th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Las Cruces also ranks amongst the least expensive cities in New Mexico, ranking as number 2nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 35% Lower in Las Cruces than El Paso

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Las Cruces are 35% lower than in El Paso. The average price of a click in Las Cruces is $7.03.

This price differential is expected however, as El Paso has a larger population than Las Cruces.

To get a better sense of relative prices, we also compared prices with another similarly sized city, South Bend, and found the average price of a click in Las Cruces was 41% higher than in South Bend.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Las Cruces


Summary PPC Stats for Las Cruces for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.03 215th 56th 2nd 9
Automotive/Vehicle Auto Insurance 75.20 57th 11th 2nd 56
Auto Parts 1.30 130th 57th 2nd -5
Dealerships 1.42 228th 67th 2nd NA
Tires 2.02 183rd 52nd 2nd 31
Towing 1.19 149th 40th 2nd -17
Average 10.72 128th 35th 2nd 4
B2B Architects 2.44 45th 14th 2nd NA
Average 2.44 134th 41st 2nd NA
Entertainment/Recreation Restaurants 1.42 121st 34th 2nd -9
Average 1.42 121st 34th 2nd -9
Finance Payday Loans 36.07 2nd 1st 1st 29
Average 36.07 20th 2nd 1st NA
Health, Beauty & Fitness Acupuncture 0.78 140th 38th 2nd -72
Chiropractors 8.56 78th 25th 1st -20
Cosmetic Surgery 3.95 104th 33rd 2nd NA
Dentists 14.43 54th 17th 2nd -4
Martial Arts 0.36 103rd 31st 2nd 0
Optometrists 3.00 97th 36th 2nd NA
Average 7.49 178th 53rd 2nd -5
Home & Garden Appliance Repair 9.08 137th 39th 2nd 7
Furniture 3.26 28th 7th 1st 47
Landscapers 4.26 85th 27th 1st 210
Moving Companies 9.19 218th 58th 2nd -3
Pest Control 7.78 228th 59th 2nd -38
Plumbers 5.29 234th 63rd 2nd 13
Self Storage Companies 11.15 126th 27th 2nd 21
Average 7.14 260th 64th 2nd 15
Legal Law Firms 24.21 26th 7th 1st NA
Average 24.21 122nd 30th 2nd NA
Real Estate Apartment Rentals 1.19 181st 46th 2nd 30
Condos 1.17 138th 39th 2nd NA
New Home Developers 4.01 86th 26th 2nd 135
Property Management 3.50 100th 35th 1st 85
Realtors 2.94 111st 33rd 2nd 23
Average 2.50 125th 37th 2nd 43
Shopping Florists 4.85 149th 46th 2nd -7
Average 4.85 134th 37th 2nd -4
Travel Car Rentals 2.10 195th 63rd 2nd 12
Hotels 3.71 79th 29th 2nd 2
Average 2.90 170th 50th 2nd 7

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.