Findings for PPC in Las Cruces

Las Cruces Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Las Cruces was the 148th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Las Cruces also ranks amongst the least expensive cities in New Mexico, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Las Cruces Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Las Cruces keywords increased by 10% in September 2016.

Not surprisingly, the month over month price increases for Las Cruces Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 1% Higher in Las Cruces than El Paso

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Las Cruces are 1% higher than in El Paso. The average price of a click in Las Cruces is $11.27.

This price differential is somewhat surprising however, as El Paso has a larger population than Las Cruces.

To get a better sense of relative prices, we also compared prices with another city with a similar population, South Bend, and found the average price of a click in Las Cruces was 70% higher than in South Bend.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Las Cruces


Summary PPC Stats for Las Cruces for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.27 148th 41st 2nd 10
Automotive/Vehicle Auto Insurance 50.78 98th 31st 2nd 31
Auto Parts 2.37 49th 22nd 2nd 49
Dealerships 3.89 90th 40th 2nd NA
Tires 4.26 72nd 15th 1st 19
Towing 3.43 136th 41st 2nd 30
Average 17.79 65th 22nd 2nd 21
Entertainment/Recreation Restaurants 1.50 192nd 56th 2nd -3
Average 1.50 192nd 56th 2nd -3
Finance Insurance 107.57 11th 2nd 1st NA
Payday Loans 10.84 27th 12nd 2nd -12
Average 43.08 17th 6th 1st NA
Health, Beauty & Fitness Chiropractors 13.23 38th 13rd 1st 66
Cosmetic Surgery 4.86 101st 26th 1st NA
Dentists 8.65 197th 63rd 2nd -13
Martial Arts 5.99 18th 6th 1st 0
Massage Therapy 39.31 1st 1st 1st NA
Optometrists 2.50 111st 33rd 2nd -18
Average 10.41 104th 34th 2nd 4
Home & Garden Appliance Repair 9.79 162nd 44th 2nd 7
Furniture 2.48 191st 47th 2nd -13
Landscapers 2.63 187th 59th 2nd 16
Moving Companies 13.22 146th 33rd 1st -7
Pest Control 8.97 239th 60th 2nd 11
Plumbers 9.14 251st 67th 2nd 87
Roofing 9.32 169th 55th 2nd 36
Self Storage Companies 5.50 232nd 58th 2nd 0
Average 7.48 271st 71st 2nd 13
Legal Family Law 6.64 120th 32nd 2nd NA
Law Firms 25.86 71st 20th 2nd NA
Personal Injury Law 94.91 82nd 25th 2nd NA
Average 35.83 102nd 28th 1st NA
Real Estate Apartment Rentals 0.97 216th 64th 2nd -24
Condos 1.13 141st 43rd 2nd 26
New Home Developers 2.77 153rd 41st 2nd -10
Realtors 1.73 138th 43rd 2nd -16
Average 1.61 191st 51st 2nd -6
Shopping Florists 5.39 160th 46th 2nd -23
Average 5.39 160th 46th 2nd -23
Travel Car Rentals 2.73 136th 47th 2nd -16
Hotels 3.47 193rd 62nd 2nd 0
Average 3.10 212nd 68th 2nd -8

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.