Findings for PPC in Las Cruces

Las Cruces Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Las Cruces was the 145th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Las Cruces also ranks amongst the least expensive cities in New Mexico, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Las Cruces are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Las Cruces keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 27% Lower in Las Cruces than El Paso

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Las Cruces are 27% lower than in El Paso. The average price of a click in Las Cruces is $11.07.

This price differential is expected however, as El Paso has a larger population than Las Cruces.

To get a better sense of relative prices, we also compared prices with another similarly sized city, South Bend, and found the average price of a click in Las Cruces was 46% higher than in South Bend.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Las Cruces

Summary PPC Stats for Las Cruces for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.07 145th 40th 2nd 7
Automotive/Vehicle Auto Insurance 48.88 104th 33rd 2nd -7
Auto Parts 2.93 24th 9th 1st 78
Dealerships 7.45 8th 6th 1st NA
Tires 3.49 152nd 42nd 2nd -1
Towing 1.13 159th 50th 2nd -44
Average 17.37 82nd 23rd 2nd 3
Entertainment/Recreation Restaurants 0.94 182nd 53rd 2nd 4
Average 0.94 182nd 53rd 2nd 4
Finance Insurance 120.76 9th 1st 1st NA
Payday Loans 10.23 92nd 35th 2nd -7
Average 47.07 15th 3rd 1st NA
Health, Beauty & Fitness Chiropractors 11.29 70th 24th 1st -20
Cosmetic Surgery 11.15 36th 10th 1st NA
Dentists 11.19 156th 44th 2nd -13
Massage Therapy 0.46 125th 43rd 2nd NA
Optometrists 4.03 92nd 30th 2nd -4
Average 8.96 182nd 52nd 2nd -2
Home & Garden Appliance Repair 12.45 119th 35th 1st -6
Furniture 2.80 139th 31st 2nd 10
Garage Doors 5.07 196th 58th 2nd -3
Landscapers 2.23 167th 56th 2nd -12
Moving Companies 17.61 98th 24th 1st 22
Pest Control 11.71 227th 58th 2nd -14
Plumbers 6.35 234th 66th 2nd -45
Roofing 5.98 173rd 60th 2nd 0
Self Storage Companies 25.31 8th 1st 1st 281
Average 10.99 223rd 58th 2nd 20
Legal Law Firms 26.75 64th 18th 1st NA
Average 26.75 141st 39th 2nd NA
Real Estate Apartment Rentals 1.17 199th 61st 2nd 4
Condos 2.33 66th 20th 1st NA
New Home Developers 1.48 199th 51st 2nd -16
Realtors 1.71 211st 59th 2nd 4
Average 1.54 231st 61st 2nd 0
Shopping Florists 6.06 125th 32nd 2nd 13
Average 6.06 125th 32nd 2nd 13
Travel Car Rentals 3.19 97th 30th 2nd 21
Hotels 4.14 106th 38th 2nd 10
Average 3.66 119th 37th 2nd 15

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.