Findings for PPC in Las Cruces

Las Cruces Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Las Cruces was the 165th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Las Cruces also ranks amongst the least expensive cities in New Mexico, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 4% Lower in Las Cruces than El Paso

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Las Cruces are 4% lower than in El Paso. The average price of a click in Las Cruces is $10.37.

This price differential is expected however, as El Paso has a larger population than Las Cruces.

To get a better sense of relative prices, we also compared prices with another similarly sized city, South Bend, and found the average price of a click in Las Cruces was 27% higher than in South Bend.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Las Cruces


Summary PPC Stats for Las Cruces for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.37 165th 44th 2nd 9
Automotive/Vehicle Auto Insurance 209.73 2nd 1st 1st 0
Auto Parts 2.87 20th 9th 1st 127
Dealerships 4.30 89th 33rd 2nd NA
Tires 3.33 139th 31st 1st -25
Towing 3.09 139th 41st 2nd 60
Average 32.99 21st 9th 1st 25
Entertainment/Recreation Restaurants 1.08 148th 47th 2nd -11
Average 1.08 148th 47th 2nd -11
Finance Payday Loans 15.33 29th 10th 2nd -26
Average 15.33 113rd 36th 2nd NA
Health, Beauty & Fitness Chiropractors 8.20 118th 38th 1st -15
Cosmetic Surgery 4.70 102nd 30th 1st NA
Dentists 13.19 94th 29th 2nd -24
Massage Therapy 4.32 87th 32nd 2nd NA
Optometrists 2.50 109th 31st 2nd 51
Average 8.76 178th 50th 2nd 6
Home & Garden Appliance Repair 9.99 169th 49th 2nd -13
Furniture 2.26 151st 44th 1st -30
Landscapers 7.90 34th 9th 1st 33
Moving Companies 18.34 114th 29th 1st 57
Pest Control 22.69 118th 18th 1st 39
Plumbers 6.72 245th 67th 2nd 190
Self Storage Companies 11.54 160th 41st 2nd 42
Average 10.88 235th 64th 2nd 28
Legal Law Firms 11.92 109th 36th 2nd NA
Average 11.92 177th 45th 2nd NA
Real Estate Apartment Rentals 1.14 185th 57th 2nd -5
Condos 1.89 93rd 34th 1st NA
New Home Developers 2.70 149th 44th 2nd -25
Realtors 2.09 162nd 49th 2nd -26
Average 1.86 179th 50th 2nd -2
Shopping Florists 5.22 163rd 48th 2nd -20
Average 5.22 163rd 48th 2nd -20
Travel Car Rentals 2.36 161st 46th 2nd -7
Hotels 3.90 118th 34th 2nd -25
Average 3.13 173rd 48th 2nd -16

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.