Findings for PPC in Las Cruces

Las Cruces Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Las Cruces was the 225th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Las Cruces also ranks amongst the least expensive cities in New Mexico, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Las Cruces Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Las Cruces keywords increased by 14% in December 2014.

Google Adwords Keyword Prices 30% Lower in Las Cruces than El Paso

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Las Cruces are 30% lower than in El Paso. The average price of a click in Las Cruces is $7.10.

This price differential is expected however, as El Paso has a larger population than Las Cruces.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Las Cruces

Summary PPC Stats for Las Cruces for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.10 225th 61st 2nd 14
Automotive/Vehicle Auto Insurance 43.89 119th 37th 2nd -14
Auto Parts 1.27 130th 50th 2nd -1
Dealerships 2.86 150th 51st 2nd 329
Tires 2.95 134th 38th 2nd 91
Towing 2.95 117th 38th 2nd 97
Average 7.83 142nd 45th 2nd 94
Entertainment/Recreation Restaurants 1.22 157th 48th 2nd 11
Average 1.22 157th 48th 2nd 11
Finance Payday Loans 16.87 22nd 7th 1st -27
Average 16.87 109th 35th 2nd -5
Health, Beauty & Fitness Chiropractors 8.15 99th 34th 2nd -15
Cosmetic Surgery 3.97 104th 33rd 2nd NA
Dentists 23.78 3rd 1st 1st 31
Martial Arts 0.36 103rd 31st 2nd 0
Optometrists 3.01 100th 35th 2nd NA
Average 11.87 53rd 18th 1st 8
Home & Garden Appliance Repair 5.43 184th 52nd 2nd -14
Furniture 3.27 47th 8th 1st 0
Landscapers 2.51 143rd 49th 2nd -28
Moving Companies 12.11 159th 41st 1st NA
Pest Control 13.81 181st 34th 1st 131
Plumbers 9.15 227th 64th 2nd 30
Roofing 8.37 162nd 57th 2nd NA
Self Storage Companies 10.92 152nd 40th 2nd 5
Average 8.19 258th 70th 2nd 11
Legal Law Firms 32.14 19th 9th 1st NA
Average 32.14 105th 28th 2nd NA
Real Estate Apartment Rentals 0.99 222nd 64th 2nd -11
Condos 0.95 177th 53rd 2nd NA
New Home Developers 2.90 161st 39th 2nd -20
Realtors 2.67 113rd 42nd 2nd 4
Average 2.00 174th 48th 2nd -6
Shopping Florists 5.45 139th 42nd 2nd -3
Average 5.45 139th 42nd 2nd -3
Travel Car Rentals 3.10 118th 30th 2nd 48
Hotels 4.71 41st 12nd 1st 30
Average 3.90 68th 21st 2nd 39

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.