Findings for PPC in Las Cruces

Las Cruces Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Las Cruces was the 224th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Las Cruces also ranks amongst the least expensive cities in New Mexico, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Las Cruces Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Las Cruces keywords increased by 19% in April 2015.

Google Adwords Keyword Prices 30% Lower in Las Cruces than El Paso

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Las Cruces are 30% lower than in El Paso. The average price of a click in Las Cruces is $7.18.

This price differential is expected however, as El Paso has a larger population than Las Cruces.

To get a better sense of relative prices, we also compared prices with another similarly sized city, South Bend, and found the average price of a click in Las Cruces was 49% higher than in South Bend.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Las Cruces


Summary PPC Stats for Las Cruces for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.18 224th 60th 2nd 19
Automotive/Vehicle Auto Parts 0.89 152nd 52nd 2nd -35
Dealerships 4.19 92nd 35th 2nd NA
Tires 2.86 161st 44th 2nd -28
Towing 2.99 151st 46th 2nd 3
Average 3.00 244th 64th 2nd -8
Entertainment/Recreation Restaurants 0.81 179th 58th 2nd -18
Average 0.81 179th 58th 2nd -18
Finance Payday Loans 18.80 26th 5th 1st 23
Average 18.80 120th 34th 2nd NA
Health, Beauty & Fitness Chiropractors 16.01 37th 13rd 1st 165
Cosmetic Surgery 14.09 20th 8th 1st NA
Dentists 18.51 23rd 9th 1st 27
Optometrists 1.64 143rd 46th 2nd -34
Average 13.71 34th 10th 1st 31
Home & Garden Appliance Repair 9.28 164th 47th 2nd -3
Furniture 3.17 79th 11th 1st 28
Garage Doors 2.42 203rd 58th 2nd 0
Landscapers 6.79 48th 19th 1st -10
Moving Companies 16.47 124th 28th 1st -8
Pest Control 16.84 164th 31st 2nd -18
Plumbers 15.79 196th 57th 2nd 669
Self Storage Companies 2.96 270th 73rd 2nd -26
Average 9.69 237th 64th 2nd 56
Legal Law Firms 14.06 102nd 26th 2nd NA
Average 14.06 169th 40th 2nd NA
Real Estate Apartment Rentals 0.99 230th 70th 2nd -11
Condos 1.32 132nd 50th 2nd NA
New Home Developers 3.07 140th 42nd 1st 8
Realtors 2.26 140th 43rd 2nd 12
Average 1.89 189th 52nd 2nd 0
Shopping Florists 5.22 152nd 52nd 2nd 2
Average 5.22 152nd 52nd 2nd 2
Travel Car Rentals 3.46 68th 23rd 2nd 46
Hotels 3.65 110th 33rd 2nd -8
Average 3.56 98th 27th 2nd 19

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.