Findings for PPC in Las Cruces

Las Cruces Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Las Cruces was the 225th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Las Cruces also ranks amongst the least expensive cities in New Mexico, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 41% Lower in Las Cruces than El Paso

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Las Cruces are 41% lower than in El Paso. The average price of a click in Las Cruces is $6.41.

This price differential is expected however, as El Paso has a larger population than Las Cruces.

To get a better sense of relative prices, we also compared prices with another similarly sized city, South Bend, and found the average price of a click in Las Cruces was 9% higher than in South Bend.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

Evolve your Digital Strategy. Get a PPC Quote today.

PPC Industry Data for Las Cruces


Summary PPC Stats for Las Cruces for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.41 225th 57th 2nd 5
Automotive/Vehicle Auto Parts 1.97 34th 13rd 1st NA
Dealerships 3.10 122nd 42nd 2nd NA
Tires 2.68 144th 41st 2nd -21
Towing 0.78 150th 46th 2nd NA
Average 2.15 253rd 67th 2nd NA
Entertainment/Recreation Restaurants 2.02 45th 13rd 1st 1
Average 2.02 45th 13rd 1st 1
Finance Payday Loans 17.66 20th 6th 2nd NA
Average 17.66 106th 31st 2nd NA
Health, Beauty & Fitness Chiropractors 9.29 57th 19th 1st 4
Cosmetic Surgery 6.03 69th 19th 1st NA
Dentists 10.90 106th 38th 2nd NA
Optometrists 3.74 74th 26th 2nd NA
Average 9.20 86th 25th 1st 12
Home & Garden Appliance Repair 7.44 139th 41st 2nd NA
Furniture 1.72 176th 54th 2nd NA
Landscapers 1.60 181st 62nd 2nd NA
Moving Companies 15.90 72nd 18th 1st NA
Pest Control 25.02 103rd 10th 1st NA
Plumbers 5.62 238th 60th 2nd 125
Self Storage Companies 6.85 215th 53rd 2nd -28
Average 9.18 226th 50th 1st NA
Legal Law Firms 24.94 26th 10th 1st NA
Average 24.94 122nd 37th 2nd NA
Real Estate Apartment Rentals 0.84 187th 56th 2nd 6
Condos 0.90 144th 45th 2nd NA
New Home Developers 3.43 84th 26th 2nd NA
Realtors 2.18 117th 39th 2nd 3
Average 1.69 161st 47th 2nd 3
Shopping Florists 4.83 147th 44th 2nd NA
Average 4.83 147th 44th 2nd NA
Travel Car Rentals 2.58 90th 30th 2nd -1
Hotels 2.93 141st 53rd 2nd -1
Average 2.75 137th 46th 2nd -1

Study Results for Other Cities:

Nearest Cities

Similar Cities

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.