Findings for PPC in Buffalo

Buffalo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Buffalo was the 207th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Buffalo also ranks amongst the least expensive cities in New York, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Buffalo Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Buffalo keywords increased by 25% in March 2015.

Google Adwords Keyword Prices 22% Higher in Buffalo than Erie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Buffalo are 22% higher than in Erie. The average price of a click in Buffalo is $8.50.

This price difference is understandable though, given the population of Erie is less than Buffalo, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Chula Vista, and found the average price of a click in Buffalo was 25% lower than in Chula Vista. This suggests that perhaps prices in Buffalo are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Buffalo

Summary PPC Stats for Buffalo for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.50 207th 12nd 7th 25
Automotive/Vehicle Auto Insurance 17.63 174th 11th 6th -45
Auto Parts 3.70 10th 1st 1st 226
Dealerships 4.22 94th 8th 5th NA
Tires 3.40 135th 7th 2nd 22
Towing 4.76 84th 6th 5th 34
Average 6.74 182nd 12nd 6th 27
B2B Office Furniture 4.33 111st 7th 5th 120
Average 4.33 137th 7th 5th NA
Entertainment/Recreation Restaurants 1.11 141st 9th 6th -30
Average 1.11 141st 9th 6th -30
Finance Payday Loans 2.05 166th 3rd 1st NA
Average 2.05 194th 7th 3rd NA
Health, Beauty & Fitness Chiropractors 8.03 120th 7th 3rd 3
Dentists 12.24 117th 6th 4th -4
Martial Arts 1.50 94th 6th 5th 0
Optometrists 1.11 146th 8th 5th NA
Average 9.21 158th 8th 6th -5
Home & Garden Furniture 3.57 40th 4th 4th 36
Garage Doors 13.67 158th 4th 2nd 162
Landscapers 3.73 114th 7th 4th -25
Moving Companies 11.29 176th 11th 8th -1
Pest Control 14.13 187th 9th 5th 0
Plumbers 21.55 159th 8th 2nd 14
Roofing 14.06 113rd 10th 7th 17
Self Storage Companies 8.43 211st 13rd 9th 19
Windows and Doors 6.51 61st 4th 2nd NA
Average 10.49 239th 15th 9th 20
Legal Criminal Lawyers 26.08 69th 7th 5th -1
Family Law 37.50 28th 2nd 2nd NA
Law Firms 17.26 69th 8th 5th 394
Personal Injury Law 49.54 121st 11th 6th NA
Average 24.93 130th 12nd 7th 119
Real Estate Apartment Rentals 1.67 117th 8th 4th -7
Condos 0.54 209th 14th 9th 14
New Home Developers 0.88 206th 11th 6th NA
Realtors 1.72 192nd 13rd 9th -17
Average 1.37 242nd 15th 10th -5
Shopping Florists 5.69 137th 10th 8th 5
Average 5.69 137th 10th 8th 5
Travel Car Rentals 3.93 39th 3rd 3rd -4
Hotels 2.99 200th 15th 9th -25
Average 3.46 125th 7th 5th -15

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.