Findings for PPC in Buffalo

Buffalo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Buffalo was the 111st least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Buffalo also ranks amongst the least expensive cities in New York, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 7% Higher in Buffalo than Erie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Buffalo are 7% higher than in Erie. The average price of a click in Buffalo is $10.93.

This price difference is understandable though, given the population of Erie is less than Buffalo, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Chula Vista, and found the average price of a click in Buffalo was 21% lower than in Chula Vista. This suggests that perhaps prices in Buffalo are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Buffalo


Summary PPC Stats for Buffalo for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.93 111st 10th 6th 5
Automotive/Vehicle Auto Insurance 104.53 10th 2nd 2nd 10
Auto Parts 1.21 111st 7th 4th 3
Dealerships 4.80 31st 2nd 2nd NA
Tires 2.55 150th 9th 5th -11
Average 28.27 9th 1st 1st 4
B2B Office Furniture 1.34 133rd 7th 5th -8
Average 1.34 141st 7th 5th -3
Entertainment/Recreation Restaurants 2.37 23rd 4th 3rd 0
Average 2.37 23rd 4th 3rd 0
Finance Insurance 113.76 3rd 1st 1st NA
Payday Loans 2.26 147th 5th 1st 17
Average 58.01 6th 1st 1st NA
Health, Beauty & Fitness Chiropractors 4.89 158th 6th 3rd 19
Dentists 7.79 191st 9th 8th NA
Massage Therapy 8.49 33rd 4th 2nd NA
Optometrists 2.63 105th 9th 6th NA
Average 6.51 207th 10th 8th 2
Home & Garden Appliance Repair 7.40 140th 6th 5th NA
Furniture 3.25 30th 3rd 2nd 12
Garage Doors 5.22 178th 6th 3rd NA
Moving Companies 7.35 169th 13rd 9th 1
Pest Control 12.04 230th 12nd 8th NA
Plumbers 17.33 188th 9th 5th -41
Roofing 6.77 160th 9th 6th -23
Self Storage Companies 6.95 212nd 14th 9th 64
Windows and Doors 3.27 87th 3rd 1st NA
Average 8.10 248th 14th 8th NA
Legal Criminal Lawyers 24.89 66th 7th 5th NA
Family Law 4.47 89th 9th 6th NA
Law Firms 6.78 170th 13rd 8th NA
Personal Injury Law 40.22 130th 12nd 7th NA
Average 17.11 154th 14th 9th NA
Real Estate Apartment Rentals 1.44 113rd 9th 5th 48
Condos 0.32 200th 13rd 9th NA
New Home Developers 4.90 28th 2nd 2nd -17
Realtors 1.17 231st 13rd 8th -2
Average 1.81 144th 8th 5th 8
Shopping Florists 6.83 36th 5th 5th -1
Average 6.83 36th 5th 5th -1
Travel Car Rentals 2.46 103rd 9th 5th -1
Hotels 2.10 210th 17th 10th -1
Average 2.28 201st 13rd 9th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.