Findings for PPC in Buffalo

Buffalo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Buffalo was the 161st least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Buffalo also ranks amongst the least expensive cities in New York, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 22% Higher in Buffalo than Erie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Buffalo are 22% higher than in Erie. The average price of a click in Buffalo is $9.54.

This price difference is understandable though, given the population of Erie is less than Buffalo, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Buffalo


Summary PPC Stats for Buffalo for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.54 161st 11th 7th 4
Automotive/Vehicle Auto Insurance 61.12 74th 8th 4th -34
Auto Parts 2.00 63rd 4th 4th -10
Dealerships 3.87 95th 6th 4th 17
Tires 2.50 169th 14th 8th 63
Towing 2.18 141st 12nd 9th 0
Average 20.23 49th 6th 3rd 3
B2B Office Furniture 2.39 120th 8th 6th 10
Average 2.39 131st 8th 6th 3
Entertainment/Recreation Restaurants 1.09 170th 6th 3rd -33
Average 1.09 170th 6th 3rd -33
Finance Insurance 55.81 31st 4th 3rd -4
Average 55.81 11th 5th 4th -3
Health, Beauty & Fitness Chiropractors 9.11 85th 4th 2nd 96
Dentists 8.98 186th 7th 5th 17
Martial Arts 1.12 95th 8th 6th 0
Optometrists 3.67 81st 6th 3rd NA
Average 7.55 201st 10th 6th 14
Home & Garden Appliance Repair 3.46 187th 11th 8th -22
Furniture 2.23 171st 12nd 8th 34
Moving Companies 25.45 36th 2nd 2nd 0
Pest Control 2.03 244th 14th 8th -26
Plumbers 17.08 187th 10th 5th -13
Roofing 11.69 129th 6th 3rd 15
Self Storage Companies 7.38 225th 14th 9th -13
Windows and Doors 3.74 81st 7th 4th NA
Average 8.85 246th 15th 9th -3
Legal Criminal Lawyers 10.18 74th 9th 7th -7
Family Law 9.66 82nd 9th 6th NA
Law Firms 9.98 109th 11th 7th 30
Personal Injury Law 33.52 136th 12nd 7th NA
Real Estate Lawyers 18.25 14th 6th 5th NA
Average 13.47 167th 14th 9th 11
Real Estate Apartment Rentals 1.12 204th 13rd 7th -28
Condos 0.20 215th 13rd 9th NA
Realtors 2.16 165th 9th 7th 35
Average 1.43 238th 15th 10th 1
Shopping Florists 6.73 75th 6th 5th 28
Average 6.73 75th 6th 5th 28
Travel Car Rentals 3.76 58th 4th 3rd 14
Hotels 2.58 190th 12nd 7th 30
Average 3.17 151st 9th 6th 22

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.