Findings for PPC in Buffalo

Buffalo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Buffalo was the 180th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Buffalo also ranks amongst the least expensive cities in New York, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 35% Higher in Buffalo than Erie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Buffalo are 35% higher than in Erie. The average price of a click in Buffalo is $9.75.

This price difference is understandable though, given the population of Erie is less than Buffalo, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Chula Vista, and found the average price of a click in Buffalo was 34% lower than in Chula Vista. This suggests that perhaps prices in Buffalo are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Buffalo


Summary PPC Stats for Buffalo for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.75 180th 12nd 8th 6
Automotive/Vehicle Auto Insurance 38.99 158th 11th 7th 7
Auto Parts 1.16 139th 11th 7th -43
Dealerships 4.78 60th 4th 2nd NA
Tires 2.42 195th 12nd 7th -37
Towing 5.03 84th 3rd 2nd 14
Average 10.47 160th 12nd 7th -5
B2B Office Furniture 3.21 128th 8th 6th -27
Average 3.21 145th 8th 6th NA
Entertainment/Recreation Restaurants 0.95 163rd 12nd 8th -2
Average 0.95 163rd 12nd 8th -2
Finance Insurance 52.52 44th 2nd 2nd NA
Average 52.52 13rd 2nd 2nd NA
Health, Beauty & Fitness Chiropractors 11.00 79th 5th 3rd 36
Cosmetic Surgery 4.34 112nd 10th 7th NA
Dentists 10.44 167th 10th 6th -1
Martial Arts 6.24 15th 2nd 2nd 316
Massage Therapy 0.88 135th 10th 8th 0
Optometrists 3.33 105th 5th 3rd NA
Average 7.80 217th 14th 7th 29
Home & Garden Appliance Repair 45.97 1st 1st 1st 0
Furniture 2.11 176th 12nd 9th -21
Garage Doors 3.92 193rd 9th 6th -24
Moving Companies 16.96 121st 9th 6th -14
Pest Control 9.75 219th 13rd 9th -10
Plumbers 13.62 209th 8th 4th -30
Roofing 4.69 192nd 12nd 7th -13
Self Storage Companies 5.70 247th 16th 9th -3
Average 10.82 221st 10th 6th -11
Legal Criminal Lawyers 14.43 82nd 9th 6th -15
Law Firms 18.92 71st 7th 4th 113
Personal Injury Law 57.77 115th 6th 3rd NA
Average 29.38 115th 8th 5th 30
Real Estate Apartment Rentals 1.28 187th 12nd 7th 6
Condos 0.52 213rd 13rd 9th 2
New Home Developers 2.31 180th 6th 3rd NA
Realtors 1.32 226th 12nd 9th -8
Average 1.20 260th 15th 10th 9
Shopping Florists 4.24 193rd 14th 9th -19
Average 4.24 193rd 14th 9th -19
Travel Car Rentals 3.54 62nd 4th 4th -9
Hotels 3.37 136th 10th 7th 9
Average 3.45 116th 9th 6th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.