Findings for PPC in Buffalo

Buffalo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Buffalo was the 144th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Buffalo also ranks amongst the least expensive cities in New York, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Buffalo are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Buffalo keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 59% Higher in Buffalo than Erie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Buffalo are 59% higher than in Erie. The average price of a click in Buffalo is $11.41.

This price difference is understandable though, given the population of Erie is less than Buffalo, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Chula Vista, and found the average price of a click in Buffalo was 21% lower than in Chula Vista. This suggests that perhaps prices in Buffalo are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Buffalo

Summary PPC Stats for Buffalo for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.41 144th 12nd 7th -2
Automotive/Vehicle Auto Insurance 85.01 32nd 4th 2nd 15
Auto Parts 2.28 52nd 2nd 2nd -55
Auto Wreckers 2.90 9th 2nd 1st NA
Dealerships 3.44 118th 6th 4th NA
Tires 4.56 58th 10th 7th -29
Towing 3.62 129th 8th 5th -4
Average 23.81 31st 5th 4th -14
B2B Office Furniture 3.60 131st 8th 6th -65
Average 3.60 146th 8th 6th NA
Entertainment/Recreation Restaurants 4.24 86th 8th 5th -5
Average 4.24 86th 8th 5th -5
Finance Insurance 107.21 12nd 1st 1st NA
Payday Loans 1.34 182nd 8th 5th NA
Average 54.28 12nd 1st 1st NA
Health, Beauty & Fitness Chiropractors 6.49 147th 7th 4th -11
Dentists 5.68 267th 16th 9th -18
Massage Therapy 0.94 151st 11th 7th 0
Average 5.12 274th 16th 9th -7
Home & Garden Furniture 2.96 152nd 11th 7th -21
Garage Doors 7.74 206th 8th 5th -16
Landscapers 2.09 203rd 12nd 7th -4
Moving Companies 9.29 187th 12nd 9th -25
Pest Control 9.69 231st 14th 9th -1
Plumbers 18.50 210th 13rd 7th -25
Roofing 12.16 138th 8th 4th -2
Self Storage Companies 6.34 215th 12nd 7th -4
Windows and Doors 19.74 8th 1st 1st NA
Average 10.17 234th 14th 8th -9
Legal Criminal Lawyers 26.30 61st 8th 6th NA
Family Law 26.33 48th 5th 4th NA
Law Firms 6.65 206th 17th 10th -30
Average 15.08 195th 17th 10th 22
Real Estate Apartment Rentals 1.22 178th 13rd 7th -4
Condos 0.76 188th 13rd 7th 12
Realtors 1.59 166th 8th 5th 7
Average 1.26 229th 12nd 7th 4
Shopping Florists 7.33 79th 6th 5th 26
Average 7.33 79th 6th 5th 26
Travel Car Rentals 3.14 92nd 7th 4th -2
Hotels 4.68 87th 6th 4th 0
Average 3.91 99th 9th 5th -1

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.