Findings for PPC in Buffalo

Buffalo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Buffalo was the 210th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Buffalo also ranks amongst the least expensive cities in New York, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Buffalo are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Buffalo keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 3% Lower in Buffalo than Erie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Buffalo are 3% lower than in Erie. The average price of a click in Buffalo is $8.69.

This price difference is interesting though, given the population of Erie is less than Buffalo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Chula Vista, and found the average price of a click in Buffalo was 25% lower than in Chula Vista.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Buffalo

Summary PPC Stats for Buffalo for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.69 210th 13rd 7th NA
Automotive/Vehicle Auto Insurance 93.74 25th 3rd 2nd NA
Auto Parts 1.60 103rd 6th 4th -21
Dealerships 5.44 44th 1st 1st NA
Tires 5.10 52nd 5th 3rd 20
Average 18.82 68th 8th 5th NA
Entertainment/Recreation Restaurants 1.50 108th 8th 6th 137
Average 1.50 108th 8th 6th 137
Health, Beauty & Fitness Chiropractors 2.56 229th 12nd 7th -30
Cosmetic Surgery 3.50 114th 9th 7th NA
Dentists 13.67 98th 5th 4th 11
Martial Arts 0.43 109th 8th 6th 0
Massage Therapy 0.68 124th 7th 6th 0
Average 7.73 220th 10th 7th 0
Home & Garden Appliance Repair 12.47 118th 6th 5th 29
Furniture 3.56 75th 8th 7th 1
Garage Doors 7.13 186th 9th 6th -9
Landscapers 1.53 187th 11th 7th -48
Moving Companies 12.54 146th 10th 7th 54
Pest Control 8.17 242nd 15th 9th -16
Plumbers 22.36 169th 11th 6th 65
Roofing 10.57 131st 8th 5th 23
Self Storage Companies 7.08 222nd 15th 9th NA
Average 9.86 242nd 12nd 7th 10
Legal Criminal Lawyers 13.74 76th 8th 4th -18
Family Law 13.42 76th 8th 6th NA
Law Firms 7.66 185th 16th 10th -9
Personal Injury Law 57.12 111st 8th 5th NA
Average 17.88 172nd 16th 10th -6
Real Estate Apartment Rentals 1.39 166th 11th 7th -22
Condos 0.93 175th 12nd 8th 25
Realtors 1.48 230th 16th 9th -1
Average 1.34 249th 14th 9th 0
Shopping Florists 4.66 193rd 12nd 9th -19
Average 4.66 193rd 12nd 9th -19
Travel Car Rentals 3.63 62nd 5th 4th 21
Hotels 3.19 177th 10th 7th 8
Average 3.41 149th 9th 6th 15

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.