Findings for PPC in New York City

New York City Ranks Amongst Most Expensive Markets for Keywords in Middle Atlantic

SEP's ongoing research into PPC Campaigns has revealed that New York City was the 6th most expensive city in Middle Atlantic in keyword bids in Google Adwords for the month of September 2014. New York City also ranks amongst the most expensive cities in New York, ranking 3rd. In the study, The Bronx ranked as the most expensive city in Middle Atlantic for keywords, while Buffalo ranked as the least expensive city.

Month over Month Google Adwords Prices for New York City Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting New York City keywords increased by 21% in September 2014.

Google Adwords Keyword Prices 27% Higher in New York City than Jersey City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in New York City are 27% higher than in Jersey City. The average price of a click in New York City is $14.64.

This price difference is understandable though, given the population of Jersey City is less than New York City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Philadelphia, and found the average price of a click in New York City was 14% lower than in Philadelphia. This suggests that perhaps prices in New York City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for New York City


Summary PPC Stats for New York City for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.64 46th 6th 3rd 21
Automotive/Vehicle Auto Insurance 46.98 114th 10th 7th -21
Auto Parts 0.81 145th 13rd 9th -7
Dealerships 1.24 242nd 17th 9th NA
Tires 6.17 6th 3rd 2nd 65
Towing 9.53 9th 2nd 2nd 225
Average 16.35 77th 8th 4th 47
B2B Office Furniture 4.97 68th 4th 4th -40
Printers 11.11 13rd 1st 1st 21
Average 8.04 31st 1st 1st -7
Entertainment/Recreation Restaurants 0.83 178th 12nd 7th -14
Average 0.83 178th 12nd 7th -14
Finance Insurance 37.54 69th 6th 4th 98
Mortgages 5.11 57th 5th 3rd -44
Payday Loans 1.61 152nd 9th 5th -9
Average 17.68 105th 7th 4th NA
Health, Beauty & Fitness Chiropractors 11.64 32nd 1st 1st 81
Cosmetic Surgery 15.48 5th 1st 1st 31
Dentists 18.39 9th 2nd 2nd -14
Martial Arts 3.53 30th 2nd 1st 62
Massage Therapy 8.96 30th 3rd 1st NA
Optometrists 4.50 52nd 4th 2nd NA
Average 13.74 14th 2nd 2nd 11
Home & Garden Appliance Repair 12.11 61st 1st 1st -16
Furniture 2.86 51st 8th 5th -36
Moving Companies 15.59 76th 5th 4th -2
Pest Control 19.50 164th 7th 4th NA
Plumbers 13.96 209th 11th 7th 78
Roofing 10.75 108th 4th 4th NA
Self Storage Companies 26.41 4th 4th 4th 30
Windows and Doors 1.00 110th 8th 6th NA
Average 15.17 122nd 1st 1st 19
Legal Criminal Lawyers 40.61 46th 5th 3rd -11
Family Law 23.29 41st 4th 3rd NA
Law Firms 17.25 56th 4th 2nd 35
Personal Injury Law 56.56 114th 11th 6th -24
Real Estate Lawyers 27.93 3rd 1st 1st NA
Average 30.64 96th 10th 6th 49
Real Estate Apartment Rentals 3.40 11th 3rd 2nd -14
Condos 4.14 7th 3rd 2nd NA
New Home Developers 5.00 24th 1st 1st NA
Realtors 2.65 72nd 4th 2nd -10
Average 3.52 10th 2nd 2nd 8
Shopping Florists 7.52 25th 3rd 3rd -1
Average 7.52 25th 3rd 3rd -1
Travel Car Rentals 3.60 20th 1st 1st -1
Hotels 12.98 1st 1st 1st -1
Average 8.29 1st 1st 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.