Findings for PPC in New York City

New York City Ranks Amongst Most Expensive Markets for Keywords in Middle Atlantic

SEP's ongoing research into PPC Campaigns has revealed that New York City was the 2nd most expensive city in Middle Atlantic in keyword bids in Google Adwords for the month of April 2015. New York City also ranks amongst the most expensive cities in New York, ranking 1st. In the study, The Bronx ranked as the most expensive city in Middle Atlantic for keywords, while Buffalo ranked as the least expensive city.

Google Adwords Keyword Prices 22% Higher in New York City than Jersey City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in New York City are 22% higher than in Jersey City. The average price of a click in New York City is $18.48.

This price difference is understandable though, given the population of Jersey City is less than New York City, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for New York City

Summary PPC Stats for New York City for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.48 40th 2nd 1st 6
Automotive/Vehicle Auto Insurance 65.61 101st 10th 6th 5
Auto Parts 1.54 113rd 9th 5th -12
Dealerships 2.64 200th 13rd 8th NA
Tires 4.65 55th 6th 3rd 214
Average 28.01 30th 4th 2nd 23
B2B Office Furniture 4.33 94th 7th 5th -31
Printers 10.55 31st 3rd 3rd 43
Average 7.44 50th 3rd 3rd NA
Entertainment/Recreation Restaurants 1.21 122nd 7th 4th -13
Average 1.21 122nd 7th 4th -13
Finance Mortgages 30.42 2nd 1st 1st NA
Payday Loans 1.36 146th 4th 2nd -12
Average 11.04 149th 9th 4th NA
Health, Beauty & Fitness Chiropractors 16.67 34th 1st 1st 114
Cosmetic Surgery 10.90 43rd 4th 2nd -17
Dentists 14.78 68th 3rd 2nd -23
Martial Arts 0.32 95th 8th 6th -95
Massage Therapy 17.33 10th 1st 1st NA
Physiotherapy 5.60 2nd 1st 1st 0
Average 12.71 54th 3rd 2nd 6
Home & Garden Appliance Repair 10.34 156th 10th 7th 10
Furniture 3.56 59th 5th 4th 1
Moving Companies 27.81 28th 2nd 2nd 14
Pest Control 22.69 117th 1st 1st 0
Plumbers 9.35 226th 12nd 8th -27
Self Storage Companies 35.63 1st 1st 1st 15
Average 19.05 105th 1st 1st 1
Legal Criminal Lawyers 43.57 46th 6th 4th 0
Family Law 25.63 48th 2nd 2nd -17
Law Firms 19.62 69th 6th 3rd -4
Personal Injury Law 122.51 54th 3rd 1st -2
Average 48.84 60th 3rd 2nd -5
Real Estate Apartment Rentals 2.95 27th 2nd 2nd -3
Condos 9.47 2nd 2nd 2nd 41
Realtors 5.19 7th 1st 1st 14
Average 5.51 2nd 1st 1st 13
Shopping Florists 11.17 3rd 1st 1st 10
Average 11.17 3rd 1st 1st 10
Travel Car Rentals 4.85 11th 1st 1st 22
Hotels 6.63 8th 1st 1st -11
Average 5.74 4th 1st 1st 5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.