Findings for PPC in New York City

New York City Ranks Amongst Most Expensive Markets for Keywords in Middle Atlantic

SEP's ongoing research into PPC Campaigns has revealed that New York City was the 3rd most expensive city in Middle Atlantic in keyword bids in Google Adwords for the month of December 2014. New York City also ranks amongst the most expensive cities in New York, ranking 1st. In the study, The Bronx ranked as the most expensive city in Middle Atlantic for keywords, while Buffalo ranked as the least expensive city.

Google Adwords Keyword Prices 19% Higher in New York City than Jersey City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in New York City are 19% higher than in Jersey City. The average price of a click in New York City is $18.38.

This price difference is understandable though, given the population of Jersey City is less than New York City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Philadelphia, and found the average price of a click in New York City was 4% lower than in Philadelphia. This suggests that perhaps prices in New York City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for New York City

Summary PPC Stats for New York City for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.38 23rd 3rd 1st 8
Automotive/Vehicle Auto Insurance 55.64 88th 9th 5th -40
Auto Parts 2.12 52nd 2nd 2nd 12
Dealerships 2.35 185th 14th 9th 22
Tires 5.96 9th 1st 1st 0
Towing 7.17 21st 4th 3rd 4
Average 21.56 38th 5th 2nd -1
B2B Office Furniture 3.41 92nd 7th 5th -31
Printers 10.70 18th 2nd 2nd 15
Average 7.05 40th 2nd 2nd -6
Entertainment/Recreation Restaurants 1.08 172nd 7th 4th 4
Average 1.08 172nd 7th 4th 4
Finance Insurance 45.15 50th 6th 5th 0
Mortgages 22.21 8th 1st 1st 0
Payday Loans 6.37 120th 1st 1st 255
Average 27.41 56th 7th 6th 42
Health, Beauty & Fitness Chiropractors 5.80 160th 9th 6th -6
Cosmetic Surgery 10.56 36th 4th 3rd 0
Dentists 20.86 11th 1st 1st -9
Martial Arts 2.33 82nd 5th 4th 0
Optometrists 3.99 66th 4th 2nd NA
Average 13.68 28th 1st 1st -4
Home & Garden Appliance Repair 24.62 27th 1st 1st 50
Furniture 3.39 37th 2nd 1st 29
Moving Companies 30.01 18th 1st 1st 34
Pest Control 13.17 187th 10th 5th 11
Plumbers 10.18 219th 13rd 8th -30
Self Storage Companies 22.66 9th 3rd 3rd -15
Windows and Doors 4.22 78th 6th 3rd NA
Average 16.58 125th 2nd 2nd 7
Legal Criminal Lawyers 45.73 42nd 4th 3rd -24
Family Law 26.09 43rd 4th 3rd -5
Law Firms 15.76 67th 7th 4th 60
Personal Injury Law 111.36 52nd 4th 1st -17
Real Estate Lawyers 23.27 6th 4th 3rd 40
Average 44.38 61st 4th 1st 18
Real Estate Apartment Rentals 3.42 19th 2nd 2nd -12
Condos 6.37 2nd 2nd 2nd 1
Realtors 5.14 6th 1st 1st 1
Average 4.87 5th 2nd 2nd -2
Shopping Florists 9.42 17th 2nd 2nd 36
Average 9.42 17th 2nd 2nd 36
Travel Car Rentals 6.36 5th 1st 1st 65
Hotels 6.80 7th 1st 1st -2
Average 6.58 3rd 1st 1st 31

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.