Findings for PPC in New York City

New York City Ranks Amongst Most Expensive Markets for Keywords in Middle Atlantic

SEP's ongoing research into PPC Campaigns has revealed that New York City was the 2nd most expensive city in Middle Atlantic in keyword bids in Google Adwords for the month of September 2016. New York City also ranks amongst the most expensive cities in New York, ranking 1st. In the study, The Bronx ranked as the most expensive city in Middle Atlantic for keywords, while Buffalo ranked as the least expensive city.

Month over Month Google Adwords Prices for New York City Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting New York City keywords increased by 22% in September 2016.

Google Adwords Keyword Prices 48% Higher in New York City than Jersey City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in New York City are 48% higher than in Jersey City. The average price of a click in New York City is $19.02.

This price difference is understandable though, given the population of Jersey City is less than New York City, which generally means less competition and therefore lower prices.

To understand if prices in New York City are relatively low, we also compared prices with Philadelphia which has a similar population, and found the average price of a click in New York City was 5% higher than in Philadelphia. This suggests that perhaps New York City prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for New York City


Summary PPC Stats for New York City for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.02 29th 2nd 1st 22
Automotive/Vehicle Auto Insurance 64.35 66th 6th 3rd 6
Dealerships 3.37 123rd 8th 5th NA
Tires 11.68 2nd 1st 1st 0
Average 35.25 5th 2nd 2nd 4
B2B Office Furniture 8.71 12nd 2nd 1st -15
Printers 7.19 76th 4th 3rd 0
Average 7.95 49th 5th 3rd NA
Entertainment/Recreation Restaurants 2.59 145th 11th 7th -5
Average 2.59 145th 11th 7th -5
Finance Insurance 37.92 71st 5th 3rd 18
Mortgages 30.05 2nd 1st 1st NA
Payday Loans 1.38 181st 7th 4th -35
Average 20.58 90th 5th 3rd NA
Health, Beauty & Fitness Chiropractors 10.03 70th 4th 2nd -25
Cosmetic Surgery 14.05 15th 1st 1st 52
Dentists 13.73 66th 4th 3rd -22
Massage Therapy 6.30 76th 5th 2nd NA
Optometrists 17.87 2nd 1st 1st NA
Average 12.82 33rd 2nd 1st 8
Home & Garden Appliance Repair 9.40 170th 8th 6th -20
Furniture 6.60 12nd 2nd 1st -8
Moving Companies 32.70 2nd 1st 1st 17
Pest Control 15.23 172nd 9th 7th -7
Plumbers 23.93 172nd 9th 4th 62
Self Storage Companies 28.29 1st 1st 1st -28
Average 22.38 51st 1st 1st 3
Legal Criminal Lawyers 26.62 59th 7th 5th 148
Family Law 29.45 42nd 4th 3rd 84
Law Firms 11.47 170th 16th 9th 375
Personal Injury Law 85.48 95th 8th 4th -5
Real Estate Lawyers 7.85 45th 7th 5th -18
Average 34.84 108th 11th 6th 147
Real Estate Apartment Rentals 2.42 66th 4th 2nd -24
Condos 7.24 3rd 2nd 2nd -18
New Home Developers 4.74 58th 4th 2nd NA
Realtors 2.85 50th 2nd 2nd -18
Average 3.88 21st 2nd 2nd -15
Shopping Florists 9.38 21st 1st 1st -27
Average 9.38 21st 1st 1st -27
Travel Car Rentals 3.06 102nd 10th 6th 6
Hotels 6.83 6th 1st 1st 0
Average 4.95 19th 1st 1st 3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.