Findings for PPC in New York City

New York City Ranks Amongst Most Expensive Markets for Keywords in Middle Atlantic

SEP's ongoing research into PPC Campaigns has revealed that New York City was the 5th most expensive city in Middle Atlantic in keyword bids in Google Adwords for the month of May 2016. New York City also ranks amongst the most expensive cities in New York, ranking 3rd. In the study, The Bronx ranked as the most expensive city in Middle Atlantic for keywords, while Staten Island ranked as the least expensive city.

Year over Year Google Adwords Prices for New York City are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting New York City keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 32% Higher in New York City than Jersey City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in New York City are 32% higher than in Jersey City. The average price of a click in New York City is $16.16.

This price difference is understandable though, given the population of Jersey City is less than New York City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Philadelphia, and found the average price of a click in New York City was 15% lower than in Philadelphia. This suggests that perhaps prices in New York City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for New York City

Summary PPC Stats for New York City for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.16 60th 5th 3rd 7
Automotive/Vehicle Auto Insurance 48.40 106th 12nd 7th -6
Auto Parts 0.82 155th 14th 9th -33
Dealerships 2.03 219th 13rd 7th NA
Average 24.91 29th 4th 2nd -6
B2B Office Furniture 7.18 40th 3rd 3rd 20
Printers 6.86 64th 5th 3rd 0
Average 7.07 67th 3rd 3rd NA
Entertainment/Recreation Restaurants 1.22 149th 12nd 8th 10
Average 1.22 149th 12nd 8th 10
Finance Payday Loans 1.99 165th 3rd 1st -1
Average 1.99 180th 7th 3rd NA
Health, Beauty & Fitness Chiropractors 6.93 154th 5th 3rd -24
Cosmetic Surgery 15.68 10th 2nd 2nd 53
Dentists 9.99 183rd 11th 8th -10
Martial Arts 5.84 24th 1st 1st 40
Massage Therapy 10.03 27th 3rd 2nd NA
Optometrists 0.93 140th 5th 3rd NA
Average 10.49 119th 6th 4th 13
Home & Garden Appliance Repair 16.78 64th 3rd 2nd 6
Furniture 4.58 28th 2nd 2nd 41
Landscapers 1.44 192nd 12nd 8th 0
Moving Companies 27.96 10th 1st 1st -2
Pest Control 30.69 42nd 2nd 1st 66
Plumbers 27.78 143rd 7th 3rd 103
Roofing 10.62 130th 7th 4th NA
Self Storage Companies 23.40 12nd 4th 4th -8
Average 20.08 101st 4th 3rd 18
Legal Criminal Lawyers 28.43 60th 5th 3rd 0
Family Law 42.73 18th 1st 1st 0
Law Firms 10.57 169th 15th 9th -12
Personal Injury Law 136.17 43rd 2nd 1st -11
Average 48.22 80th 4th 2nd -6
Real Estate Apartment Rentals 2.36 61st 5th 3rd -22
Condos 10.10 2nd 2nd 2nd 19
Realtors 4.27 21st 1st 1st 19
Average 5.09 7th 2nd 2nd 5
Shopping Florists 9.97 7th 2nd 2nd -4
Average 9.97 7th 2nd 2nd -4
Travel Car Rentals 4.27 25th 1st 1st 23
Hotels 8.65 2nd 1st 1st 24
Average 6.46 4th 1st 1st 23

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.