Findings for PPC in Queens

Queens Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Queens was the 144th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Queens also ranks amongst the least expensive cities in New York, ranking as number 7th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 37% Lower in Queens than New York City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Queens are 37% lower than in New York City. The average price of a click in Queens is $9.93.

This price difference is interesting though, given the population of New York City is less than Queens.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Dallas, and found the average price of a click in Queens was 56% lower than in Dallas.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Queens

Summary PPC Stats for Queens for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.93 144th 9th 7th 5
Automotive/Vehicle Auto Parts 1.52 110th 10th 8th 6
Dealerships 5.83 21st 2nd 1st NA
Tires 1.99 186th 10th 8th 58
Towing 4.70 63rd 3rd 3rd -22
Average 3.51 195th 12nd 8th 6
B2B Architects 1.13 83rd 7th 4th NA
Average 1.13 159th 11th 8th NA
Entertainment/Recreation Restaurants 0.86 185th 12nd 7th 0
Average 0.86 185th 12nd 7th 0
Health, Beauty & Fitness Acupuncture 1.82 111st 8th 5th 5
Chiropractors 5.78 131st 6th 4th -31
Cosmetic Surgery 9.92 43rd 5th 4th NA
Dentists 12.37 97th 5th 4th 10
Martial Arts 5.81 7th 1st 1st 4
Average 9.10 102nd 6th 4th 0
Home & Garden Appliance Repair 8.65 148th 9th 7th 19
Furniture 1.99 160th 11th 8th 4
Garage Doors 4.40 179th 6th 3rd 10
Landscapers 0.93 174th 10th 6th -23
Moving Companies 18.49 80th 5th 4th 1
Pest Control 20.09 123rd 7th 6th 10
Plumbers 15.56 184th 10th 6th -5
Roofing 9.70 135th 9th 6th 73
Self Storage Companies 19.79 9th 4th 4th -17
Windows and Doors 3.86 85th 7th 5th NA
Average 11.75 203rd 12nd 7th 6
Legal Criminal Lawyers 45.87 47th 4th 3rd -20
Family Law 18.08 60th 3rd 3rd -31
Immigration Lawyers 9.78 45th 8th 6th NA
Law Firms 15.24 71st 6th 3rd NA
Personal Injury Law 79.26 80th 5th 3rd 0
Real Estate Lawyers 29.53 3rd 1st 1st -1
Average 27.62 105th 8th 5th NA
Real Estate Apartment Rentals 1.55 127th 8th 5th 20
Condos 1.77 93rd 8th 5th 106
New Home Developers 1.84 194th 11th 6th NA
Property Management 5.35 55th 2nd 1st 28
Realtors 1.62 212nd 11th 8th -16
Average 1.91 193rd 10th 6th 25
Shopping Florists 4.23 177th 13rd 9th 17
Average 4.23 165th 11th 7th 8
Travel Car Rentals 3.54 59th 5th 4th 7
Hotels 2.52 189th 11th 7th 7
Average 3.03 152nd 8th 5th 7

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.