Findings for PPC in Syracuse

Syracuse Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Syracuse was the 206th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Syracuse also ranks amongst the least expensive cities in New York, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 0% Higher in Syracuse than Buffalo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Syracuse are 0% higher than in Buffalo. The average price of a click in Syracuse is $8.54.

This price differential is somewhat surprising however, as Buffalo has a larger population than Syracuse.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Naperville, and found the average price of a click in Syracuse was 43% lower than in Naperville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Syracuse

Summary PPC Stats for Syracuse for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.54 206th 11th 6th 4
Automotive/Vehicle Auto Insurance 62.82 112nd 7th 3rd 11
Auto Parts 0.59 155th 11th 8th -64
Dealerships 4.93 62nd 4th 2nd NA
Tires 3.29 143rd 8th 3rd -23
Towing 2.43 155th 10th 7th -1
Average 16.19 115th 8th 4th -12
B2B Office Furniture 6.39 45th 2nd 2nd 7
Average 6.39 99th 5th 3rd NA
Entertainment/Recreation Restaurants 0.74 193rd 14th 9th -43
Average 0.74 193rd 14th 9th -43
Health, Beauty & Fitness Chiropractors 4.03 213rd 13rd 7th -22
Cosmetic Surgery 6.28 84th 7th 5th NA
Dentists 8.05 214th 11th 7th -12
Massage Therapy 27.60 5th 1st 1st 432
Average 9.77 133rd 5th 3rd 38
Home & Garden Appliance Repair 1.11 213rd 10th 8th -31
Furniture 2.94 84th 9th 7th -18
Garage Doors 2.39 203rd 7th 5th -11
Moving Companies 15.62 145th 10th 7th 0
Pest Control 25.49 99th 1st 1st 65
Plumbers 20.56 163rd 9th 3rd 65
Roofing 15.05 102nd 9th 6th 21
Self Storage Companies 9.59 187th 12nd 8th 15
Windows and Doors 12.28 25th 2nd 1st NA
Average 11.35 229th 13rd 8th 10
Legal Family Law 7.07 100th 9th 7th NA
Law Firms 5.70 184th 18th 10th 6
Personal Injury Law 15.35 136th 13rd 8th NA
Average 7.08 210th 17th 10th -3
Real Estate Apartment Rentals 1.22 173rd 12nd 8th -31
Condos 0.63 205th 13rd 8th NA
Realtors 2.17 152nd 9th 6th -9
Average 1.64 206th 11th 6th -14
Shopping Florists 8.37 31st 2nd 2nd 7
Average 8.37 31st 2nd 2nd 7
Travel Car Rentals 2.23 176th 13rd 8th -1
Hotels 4.53 71st 5th 4th 5
Average 3.38 138th 8th 6th 2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.