Findings for PPC in Syracuse

Syracuse Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Syracuse was the 119th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Syracuse also ranks amongst the least expensive cities in New York, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Syracuse Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Syracuse keywords increased by 16% in December 2014.

Google Adwords Keyword Prices 20% Higher in Syracuse than Buffalo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Syracuse are 20% higher than in Buffalo. The average price of a click in Syracuse is $11.52.

This price differential is somewhat surprising however, as Buffalo has a larger population than Syracuse.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Naperville, and found the average price of a click in Syracuse was 4% lower than in Naperville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Syracuse

Summary PPC Stats for Syracuse for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.52 119th 9th 6th 16
Automotive/Vehicle Auto Insurance 49.02 108th 11th 7th -40
Auto Parts 1.81 74th 7th 7th -32
Dealerships 4.85 46th 3rd 3rd 6
Tires 4.48 45th 3rd 2nd 116
Towing 3.02 113rd 9th 6th 0
Average 17.23 72nd 8th 5th 4
B2B Office Furniture 5.76 24th 2nd 2nd 10
Average 5.76 64th 5th 4th 3
Entertainment/Recreation Restaurants 1.26 151st 5th 2nd -18
Average 1.26 151st 5th 2nd -18
Finance Insurance 120.30 3rd 1st 1st 3
Average 120.30 2nd 1st 1st 2
Health, Beauty & Fitness Chiropractors 6.62 142nd 7th 5th 180
Cosmetic Surgery 6.62 74th 7th 6th NA
Dentists 8.27 210th 11th 7th -11
Massage Therapy 1.08 124th 7th 3rd 0
Average 6.75 230th 13rd 8th 14
Home & Garden Appliance Repair 21.60 32nd 2nd 2nd 249
Furniture 2.82 90th 7th 4th 15
Garage Doors 2.48 204th 8th 5th -21
Moving Companies 14.29 143rd 11th 8th 33
Pest Control 10.42 213rd 13rd 7th -29
Plumbers 33.71 107th 3rd 1st 40
Roofing 7.84 170th 8th 5th 52
Self Storage Companies 8.29 207th 13rd 8th 33
Average 11.82 197th 11th 6th 34
Legal Law Firms 9.40 115th 12nd 8th NA
Personal Injury Law 65.44 108th 9th 4th NA
Average 20.61 148th 12nd 7th NA
Real Estate Apartment Rentals 1.64 135th 8th 4th 16
Condos 1.71 116th 10th 6th NA
Realtors 2.17 164th 8th 6th 3
Average 1.91 189th 10th 6th 13
Shopping Florists 7.10 64th 4th 4th 14
Average 7.10 64th 4th 4th 14
Travel Car Rentals 2.08 190th 15th 9th -12
Hotels 3.50 124th 9th 6th 9
Average 2.79 200th 14th 8th -2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.