Findings for PPC in Syracuse

Syracuse Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Syracuse was the 113rd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Syracuse also ranks amongst the least expensive cities in New York, ranking as number 4th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 6% Higher in Syracuse than Buffalo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Syracuse are 6% higher than in Buffalo. The average price of a click in Syracuse is $11.42.

This price differential is somewhat surprising however, as Buffalo has a larger population than Syracuse.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Naperville, and found the average price of a click in Syracuse was 17% lower than in Naperville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Syracuse

Summary PPC Stats for Syracuse for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.42 113rd 6th 4th 7
Automotive/Vehicle Auto Insurance 86.30 39th 6th 4th 4
Auto Parts 3.83 7th 1st 1st 186
Dealerships 4.42 48th 4th 3rd NA
Tires 2.75 139th 8th 6th 103
Towing 2.97 104th 6th 5th 11
Average 28.39 16th 2nd 1st 32
B2B Office Furniture 5.23 41st 3rd 2nd -13
Average 5.23 67th 5th 3rd NA
Entertainment/Recreation Restaurants 2.25 53rd 2nd 2nd 8
Average 2.25 53rd 2nd 2nd 8
Finance Insurance 96.60 9th 2nd 2nd NA
Average 96.60 3rd 1st 1st NA
Health, Beauty & Fitness Chiropractors 2.79 210th 13rd 9th -3
Cosmetic Surgery 6.60 74th 7th 6th NA
Dentists 11.30 118th 6th 5th 8
Jewellers 7.08 15th 1st 1st NA
Massage Therapy 1.08 123rd 7th 3rd 21
Average 8.71 119th 7th 5th 3
Home & Garden Appliance Repair 2.55 188th 11th 9th 0
Furniture 2.49 92nd 6th 4th -4
Garage Doors 4.25 180th 7th 4th 68
Landscapers 4.73 70th 4th 2nd -7
Moving Companies 7.73 229th 13rd 8th -24
Pest Control 21.30 108th 5th 4th 137
Plumbers 4.06 240th 14th 9th -18
Roofing 5.66 181st 11th 7th 23
Self Storage Companies 8.11 205th 15th 9th 45
Average 7.35 257th 16th 9th 13
Legal Criminal Lawyers 57.10 31st 3rd 2nd NA
Immigration Lawyers 5.42 89th 10th 7th NA
Law Firms 5.72 164th 14th 9th NA
Personal Injury Law 27.40 134th 11th 8th NA
Average 16.07 152nd 12nd 8th NA
Real Estate Apartment Rentals 1.43 148th 12nd 7th -7
Condos 0.69 178th 12nd 8th NA
Realtors 2.05 176th 7th 5th 22
Average 1.70 221st 12nd 8th 7
Shopping Florists 9.10 9th 2nd 1st -6
Average 6.98 31st 4th 3rd -3
Travel Car Rentals 2.46 176th 13rd 7th 26
Hotels 3.21 121st 9th 6th -16
Average 2.83 181st 11th 7th 5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.