Findings for PPC in Syracuse

Syracuse Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Syracuse was the 172nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Syracuse also ranks amongst the least expensive cities in New York, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Syracuse Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Syracuse keywords increased by 27% in September 2014.

Google Adwords Keyword Prices 23% Lower in Syracuse than Buffalo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Syracuse are 23% lower than in Buffalo. The average price of a click in Syracuse is $8.39.

This price differential is expected however, as Buffalo has a larger population than Syracuse.

For better comparison of prices, we also compared prices with another city with a similar population, Naperville, and found the average price of a click in Syracuse was 29% lower than in Naperville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Syracuse

Summary PPC Stats for Syracuse for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.39 172nd 14th 9th 27
Automotive/Vehicle Auto Insurance 109.06 8th 1st 1st 151
Auto Parts 1.16 116th 9th 5th 11
Dealerships 3.64 88th 5th 4th NA
Tires 2.52 152nd 10th 6th 125
Towing 1.14 146th 10th 7th NA
Average 15.61 84th 9th 5th 44
B2B Office Furniture 6.88 23rd 1st 1st 165
Average 6.88 47th 2nd 2nd 55
Entertainment/Recreation Restaurants 3.04 7th 2nd 1st 11
Average 3.04 7th 2nd 1st 11
Health, Beauty & Fitness Chiropractors 3.80 195th 10th 6th 29
Cosmetic Surgery 0.88 112nd 9th 6th NA
Dentists 12.91 59th 3rd 3rd NA
Martial Arts 1.34 93rd 9th 5th -4
Massage Therapy 8.18 36th 5th 3rd 154
Optometrists 5.16 37th 3rd 1st NA
Average 7.97 138th 6th 5th 120
Home & Garden Appliance Repair 2.27 185th 12nd 9th NA
Furniture 2.39 97th 10th 7th NA
Garage Doors 2.28 192nd 8th 5th NA
Landscapers 3.14 136th 8th 5th 21
Moving Companies 7.67 165th 12nd 8th 11
Pest Control 21.19 145th 5th 3rd NA
Plumbers 8.94 224th 13rd 9th -7
Roofing 6.39 164th 11th 8th NA
Self Storage Companies 7.07 208th 13rd 8th 37
Average 6.89 267th 15th 9th NA
Legal Criminal Lawyers 58.63 21st 3rd 2nd NA
Law Firms 3.62 203rd 16th 10th NA
Personal Injury Law 36.72 133rd 13rd 8th NA
Average 23.82 125th 12nd 7th NA
Real Estate Apartment Rentals 1.50 107th 8th 4th 34
Condos 1.49 91st 8th 5th NA
Realtors 1.98 139th 10th 7th 5
Average 1.74 153rd 9th 6th 9
Shopping Florists 5.67 95th 8th 7th -1
Average 5.67 95th 8th 7th -1
Travel Car Rentals 2.14 136th 11th 7th -1
Hotels 3.23 109th 8th 6th -1
Average 2.68 147th 11th 8th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.