Findings for PPC in Syracuse

Syracuse Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Syracuse was the 206th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Syracuse also ranks amongst the least expensive cities in New York, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Syracuse are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Syracuse keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 21% Lower in Syracuse than Buffalo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Syracuse are 21% lower than in Buffalo. The average price of a click in Syracuse is $8.91.

This price differential is expected however, as Buffalo has a larger population than Syracuse.

For better comparison of prices, we also compared prices with another city with a similar population, Naperville, and found the average price of a click in Syracuse was 26% lower than in Naperville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Syracuse

Summary PPC Stats for Syracuse for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.91 206th 13rd 8th 1
Automotive/Vehicle Auto Parts 2.19 55th 3rd 3rd -19
Dealerships 3.62 108th 4th 3rd NA
Tires 2.62 187th 15th 9th -54
Towing 2.68 162nd 10th 7th -26
Average 2.78 259th 15th 9th -13
B2B Office Furniture 6.18 45th 5th 4th 96
Average 6.18 95th 7th 5th NA
Entertainment/Recreation Restaurants 3.01 130th 10th 6th -8
Average 3.01 130th 10th 6th -8
Health, Beauty & Fitness Chiropractors 2.37 237th 13rd 8th 0
Cosmetic Surgery 4.52 105th 7th 5th NA
Dentists 10.39 151st 8th 5th -9
Martial Arts 3.11 65th 3rd 2nd 0
Massage Therapy 10.25 36th 2nd 1st 0
Average 6.20 255th 15th 8th -3
Home & Garden Appliance Repair 12.24 128th 2nd 2nd 6
Furniture 2.47 192nd 12nd 8th -23
Garage Doors 4.19 221st 11th 7th 60
Landscapers 3.55 148th 9th 4th -13
Moving Companies 12.48 154th 10th 7th -28
Pest Control 12.07 210th 12nd 8th -22
Plumbers 24.75 167th 7th 3rd 15
Roofing 13.65 118th 7th 3rd 61
Self Storage Companies 6.18 219th 13rd 8th 29
Windows and Doors 4.88 85th 5th 2nd NA
Average 9.82 240th 15th 9th 9
Legal Family Law 25.33 56th 6th 5th NA
Law Firms 12.04 166th 15th 8th -22
Personal Injury Law 69.16 111st 9th 5th NA
Average 27.68 137th 13rd 8th 5
Real Estate Apartment Rentals 1.07 200th 15th 9th -25
Condos 0.51 212nd 15th 9th NA
New Home Developers 6.37 26th 1st 1st NA
Realtors 1.25 209th 12nd 8th -26
Average 1.58 199th 10th 6th -16
Shopping Florists 6.41 117th 9th 7th 36
Average 6.41 117th 9th 7th 36
Travel Car Rentals 3.18 89th 5th 2nd -3
Hotels 5.08 56th 4th 3rd 0
Average 4.13 73rd 6th 4th -2

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.