Findings for PPC in Syracuse

Syracuse Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Syracuse was the 178th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Syracuse also ranks amongst the least expensive cities in New York, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Syracuse Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Syracuse keywords increased by 28% in April 2015.

Google Adwords Keyword Prices 0% Higher in Syracuse than Buffalo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Syracuse are 0% higher than in Buffalo. The average price of a click in Syracuse is $9.84.

This price differential is somewhat surprising however, as Buffalo has a larger population than Syracuse.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Naperville, and found the average price of a click in Syracuse was 23% lower than in Naperville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Syracuse

Summary PPC Stats for Syracuse for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.84 178th 11th 7th 28
Automotive/Vehicle Auto Insurance 66.70 96th 9th 5th 3
Auto Parts 2.77 25th 1st 1st 375
Dealerships 5.00 43rd 3rd 1st NA
Tires 4.54 62nd 7th 4th 16
Towing 4.47 103rd 6th 3rd 46
Average 11.14 151st 11th 6th 62
B2B Office Furniture 4.94 76th 5th 4th -23
Average 4.94 111st 7th 5th NA
Entertainment/Recreation Restaurants 1.03 151st 11th 7th 44
Average 1.03 151st 11th 7th 44
Health, Beauty & Fitness Chiropractors 5.53 189th 11th 7th 23
Cosmetic Surgery 6.15 94th 9th 6th NA
Dentists 10.64 160th 9th 5th 92
Massage Therapy 3.41 102nd 9th 7th -39
Average 7.72 220th 15th 8th 26
Home & Garden Appliance Repair 17.43 76th 2nd 2nd 490
Furniture 3.96 39th 2nd 2nd 27
Garage Doors 4.05 190th 8th 5th 31
Landscapers 2.04 151st 6th 4th 0
Moving Companies 9.36 175th 10th 7th -3
Pest Control 12.60 203rd 12nd 8th -17
Plumbers 15.57 198th 7th 3rd -17
Roofing 6.87 171st 9th 4th -12
Self Storage Companies 9.78 192nd 13rd 8th 10
Average 9.09 248th 13rd 8th 44
Legal Law Firms 6.90 166th 15th 8th 47
Personal Injury Law 99.59 78th 5th 2nd NA
Average 33.38 104th 6th 3rd 14
Real Estate Apartment Rentals 1.65 141st 9th 5th 37
Condos 1.01 164th 12nd 8th NA
Realtors 2.64 109th 4th 3rd 35
Average 2.08 163rd 7th 4th 22
Shopping Florists 8.22 17th 4th 4th 1
Average 8.22 17th 4th 4th 1
Travel Car Rentals 2.51 170th 11th 7th 17
Hotels 4.33 64th 6th 5th -5
Average 3.42 122nd 10th 7th 6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.