Findings for PPC in Syracuse

Syracuse Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Syracuse was the 150th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Syracuse also ranks amongst the least expensive cities in New York, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Syracuse are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Syracuse keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 25% Higher in Syracuse than Buffalo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Syracuse are 25% higher than in Buffalo. The average price of a click in Syracuse is $10.94.

This price differential is somewhat surprising however, as Buffalo has a larger population than Syracuse.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Naperville, and found the average price of a click in Syracuse was 30% lower than in Naperville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Syracuse

Summary PPC Stats for Syracuse for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.94 150th 10th 6th 8
Automotive/Vehicle Auto Insurance 89.87 28th 5th 3rd -16
Auto Parts 1.46 114th 10th 6th -32
Dealerships 4.94 68th 3rd 2nd NA
Tires 7.91 9th 3rd 2nd 333
Towing 3.27 119th 8th 6th -15
Average 15.22 96th 11th 7th 40
B2B Office Furniture 6.58 49th 4th 4th -18
Average 6.58 82nd 5th 5th NA
Entertainment/Recreation Restaurants 0.79 201st 14th 9th -14
Average 0.79 201st 14th 9th -14
Health, Beauty & Fitness Chiropractors 0.67 236th 14th 9th -84
Cosmetic Surgery 4.87 104th 8th 6th NA
Dentists 10.85 162nd 10th 7th 5
Massage Therapy 47.47 1st 1st 1st 78
Average 12.13 69th 3rd 2nd 1
Home & Garden Appliance Repair 9.36 160th 9th 6th 47
Furniture 3.83 56th 6th 5th -6
Garage Doors 4.27 201st 10th 7th 12
Landscapers 4.60 76th 4th 3rd -8
Moving Companies 13.22 138th 9th 6th 21
Pest Control 19.74 145th 8th 3rd 11
Plumbers 18.10 196th 14th 9th 2
Roofing 5.92 176th 11th 7th -18
Self Storage Companies 7.63 214th 12nd 7th 8
Average 9.00 254th 15th 9th 6
Legal Family Law 26.23 45th 3rd 3rd NA
Law Firms 15.04 142nd 14th 8th 67
Personal Injury Law 54.28 113rd 9th 6th NA
Average 31.15 129th 11th 6th 30
Real Estate Apartment Rentals 1.97 94th 7th 4th -13
Condos 0.32 219th 14th 9th NA
Realtors 2.04 179th 8th 5th -17
Average 1.84 192nd 11th 6th -12
Shopping Florists 6.17 120th 10th 8th -14
Average 6.17 120th 10th 8th -14
Travel Car Rentals 3.10 107th 8th 5th 1
Hotels 4.44 81st 6th 4th 11
Average 3.77 104th 6th 4th 6

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.