Findings for PPC in Yonkers

Yonkers Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Yonkers was the 264th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Yonkers also ranks amongst the least expensive cities in New York, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 56% Higher in Yonkers than Paterson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Yonkers are 56% higher than in Paterson. The average price of a click in Yonkers is $4.38.

This price difference is understandable though, given the population of Paterson is less than Yonkers, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Aurora, and found the average price of a click in Yonkers was 61% lower than in Aurora. This suggests that perhaps prices in Yonkers are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Yonkers

Summary PPC Stats for Yonkers for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.38 264th 16th 10th -3
Automotive/Vehicle Auto Insurance 5.31 153rd 13rd 9th NA
Auto Parts 1.12 122nd 10th 6th NA
Dealerships 4.84 28th 1st 1st NA
Average 3.76 169th 13rd 9th NA
Entertainment/Recreation Restaurants 2.64 15th 3rd 2nd -11
Average 2.64 15th 3rd 2nd -11
Finance Insurance 5.32 107th 8th 5th NA
Average 5.32 164th 10th 5th NA
Health, Beauty & Fitness Chiropractors 4.85 160th 7th 4th NA
Dentists 6.14 240th 11th 9th NA
Average 5.71 238th 12nd 9th NA
Home & Garden Appliance Repair 3.78 178th 11th 8th NA
Furniture 2.20 121st 13rd 9th NA
Landscapers 2.22 162nd 9th 6th NA
Moving Companies 12.45 111st 7th 5th NA
Pest Control 13.15 223rd 11th 7th NA
Plumbers 10.18 222nd 12nd 8th -26
Self Storage Companies 11.57 88th 8th 6th -18
Average 8.28 246th 13rd 7th NA
Legal Law Firms 5.74 178th 15th 9th NA
Average 5.74 208th 17th 10th NA
Real Estate Apartment Rentals 0.66 221st 16th 10th 0
Condos 1.48 92nd 9th 6th NA
Realtors 0.74 268th 16th 9th NA
Average 0.92 258th 15th 9th 5
Shopping Florists 5.13 130th 10th 8th NA
Average 5.13 130th 10th 8th NA
Travel Car Rentals 2.27 120th 10th 6th -1
Hotels 3.28 102nd 6th 4th -1
Average 2.78 134th 8th 6th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.