Findings for PPC in Yonkers

Yonkers Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Yonkers was the 277th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Yonkers also ranks amongst the least expensive cities in New York, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 69% Lower in Yonkers than Paterson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Yonkers are 69% lower than in Paterson. The average price of a click in Yonkers is $4.45.

This price difference is interesting though, given the population of Paterson is less than Yonkers.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Aurora, and found the average price of a click in Yonkers was 67% lower than in Aurora.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Yonkers

Summary PPC Stats for Yonkers for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.45 277th 18th 10th NA
Automotive/Vehicle Auto Insurance 10.32 186th 13rd 8th NA
Auto Parts 0.72 164th 12nd 8th -30
Dealerships 2.89 183rd 11th 6th NA
Tires 4.95 44th 3rd 1st 38
Towing 2.25 173rd 11th 7th 0
Average 3.90 212nd 14th 9th NA
Entertainment/Recreation Restaurants 1.17 130th 8th 5th -15
Average 1.17 130th 8th 5th -15
Health, Beauty & Fitness Chiropractors 8.61 126th 8th 5th 0
Dentists 8.17 223rd 13rd 8th 107
Average 8.28 201st 11th 6th 32
Home & Garden Furniture 2.18 170th 11th 8th -28
Pest Control 16.06 172nd 9th 5th 9
Plumbers 4.74 247th 14th 9th -41
Self Storage Companies 12.47 133rd 10th 6th -7
Average 8.01 259th 15th 9th -6
Legal Law Firms 6.82 168th 16th 9th NA
Average 6.82 207th 17th 10th NA
Real Estate Apartment Rentals 0.92 239th 16th 10th 11
Condos 1.17 150th 9th 6th 23
Realtors 2.33 135th 6th 5th -2
Average 1.57 229th 13rd 8th 7
Shopping Florists 7.08 57th 5th 5th -8
Average 7.08 57th 5th 5th -8
Travel Car Rentals 1.78 206th 14th 9th -4
Hotels 3.13 158th 12nd 8th -17
Average 2.45 232nd 15th 10th -11

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.