Findings for PPC in Cary

Cary Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cary was the 155th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Cary also ranks amongst the least expensive cities in North Carolina, ranking as number 3rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 35% Lower in Cary than Raleigh

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cary are 35% lower than in Raleigh. The average price of a click in Cary is $9.51.

This price differential is expected however, as Raleigh has a larger population than Cary.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Pomona, and found the average price of a click in Cary was 86% higher than in Pomona.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cary


Summary PPC Stats for Cary for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.51 155th 26th 3rd NA
Automotive/Vehicle Auto Parts 1.65 95th 24th 5th -17
Dealerships 2.56 157th 35th 5th NA
Tires 4.94 23rd 8th 2nd 14
Average 3.05 212nd 45th 7th NA
Entertainment/Recreation Restaurants 2.82 28th 3rd 1st 65
Average 2.82 28th 3rd 1st 65
Health, Beauty & Fitness Chiropractors 2.71 212nd 37th 8th -8
Dentists 9.09 175th 26th 5th 15
Martial Arts 5.74 10th 4th 1st 0
Massage Therapy 3.56 94th 15th 3rd 0
Average 5.48 251st 42nd 8th 3
Home & Garden Appliance Repair 16.85 34th 7th 1st 0
Furniture 2.43 97th 23rd 4th NA
Garage Doors 21.98 89th 9th 2nd 39
Landscapers 2.75 132nd 31st 7th -7
Moving Companies 10.35 196th 34th 4th -8
Pest Control 11.30 206th 39th 7th 24
Plumbers 45.39 66th 10th 2nd 10
Roofing 23.24 33rd 11th 2nd 107
Self Storage Companies 17.86 17th 7th 1st 91
Average 19.32 81st 16th 2nd 19
Legal Law Firms 5.52 166th 32nd 7th NA
Average 5.52 207th 40th 8th NA
Real Estate Apartment Rentals 2.39 52nd 17th 5th -7
Condos 2.64 43rd 12nd 2nd NA
New Home Developers 6.11 28th 13rd 3rd -14
Realtors 5.25 8th 3rd 2nd 46
Average 4.29 25th 8th 3rd 13
Shopping Florists 4.77 154th 31st 8th 18
Average 4.77 139th 30th 7th 9
Travel Car Rentals 3.27 92nd 20th 4th NA
Hotels 3.15 129th 24th 7th 91
Average 3.19 131st 26th 7th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.