Findings for PPC in Cary

Cary Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cary was the 220th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Cary also ranks amongst the least expensive cities in North Carolina, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 48% Lower in Cary than Raleigh

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cary are 48% lower than in Raleigh. The average price of a click in Cary is $7.31.

This price differential is expected however, as Raleigh has a larger population than Cary.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Pomona, and found the average price of a click in Cary was 30% higher than in Pomona.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cary


Summary PPC Stats for Cary for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.31 220th 40th 7th -1
Automotive/Vehicle Dealerships 2.22 194th 41st 7th -5
Tires 4.07 67th 18th 4th -9
Average 3.15 209th 41st 8th -3
Entertainment/Recreation Restaurants 2.22 64th 14th 4th -24
Average 2.22 64th 14th 4th -24
Health, Beauty & Fitness Chiropractors 3.16 217th 42nd 9th 47
Dentists 7.25 227th 40th 8th -7
Martial Arts 5.74 10th 4th 1st 0
Massage Therapy 3.56 95th 18th 3rd 0
Average 5.34 267th 47th 9th 2
Home & Garden Appliance Repair 32.49 5th 2nd 1st 31
Furniture 2.39 147th 34th 4th NA
Garage Doors 23.73 89th 10th 3rd -4
Landscapers 3.32 127th 26th 6th 7
Moving Companies 8.26 180th 33rd 6th NA
Pest Control 13.08 188th 38th 6th 2
Plumbers 27.86 130th 25th 3rd -22
Self Storage Companies 14.84 54th 14th 3rd -11
Average 15.55 143rd 27th 3rd -1
Legal Law Firms 5.79 162nd 31st 7th NA
Average 5.79 200th 41st 8th NA
Real Estate Apartment Rentals 2.69 42nd 16th 4th 14
Condos 2.94 46th 16th 4th NA
New Home Developers 5.42 41st 15th 5th -11
Realtors 3.49 60th 16th 6th -22
Average 3.66 43rd 14th 4th -5
Shopping Florists 9.72 13rd 3rd 1st 52
Average 9.72 13rd 3rd 1st 52
Travel Hotels 2.14 214th 41st 8th -16
Average 2.14 243rd 45th 9th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.