Findings for PPC in Cary

Cary Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cary was the 201st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Cary also ranks amongst the least expensive cities in North Carolina, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Cary Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Cary keywords increased by 27% in April 2015.

Google Adwords Keyword Prices 48% Lower in Cary than Raleigh

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cary are 48% lower than in Raleigh. The average price of a click in Cary is $8.61.

This price differential is expected however, as Raleigh has a larger population than Cary.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cary

Summary PPC Stats for Cary for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.61 201st 37th 6th NA
Automotive/Vehicle Auto Parts 1.53 115th 17th 2nd 0
Dealerships 4.12 97th 17th 1st NA
Tires 4.10 87th 29th 7th 42
Towing 3.20 145th 24th 4th 27
Average 3.41 225th 43rd 9th NA
Entertainment/Recreation Restaurants 3.18 13rd 2nd 2nd 994
Average 3.18 13rd 2nd 2nd 994
Health, Beauty & Fitness Dentists 12.07 118th 19th 3rd -6
Massage Therapy 3.48 101st 18th 3rd 13
Optometrists 1.42 147th 30th 6th NA
Average 8.22 203rd 38th 6th -5
Home & Garden Furniture 4.10 33rd 8th 1st 45
Garage Doors 41.55 40th 3rd 1st 0
Landscapers 4.71 91st 18th 6th 13
Moving Companies 10.65 167th 33rd 5th -17
Pest Control 19.55 145th 33rd 6th 7
Plumbers 29.73 122nd 21st 4th 30
Roofing 13.86 99th 21st 3rd NA
Self Storage Companies 13.78 97th 22nd 3rd -10
Average 16.92 134th 25th 3rd 6
Real Estate Apartment Rentals 2.32 68th 20th 4th 25
Condos 1.22 147th 32nd 5th NA
New Home Developers 12.28 3rd 3rd 2nd 75
Realtors 3.22 64th 14th 4th 4
Average 5.02 6th 3rd 2nd 17
Shopping Florists 8.13 22nd 6th 2nd 103
Average 8.13 22nd 6th 2nd 103
Travel Car Rentals 1.31 215th 45th 9th NA
Hotels 2.26 218th 43rd 8th -32
Average 1.94 254th 49th 9th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.