Findings for PPC in Cary

Cary Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cary was the 216th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Cary also ranks amongst the least expensive cities in North Carolina, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 40% Lower in Cary than Raleigh

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cary are 40% lower than in Raleigh. The average price of a click in Cary is $6.81.

This price differential is expected however, as Raleigh has a larger population than Cary.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cary


Summary PPC Stats for Cary for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.81 216th 40th 8th 7
Automotive/Vehicle Auto Parts 1.65 59th 8th 3rd NA
Dealerships 2.02 208th 48th 9th NA
Towing 2.97 95th 24th 6th NA
Average 2.21 248th 49th 8th NA
Entertainment/Recreation Restaurants 1.29 110th 24th 5th 121
Average 1.29 110th 24th 5th 121
Health, Beauty & Fitness Chiropractors 5.48 138th 29th 5th 262
Dentists 7.24 211st 36th 6th NA
Martial Arts 8.52 1st 1st 1st 0
Massage Therapy 3.45 80th 17th 1st 5
Average 6.48 208th 38th 6th 25
Home & Garden Furniture 1.56 192nd 44th 8th NA
Garage Doors 39.78 20th 1st 1st NA
Landscapers 1.99 171st 34th 7th NA
Pest Control 14.51 213rd 41st 8th NA
Plumbers 31.87 106th 19th 5th NA
Self Storage Companies 9.16 156th 33rd 5th 37
Average 13.93 142nd 28th 4th NA
Legal Law Firms 5.12 186th 32nd 6th NA
Average 5.12 211st 40th 8th NA
Real Estate Apartment Rentals 2.76 19th 6th 3rd 36
Condos 2.54 27th 9th 1st NA
New Home Developers 4.86 30th 7th 3rd -24
Realtors 3.39 30th 9th 3rd NA
Average 3.48 13rd 7th 3rd 5
Shopping Florists 3.71 195th 36th 7th NA
Average 3.71 195th 36th 7th NA
Travel Car Rentals 2.34 116th 29th 5th NA
Hotels 2.57 178th 41st 7th 0
Average 2.49 169th 36th 6th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.