Findings for PPC in Cary

Cary Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cary was the 204th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Cary also ranks amongst the least expensive cities in North Carolina, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Cary are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Cary keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 43% Lower in Cary than Raleigh

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cary are 43% lower than in Raleigh. The average price of a click in Cary is $8.87.

This price differential is expected however, as Raleigh has a larger population than Cary.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Pomona, and found the average price of a click in Cary was 80% higher than in Pomona.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Cary

Summary PPC Stats for Cary for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.87 204th 35th 5th NA
Automotive/Vehicle Auto Parts 3.55 16th 4th 2nd 16
Dealerships 6.27 21st 3rd 1st NA
Tires 2.82 189th 41st 6th -16
Average 3.86 213rd 46th 9th NA
Entertainment/Recreation Restaurants 1.21 151st 31st 6th 0
Average 1.21 151st 31st 6th 0
Health, Beauty & Fitness Chiropractors 2.31 231st 43rd 9th -17
Dentists 9.25 202nd 36th 6th -3
Massage Therapy 1.71 117th 25th 6th -41
Average 5.68 265th 49th 9th -7
Home & Garden Furniture 9.26 2nd 2nd 1st 39
Garage Doors 11.60 165th 24th 4th 0
Landscapers 4.47 82nd 18th 5th 9
Pest Control 20.09 139th 31st 6th -3
Plumbers 39.16 103rd 17th 3rd 84
Self Storage Companies 16.16 49th 10th 1st 21
Average 19.98 103rd 21st 2nd 13
Real Estate Apartment Rentals 2.52 48th 13rd 3rd 9
Condos 4.29 14th 6th 1st NA
New Home Developers 10.49 4th 3rd 2nd -19
Realtors 3.50 57th 17th 4th -8
Average 4.99 11th 3rd 1st 1
Shopping Florists 5.81 137th 30th 6th -4
Average 5.81 137th 30th 6th -4
Travel Car Rentals 2.49 177th 37th 7th NA
Hotels 2.95 199th 39th 8th 7
Average 2.79 223rd 44th 9th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.